HME Home Medical

What HME Home Medical does

HME Home Medical is a privately held home medical equipment (HME) provider founded in 1986 and headquartered in Green Bay, Wisconsin. The company operates two retail showrooms in Green Bay and Manitowoc and a satellite location inside HSHS St. Vincent Hospital, serving more than 30,000 patients annually across Northeast Wisconsin. Its product portfolio spans respiratory therapy (CPAP/BiPAP, home oxygen, ventilators, nebulizers), mobility equipment (manual and power wheelchairs, scooters, walkers, rollators, lift chairs, hospital beds, patient lifts), home accessibility modifications (stair lifts, vertical platform lifts, ramps, bathroom safety, ceiling lifts), and specialty supplies (ostomy, urological, wound care, compression/lymphedema, mastectomy, maternity, incontinence). The firm also offers short-term and long-term equipment rentals and delivers, sets up, and installs equipment in patients' homes.

The business operates four revenue streams: hardware sales, recurring equipment rentals, insurance billing services (Medicare, Medicaid, and private payers), and professional services including respiratory therapy setup, certified fittings, and licensed-contractor home modifications. Its go-to-market is primarily direct-to-consumer through retail and inbound phone/online inquiries, supplemented by referral partnerships with Prevea Health, HSHS (St. Vincent, St. Mary's, St. Nicholas, St. Clare), and Bellin Health. The SNAP Resupply program, built on Brightree's platform, automates CPAP/BiPAP reordering with insurance eligibility verification and direct-to-home delivery. Clinical depth is anchored by 9 licensed Respiratory Therapists and certified fitters, and the company holds HQAA accreditation. Reported outcomes include a 96% patient satisfaction rate. The company is independently owned with no disclosed parent, institutional investors, or external funding.

Name

HME Home Medical

Legal name

HME Home Medical

Website

https://hmehomemedical.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

HME Home Medical is a privately held, Green Bay-based home medical equipment provider serving more than 30,000 patients annually across Northeast Wisconsin through two retail locations, in-home delivery and setup, and referral partnerships with regional health systems.

Ownership category

akta.pro rank

Product category

Home Medical Equipment

NAICS

Home Health Equipment Rental (532283), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF), Home Health Clinical Care Coordination & Case Management (HSABACAO), Home Healthcare & DME Delivery (Oxygen, Supplies) (TLAAAIAE)

Keywords

• Home medical equipment
• Mobility solutions
• Respiratory therapy
• Home accessibility modifications
• Medical supply resupply

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Equipment Sales: Sale of home medical equipment including wheelchairs, scooters, walkers, lift chairs, hospital beds, respiratory equipment, and accessibility modifications. Products sold directly to consumers with insurance billing support.
2. Equipment Rentals: Short-term and long-term rental of medical equipment including wheelchairs, hospital beds, patient lifts, stair lifts, ramps, and mobility scooters with flexible daily, weekly, and monthly terms.
3. Insurance Billing Services: Direct billing to Medicare, Medicaid, and private insurance plans for covered equipment and supplies. Company handles paperwork, prior authorizations, and coordination with providers.
4. Professional Services: Revenue from professional services including respiratory therapy setup and monitoring, mastectomy fittings, compression garment fittings, and home accessibility consultation and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

HME Home Medical sells, rents, and services home medical equipment through two Wisconsin retail locations (Green Bay and Manitowoc) plus a satellite hospital site. Product categories include CPAP/BiPAP and oxygen therapy, manual and power wheelchairs, mobility scooters, walkers/rollators, lift chairs, patient/ceiling/Hoyer lifts, stair lifts, ramps, bathroom safety modifications, and specialty supplies (ostomy, urological, wound care, compression, mastectomy, maternity, incontinence). The company delivers and sets up equipment in patient homes, handles direct insurance billing to Medicare/Medicaid and private plans, and provides certified fittings and respiratory therapy services. The SNAP Resupply program automates ongoing CPAP supply reordering with insurance verification.

