PostNow
PostNow is an Edmonton-based Canadian direct mail marketing platform, operating as a Canada Post Smartmail Marketing Expert Partner, that serves SMBs and franchise networks in real estate, restaurants, and financial services through self-serve campaign tools, channel partnerships, and API-based automation.
- Company typePrivate
- Founded1997
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PostNow does
PostNow is an Edmonton-based, Canadian-owned direct mail marketing platform operated by One To One Mailing (legally Boost2Business Marketing), positioned as a Canada Post Smartmail Marketing Expert Partner. The platform enables small and mid-sized Canadian businesses to plan, design, print, and execute Canada Post direct mail campaigns through a self-serve online workflow, with a primary vertical focus on real estate professionals and franchise networks, alongside restaurants and financial services. Its go-to-market combines a self-serve portal with inside sales (phone, email, live chat) and dedicated account management for franchise and enterprise accounts, supported by content marketing, SEO, and a customer rewards program.
The core technology is a cloud-based direct mail platform built on top of Canada Post data infrastructure, comprising an Audience Builder with real-time postal code and demographic targeting, a Postal Route Audience Planner, a Precision Targeter, a Campaign Cost Calculator with transparent per-piece pricing, a Design Proofing Portal, and a Mail API for CRM-triggered campaign automation. The company has integrated Environics Analytics Prizm segmentation to enhance its targeting layer. PostNow monetizes through transaction fees on postage (Neighbourhood Mail from $0.20/piece, Postal Code Targeting from $0.457/household, Personalized Mail from a $300 CAD minimum), bundled print and production services, and professional design services (custom artwork from $295 CAD), with volume discounts kicking in at $10K+ annual spend. Channel partnerships with major Canadian real estate franchises (RE/MAX, Coldwell Banker, Century 21, Sutton, MaxWell Realty, TRREB), Boston Pizza, and RBC Branch Wealth Management secure preferential contract postage rates, pre-loaded branded templates, and aggregated franchisee volume. The company has not disclosed institutional funding or revenue.
PostNow firmographics
Firmographics- Name
- PostNow
- Legal name
- Boost2Business Marketing
- Website
- https://postnow.ca
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PostNow is an Edmonton-based Canadian direct mail marketing platform, operating as a Canada Post Smartmail Marketing Expert Partner, that serves SMBs and franchise networks in real estate, restaurants, and financial services through self-serve campaign tools, channel partnerships, and API-based automation.
- Ownership category
- akta.pro rank
PostNow industry classification
Industry- Product category
- Direct Mail Marketing Services
- NAICS
- Direct Mail Advertising (541860), Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)
Keywords
Where PostNow is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
PostNow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Mail Postage Services: Core revenue from postage fees charged for direct mail delivery through Canada Post. Neighbourhood Mail at $0.20/piece and Postal Code Targeting at $0.457/household, both including transportation fees.
- Print and Production Services: Integrated print, design, and mail preparation services bundled with postage. Pricing varies by campaign size, format, and customization level.
- Design Services: Professional graphic design team for custom artwork creation. Custom artwork starts at $295. Design template edits included in campaign fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Neighbourhood Mail - Unaddressed Direct Mail |
| Unit Pricing | Pay-as-you-go | Postal Code Targeting - Addressed Mail |
| Unit Pricing | Pay-as-you-go | Personalized Mail - Addressed Direct Mail |
| Other | Pay-as-you-go | Custom Design Services |
| Transaction based/ take rate | Annual | Volume Discounts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
PostNow product offering
Product offeringCore offering
PostNow provides an all-in-one online platform for planning, designing, printing, and automating Canada Post direct mail campaigns. The core service enables businesses to create and send three types of mail: Neighbourhood Mail (unaddressed), Personalized Mail (addressed), and Postal Code Targeting (hyper-targeted to 15-25 households), bundled with design, print, data cleaning, and Canada Post delivery through one integrated workflow.
