Mental Health in Business (MHIB)

What Mental Health in Business (MHIB) does

Mental Health in Business (MHIB) is a UK-based workplace mental health training and consultancy firm founded in 2018 by Claire Russell following her partner's suicide and subsequent miscarriage in March 2018. Operating as a private limited company (company number 11600282) registered in England and Wales with a headquarters in Buckingham and an additional office in Rugby, MHIB delivers accredited Mental Health First Aid training, manager and leader training, menopause training and workshops, suicide awareness and prevention training, one-to-one executive and employee coaching, strategic wellbeing consultancy, and keynote speaking. All services are human-delivered by accredited practitioners (MHFA England, CLARITY Practitioner, British Psychological Society graduate members), with no software platform underlying the core offering beyond a self-serve online course site at courses.mhib.co.uk and a WordPress-based marketing presence.

The company's underlying capability stack rests on the leadership team's professional accreditations (MSc Psychology, BPS, ISMA, BSLM) and on the founder's lived experience of suicide loss, which underpins brand credibility. Technology is limited to standard web infrastructure (WordPress, YouTube embeds, Google Analytics, cookie consent tooling) with no API, no proprietary software, and no AI/ML capabilities. Revenue is generated through quote-based professional services contracts with UK organisations, charging per training cohort, per coaching engagement, or per multi-year strategic consultancy. Named enterprise and government clients include the Ministry of Defence, O2 London, Chartered Insurance Institute, BIBA, Under Armour, Railpen (3-year strategy), Ecclesiastical Insurance, and several other insurance and professional services firms.

MHIB's go-to-market is sales-led and content-led: a blog library of 25+ articles and free downloadable resources (e.g., the 7 Pillars of Mental Health poster) drive top-of-funnel enquiries, while founder-led speaking engagements (TEDx, BIBA Annual Dinner for 400 guests) and media coverage (The Sun) generate mid-funnel leads. Direct sales outreach targets HR departments, wellbeing leads, and senior leadership, with quotes tailored to training scope, participant count, delivery format, and contract length. The firm is bootstrapped and founder-led, with no disclosed external funding and a small team of fewer than 10 people supplemented by Jay Unwin (Training & Development Director), Clare Crouch (Operations Director), and Steve Heath (Co-Founder and Lead Trainer).

Name

Mental Health in Business (MHIB)

Legal name

Mental Health in Business Ltd

Website

https://mhib.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MHIB is a UK-based workplace mental health training and consultancy firm delivering accredited Mental Health First Aid training, manager development, coaching, and strategic wellbeing programmes to UK organisations including the Ministry of Defence, O2 London, and Railpen.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Training & Wellbeing Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Mindfulness, Stress Management & Resilience Training (EDAMAIAD)

Keywords

• Workplace mental health training
• Mental health first aid
• Employee wellbeing consultancy
• Corporate coaching services
• Mental wellbeing workshops

Headquarters

HQ city

Buckingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Training Services: Mental Health First Aid training (accredited two-day courses), refresher training, suicide awareness and prevention training, menopause training, manager and leader training. Delivered in-person or online. Revenue generated through course fees per participant or organisation-wide contracts.
2. Executive and Employee Coaching: One-to-one coaching for executives and employees, addressing mental wellbeing, resilience, and performance. Delivered as individual or small group sessions.
3. Speaking and Events: Keynote speeches, talks, and workshops delivered at corporate events, conferences, and industry dinners. Used as both revenue stream and marketing channel.
4. Workshops and Webinars: Flexible, engaging sessions covering workplace wellbeing topics, tailored to team or organisational needs. Offered as half-day or full-day formats.
5. Strategic Consultancy: Long-term organisational wellbeing strategy design, implementation support, policy development, and ongoing strategic guidance for clients committed to multi-year mental health programmes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MHIB delivers accredited Mental Health First Aid (MHFA) training, mental wellbeing workshops, employee and executive coaching, mental health policy consultancy, and keynote speaking to UK organisations. It combines certified instructor-led courses with CPD-accredited certifications, e-learning materials, and bespoke organisational wellbeing programmes.

Product overview

Mental Health in Business (MHIB) is a workplace mental health training and consultancy organisation, not a technology product company. Its offering consists entirely of human-delivered services: accredited Mental Health First Aid training programmes (Mental Health First Aid Training, Mental Health First Aid Refresher Training), Manager and Leader Training, Menopause Training and Workshop, Suicide Awareness and Prevention Training, Suicide First Aid Training, Workshops and Webinars (covering topics like the hybrid work model and psychological safety), Education Sector Training, One-to-One Employee Coaching, One-to-One Executive Coaching, and Speaking and Events. The company does not operate a software platform or digital product; all services are delivered by trainers and coaches, primarily through in-person or online live sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health First Aid (MHFA) Training Courses

Quantifiable outcome

• Organisations investing in mental health support see £5 return for every £1 spent
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PAM Group: UK provider of workplace health services including occupational health, mental health support and wellbeing training to corporate clients. Overlaps with MHIB on training but offers a wider occupational health stack at materially larger scale.
• Mind (the mental health charity): Largest UK mental health charity, providing corporate training, workplace wellbeing programmes and resources to UK employers. Overlaps with MHIB on workplace mental health training but operates at significantly larger scale and with a broader portfolio.
• Health Assured: One of the UK's largest employee assistance programme providers, offering workplace mental health support, training and counselling to organisations. Comparable service overlap but as part of a broader EAP/health benefits bundle rather than a specialist training firm.

Others

• British Red Cross: UK humanitarian organisation offering workplace training in wellbeing, resilience and psychosocial support. Not a direct competitor but an adjacent provider of mental health and wellbeing training to UK employers and educators.

Emerging players

• Calm Business: Workplace arm of the global Calm meditation and mental wellness app, offering B2B mental wellbeing subscriptions to organisations including UK employers. Adjacent competitor with overlapping value proposition delivered through a digital subscription model.
• Headspace for Work: Global digital mental health and mindfulness platform with a dedicated B2B workplace offering serving UK and international employers. Competes with MHIB for the same workplace mental health budgets but via a scaled technology-led model rather than bespoke human delivery.

Direct peers

• Validium: UK-based EAP and mental health service provider delivering counselling, training and wellbeing programmes to UK organisations. Directly comparable to MHIB in B2B focus and training-plus-support service model.
• The Mind Gym: UK-headquartered workplace mental performance and resilience training provider selling structured programmes to enterprise HR teams. Closely mirrors MHIB in customer base (UK corporates), B2B training-led GTM and human-delivered live session model.
• Robertson Cooper: UK workplace wellbeing consultancy specialising in resilience, stress management and mental health training for organisations. Comparable to MHIB on geography, B2B training/coaching model and evidence-based methodology positioning.
• Wellbeing People: UK workplace wellbeing training provider offering mental health, resilience and manager training to UK employers. Closely comparable to MHIB in scale, target customer and bespoke services-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MHIBUK
• YouTubeyoutube.com/@mhib-uk
• LinkedInlinkedin.com/company/mental-health-in-business

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health in Business (MHIB)