What LIGANOVA MASH! LTD does

LIGANOVA MaSH! LTD (operating as LIGANOVA MaSH!, 'Make Stories Happen') is a privately held, UK-registered full-service creative agency specializing in social-first storytelling. It is a subsidiary of the Liganova Group, with headquarters at 45 Gresham Street, London and a second office in Munich, Germany. The agency's service portfolio is structured around seven integrated pillars: Strategy, Social, Spaces, Editorial, Production, Event Activation, and Campaign, supplemented by Creators & Influencers, Community Engagement, and Social Media Management capabilities. Service delivery spans platform-specific content optimization across Instagram, TikTok, Threads, YouTube, X, and LinkedIn; multilingual editorial content production in up to five languages; AI- and CGI-assisted content production; and physical event activations at flagship industry platforms such as IAA Mobility and the Cannes Film Festival.

The agency's customer base is concentrated in the premium automotive sector, with BMW serving as the anchor client across its core brand and sub-brands including BMW M, BMW Lifestyle, BMW Films, and the Vision Neue Klasse / iX3 launches. Engagement models are B2B professional services delivered through direct enterprise relationships, with revenue generated via project fees, retainers, and ongoing client partnerships on a quote-based pricing structure; no public pricing is disclosed. Go-to-market relies on enterprise field sales supported by event-driven showcases (IAA Mobility, Cannes) and community-led activations through creator and influencer networks.

The agency maintains an ecosystem of strategic co-development partners, including Pacific, Elastique, Sterntag, Reset Content, Division Global, and Neverhappened for production and creative execution, plus technology and podcast partners Jung von Matt Tech and Studio Trill. It is privately held with no external institutional investment identified and is represented by James Walkinshaw and Brigitte Holzer. No revenue, founding date, headcount, or financial history is publicly disclosed in the source material.

Name

LIGANOVA MASH! LTD

Legal name

LIGANOVA MaSH! LTD

Website

https://liganova-mash.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

LIGANOVA MaSH! LTD is a UK-registered full-service creative agency and Liganova Group subsidiary that delivers social-first storytelling, campaign development, editorial content, event activation, and production services to enterprise clients, principally BMW and its sub-brands.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Media Representatives (54184)

SIC

Services-Advertising (7310)

akta.pro primary industry

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Creative agency services
• Social-first storytelling
• Brand campaign development
• Event activation services
• Editorial content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: B2B professional services revenue derived from strategic creative engagements with enterprise clients. Services include campaign development, social media management, content production, event activation, and editorial storytelling. Revenue is generated through project fees, retainers, and ongoing client partnerships.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

LIGANOVA MaSH! is a full-service creative agency that creates meaningful moments of connection for brands by placing them in the stories of consumers' lives, specializing in social-first storytelling. The agency's core offerings span Strategy, Social, Spaces (experiential), Editorial, Production (AI, CGI, video, photography, podcast), Event Activation, and integrated 360° Campaigns, supported by Creators & Influencers, Community Engagement, and Social Media Management. It serves enterprise clients (notably BMW and luxury lifestyle brands) through direct B2B engagements across the UK, Germany, and global markets as part of the Liganova Group.

Product overview

LIGANOVA MaSH! (Make Stories Happen) is a full-service creative agency specializing in social-first storytelling. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Its core portfolio comprises Strategy, Social, Spaces, Editorial, Production, Event Activation, and Campaign services, supplemented by Creators & Influencers, Community Engagement, and Social Media Management specializations. These services work together as an integrated creative offering, combining insight-driven strategy with content creation, community building, and experiential activations to create meaningful brand connections across digital and physical touchpoints. The agency serves clients including BMW globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Insight-driven frameworks for brand, product, or channel strategy, providing the vision and strategic direction to bring creative concepts to life for enterprise clients.
• Social Creation of meaningful content across social and editorial channels with amplification and community engagement, specializing in social-first storytelling for enterprise brands.
• Spaces Creation of brand experiences across real-world events, virtual platforms, and emerging technologies that deliver measurable impact for enterprise clients.
• Editorial Editorial storytelling that immerses audiences, including content production for digital platforms such as BMW.com.
• Production End-to-end content creation from concept to camera, spanning AI-generated content, CGI, photography, videography, and podcast production for enterprise clients.
• Event Activation Bringing brands to life through on-ground and in-moment experiences at events, festivals, and brand activations (e.g., IAA Mobility, Cannes Film Festival).
• Campaign Development of big creative ideas, coherent brand narratives, and full 360-degree brand campaigns across multiple touchpoints for enterprise clients.
• Creators & Influencers Identification, engagement, and collaboration with key opinion leaders, influencers, and content creators to drive reach and authentic engagement for enterprise clients.
• Community Engagement Building and engaging communities around brands through co-creation and authentic storytelling with passionate audience members.
• Social Media Management Platform-specific content creation and management across Instagram, TikTok, Threads, YouTube, X, and LinkedIn with an audience-first approach for enterprise clients.

Quantifiable outcome

• BMW became Number One Automotive Brand in social media based on followers and engagement
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered supporting and core.

