Main Street Yoga

What Main Street Yoga does

Main Street Yoga is a privately held, founder-owned yoga studio headquartered at 200 Fairmont Avenue, Fairmont, West Virginia. Founded by Angela Hammond on April 1, 2016 as Fairmont's first yoga studio, the business operates as a hybrid studio offering weekly in-studio classes across multiple styles (vinyasa, hatha, yin, restorative, kundalini, chair, somatic) alongside live online classes via Zoom, on-demand video content, and a donation-based global video library. Since 2019 the studio has operated as a Yoga Alliance Registered Yoga School, running 200-hour and 300-hour teacher training programs with early, regular, late, and payment plan tuition tiers ($2,400-$2,900 and $3,500-$3,750 respectively), plus continuing education workshops earning CEUs for registered yoga teachers.

The studio's revenue model combines high-volume unit-priced class passes ($16 drop-in, $65-$195 multi-class bundles) with higher-ticket one-time teacher training tuition and recurring individual wellness services. Adjacent wellness offerings extend the core yoga product into PEMF Far Infrared mat sessions ($25 per 30-minute session in 'The Vault'), private sound healing and Reiki through 'The Appalachian Healer' Lauri Brammer, specialty community circles (Women's Wellness Circle for midlife, monthly Memory Wellness Group), and event-driven acquisitions such as Kitten Yoga in partnership with the Marion County Humane Society. The customer base is segmented across general wellness seekers, beginners, midlife women, older adults focused on memory wellness, students with health conditions, and aspiring yoga teachers, served by a team of roughly 10 instructors plus the founder with specialized credentials including E-RYT 500, Ayurvedic Health Counselor, Occupational Therapist, and TCM Yoga Teacher.

Technology is built on commodity third-party platforms rather than proprietary systems: Acuity Scheduling for registration and class packages, Zoom for live online delivery, Squarespace for the website, Google Calendar for event export, and Square for video donations. The core physical differentiator is the HealthyLine TAJ Series PEMF Far Infrared Heating Mat combining gemstone, far infrared, negative ion, PEMF, and red light photon therapies, which functions as a premium add-on service rather than a platform. Distribution is primarily regional in-studio, supplemented by domestic live online classes and global on-demand video reach, with continuing education workshops occasionally delivered on-site at other studios.

Name

Main Street Yoga

Legal name

Main Street Yoga

Website

https://mainstreetyogafmt.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Main Street Yoga is a privately held yoga studio in Fairmont, West Virginia, founded in 2016, offering in-studio and online classes, Yoga Alliance-certified 200- and 300-hour teacher training, and adjacent wellness services including PEMF therapy, sound healing, and specialty community circles.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAL

Yoga Teacher Training (YTT) & Pilates Instructor Training

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Yoga studio services
• Yoga teacher training
• Wellness programs
• Infrared mat therapy
• Continuing education yoga

Headquarters

HQ city

Fairmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Yoga Class Passes: Multi-use class packages allowing flexible access to yoga classes. Packages range from single classes to 20-class bundles with varying expiration windows. Primary revenue driver for studio operations.
2. 200-Hour Yoga Teacher Training: Comprehensive yoga teacher certification program delivered every other Sunday over 9 months. Tuition ranges from $2,400-$2,900 depending on enrollment timing and payment plan selection. Includes anatomy training access, MSY store discounts, and yoga mat wholesale pricing.
3. 300-Hour Advanced Yoga Teacher Training: Advanced certification in Fast Track (9-10 months) or Modular (up to 3 years) formats. Fast Track tuition $3,500-$3,750. Includes Anatomy Bites and Body Wisdom course access worth over $1,600.
4. Continuing Education Workshops: CEU-eligible workshops for yoga teachers covering topics including hands-on assisting, pranayama, meditation, yin yoga, restorative yoga, and accessible teaching practices.
5. Private Wellness Services: Private sessions including Vault Sound Healing, Yoga Energy Flow sessions, and Reiki offered by Lauri Brammer (The Appalachian Healer). Premium-priced individual services.
6. PEMF Wellness Sessions: 30-minute therapeutic mat sessions at $25 each. Sessions held in 'The Vault' relaxation room and customized to individual needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Main Street Yoga is a physical yoga studio in Fairmont, West Virginia, offering group yoga classes, Yoga Alliance-registered 200-hour and 300-hour teacher training programs, continuing education for certified teachers, and complementary wellness services such as PEMF infrared mat sessions, private wellness sessions, women's wellness circles, and a memory wellness group. It also provides on-demand yoga video content and hosts special community events.

