Plantedseed

What Plantedseed does

PlantedSeed is a privately held PR and brand marketing consultancy founded in 2021 and based in Atlanta, Georgia, that serves purpose-driven consumer packaged goods (CPG) brands. The firm operates as a boutique professional services practice rather than a technology platform, delivering an integrated suite of services that includes media relations, big-picture brand strategy, C-suite thought leadership development, strategic influencer and event seedings, and brand partnership alignment. Founder Holly Corrales leads all engagements personally, drawing on a decade of CPG PR experience (including a prior role at Covet PR, now Power Digital) and a journalism background as a CBS affiliate reporter to position PlantedSeed as an extension of clients' internal marketing teams rather than a vendor.

The company's client roster spans more than 20 CPG companies, including functional beverage brands (Wildwonder, OWYN, GoodOnya, Muracha), food and snack brands (Beyond Good, The Cumin Club, Wholly Veggie), and pantry/food-system brands (FOND Regenerative, Petaluma, Heraclea). Recent campaign wins include earned-media placements in Bloomberg Pursuits, Food Network, BuzzFeed, Good Housekeeping, Modern Retail, and The Kitchn, plus the Good Housekeeping 2026 Best Dark Chocolate Bar award secured for Beyond Good.

PlantedSeed generates revenue through bespoke, retainer-based professional services engagements with no publicly disclosed pricing; prospective clients are directed to contact the founder directly. The business is founder-led with no institutional funding, no parent company, and no evidence of external investment. Marketing and demand generation rely on Instagram (campaign wins and case studies), LinkedIn (professional networking), and client referrals generated by named testimonials from Wholly Veggie, Petaluma, Heraclea, Beyond Good, and a former client (Popchips) that credited PlantedSeed with contributing to increased sales performance and a successful acquisition.

Name

Plantedseed

Legal name

PlantedSeed

Website

https://plantedseedpr.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

PlantedSeed is an Atlanta-based, founder-led PR and brand marketing consultancy founded in 2021 that delivers media relations, thought leadership, strategic seedings, and partnership services to more than 20 purpose-driven CPG brands.

Ownership category

akta.pro rank

Product category

Public Relations and Brand Marketing Consulting

akta.pro primary industry

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Public relations consulting
• Brand marketing strategy
• Earned media services
• Thought leadership communications
• Influencer marketing seeding

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR and Brand Marketing Consulting Services: Professional consulting services delivered as an extension of clients' marketing teams. Services include media relations, brand strategy, thought leadership development, strategic seedings, and partnership alignment. Revenue is generated through retainer-based consulting engagements with CPG brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PlantedSeed is a PR and brand marketing consultancy that operates as an extension of client marketing teams, delivering Media Relations (earned-media pitching with affiliate strategy), Big Picture Strategy (campaign development using market insights and cultural context), Thought Leadership (C-suite and founder positioning), Strategic Seedings (influencer gifting and event takeaway programs), and Partnerships (brand collaboration and cultural moment alignment). Engagements are bespoke, retainer-based consulting arrangements for purpose-driven consumer packaged goods brands, with no published pricing and direct contact via the founder.

Product overview

Plantedseed is a PR and brand marketing consultancy offering a unified suite of strategic services: Media Relations (earned media pitching with affiliate strategy), Big Picture Strategy (campaign development with market insights and cultural context), Thought Leadership (C-suite positioning), Strategic Seedings (influencer and event product placement), and Partnerships (brand collaborations). These services are delivered as integrated consultancy engagements rather than discrete software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Pitching service that blends compelling storytelling, affiliate strategy, and deep media relationships to land earned-media coverage that builds credibility, drives traffic, and converts curiosity into loyalty. Targeted at CPG brand marketers.
• Big Picture Strategy Modern PR campaign strategy that goes beyond earned media alone to define ROI, using market insights and cultural context to build unique campaigns that reach the right audiences. Targeted at CPG brand marketers.
• Thought Leadership Service that helps founders and C-suite leadership identify the right topics for the right channels and develop a point of view that reinforces industry authority. Targeted at CPG founders, CEOs, and CMOs.
• Strategic Seedings Targeted influencer giftings and large-scale event takeaway bag programs designed to get client products into the hands of influential tastemakers and target audiences. Targeted at CPG brands.
• Partnerships Alignment of CPG clients with like-minded brands and organizations to create culturally relevant moments and reach new audiences beyond earned media. Targeted at CPG brands.

Quantifiable outcome

• Increased sales performance and successful acquisition for Popchips (former client)
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MurachaminorGTM or Marketing PartnerNew client relationship established in 2025. Muracha is a matcha brand that debuted its inaugural matcha powder on June 30, 2025. PlantedSeed supported the launch with influencer gifting campaigns, hand-delivering iced matcha to creators.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• The Pollack Group: Mid-sized full-service PR and marketing agency with a strong consumer practice. Comparable in CPG and lifestyle client work but operates at meaningfully larger scale than PlantedSeed.
• BPCM: Boutique-meets-scaled consumer PR and communications agency with lifestyle, food, and beverage expertise. Comparable in CPG/consumer storytelling focus but with broader service lines and larger client roster.
• 5W Public Relations: Top-tier independent PR agency with a sizable consumer and CPG practice. Comparable in target verticals but with significantly greater scale and broader service offerings than PlantedSeed.
• Lippe Taylor: Mid-size PR agency with strong consumer, wellness, and beauty practices. Comparable in wellness-adjacent consumer brand work but operates as a larger, multi-office firm.
• Sunshine Sachs: Well-known consumer and lifestyle PR firm with high-profile brand portfolio. Competes for the same purpose-driven consumer brand clients but with much broader capabilities and headcount.

Direct peers

• Bloom (formerly Walker Drawas): Boutique communications agency focused on food, beverage, and lifestyle brands. Highly comparable to PlantedSeed in target vertical, boutique scale, and earned-media-led CPG client roster.
• Zen Media: PR and marketing agency focused on consumer, tech, and emerging brands. Comparable to PlantedSeed in serving challenger brands and blending earned media with strategic brand storytelling.
• Power Digital Marketing: Acquired Covet PR (where PlantedSeed founder Holly Corrales previously worked) and operates as a full-service digital and PR agency with strong CPG and emerging-brand focus. Direct peer given overlapping CPG challenger-brand clientele and shared talent lineage.
• JPR Group: Boutique PR firm with deep consumer and lifestyle brand expertise. Comparable to PlantedSeed in scale, vertical specialization, and founder-led operating model.
• Serotonin: Marketing agency purpose-built for brands that aim to create enduring value through purpose-driven work. Closely comparable to PlantedSeed in mission focus on purpose-driven consumer brands and emerging CPG clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plantedseedpr
• Instagraminstagram.com/plantedseedpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plantedseed