Up Vertical Farms Ltd

What Up Vertical Farms Ltd does

Up Vertical Farms' product portfolio is organized into three lines: nine branded leafy-green blends (including Crunch Up, Iron Up, Liven Up, Power Up, S'Kale Up, Stand Up, Toss Up, Up & Away, and the Costco-anchored Live It Up), ten prepared salad kits under the Kit It Up range, and two microgreen products (Level Up and Mix it Up). The company sells through three distribution channels: directly to warehouse-club retailers such as Costco, to grocery stores across Canada via its exclusive sales and distribution partner Oppy, and through in-store point-of-sale displays with a Where-to-Buy locator on the company website. Vancouver-born chef Emily Butcher (Top Chef Canada competitor and Canadian Culinary Championship bronze medalist) is the company's strategic culinary partner for recipe development and brand marketing. The business is run by the founding family with no disclosed institutional investors, and the operating footprint is concentrated in Western Canada.

Name

Up Vertical Farms Ltd

Legal name

Up Vertical Farms Ltd

Website

https://upverticalfarms.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Up Vertical Farms Ltd is a Pitt Meadows, BC-based privately-held vertical farming company that grows and sells branded leafy greens, prepared salad kits, and microgreens year-round through Costco, Oppy-managed grocery distribution, and Canadian retailers.

Ownership category

akta.pro rank

Product category

Indoor Vertical Farming / Fresh Produce

NAICS

Other Food Crops Grown Under Cover (111419)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industries

Vertical Farming Systems & Racking (Indoor Farms, Multi-tier) (AFAAAHAI), Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)

Keywords

• Vertical farming
• Controlled environment agriculture
• Leafy greens production
• Salad kits
• Microgreens

Headquarters

HQ city

Pitt Meadows

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Sale of fresh leafy greens and salad kits through retail distribution channels including grocery stores and warehouse retailers like Costco. Products include pre-washed ready-to-eat greens, microgreens, and prepared salad kits with toppings and dressings.
2. Wholesale/Distribution via Oppy: Products distributed through Oppy, a produce sales and marketing company that handles wholesale distribution to retailers across North America.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Up Vertical Farms operates a commercial-scale indoor vertical farm in Pitt Meadows, BC, producing year-round leafy green blends, pre-made salad kits with toppings and dressings, and microgreens. Products are grown using a fully-automated, touchless, high-density vertical farming system with controlled environment agriculture, and are sold wholesale to retailers (including Costco) and food service operators through distribution partner Oppy.

Product overview

UP Vertical Farms operates as a single unified product company offering locally grown, year-round leafy greens and prepared salad kits through three main product lines. The Leafy Green Blends portfolio consists of 9 fresh green varieties (Crunch Up, Iron Up, Liven Up, Power Up, S'Kale Up, Stand Up, Toss Up, Up & Away, and Live It Up) featuring lettuce, spinach, arugula, kale, and spring mix. The Kit It Up™ line provides 10 pre-made salad kits (Asian Fusion, Cowboy Ranch, Frisky Whiskey, Good ol' BBQ, Hail Caesar, Jazzy Blue Cheese, Los Tacos, Shakin' Bacon Caesar, Summer Vibes, and Sunflower Power) that combine fresh greens with toppings, croutons, and dressings. The Microgreens line offers 2 varieties (Level Up and Mix it Up) as nutrient-dense additions. All products are grown using a fully-automated, high-density vertical growing system with touchless technology in a controlled environment in Pitt Meadows, BC.

