Tillman Insurance Advisors

What Tillman Insurance Advisors does

Tillman Insurance Advisors is an independent, privately-held insurance agency headquartered in Charlotte, North Carolina, led by CEO Raquel Tillman, an industry veteran with 20+ years of experience. The firm operates two physical offices in Charlotte (South Charlotte at 6407 South Blvd and Ballantyne at 8440 Rea Rd) and distributes personal, commercial, specialty (wedding/event), and ACA health insurance products by placing clients with 20 top-rated carrier partners including Nationwide, Travelers, Progressive, National General, The Hartford, Markel, Hippo, and Universal Properties. Its go-to-market is sales-led and consultation-driven, executed through face-to-face meetings at its offices, phone-based sales, and online quote-request forms, with bilingual English/Spanish service targeting individuals, families, and SMBs in the Charlotte metro.

The agency operates with no proprietary technology platform; quote intake and client forms are processed via a third-party system (InsuredMine), and customer servicing for each carrier relationship is handled through that carrier's online portal (Nationwide, Travelers, Progressive, National General, The Hartford). Marketing is content-driven, centered on an insurance blog, an SEO-optimized website, the 'Ask Raquel' YouTube video series featuring the CEO, and SMS/email communications. The firm has no disclosed funding, parent company, or institutional ownership, and no disclosed headcount, revenue, or carrier commission economics.

Tillman Insurance Advisors earns revenue through standard independent-agency commissions on policies sold across its carrier partnerships, supplemented by renewal commissions on the in-force book. Pricing is individualized per client risk profile and carrier underwriting, with no standardized tiers or published pricing. Customer acquisition leans on local brand recognition (Charlotte Magazine Best of the Best 2024; 2021 Enterprising Women of the Year for the CEO), referral and community presence, and inbound content, rather than performance marketing or institutional capital deployment.

Name

Tillman Insurance Advisors

Legal name

Tillman Insurance Advisors

Website

https://tillmaninsuranceadvisors.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tillman Insurance Advisors is an independent Charlotte, NC insurance agency placing personal, commercial, specialty, and ACA health coverage through 20 top-rated carrier partners, serving individuals, families, and small businesses via two physical offices and bilingual English/Spanish consultation.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Tillman Insurance Advisors earns commissions from insurance carriers for policies sold. They partner with 20 top-rated carriers to offer customers options across personal, commercial, and specialty insurance lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tillman Insurance Advisors is an independent insurance agency that places personal, commercial, specialty, and health insurance policies on behalf of customers through partnerships with 20 top-rated carriers (Nationwide, Travelers, Progressive, The Hartford, Markel, Hippo, and others). Licensed insurance advisors consult with clients and recommend coverage options across home, auto, life, business liability, workers' compensation, wedding/event, and ACA health plans, earning carrier commissions on placed policies.

Product overview

Tillman Insurance Advisors is an independent insurance agency that offers a comprehensive portfolio of insurance products through partnerships with 20+ top-rated carriers. The company provides Personal Insurance (home, auto, life, boat, motorcycle, RV, pet coverage), Commercial Insurance (liability, workers' comp, property, E&O, cyber, business auto), Specialty Insurance (wedding, event), and Health Insurance (ACA marketplace and SHOP plans). The agency is led by CEO Raquel Tillman and operates as a Trusted Choice Insurance Agent, serving the Charlotte, NC area with a focus on customized insurance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Insurance coverage for individuals and families including home, condo, townhome, tenant/renter, auto, life, boat, RV, motorcycle, pet, and long-term care insurance; designed for homeowners, renters, landlords, vehicle owners, and families seeking personal asset and liability protection.
• Commercial Insurance Business insurance products including general liability, workers' compensation, building/property, professional liability (E&O), cyber liability, business auto, investment property, key person insurance, and group benefits; targeted at startups, established businesses, solopreneurs, and employers needing comprehensive commercial risk protection.
• Specialty Insurance Specialized coverage including wedding insurance and event insurance for unexpected cancellations, venue damage, or injuries during weddings and other special events; designed for engaged couples, event planners, and hosts needing protection against event-specific risks.
• Health Insurance (ACA Plans) Affordable Care Act health insurance plans for individuals, families, and small businesses, including ACA marketplace plans, SHOP plans for employers with 1-50 employees, and access to qualifying tax credits and subsidies; designed for individuals and small employers seeking compliant health coverage.

Quantifiable outcome

• 15 Google reviews with excellent rating indicating high customer satisfaction

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major and minor.

• NationwidemajorChannel Partner/ Reseller/ DistributorPrimary insurance carrier partner offering property, auto, and business insurance products through the agency. Customers can make payments online through Nationwide's servicing portal.
• TravelersmajorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products. Customers can access online bill payment through Travelers portal.
• ProgressivemajorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto and personal lines insurance. Customers can access policy management and claims reporting through Progressive's online portal.
• National GeneralmajorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto and property insurance products. Online payment and claims reporting available through National General portal.
• The HartfordmajorChannel Partner/ Reseller/ DistributorCommercial insurance carrier partner offering business insurance products including workers compensation and liability coverage. Customers can access ExpressPay for bill payment.
• MarkelminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty insurance products including event and entertainment coverage.
• HippominorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering modern home insurance products with digital-first approach.
• Universal PropertiesminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing property insurance products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brown & Brown: National insurance brokerage offering personal, commercial, and specialty coverage through multiple carrier relationships; comparable as a larger independent agency with a similar carrier-partnered distribution model.
• Acrisure: Large-scale insurance brokerage leveraging technology and carrier access across personal and commercial lines, representing the scaled-up version of Tillman's multi-carrier advisory model.
• The Hilb Group: Mid-market insurance brokerage with multi-carrier relationships across personal, commercial, and specialty lines; a scaled incumbent operating a similar advisory-driven model across broader geographies.
• Hub International: Large insurance brokerage with extensive carrier relationships and a regional office model that places coverage across personal and commercial lines, paralleling Tillman's independent advisory positioning at greater scale.

Others

• Keystone Insurers Group: Alliance of independent insurance agencies providing shared carrier access, operational resources, and back-office support; relevant as an ecosystem peer that independent agencies like Tillman could join for scaling leverage.
• Trusted Choice: Network of independent insurance agents of which Tillman is a member; relevant as an ecosystem/affiliation peer providing shared branding, carrier access, and marketing resources to independent agencies.

Emerging players

• The Zebra: Insurance comparison aggregator enabling online quoting across multiple carriers, representing a digital channel that competes with traditional independent agencies for the same customer comparison behavior.
• Lemonade: Direct-to-consumer digital insurance carrier that bypasses traditional agents for personal lines; relevant as the structural disruptor to small in-person agencies competing on price and convenience.

Direct peers

• Goosehead Insurance: Publicly traded independent insurance agency franchise that places coverage across multiple carriers, sharing Tillman's core model of advising customers and comparing carrier options rather than binding with a single carrier.
• Brightway Insurance: Franchise-based independent insurance agency that sells personal and commercial lines through multiple carrier partnerships, providing the closest direct comparable to Tillman's multi-carrier independent agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRLK4ZK-WRwaiIwUYDod_EA
• LinkedInlinkedin.com/company/tillmaninsadv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tillman Insurance Advisors