Pivot Hearing
- Company typePrivate
- Founded2013
- HeadquartersPetaluma, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Pivot Hearing firmographics
Firmographics- Name
- Pivot Hearing
- Legal name
- Pivot Hearing
- Website
- https://pivothearing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pivot Hearing industry classification
Industry- Product category
- Audiology Practice Consulting
- NAICS
- Other Management Consulting Services (541618), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Audiology & Hearing Diagnostic Centers (HLAFAKAH)
- akta.pro secondary industry
- Consultative Selling & Discovery (EDABABAC)
Keywords
Where Pivot Hearing is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pivot Hearing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Buying Group Membership & Product Sales: Members purchase hearing devices through Pivot Hearing's manufacturer partners at negotiated discounted pricing. Most services are complimentary for members who purchase hearing devices through them. Associates agree to work in good faith with affiliated manufacturing partners.
- Consulting Services: Practice development consulting services including marketing, human resources support, financial analysis, professional development, and IT systems management provided to member practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Complimentary membership for device purchasers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pivot Hearing product offering
Product offeringCore offering
Pivot Hearing provides consulting, marketing, and purchasing services for independent audiology and hearing care practices through a buying-group model. Members receive complimentary practice consulting across new patient acquisition, existing patient engagement, and practice management in exchange for purchasing hearing aids via Pivot Hearing's negotiated manufacturer partnerships. The company also offers proprietary tools such as the trademarked Hearing Aid Test Drive™ protocol and the My Vitals Pro KPI dashboard.
Product overview
Pivot Hearing is a private practice consulting firm for audiologists and hearing care clinic owners. The core offering is consulting services to help private practices thrive against competition, encompassing three key areas: New Patient Acquisition, Existing Patient Engagement, and Practice Management & Support. The company's flagship proprietary offering is the Hearing Aid Test Drive™ protocol. Services are delivered through membership in a buying group that provides negotiated pricing on hearing aids from manufacturer partners (Widex, Oticon, Resound, Starkey, Signia). Key supporting products include My Vitals Pro (interactive KPI dashboard), the 3rd Party Fighter Program, the Leasing Program, and Virtual Consumer Seminar Program. The company positions itself as independent and family-owned, offering custom solutions tailored to each practice's unique challenges.
Differentiator
Problem solved
Functional benefit
Brands
- The Hearing Aid Test Drive™: A trademarked protocol designed to help hearing care practices grow by delivering the best experience to modern patients, streamlining operations, improving business health, and driving new patients.
- My Vitals Pro
Products and services
- Consulting Services Decision-making and execution consulting for independent audiology and hearing care practice owners across new patient acquisition, existing patient engagement, and practice management and support.
- Buying Group Membership Membership-based purchasing program offering negotiated discounted pricing on hearing aids from manufacturer partners (Widex, Oticon, ReSound, Starkey, Signia), with no contracts, no minimum purchases, and no cancellation periods.
- Hearing Aid Test Drive™ Trademarked patient-centered protocol that allows prospects to trial hearing aids before purchase, designed to grow practice revenue and patient satisfaction; validated by University Hospitals Medical Center research.
- My Vitals Pro Interactive KPI Dashboard Interactive KPI dashboard that integrates directly with practice office management systems (e.g., Sycle) to deliver real-time business analytics and insights for practice owners.
- New Patient Acquisition Services Standalone service covering marketing plan development and execution, consumer seminars, physician referral program development, brochure and collateral design, and brand audit, creation, or refresh.
- Existing Patient Engagement Services Service line covering competitive hearing aid pricing, vendor discounts, unique promotions, existing patient acquisition plans, marketing automation, practice newsletters, database communications, and the 3rd Party Fighter Program.
- Pivot Hearing Leasing Program Hearing aid leasing program that lets patients obtain hearing technology through flexible payment options, allowing practices to shift from one-time device sales to long-term better-hearing relationships.
- 3rd Party Fighter Program Program designed for private practices to successfully compete with third-party insurance plans and other low-cost hearing aid options.
- Virtual Consumer Seminar Program Proven consumer seminar package designed to drive dozens of new patient appointments with a 50% or better appointment rate, available in-person or via Zoom.
Quantifiable outcome
- >$450 increase in private-pay ASP since implementing Hearing Aid Test Drive process in 2011
- +3 more outcomes
Companies that use Pivot Hearing
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Pivot Hearing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Pivot Hearing partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Fuel Medical GroupcorePivot Hearing operates in partnership with Fuel Medical Group as administrators of networks of elite hearing care providers. Associates authorize affiliation with both entities to access business advisory services and negotiated product discounts from manufacturing partners.
- SyclecoreSycle partnership is among Pivot Hearing's most important. The practice management software is used all day every day by Pivot Hearing's own practice to run, understand, and manage operations. Christine Diles previously served as consultant to Sycle's Product Development team.