• Studio TrillsupportingImplementation/ SI/ Consulting Partner · 1 January 2025Podcast production agency for Inside Neue Klasse video podcast series, handling production logistics for the four-part BMW technology series.
• Jung von Matt TechsupportingTechnology or Integration · 1 January 2025Technology partner for BMW.com editorial content system, supporting the modular content creation and distribution platform.
• Unknown IncsupportingStrategic or Co-development Partner · 1 January 2025Creative production partner for BMW M projects including M&Me influencer-led editorial content and M Fest South Africa event activation.
• Pacific UEGcoreStrategic or Co-development Partner · 1 January 2025Lead agency partner for BMW Lifestyle re-launch and BMW iX3 launch at IAA 2025, handling creative strategy and production execution.
• NeverhappenedsupportingStrategic or Co-development Partner · 1 January 2025Creative production partner for BMW iX3 launch at IAA 2025, contributing to the POV reveal and social content creation.
• Becky EvanssupportingStrategic or Co-development Partner · 1 January 2024UK automotive influencer who served as moderator and POV character for M Fest South Africa coverage, bringing journalistic approach to uncovering BMW M culture.
• PacificcoreStrategic or Co-development Partner · 1 January 2023Creative and production partner for BMW campaigns including The Neue New IAA launch. Pacific collaborated on global brand vision and launch execution for BMW Vision Neue Klasse at IAA Mobility 2023.
• ElastiquesupportingStrategic or Co-development Partner · 1 January 2023Partner on BMW Vision Neue Klasse campaign, contributing to the vibrant reveal and brand vision execution at IAA Mobility 2023.
• SterntagsupportingStrategic or Co-development Partner · 1 January 2023Production partner for BMW Vision Neue Klasse campaign content creation at IAA Mobility 2023.
• Reset ContentcoreStrategic or Co-development Partner · 1 January 2023Production company for BMW Films 'The Calm' Cannes activation. Reset Content produced the high-energy short film starring Pom Klementieff and Uma Thurman.
• Division GlobalsupportingStrategic or Co-development Partner · 1 January 2023BMW Films partner for Cannes activation, contributing to the global production and distribution of 'The Calm' short film.
• Alex RanksupportingStrategic or Co-development Partner · 1 January 2023Photographer for BMW Vision Neue Klasse campaign, contributing to the bold visual identity and editorial photography.
• Andre JosselinsupportingStrategic or Co-development Partner · 1 January 2023Photographer for BMW Vision Neue Klasse campaign, capturing the campaign shoot across film and photography.
• Oliver WürffellsupportingStrategic or Co-development Partner · 1 January 2023Director for BMW Vision Neue Klasse campaign film, creating the bold visual narrative for the IAA launch.
• Daniel NguyensupportingStrategic or Co-development Partner · 1 January 2023Photographer and creative for Obsessed YouTube series, documenting unique BMW connections with influential personalities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother London: Independent creative agency with a similar model to MaSH!: full-service creative work for premium brands, founder-driven culture, and emphasis on culturally resonant storytelling across platforms.
• The Brooklyn Brothers: Independent creative agency with offices in the US and UK serving global brands across content, social, and brand strategy. Comparable to MaSH! in offering integrated creative services for premium enterprise clients with a social-first emphasis.
• Jung von Matt: Major German independent creative agency network known for BMW work and bold campaigns. Directly comparable to MaSH! in geography (Germany), automotive client focus, and integrated storytelling for premium brands.
• Droga5: Award-winning independent creative agency known for bold, culturally influential campaigns for premium brands. Comparable to MaSH! in offering full-service creativity with strong storytelling and event activation at industry moments.
• 72andSunny: Creative agency recognized for culturally driven, platform-native campaigns for global brands (Google, Samsung, Activision). Comparable to MaSH! for its integrated creative, social-first content, and event-led activation approach.
• Anomaly: Independent creative agency known for brand storytelling and integrated campaigns for premium global brands. Comparable to MaSH! in offering full-service creativity with a strong brand-strategy orientation and selective enterprise client roster.
• Johannes Leonardo: Independent creative agency known for purpose-driven, culturally resonant campaigns for premium brands. Comparable to MaSH! in combining brand storytelling, social content, and integrated campaign development for selective enterprise clients.

Broad incumbents

• R/GA: Larger global creative and innovation agency with deep digital, brand, and product capabilities. Comparable to MaSH! in serving enterprise clients with integrated creative + tech storytelling, but at significantly greater scale and geographic footprint.
• AKQA: Global digital creative agency combining brand strategy, content production, and experience design. Comparable to MaSH! in serving premium automotive and lifestyle clients (e.g., Audi) with social-first storytelling and immersive experiences.
• Serviceplan Group: Largest independent German agency group with full-service creative, digital, and media capabilities. Comparable to MaSH! as a competitor in the German/European creative market serving premium automotive and lifestyle clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/liganova-mash
• Instagraminstagram.com/liganova_mash

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIGANOVA MASH! LTD