What Onel Window Dressings does

Onel Window Dressings is a privately-held Dutch micro-business headquartered in Nijverheidweg 27B-6, Haarlem, that designs, supplies, and installs custom indoor window coverings for residential homeowners in the Netherlands. The company was established around 2005 and has operated for approximately 20 years under the same founder/operator, building its reputation around personalized in-home advisory service rather than a traditional showroom or e-commerce channel. Its offering covers twelve distinct product categories — curtains, wooden, aluminum, vertical, and pleated blinds, roller, folding, panel, and Duette shades, shutters, woven wood, and curtain rails and rods — with each project custom-measured and professionally installed by the company itself. The standard commercial package bundles free no-obligation home consultation, millimeter-precise measurement, professional installation, and a 3-year additional warranty.

The business runs on a direct-to-consumer, field-sales GTM: prospective customers reach the company via phone, WhatsApp, email, or a website contact form, after which an advisor visits the home to demonstrate samples, advise on style/color/material, and take over the project through installation. Pricing is quote-based and not publicly disclosed; revenue is generated from one-time product sales plus the bundled installation service. The company does not maintain a showroom, does not run an e-commerce storefront, and does not disclose any technology platform, proprietary software, or API surface — operations are conducted as a traditional craftsmanship business supported by light digital marketing (Facebook, Instagram, Pinterest).

Onel competes primarily against impersonal retail alternatives by leaning on its 20-year craftsmanship credentials, a 4.8/5 Google Reviews rating, and the convenience of an at-home advisory. Operating geographies are restricted to North Holland within the Netherlands; no international footprint, channel partners, enterprise customers, funding rounds, or M&A activity are disclosed in the available data.

Name

Onel Window Dressings

Legal name

Onel Window Dressings

Website

https://onelwindowdressings.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Onel Window Dressings is a Dutch micro-business based in Haarlem that designs, supplies, and installs custom indoor window coverings — curtains, blinds, shades, and shutters — for residential homeowners in the Netherlands through an in-home advisory service.

Ownership category

akta.pro rank

Product category

Window Treatments

NAICS

Window Treatment Retailers (449122)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Curtains, Blinds & Window Treatment Installation (HSAGAHAC), Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)

Keywords

• Custom window treatments
• Curtain home advisory
• Window blinds installation
• Interior window coverings
• Professional window dressing

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Window Treatment Products: Sale of custom window treatments including curtains (gordijnen), wooden blinds, aluminium blinds, vertical blinds, pleated shades, Duette shades, shutters, woven wood, panel curtains, folding curtains, and roller shades. Products are custom-measured and professionally installed.
2. Installation Services: Full-service installation included with product purchase, covering precise measurement, professional mounting, and finishing to ensure products hang exactly as they should.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Onel Window Dressings supplies and installs custom indoor window coverings for Dutch residential customers, spanning curtains, multiple blind types (wooden, aluminium, vertical, pleated), shades (roller, folding, Duette, panel), shutters, woven wood treatments and curtain hardware. The company does not operate a showroom; instead it provides a free, no-obligation in-home advisory service where representatives bring samples, advise on style, colour and material, take millimetre-precise measurements and complete the professional installation, backed by a standard 3-year warranty.

