Nashwhite
Nashwhite is a privately held UK lifestyle salon brand operating premium hairdressing salons in Warwick and Stratford-upon-Avon, with a third Soho Farmhouse site opening in 2024. It bundles hair services, yoga classes, photography studio hire, and retail sales of Davines products under a B Corp-certified, carbon-neutral positioning for individual UK consumers.
- Company typePrivate
- Founded2010
- HeadquartersWarwick, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nashwhite does
Nashwhite is a privately held, UK-based multi-service lifestyle salon brand founded in 2010 by Lee and Rob in Warwick. The company operates premium hair salons that combine hairdressing (colour, cutting, styling, skin testing) with adjacent wellness and community offerings — yoga and breathwork classes, photography studio hire, event space, a coffee offering, and retail sales of Davines professional hair care — all co-located within the Heist House concept at its Warwick flagship. A second salon at 20 Sheep Street, Stratford-upon-Avon, opened in 2018, and a third location at Soho Farmhouse, Chipping Norton, was announced for Summer 2024.
Revenue is generated from a diversified mix of one-off transactions: in-salon hair services, walk-in and Zenoti-booked appointments, retail product sales (Davines Essential Haircare and OI ranges), gift cards (digital and physical, 12-month validity), photography and event studio hire at £30/hour, £120/half day, and £250/full day plus VAT, and yoga/breathwork classes booked via Glofox. The business is founder-owned and bootstrapped, with no disclosed funding rounds, parent company, or external investment. Technology is off-the-shelf SaaS: Zenoti for hair appointment booking and customer data, Glofox for yoga class scheduling, Mailchimp for newsletters, and Squarespace for the website.
The company differentiates itself through verified sustainability credentials, including B Corp certification (2024), carbon-neutral operations via Green.Earth, an exclusive Davines product partnership, and a curated supplier ecosystem (Easy Dry, Green Salon Collective, NewGround, Who Gives a Crap, itzi, ChariTea/LemonAid, British Gas renewable tariff, Grundon). Distribution is direct-to-consumer through three UK physical destinations in England, with e-commerce and digital booking layered on top. Customer segments are individual consumers seeking premium hair, yoga, creative studio space, and dog-friendly social environments; there is no enterprise or B2B revenue concentration.
Nashwhite firmographics
Firmographics- Name
- Nashwhite
- Legal name
- Nashwhite™
- Website
- https://nashwhite.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nashwhite is a privately held UK lifestyle salon brand operating premium hairdressing salons in Warwick and Stratford-upon-Avon, with a third Soho Farmhouse site opening in 2024. It bundles hair services, yoga classes, photography studio hire, and retail sales of Davines products under a B Corp-certified, carbon-neutral positioning for individual UK consumers.
- Ownership category
- akta.pro rank
Nashwhite industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Unisex/Family Hair Salons (HSALAAAC)
- akta.pro secondary industries
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF)
Keywords
Where Nashwhite is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Nashwhite business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Hair Services: Colour services, style services, and cutting services offered at salon locations in Warwick and Stratford-upon-Avon
- Studio Hire: Photography studio space rental at Heist House Studios - 10m x 6m space available for hourly, half-day, or full-day hire for photography, events, and exhibitions
- Yoga Classes: Yoga and wellness classes including Vinyasa, Beginners, Rise & Shine, Breathe (SOMA breathwork), offered at Heist House Studios with various instructors
- Retail Products: Sale of hair care products including Davines Essential Haircare range, OI line, and other styling products
- Gift Cards: Digital and physical gift cards available for Nashwhite hair services and retail products, valid for 12 months
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Photography/Event Studio - Full Day (8 hours) |
| Unit Pricing | Pay-as-you-go | Photography/Event Studio - Half Day (4 hours) |
| Unit Pricing | Pay-as-you-go | Photography/Event Studio - Per Hour |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Nashwhite product offering
Product offeringCore offering
Nashwhite operates hair salons offering professional colour, cutting, and styling services using Davines sustainable products, complemented by yoga classes, photography and event studio hire, and a café at the Heist House Studios location. The brand sells Davines retail haircare products and gift cards across two operational UK salons (Warwick and Stratford-upon-Avon), with a third location announced for Soho Farmhouse. The unified concept combines hair, wellness, creative workspace, and community in design-led spaces.
Product overview
Nashwhite is a multi-service lifestyle salon brand offering a unified experience combining hairdressing services with wellness and community facilities. The core offering consists of hair services (colour and styling) using Davines professional products, supported by skin testing services. Adjacent to the salon business, Heist House Studios provides yoga classes and breathwork sessions, photography studio hire, and event space rental. The company operates three physical locations (Warwick, Stratford-upon-Avon, and an upcoming Soho Farmhouse location) with a gift card program spanning both hair services and partner wellness services. Online booking is facilitated through Zenoti for hair appointments and Glofox for yoga classes.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Services (Colour and Style)
- Yoga and Wellness Classes
- Photography Studio Hire
- Events Space Hire
- Nashwhite Gift Card
- Davines Retail Hair Products
- Skin Testing (Patch Test)
Quantifiable outcome
- Carbon neutral operations through Green.Earth partnership
Companies that use Nashwhite
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Nashwhite technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Nashwhite partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- DavinescoreExclusive hair product supplier. Davines is a B Corp certified Italian sustainable beauty brand. Products are carbon neutral, use natural ingredients from Slow Food Presidia farms, and come in recycled packaging. Nashwhite made a full and exclusive product switch to Davines.
- Easy DrycoreSupplier of biodegradable and recyclable towels used for salon services, providing highest hygiene standards.