- UnitronmajorUnitron Flex:trial technology is central to the Hearing Aid Test Drive process. Pivot Hearing offers free demo devices including Unitron Flex:trial for new members.
- Phonic EarminorPivot Hearing is a distributor for Phonic Ear in-home hearing loops. Helps practices integrate looping services into their offerings.
- WidexmajorManufacturer partner. Associates can affiliate their Widex accounts with Pivot Hearing to access negotiated pricing.
- OticonmajorManufacturer partner. Associates can affiliate their Oticon accounts with Pivot Hearing to access negotiated pricing.
- ReSoundmajorManufacturer partner. Associates can affiliate their ReSound accounts with Pivot Hearing to access negotiated pricing.
- StarkeymajorManufacturer partner. Associates can affiliate their Starkey accounts with Pivot Hearing to access negotiated pricing.
- SigniamajorManufacturer partner. Associates can affiliate their Signia accounts with Pivot Hearing to access negotiated pricing.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Pivot Hearing competitors and assessment
Company assessmentBroad incumbents
- Amplifon: Global hearing care retailer with thousands of clinics worldwide. Represents the corporate, vertically integrated model that threatens the independent practices Pivot Hearing serves and competes for the same patient demand.
- Hear.com: Large online and clinic-based hearing aid retailer that bypasses traditional private practices. A key competitive threat to Pivot Hearing's customer base and a driver of the disruption Pivot Hearing's 3rd Party Fighter Program is designed to counter.
- Costco Hearing Aid Centers: Warehouse retailer offering low-cost hearing aids through in-store centers. One of the central competitive threats named in Pivot Hearing's own positioning and a key reason independent practices need Pivot Hearing's consulting.
- Connect Hearing: Retail hearing care chain owned by Sonova that competes with independent practices for patient volume. A relevant comparable for the corporate-retail model Pivot Hearing's customers are defending against.
- Alpaca Group (formerly Alpaca Audiology): Private equity-backed platform that supports and acquires independent audiology practices. Competes with Pivot Hearing for the same independent practice audience while also operating at scale across multiple regions.
- Audicus: Direct-to-consumer hearing aid company offering affordable online devices. Represents the DTC model that increasingly competes with independent practices for price-sensitive hearing loss patients.
Others
- Sycle: Practice management software provider for audiology practices. A technology partner whose OMS is integrated with Pivot Hearing's My Vitals Pro dashboard, and an adjacent ecosystem player rather than a direct competitor.
Emerging players
- Lexie Hearing: Direct-to-consumer hearing aid company with an online fitting model and OTC devices. An emerging threat to independent practices by serving the same hearing loss patients through a fully digital channel.
Direct peers
- Fuel Medical Group: Sister firm that also administers networks of elite hearing care providers and is explicitly partnered with Pivot Hearing. Operates a near-identical consulting + buying group model for independent audiology practices, making it the closest comparable peer.
- Audigy Group: Practice management and consulting company serving audiologists and hearing care practice owners. Directly comparable to Pivot Hearing in offering business support, marketing, and operational consulting to independent practices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pivot Hearing social profiles
Digital presencePivot Hearing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pivot Hearing leadership team
Management profileNumber of profiles
Profiles11 records
Pivot Hearing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pivot Hearing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pivot Hearing
What does Pivot Hearing do?
Pivot Hearing provides consulting, marketing, and purchasing services for independent audiology and hearing care practices through a buying-group model. Members receive complimentary practice consulting across new patient acquisition, existing patient engagement, and practice management in exchange for purchasing hearing aids via Pivot Hearing's negotiated manufacturer partnerships. The company also offers proprietary tools such as the trademarked Hearing Aid Test Drive™ protocol and the My Vitals Pro KPI dashboard.
Is Pivot Hearing a public or private company?
Pivot Hearing is a private company. It is classified as family owned and is currently operating.
When was Pivot Hearing founded?
Pivot Hearing was founded in 2013. It employs 1 to 10 people.
Where is Pivot Hearing based?
Pivot Hearing is headquartered in Petaluma, United States, in the North America region.
How does Pivot Hearing make money?
Two revenue lines are on record. Buying Group Membership & Product Sales are the primary driver. The others are consulting Services.
Who are Pivot Hearing's main competitors?
Broad incumbents on record are Amplifon, Hear.com, Costco Hearing Aid Centers, Connect Hearing, Alpaca Group (formerly Alpaca Audiology) and Audicus. Sycle is listed as an others. Lexie Hearing is listed as an emerging player. Direct peers are Fuel Medical Group and Audigy Group.
Does Pivot Hearing have an API?
No public API is recorded for Pivot Hearing.
What industry is Pivot Hearing in?
Pivot Hearing's product category is Audiology Practice Consulting. Its primary akta.pro industry code is HLAFAKAH, Audiology & Hearing Diagnostic Centers, with a secondary code of EDABABAC, Consultative Selling & Discovery. Its NAICS code is 541618 and its SIC code is 8742.