Product overview

HME Home Medical is a home medical equipment and services provider offering a comprehensive portfolio of products and services across respiratory therapy, mobility, home accessibility, and medical supplies. The core offerings include CPAP/BiPAP sleep therapy equipment and home ventilators for respiratory care; manual and power wheelchairs, mobility scooters, walkers, and rollators for mobility; and Bruno stair lifts, vertical platform lifts, patient/ceiling lifts, and home accessibility modifications (bathroom safety, ramps) for aging-in-place. Additional products include ostomy/urological supplies, wound care, compression garments, mastectomy products, breast pumps, lift chairs, and incontinence supplies. The SNAP Resupply Program provides automated CPAP supply reordering. Equipment rentals are available for short-term needs. Services span product selection, insurance billing, delivery, setup, and certified fittings.

Differentiator

Problem solved

Functional benefit

Brands

• SNAP Resupply: An automated CPAP supply resupply program partnered with SNAP Resupply for convenient, on-time delivery of CPAP supplies.

Products and services

• CPAP/BiPAP Sleep Therapy Sleep therapy equipment including CPAP and BiPAP machines, masks, heated humidifiers, and accessories from ResMed and Philips Respironics for obstructive sleep apnea treatment. Provided to patients with prescriptions and set up by licensed Respiratory Therapists.
• SNAP Resupply Program Automated CPAP/BiPAP supply reordering service with mobile app, patient portal, real-time insurance eligibility verification, and direct home delivery of replacement masks, filters, and accessories. Available via iOS and Android apps.
• Oxygen Therapy Equipment Home oxygen equipment including stationary concentrators, portable oxygen concentrators, oxygen cylinders, and backup tanks for chronic respiratory conditions such as COPD.
• Home Ventilators Invasive and non-invasive home ventilators, BiPAP ST/AVAPS devices with monitoring, alarms, and heated humidification for complex respiratory conditions.
• Nebulizers & Medication Delivery Nebulizer systems and medication delivery devices for respiratory treatment.
• Wheelchairs (Manual, Power, Transport, Transformer) Comprehensive wheelchair lineup including standard, lightweight, ultralight, bariatric, and pediatric manual wheelchairs; motorized power wheelchairs with joystick control and customizable seating; lightweight transport chairs; and hybrid transformer wheelchairs with quick-release rear wheels.
• Mobility Scooters 3-wheel and 4-wheel mobility scooters, folding/travel scooters, and heavy-duty models from Pride Mobility and Golden Technologies.
• Walkers & Rollators Standard walkers, wheeled rollators with seats and brakes, 3-wheel walkers, and upright walkers with forearm supports.
• Lift Chairs Power lift chairs from Pride Mobility and Golden Technologies with 2-position, 3-position, infinite position, and zero-gravity recline options.
• Stair Lifts Bruno straight, curved, and outdoor stair lifts with battery backup, foldable design, and remote controls for indoor and outdoor accessibility.
• Vertical Platform Lifts Bruno vertical platform lifts and Trus-T Lift by RAM Elevators for porch, deck, and multi-level home access.
• Wheelchair Ramps EZ-Access modular aluminum ramps, portable ramps, and threshold ramps for wheelchair and scooter access.
• Bathroom Safety Modifications Accessible showers, tub cutouts, grab bars, door frame extenders, shower chairs, raised toilet seats, and portable commodes.
• Patient & Ceiling Lifts Amico, Mackworth, and Savaria ceiling track lifts (permanent and portable), patient lift systems with slings for bed-to-chair transfers.
• Hoyer Lifts & Sit-to-Stand Lifts Hydraulic (manual) and electric Hoyer lifts, and sit-to-stand lifts from Invacare for patient transfers.
• Home Accessibility Modifications Licensed contractor-led installation services including grab bars, walk-in showers, ceiling lifts, automatic door openers, and pool/pool lifts for aging-in-place and accessibility.
• Ostomy Supplies Colostomy, ileostomy, and urostomy pouches, wafers, barriers, pastes, wipes, belts, deodorants, and accessories from Bard, Coloplast, Convatec, and Hollister.
• Urological Supplies Intermittent catheters, Foley/indwelling catheters, drainage bags, leg bags, and bed bags for urological care.
• Wound Care Supplies Advanced wound dressings including hydrocolloid, alginate, and foam dressings, gauze, tapes, negative pressure wound therapy (wound vacs), skin prep, and cleansing products.
• Incontinence Products Pull-on protective underwear, brief-style products with refastenable tabs, bladder control pads, incontinence guards, underpads, and skin care products from Prevail and other brands.
• Compression & Lymphedema Garments Medical-grade compression socks, stockings, arm sleeves, gauntlets, wraps, and chip garments from Sigvaris for lymphedema and circulatory conditions, with certified fitting.
• Mastectomy Products Pocketed bras, silicone and foam breast prostheses, post-surgical camisoles, compression bras, and pocketed swimwear from American Breast Care, with certified fitters.
• Breast Pumps & Maternity Supplies Electric and manual breast pumps (insurance-eligible), belly bands, maternity compression garments, nursing pads, breast milk storage bags, and bili blankets.
• Equipment Rentals Short-term and long-term rental of wheelchairs, hospital beds, patient lifts, mobility scooters, power wheelchairs, ramps, stair lifts, and lift chairs with flexible daily, weekly, and monthly terms.