- Green Salon CollectivecoreWorld's only B Corp certified recycling company. Specialises in recycling and reusing salon waste including hair and metal materials.
- NewGroundcoreCoffee provider for Heist House café. A brand that empowers communities with sustainable coffee production and supports vulnerable individuals.
- Who Gives a CrapminorEnvironmentally friendly toilet paper and paper products supplier. Half of profits go toward building toilets and improving sanitation in underserved communities globally.
- Decent PackagingminorPlant-based disposable products supplier for takeaway items, transforming waste products into eco-friendly alternatives.
- itziminorSupplier of reusable microfibre towels for salon services. Stain resistant to bleach, tints and peroxide, outlasts conventional towels, saves 50% storage space.
- ChariTea and LemonAidminorBeverage supplier paying higher prices for ingredients supporting fair, dignified farming. Each bottle sold gives 5 cents to the LemonAid and ChariTea Foundation, with over 6 million euros collected for social projects.
- British Gas (Green Energy Tariff)core100% renewable electricity matched through Guarantees of Origin certificates. 90% of gas carbon offset through ClimateCare partnership with carbon reduction projects in developing countries.
- Grundon RecyclingminorWaste management partner using Energy from Waste process to generate electricity from non-recyclable waste. Handles hair, colour tubes, and other salon materials.
- Green.EarthcoreCarbon offsetting and nature restoration partner. Holds Nashwhite's values and helps with carbon, biodiversity, plastic, and nature-based solutions. Partnered on Hongera Cookstove Project in Kenya.
- ZenoticoreSalon management software provider for online booking, customer data storage, and gift card sales. Customer data stored within European Economic Area.
- GlofoxcoreYoga class booking and scheduling platform used for the yogaattheheist.co.uk booking system.
- Laura Adams (B Leader)coreLocal sustainability adviser and B Leader helping guide Nashwhite through B Corp certification process.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Nashwhite competitors and assessment
Company assessmentDirect peers
- Hershesons: Premium UK hair salon group with multiple London locations offering cut, colour, and styling. Comparable to Nashwhite as a design-led, premium-priced salon brand built on a strong visual identity and stylist reputation.
- RUSH Hair: UK-wide hair salon chain with strong regional presence and a fashion-led brand. Comparable to Nashwhite as a multi-location UK salon business targeting similar consumer segments with a comparable service mix.
- Headmasters: Established UK hair salon chain with 70+ locations. Comparable to Nashwhite as a multi-site UK salon operator targeting similar demographic of professional hair services customers at mid-to-premium price points.
- Percy & Reed: UK hair salon and product brand with a boutique, fashion-forward positioning. Comparable to Nashwhite as a premium regional salon brand with co-located retail product offering and lifestyle-oriented marketing.
- Blue Tit: Multi-location London hair salon chain known for design-led interiors and a community-focused brand. Most comparable to Nashwhite on the combination of premium positioning, distinctive design aesthetic, and multi-site expansion strategy.
- Daniel Galvin: Premium London colour-specialist salon group. Comparable to Nashwhite on colour-services focus and premium positioning, particularly relevant given Nashwhite's emphasis on colour work using Davines.
Emerging players
- Josh Wood Colour: London-based colour-focused salon and product brand with a digital-first, lifestyle-driven approach. Comparable to Nashwhite on the intersection of premium colour services and a content/marketing-led brand experience.
Others
- Davines: Italian B Corp certified professional hair care brand and Nashwhite's exclusive product supplier. Relevant as the upstream supplier whose product positioning, sustainability credentials, and wholesale economics directly shape Nashwhite's retail and service offering.
- Soho House (Soho Farmhouse parent): Operator of Soho Farmhouse and the wider Soho House global members' club network. Relevant as the host venue for Nashwhite's third location and as a potential strategic partner for further in-venue expansion.
Broad incumbents
- Toni&Guy: Global hair salon brand and education business with hundreds of locations worldwide. Comparable to Nashwhite as a broader incumbent in the premium UK salon category, though at significantly larger scale and with a wider service portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nashwhite social profiles
Digital presenceNashwhite compliance and trust
Trust signalCompliance1 record
Nashwhite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nashwhite leadership team
Management profileNumber of profiles
Profiles2 records
Nashwhite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nashwhite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nashwhite
What does Nashwhite do?
Nashwhite operates hair salons offering professional colour, cutting, and styling services using Davines sustainable products, complemented by yoga classes, photography and event studio hire, and a café at the Heist House Studios location. The brand sells Davines retail haircare products and gift cards across two operational UK salons (Warwick and Stratford-upon-Avon), with a third location announced for Soho Farmhouse. The unified concept combines hair, wellness, creative workspace, and community in design-led spaces.
Is Nashwhite a public or private company?
Nashwhite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nashwhite founded?
Nashwhite was founded in 2010. It employs 11 to 50 people.
Where is Nashwhite based?
Nashwhite is headquartered in Warwick, United Kingdom, in the Europe region.
How does Nashwhite make money?
Five revenue lines are on record. Hair Services are the primary driver. The others are studio Hire, yoga Classes, retail Products and gift Cards.
Who are Nashwhite's main competitors?
Direct peers on record are Hershesons, RUSH Hair, Headmasters, Percy & Reed, Blue Tit and Daniel Galvin. Josh Wood Colour is listed as an emerging player. Others are Davines and Soho House (Soho Farmhouse parent). Toni&Guy is listed as a broad incumbent.
Does Nashwhite have an API?
No public API is recorded for Nashwhite.
What industry is Nashwhite in?
Nashwhite's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAC, Unisex/Family Hair Salons, with a secondary code of CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments). Its NAICS code is 812112.