Differentiator

Problem solved

Functional benefit

Products and services

• Crunch Up™ Crispest lettuce blend featuring an unbeatable crispy sensation for texture enthusiasts, sold to retail and food service customers as a packaged leafy green product.
• Iron Up™ Versatile and nutrient-rich baby spinach with mild, slightly sweet flavor, used as a hearty base for salads or a wholesome green boost in meals.
• Liven Up™ Baby arugula offering a zesty, peppery selection of flavorful and aromatic greens that pair with pastas and hearty grains.
• Power Up™ Power greens superfood mix that elevates salads and adds vibrant color and taste to sandwiches and wraps.
• S'Kale Up™ Baby kale mix blending green and red lettuces and kale for spring or summer dishes.
• Stand Up™ Sweet baby romaine leaves that are crisp, fresh and super clean; ideal for salads with creamy dressings.
• Toss Up™ Tender lettuce blend combining colorful baby red and green lettuces; pairs with grilled meat and fruit.
• Up & Away™ Spring mix featuring delicate, sweet and colorful lettuces; pairs with light vinaigrettes and brightens sandwiches.
• Live It Up™ Zesty selection of flavorful and aromatic arugulas; pairs with pastas and hearty grains, sold exclusively through Costco warehouse locations.
• Asian Fusion™ Salad Kit Salad kit combining fresh greens with sliced almonds, ginger wonton chips and Asian-style sesame ginger dressing.
• Cowboy Ranch™ Salad Kit Salad kit with sweet cornbread croutons, mild white cheddar shreds, sunflower kernels and peppercorn ranch dressing.
• Frisky Whiskey™ Salad Kit Salad kit with brioche croutons, crispy beets and whiskey honey mustard dressing.
• Good ol' BBQ™ Salad Kit Salad kit with crispy onions, dill pickles and smoky mesquite BBQ dressing.
• Hail Caesar™ Salad Kit Salad kit with seasoned croutons, cracked peppercorn and garlic seasoning, shaved parmesan and romano blend with Caesar dressing.
• Jazzy Blue Cheese™ Salad Kit Salad kit with blue cheese crumbles, crispy onions and buffalo ranch dressing.
• Los Tacos™ Salad Kit Tex-Mex inspired salad kit with shredded sharp white cheddar cheese, cheddar tortilla strips and chipotle ranch dressing.
• Shakin' Bacon Caesar™ Salad Kit Salad kit with bacon croutons, premium Caesar dressing, cracked peppercorn and uncured bacon crumbles.
• Summer Vibes™ Salad Kit Salad kit with sea salt croutons, roasted sunflower kernels, shredded Swiss cheese and white balsamic dressing.
• Sunflower Power™ Salad Kit Salad kit with sunflower kernels, uncured bacon and coleslaw dressing.
• Level Up™ Microgreens Microgreens rainbow mix rich in iron, vitamin A, C and K; adds color and nutrition to salads, sandwiches, smoothies and other dishes.
• Mix it Up™ Microgreens Pre-washed microgreens collection featuring bold flavors, vivid colors and unbeatable freshness; suitable as garnish or hero ingredient.

Quantifiable outcome

• 99% less land required compared to conventional farming
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered primary and flagship.

• OppyprimaryChannel Partner/ Reseller/ DistributorOppy serves as the exclusive sales and distribution partner for UP Vertical Farms. They handle all wholesale sales inquiries and distribution to retail grocery customers. Contact information provided: Tel: 604-461-6779, Toll-free: 888-321-6779, Email: [email protected]
• Chef Emily ButcherflagshipStrategic or Co-development PartnerVancouver-born chef Emily Butcher, Top Chef Canada competitor and bronze medalist at the Canadian Culinary Championship, partnered with UP Vertical Farms to create signature recipes and dressings. The partnership features the 'UP House Dressing' family recipe created by the two brothers behind UP Vertical Farms, as well as various recipe creations showcasing their greens.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoodLeaf Farms: Canadian indoor vertical farming operator producing leafy greens and herbs for retail and foodservice. Most direct geographic and category peer to UP Vertical Farms within Canada.
• AeroFarms: U.S.-based indoor vertical farming operator producing leafy greens using controlled environment agriculture with LED lighting. Closely comparable business model and crop focus to UP Vertical Farms.
• BrightFarms: Indoor greenhouse producer of locally grown leafy greens and herbs sold through grocery retail. Comparable value proposition around pesticide-free, locally grown greens.
• Infarm: Indoor vertical farming company producing leafy greens and herbs for grocery retailers across Europe and North America. Comparable CEA model with similar retail distribution focus.
• Gotham Greens: Indoor greenhouse-based leafy greens and herbs producer supplying grocery retailers nationwide. Comparable product portfolio and retail distribution model to UP's Pitt Meadows operation.
• Plenty: Indoor vertical farming company using CEA and proprietary technology to grow leafy greens and other crops. Closely comparable technology architecture and category focus.
• Little Leaf Farms: Greenhouse-grown leafy greens producer focused on year-round, locally grown baby greens for East Coast U.S. retail. Comparable indoor growing model and retailer-focused go-to-market.
• Bowery Farming: U.S. indoor vertical farm producing leafy greens, herbs, and salad kits via CEA for grocery and foodservice channels. Direct comparable in product mix and go-to-market through retail distribution.
• Revol Greens: Indoor-grown leafy greens and lettuce producer supplying grocery and foodservice channels. Comparable CEA-based production and retail distribution model.

Regional players

• Mucci Farms: Canadian greenhouse operator producing tomatoes, peppers, cucumbers, and leafy greens primarily for North American retail. Comparable Canadian indoor-growing category player with regional rather than national vertical-farming focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/upverticalfarms
• Facebookfacebook.com/upverticalfarms
• LinkedInca.linkedin.com/company/up-vertical-farms
• Instagraminstagram.com/upverticalfarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up Vertical Farms Ltd