Product overview
PostNow is an all-in-one direct mail marketing platform that enables businesses to create, manage, and execute direct mail campaigns through Canada Post. The platform offers a unified system comprising Custom Direct Mail Campaign builder, Quick Order Campaigns, Audience Builder, and Design Proofing tools, complemented by three core mail service types: Neighbourhood Mail (unaddressed), Personalized Mail (addressed), and Postal Code Targeting (hyper-targeted to 15-25 houses). Additional offerings include Signage for Direct Marketing, Luxury Business Cards, and the Direct Mail Cost Calculator. The platform integrates with Stripe for payments, Google Analytics/Tag Manager for web analytics, and Facebook Tracking Pixel for ad tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Neighbourhood Mail Unaddressed direct mail service that reaches all households in a neighbourhood walk via Canada Post Neighbourhood Mail. Priced at $0.20 per piece including transportation fees (2026 rate). Designed for businesses seeking mass local awareness campaigns without recipient personalization.
- Personalized Mail Addressed direct mail service for reaching existing customers and prospects with personalized messaging. Minimum 150 pieces, can be built for as low as $300 CAD. Pricing varies based on postage rate and quantity.
- Postal Code Targeting Hyper-targeted direct mail service using 6-digit postal codes to reach clusters of 15-25 households or single condo/apartment buildings. Priced at $0.457 per household including data costs. Designed for businesses seeking neighborhood-level targeting with high precision.
- Custom Direct Mail Campaign End-to-end direct mail campaign service that allows businesses to build fully personalized campaigns from start to finish, tailored to goals and audience. Includes design, audience targeting, printing, and mail preparation through the PostNow platform.
- Quick Order Campaigns Ready-made, professionally designed direct mail campaigns that can be launched in just a few clicks. Designed for businesses wanting fast campaign deployment without custom design work.
- Signage for Direct Marketing Custom direct marketing signage including movable signs (yard signs, riders), decals, and other temporary signage products for businesses needing physical on-premise marketing materials.
- Luxury Business Cards Premium, high-quality business cards designed to make a lasting impression. Targeted at professionals and businesses wanting luxury-grade print collateral.
- Mail API Canada-first automation API enabling businesses to trigger direct mail seamlessly from CRM or software systems at scale. Marketed as Canada's most robust, Canada-first automation API for direct mail.
- Professional Design Services Professional graphic design services for direct mail artwork. Custom artwork starts at $295, with designers charged at approximately $75/hour. Design template edits are included in campaign fees.
Quantifiable outcome
- 92% of Canadians read direct mail
- +3 more outcomes
Companies that use PostNow
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
PostNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
PostNow partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Canada PostcorePostNow is a Smartmail Marketing Expert Partner through its parent company One To One Mailing. This partnership provides exclusive access to Canada Post data, targeting tools, Expert Partner team resources, and preferential postage rates. Expert Partners are the top tier of Canada Post's partner network, with only 34 partners across Canada.
- One To One MailingcoreParent company of PostNow. PostNow is operated as a Smartmail Marketing Expert Partner through One To One Mailing. One To One Mailing provides the infrastructure, expertise, and partnership standing that enables PostNow's platform.
- RE/MAX CanadaminorApproved supplier program offering RE/MAX agents discounted postage contract rates and pre-loaded branded templates through PostNow's platform.
- Coldwell Banker CanadaminorColdwell Banker agents receive automatic Canada Post contract postage rates applied to their accounts. PostNow works with Coldwell Banker marketing department to preload branded templates.
- Century 21 CanadaminorCentury 21 Real Estate Agents receive automatic Canada Post contract postage rates. Pre-loaded branded templates available through partnership with Century 21 marketing department.
- Sutton CanadaminorSutton Agents receive automatic Canada Post contract postage rates applied to accounts within 1 business day of verification. Branded templates pre-loaded.
- MaxWell RealtyminorMaxWell Realty Agents receive MaxWell Realty Canada Post contract rate applied after account verification. 15% discount off first PostNow campaign available for new signups.
- TRREB (Toronto Regional Real Estate Board)minorTRREB Agents & Brokers receive automatic TRREB contract postage rates applied to all campaigns. Partnership ensures best available postage rates for members.
