Brush N' Roll Painting Co., LLC

What Brush N' Roll Painting Co., LLC does

Brush N' Roll Painting Co., LLC is a privately held, family-owned full-service painting contractor operating in the Seattle-Tacoma metropolitan area of Washington State. It provides residential interior painting, exterior painting, and cabinet refinishing services, supplemented by a smaller commercial and public works division. Its core service portfolio includes wall, ceiling, millwork, trim, door, staircase, and railing painting for interiors; pressure washing, surface preparation, and painting of siding, trim, doors, decks, and fences for exteriors; and kitchen, bathroom, and laundry cabinet refinishing positioned as a lower-cost alternative to full kitchen replacement.

The business runs on a project-based, quote-driven revenue model with custom pricing per scope of work and no deposit required in most cases. Distribution is direct-to-consumer across two complementary intake channels: scheduled in-person estimate appointments (powered by Acuity Scheduling) and a contactless online questionnaire-based Express Online Estimates system launched in October 2021 that delivers formal proposals within two business days with remote digital signature capability. Service delivery is performed exclusively by direct employees rather than subcontractors, and the company distinguishes itself through a 2-year labor warranty, manufacturer-backed material warranties (notably via Sherwin Williams), clear communication workflows, and a final homeowner walk-through. Credit card payments are accepted with a 3% service fee, and a 5% discount is available for military personnel and seniors.

The company's primary customer segment is residential homeowners, with a secondary segment in commercial properties and public works projects. It markets primarily through its own Squarespace-hosted website, Google reviews as social proof, and word-of-mouth referrals. There is no evidence of institutional investment, venture funding, M&A activity, subsidiaries, headquarters outside the Seattle-Tacoma region, patents, trademarks, formal certifications, or AI/ML capabilities. The company explicitly positions itself as "not AI generated" in its proposal process, emphasizing human preparation of every estimate.

Name

Brush N' Roll Painting Co., LLC

Legal name

Brush N' Roll Painting Co., LLC

Website

https://brushnrollpaintingco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Brush N' Roll Painting Co., LLC is a family-owned full-service painting contractor providing interior, exterior, and cabinet painting to residential homeowners across 17 cities in the Seattle-Tacoma metropolitan area of Washington State using direct employees.

Ownership category

akta.pro rank

Product category

Residential Painting Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB)

akta.pro secondary industries

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Exterior Painting & Surface Coatings (HSAPAKAF)

Keywords

• Residential painting services
• Interior house painting
• Exterior house painting
• Cabinet refinishing
• Commercial painting

Headquarters

HQ city

Federal Way

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Residential Painting Services: Project-based revenue from interior painting, exterior painting, and cabinet painting services for residential homeowners. Pricing is quote-based and custom tailored to each project's specific scope of work.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Brush N' Roll Painting Co., LLC delivers residential and commercial painting services—including exterior, interior, cabinet, and public-works projects—across 17 cities in the Seattle and Tacoma metro area. The company employs its own painters (no subcontractors), provides a 2-year labor warranty, and offers both online express estimates and in-person appointments before issuing a customized proposal.

Product overview

Brush N' Roll Painting Co., LLC is a local, family-owned full-service painting company offering residential and commercial painting services. The core product portfolio consists of three main service lines: Exterior Painting (pressure washing, surface prep, and painting of siding, trim, doors, decks, and fences), Interior Painting (walls, ceilings, millwork, cabinets, staircases, and railings), and Cabinet Painting (kitchen and other cabinet refinishing). The company differentiates through its Express Online Estimates digital service, which provides a contactless online questionnaire-based estimate system delivering formal proposals within 2 business days, alongside traditional in-person estimate appointments. All painters are direct employees (not subcontractors), and the company provides a 2-year labor warranty on most work.

Differentiator

Problem solved

Functional benefit

Products and services

• Exterior Painting

Quantifiable outcome

• Proposals delivered within 2 business days of online estimate request
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• WOW 1 Day Painting: Residential painting franchise differentiated by single-day interior painting promise. Competes on speed and convenience with comparable in-home estimate process; relevant benchmark for service innovation.
• Painter Bros: Emerging national painting franchise expanding into the Pacific Northwest, offering interior, exterior, and cabinet refinishing to homeowners. Comparable direct-to-consumer estimate workflow and warranty-backed positioning.
• Fresh Coat Painters: Residential painting franchise with locations across multiple states including the Pacific Northwest. Comparable interior/exterior residential service offering and in-home estimate sales motion.
• 360° Painting: National residential and commercial painting franchise with a multi-territory presence in the Pacific Northwest. Comparable service mix (interior, exterior, cabinet) and similar in-home estimate-led sales motion.
• Five Star Painting: Residential and commercial painting franchise operating across the U.S. with strong brand recognition. Competes head-to-head on interior/exterior residential painting with a structured estimator-led sales process.
• CertaPro Painters: National franchise network of residential and commercial painting contractors with operating locations across the U.S., including Seattle/Tacoma. Direct competitor offering interior, exterior, and cabinet refinishing services to homeowners using a similar in-home estimate model.

Emerging players

• Precision Painting Plus: Multi-state residential and light commercial painting contractor with a focus on higher-end finishes and homeowner experience. Comparable service mix and target customer base in select Pacific Northwest markets.

Regional players

• Eco Painters: Seattle-based residential painting contractor emphasizing low-VOC and eco-friendly coatings. Competes on the same geographic footprint with overlapping service lines and a comparable homeowner-focused sales motion.
• Eastside Painting: Long-standing local residential painting contractor serving Seattle's Eastside communities (Bellevue, Kirkland, Redmond). Direct regional competitor with similar family-owned positioning and homeowner testimonials.

Others

• Sherwin-Williams (Residential Sales): Major paint manufacturer and retailer whose products Brush N' Roll explicitly recommends. Acts as an upstream supplier and indirect channel partner; also competes at the homeowner-DIY level via retail stores in the same service geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brush-n-roll-painting-co-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brush N' Roll Painting Co., LLC