Name

Vondelgym

Legal name

Vondelgym

Website

https://vondelgym.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness Centers & Gyms

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

HIIT & Circuit Bootcamps (HSADABAA), Strength & Conditioning Personal Training (HSADAAAB), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Fitness gym memberships
• Group fitness classes
• Crossfit training
• Kickboxing classes
• Yoga mobility studio

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring subscription fees billed every 4 weeks (bi-monthly cycles). Multiple tiers from basic fitness-only to full access with CrossFit/HYROX credits.
2. Day/Week/Month Passes: One-time passes for casual visitors: day pass (€19.50), week pass (€62), month pass (€138-165). Provides flexible entry without commitment.
3. Personal Training: One-on-one training sessions with gym trainers available at additional cost, booked via [email protected].
4. Corporate Memberships: B2B corporate fitness packages where companies arrange employee gym access or group classes, billed through [email protected].

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Vondelgym operates four community-driven fitness gym locations across Amsterdam (West, Oost, Zuid) and Rotterdam, offering a multi-discipline membership-based service under one roof. Members access group classes in CrossFit, HYROX, (kick)boxing, MMA, yoga/mobility/Pilates, running, strength training, circuit training, powerlifting, Olympic weightlifting, and gymnastics, plus one-on-one personal training. The chain sells recurring 4-week subscriptions, one-time day/week/month passes, and corporate fitness packages, with add-on credits for specialized CrossFit and HYROX training.

Product overview

Vondelgym is a multi-discipline fitness gym chain operating four locations in Amsterdam (West, Oost, Zuid) and Rotterdam, Netherlands. The company offers a unified concept combining multiple fitness disciplines under one roof in a communal space, emphasizing group classes and a sports club atmosphere. The core offering consists of gym facilities with membership plans (regular, off-peak, annual, student, corporate), with optional add-on credits for specialized programs. Training programs include CrossFit, HYROX, (kick)boxing, MMA, Mobility, Personal Training, Running, Strength, Circuit Training, Yoga/Mogy, Powerlifting, Strongher, Weightlifting, and Gymnastics. The company uses the Gymly platform for member app functionality, booking, and scheduling. Additional offerings include Sportbuddy (gym anxiety support initiative), annual competitions (VondelGames, Clubkampioenschappen), and member discount partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Vondelgym Amsterdam West The original Vondelgym location situated near the iconic Vondelpark in central Amsterdam, offering CrossFit, HYROX, kickboxing, yoga, running, and general fitness classes. Members purchase 4-week subscriptions with optional add-on credits for CrossFit and HYROX training.
• Vondelgym Amsterdam Oost The second Amsterdam location housed in the former Trouw building near Oosterpark, offering the full multi-discipline fitness offering including CrossFit, HYROX, kickboxing, yoga, running, and circuit training.
• Vondelgym Amsterdam Zuid The largest Vondelgym in Amsterdam, located at the Zuidas financial district and easily accessible via the North-South metro line. Offers CrossFit, HYROX, and all other disciplines including a light CrossFit version for beginners.
• Vondelgym Rotterdam Vondelgym's Rotterdam location offering CrossFit, HYROX, circuit training, kickboxing, yoga/Mogy, running, and strength training. Also offers a dedicated '(kick)boxing only' subscription at €60.50/4 weeks.
• CrossFit Training CrossFit training combining Olympic weightlifting, athletics, and gymnastics with functional movements performed at high intensity. Offered at all Amsterdam and Rotterdam locations as an add-on credit package (€5.50–€20.50 per 4-week period based on usage). Amsterdam Zuid also offers a light CrossFit version for beginners.
• HYROX Training Combination of running and strength training with a competitive element. Vondelgym is an official HYROX gym, offering classes at Rotterdam and Amsterdam Oost and Zuid locations for both competition preparation and general training.
• (Kick)box Training Kickboxing and boxing training in various categories: technical bag work, conditioning, technique classes, fundamentals for beginners, and sparring sessions for advanced members. Offered at Amsterdam and Rotterdam locations, with a dedicated (kick)boxing-only subscription available in Rotterdam.
• Personal Training One-on-one training with Vondelgym trainers, available alongside group classes at an additional fee. Arranged by contacting [email protected].
• MMA Training Mixed martial arts training offered at Vondelgym locations as part of the multi-discipline offering.
• Yoga/Mogy Mobility & Pilates Yoga, mobility, and Pilates offerings including Yin Yoga, Sweat & Flow, Breathwork, and Mogy (Mobility + Yoga). At Rotterdam: Yin, Yang, Gentle Flow, Vinyasa, hot yoga, warm yin, and mat Pilates.
• Running Training Guided running training focusing on endurance, speed, and strength to help members achieve running goals. Available daily at Vondelgym locations with a dedicated Running Only subscription at €51.50/4 weeks.
• Strength Training Traditional strength training using dumbbells, barbells, benches, and squat racks. Both open gym access and group classes such as circuit training and Strong 60+ are available.
• Circuit Training Combination of strength and conditioning training in a group setting, offered multiple times per week at all gyms in Amsterdam and Rotterdam.
• Mobility Training Low-intensity training focused on restoring and increasing mobility and flexibility, reducing injury risk and improving movement quality.
• Corporate Memberships B2B corporate fitness packages where companies arrange employee gym access or group classes for teams, billed through [email protected].