Product overview

Main Street Yoga is a yoga studio offering a comprehensive portfolio of wellness services centered around yoga practice and education. The core offerings include weekly yoga classes across multiple styles (vinyasa, yin, restorative, somatic, kundalini, qigong) and teacher training programs (200-hour and 300-hour Yoga Alliance registered). The studio extends its ecosystem with continuing education workshops for yoga teachers, private healing services (sound healing, reiki, yoga energy flow), specialized group programs (Women's Wellness Circle, Memory Wellness Group), wellness technology (PEMF infrared mat sessions), and on-demand yoga videos. Special events and workshops provide unique offerings like Kitten Yoga, Dreamwork Circles, and Sunday Soul Sessions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• First yoga studio in Fairmont, WV - established market presence since 2016
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Marion County Humane SocietyminorGTM or Marketing PartnerPartnership for bi-monthly Kitten Yoga events where Erin Hager teaches beginner-friendly yoga classes with adoptable kittens present. A portion of event proceeds are donated to the MCHS. This partnership benefits both organizations through community engagement and fundraising while promoting animal welfare.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Holy Cow Yoga Center: Independent yoga studio in Charleston, SC offering classes, 200-hour, prenatal, and yin teacher training — explicitly cited in MSY's instructor bios. Direct comparable as a small studio with multi-level YTT programs.
• Baptiste Power of Yoga: Method-based yoga brand with affiliated studios, 200-hour teacher training, and leadership programs. Comparable to MSY in monetizing a defined yoga methodology through both classes and YTT certifications.
• Strala Yoga: Independent yoga brand offering in-person classes, online classes, and 200-hour teacher training. Comparable to MSY in operating a small studio + YTT + digital content model with a strong brand identity.
• Kula Yoga Project: Independent NYC-based yoga studio offering multi-style classes, teacher training, and continuing education workshops. Comparable to MSY as a single-operator studio with a robust YTT and workshop vertical.

Emerging players

• Glo: Online yoga, pilates, and meditation platform with on-demand classes from notable instructors. Comparable to MSY's live-online and on-demand video offerings, but as a digital-only competitor rather than a studio operator.
• Alo Moves: Premium on-demand yoga and fitness platform linked to the Alo Yoga brand. Comparable to MSY's video library as an emerging digital competitor for online yoga customers, though with a much larger content catalog and marketing budget.

Broad incumbents

• YogaWorks: Established U.S. yoga studio chain offering classes, teacher training (200/300-hour), and workshops across multiple locations. Comparable to MSY in its combined class + YTT model but with significantly broader geographic footprint.
• CorePower Yoga: Largest U.S. yoga chain with hundreds of studios offering heated yoga, teacher training, and a digital platform. Comparable to MSY as a multi-format yoga operator but operates at vastly greater scale and geographic reach.
• Y7 Studio: Boutique chain offering heated flow yoga with hip, music-driven branding in multiple U.S. cities. Comparable to MSY in delivering premium-priced yoga classes and brand-led community experiences, though at a larger urban footprint.
• YogaFit: Large-scale yoga teacher training provider offering 200-hour and continuing education programs across many locations. Comparable to MSY's YTT vertical specifically, though at much broader scale and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mainstreetyogafmt
• LinkedInlinkedin.com/company/main-street-yoga-fmt-wv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Main Street Yoga