- RBC Branch Wealth ManagementminorRBC Dominion Securities partnered with PostNow & Canada Post for direct mail marketing campaigns. RBC Branch marketing templates approved and available. RBC Canada Post contract rate automatically applied.
- Boston PizzaminorBoston Pizza franchise locations receive Boston Pizza Canada Post contract rate or franchise rate applied after account verification. Complete online ordering and management for restaurant direct mail.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
PostNow competitors and assessment
Company assessmentDirect peers
- Lob: US-based direct mail automation platform offering an API for programmatically sending postcards, letters, and checks. Closest comparable to PostNow's Mail API and self-serve campaign model, but operating in the US postal ecosystem rather than Canada Post.
- Reachdesk: Direct mail and gifting platform built for B2B sales and marketing teams, with CRM integrations and an API. Closely comparable to PostNow's API-driven, integration-oriented direct mail positioning.
- Postalytics: Direct mail automation platform combining an online campaign builder with USPS-based trigger mail and CRM integrations. Directly comparable to PostNow's PLG platform-plus-API approach to programmatic direct mail.
- Inkit: Developer-focused direct mail API and platform enabling software-driven generation of postal mail. Overlaps with PostNow's Mail API use case of triggering mail from CRM or software systems.
- Postable: Online direct mail and address-book service that lets users mail cards and letters without managing contacts manually. Smaller-scale direct peer to PostNow's self-serve online mailing experience.
- Click2Mail: Online self-serve direct mail service for printing and mailing postcards, letters, and Every Door Direct Mail. Overlaps with PostNow's Neighbourhood Mail and Personalized Mail products on the SMB self-serve side.
- Modern Postcard: US direct mail and postcard printing/mailing provider with design services and list targeting. Comparable to PostNow's bundled print-design-mail offering for SMB marketing users.
- Lettrs: Direct mail automation platform with API and CRM integrations for sending handwritten-style letters and postcards. Comparable technology stack and SMB/enterprise split to PostNow.
Broad incumbents
- Mailchimp: Large incumbent marketing platform that competes for SMB marketing budgets and offers email automation, CRM, and basic print integrations. Relevant as a broader incumbent that SMBs may allocate budget to instead of direct mail.
Others
- Canada Post Smartmail Expert Partners: The 34 Smartmail Marketing Expert Partners (the program tier PostNow operates in) collectively compete with PostNow within Canada. They are not a single competitor but represent the most direct competitive set sharing the same Canada Post data, tools, and postage rates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PostNow social profiles
Digital presencePostNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
PostNow leadership team
Management profileNumber of profiles
Profiles1 record
PostNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PostNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PostNow
What does PostNow do?
PostNow provides an all-in-one online platform for planning, designing, printing, and automating Canada Post direct mail campaigns. The core service enables businesses to create and send three types of mail: Neighbourhood Mail (unaddressed), Personalized Mail (addressed), and Postal Code Targeting (hyper-targeted to 15-25 households), bundled with design, print, data cleaning, and Canada Post delivery through one integrated workflow.
Is PostNow a public or private company?
PostNow is a private company. It is classified as corporate owned and is currently operating.
When was PostNow founded?
PostNow was founded in 1997. It employs 11 to 50 people.
Where is PostNow based?
PostNow is headquartered in Edmonton, Canada, in the North America region.
How does PostNow make money?
Three revenue lines are on record. Direct Mail Postage Services are the primary driver. The others are print and Production Services and design Services.
Who are PostNow's main competitors?
Direct peers on record are Lob, Reachdesk, Postalytics, Inkit, Postable, Click2Mail, Modern Postcard and Lettrs. Mailchimp is listed as a broad incumbent. Canada Post Smartmail Expert Partners is listed as an others.
Does PostNow have an API?
Yes. Automate Direct Mail at Scale With Canada's Best API. Trigger direct mail seamlessly from your CRM or software with the nation's most robust, Canada-first automation API.
What industry is PostNow in?
PostNow's product category is Direct Mail Marketing Services. Its primary akta.pro industry code is BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail). Its NAICS code is 541860 and its SIC code is 7331.