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• EleikominorOthersFitness equipment partner providing weightlifting and strength training equipment at Vondelgym locations.
• Matrix FitnessminorOthersFitness equipment partner providing cardio and strength equipment for gym facilities.
• UPP ProteinminorGTM or Marketing PartnerProtein supplement partner offering discounts to Vondelgym members with code VONDELGYM15. Part of member deals program.
• GymlycoreTechnology or IntegrationGym management software platform powering membership management, class scheduling, and mobile apps. Vondelgym is powered by Gymly technology for all digital operations.
• De PizzabakkersminorGTM or Marketing PartnerRestaurant partner for Fit e Pizza bootcamp events and gymbuddy promotion. Members get second pizza free when dining with workout buddy.
• Local DealerminorGTM or Marketing PartnerHoreca partner offering discounts to Vondelgym members. Part of member deals program.
• TimerFlexminorGTM or Marketing PartnerExclusive deal for members: annual subscription for €4.90 (normally €9.99) with code VONDELGYM50. First 30 athletes get 6 months free TimerFlex Pro.
• Milo PerformancecoreStrategic or Co-development PartnerUnique collaboration for Strength & Conditioning group classes specifically designed for combat sports athletes. Partnership to offer specialized training not commonly available in Netherlands.
• CrispminorGTM or Marketing PartnerOnline grocery partner offering €20 discount on first order via link for Vondelgym members.
• Cocoon Wellness SpaminorGTM or Marketing PartnerWellness spa partner offering 40% discount on treatments to gym members upon showing membership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barry's: Barry's is a global premium boutique fitness brand offering HIIT and strength group classes with strong brand identity. It targets the same premium, urban, class-loving consumer that Vondelgym serves, though at a higher price point and with a more standardized global format.
• Orangetheory Fitness: Orangetheory is a US-based global boutique group-fitness franchise with heart-rate-based interval training. It competes for the same premium urban group-class member across Europe, including the Netherlands, though its methodology is more standardized and less community-club-oriented than Vondelgym's sports-club feel.
• Holmes Place: Holmes Place is a European premium health club and spa operator with locations across major cities. It competes for the same premium urban fitness consumer in Western Europe with broader spa/wellness amenities, but lacks Vondelgym's CrossFit/HYROX functional-fitness specialty.
• Fit For Free: Fit For Free is a Dutch low-cost fitness chain with broad NL coverage at ~€19.99/month. It competes at the budget end of the same Amsterdam/Rotterdam consumer market but does not offer CrossFit, HYROX, or Vondelgym's community/event ecosystem.
• David Lloyd Clubs: David Lloyd is a UK/European premium family fitness and racquets club operator. It competes at the premium end of the multi-discipline, family-oriented fitness member in Europe with broader amenities (pools, tennis, kids), positioning it as a broader incumbent adjacent to Vondelgym's multi-discipline model.

Direct peers

• F45 Training: F45 is a global functional-training/HIIT franchise with multiple Amsterdam studios offering 45-minute group circuit workouts. Its community-driven, multi-discipline approach inside a single studio is the closest international template to Vondelgym's concept, competing for the same functional-fitness enthusiast.
• Basic-Fit: Basic-Fit is the largest low-cost fitness chain in Europe and the dominant Dutch competitor, with hundreds of NL locations at ~€24.99/month. It competes directly with Vondelgym for the same adult fitness consumer in Amsterdam and Rotterdam, though at a discount positioning rather than Vondelgym's premium community-led model.
• TrainMore: TrainMore is a Dutch boutique fitness operator with multiple Amsterdam locations offering group classes and premium interiors at mid-market pricing. It competes for the same urban, community-oriented member that Vondelgym targets, with overlapping group-class-led positioning in the same metropolitan market.

Others

• HYROX: HYROX is the global organizer of HYROX fitness races and the licensor of the official HYROX gym affiliate program that Vondelgym participates in. It is an ecosystem enabler/partner rather than a direct competitor, but its brand momentum and licensing model are central to Vondelgym's positioning.
• CrossFit: CrossFit is the global CrossFit methodology owner and affiliate licensor of which Vondelgym is a member gym. It is an enabling platform/brand rather than a direct competitor, defining the programming standards and competition infrastructure that anchor Vondelgym's CrossFit offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vondelgym
• LinkedInlinkedin.com/company/vondelgym
• Instagraminstagram.com/vondelgym

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vondelgym