Product overview

Onel Window Dressings is a custom window treatment specialist offering personalized home advisory services and professional installation of window coverings. The company provides a comprehensive portfolio of 12 distinct window treatment products including curtains (Gordijnen), various blind types (wooden, aluminum, vertical, and pleated), shades (roller, folding, Duette, and panel), shutters, woven wood treatments, and curtain hardware (rails and rods). The service offering emphasizes end-to-end customization from in-home consultation through precise measurement and professional installation, backed by 20 years of craftsmanship experience and a 3-year warranty. The company operates on a direct-to-consumer model, visiting customers at home for personalized advice rather than operating from a showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Curtains (Gordijnen) Custom curtains ranging from understated to bold statements, tailored to fit any space and style preference, supplied and installed for Dutch residential customers.
• Wooden Blinds (Houten jaloezieën) Sustainable wooden blinds with a timeless appearance, combining natural materials with durable craftsmanship, custom-measured and installed for residential customers.
• Aluminium Blinds (Aluminium jaloezieën) Modern, lightweight aluminium blinds with a timeless design, supplied and installed to customer specifications.
• Vertical Blinds (Verticale jaloezieën) Sleek, flexible vertical blinds with a warm and atmospheric appeal, custom-fitted and installed for residential customers.
• Pleated Blinds (Plisségordijnen) Pleated blinds offering precision light control, designed to match individual preferences and installed to specification.
• Roller Blinds (Rolgordijnen) Roller blinds combining technical precision with textile beauty, balancing function and style, custom-measured and installed.
• Folding Curtains (Vouwgordijnen) Roman-style folding curtains allowing precise control of natural light with a dynamic aesthetic, supplied and installed to customer specifications.
• Duette Shades Honeycomb-construction Duette shades combining distinctive versatility with stylish functionality, custom-fitted and installed for residential customers.
• Panel Curtains (Paneelgordijnen) Panel curtains designed for spaces that require flexibility and multifunctional capabilities, custom-measured and installed.
• Woven Wood (Geweven hout) Woven wood window treatments bringing natural character with a modern twist, custom-supplied and installed in residential interiors.
• Shutters Durable, craft-built shutters with a timeless appearance, designed for long-lasting quality and installed to specification.
• Curtain Rails and Rods (Rails en roedes) Curtain rails and rods serving as the foundational hardware for window treatments, designed to complement any décor and professionally mounted.
• In-home advisory, measurement and installation service Free, no-obligation home consultation covering personalised style/colour/material advice, millimetre-precise measurement and professional installation of the purchased window treatments, bundled with a 3-year warranty.

Quantifiable outcome

• 3-year extra warranty on all products

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hunter Douglas: Global market leader in custom window coverings, manufacturing blinds, shades, shutters and curtains across residential and commercial segments. Overlaps with Onel's product portfolio but operates as a large-scale manufacturer and dealer-network supplier rather than a localized advisory-driven retailer.
• Springs Window Fashions: Major North American manufacturer of blinds, shades and specialty window coverings under multiple brands. Comparable to Onel in product breadth (custom blinds, shades, shutters) but competes as an upstream manufacturer and broad-line brand rather than a localized service retailer.
• IKEA: Global home furnishings retailer with a significant curtains, blinds and shading assortment sold through stores and online. Represents the mass-market, ready-made alternative against which Onel's premium custom advisory offering is differentiated.

Regional players

• Kwantum: Dutch home furnishings retailer operating physical stores across the Netherlands, selling curtains, rails, blinds and home décor. Competes with Onel for the same Dutch homeowner wallet, primarily at the ready-made end of the market.
• Leen Bakker: Dutch home furnishings chain with broad assortment including curtains, blinds and rails sold through physical stores. A regional incumbent competing with Onel for Dutch residential customers on price and convenience rather than custom advisory.
• JYSK: Nordic-headquartered home furnishings chain with a strong Dutch store footprint, offering ready-made curtains, blinds and home décor. Competes for the same Dutch residential customers with a value-oriented retail model.
• Praxis: Dutch DIY and home improvement chain selling blinds, curtains and rails as part of a broader renovation assortment. Represents the DIY/do-it-yourself alternative that Onel's full-service advisory model is designed to differentiate against.

Direct peers

• The Shade Store: US-based custom window treatment retailer offering made-to-measure curtains, blinds, shades and shutters with in-home consultation and professional installation. Closest business-model parallel to Onel in terms of made-to-measure positioning and end-to-end service.
• Budget Blinds: North American franchise network specializing in in-home consultations, custom measurements and professional installation of blinds, shades and shutters. Operates the same in-home advisory and install service model that defines Onel's go-to-market.

Emerging players

• Blinds.com: US online-first custom window treatment retailer offering made-to-measure blinds, shades and shutters with measurement guidance and remote consultation. Competes for the same end customer as Onel but delivers through a digital channel rather than field sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Onelwindowdressings
• Instagraminstagram.com/onelwindowdressings
• Pinterestpinterest.com/onelwindow
• LinkedInlinkedin.com/company/onel-window-dressings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onel Window Dressings