Quantifiable outcome

• 96% patient satisfaction rate - patients report being extremely likely to recommend HME to a friend
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core and key.

• SNAP Resupply (Brightree)coreTechnology or IntegrationSNAP Resupply is a Brightree-owned platform that HME uses to manage CPAP supply resupply for patients. The system provides automated reordering reminders, real-time insurance eligibility verification, and direct-to-patient home delivery of replacement masks, filters, and other CPAP accessories.
• Prevea HealthkeyStrategic or Co-development PartnerRegional healthcare partnership for coordinated patient care. Prevea refers patients to HME for home medical equipment and accessibility services.
• HSHS (St. Vincent, St. Mary's, St. Nicholas, St. Clare Hospitals)keyStrategic or Co-development PartnerPartnership with Hospital Sisters Health System hospitals including St. Vincent Hospital where HME operates a satellite wound care supply location. Coordinated care for discharge planning and post-acute equipment needs.
• Bellin HealthkeyStrategic or Co-development PartnerRegional health system partnership for patient referrals and coordinated home healthcare services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lincare Holdings: Major national provider focused on respiratory therapy (oxygen, CPAP, ventilation) and home medical equipment with strong Medicare exposure. Directly comparable to HME Home Medical on respiratory services, referral-driven model, and reimbursement risk profile.
• Apria Healthcare (Owens & Minor): One of the largest national home medical equipment providers in the U.S., offering respiratory therapy, sleep, and home DME services. Highly comparable to HME Home Medical on product lines (CPAP, oxygen, ventilation) and payer mix (Medicare/Medicaid), though at vastly greater geographic scale.
• AdaptHealth Corp. Public DME distributor serving sleep, respiratory, mobility, and home accessibility needs across the U.S. Closely comparable to HME in product breadth (CPAP, oxygen, mobility, accessibility), payor mix, and recurring resupply programs.

Direct peers

• American HomePatient: Regional home medical equipment and respiratory therapy provider serving patients across multiple U.S. markets. Comparable operating model to HME with similar payor mix and referral-based GTM.
• Byram Healthcare: Specialty distributor of urological, ostomy, wound care, and incontinence supplies directly to patients' homes. Directly comparable to HME's specialty supplies business with similar insurance-billing model and recurring-order dynamics.
• Hoveround Corporation: Direct-to-consumer mobility provider specializing in power wheelchairs and scooters. Comparable to HME's mobility segment on product mix and Medicare-reimbursement-driven economics, though with a more national footprint.
• Numotion: National provider of wheelchairs, mobility equipment, and Complex Rehab Technology with home-based service delivery. Overlaps directly with HME's mobility, patient lift, and accessibility modification offerings.
• Edgepark Medical Supplies: National home-delivery distributor of urological, ostomy, wound care, diabetes, and breastfeeding supplies with insurance billing. Closely comparable to HME's specialty supplies, breast pump, and recurring resupply lines.
• Rotech Healthcare: Regional-focused home medical equipment company with significant respiratory therapy business across smaller U.S. markets. Very similar operating model to HME Home Medical, with comparable scale, product mix, and reliance on local referral relationships.
• National Seating & Mobility (NSM): Provider of complex rehab technology, mobility equipment (power wheelchairs, manual wheelchairs), and home accessibility solutions. Directly comparable to HME on the mobility and accessibility side, though less focused on respiratory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfVxnjrqWDSr0dKYOt__q_A
• Facebookfacebook.com/hmehomemedical
• LinkedInlinkedin.com/company/hme-home-medical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HME Home Medical