The Serafen Group
The Serafen Group is a Raleigh, NC-based marketing and video production agency founded in 2022, offering tiered subscription services and project-based production to SMB and mid-market clients across personal injury law, home services, and consumer goods.
- Company typePrivate
- Founded2022
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Serafen Group does
The Serafen Group is a privately held, founder-led marketing and video production agency headquartered in Raleigh, North Carolina, founded in 2022 and operating with 1-10 employees under principal Steven Serafen. The company delivers an integrated suite of services spanning video production (UGC through broadcast TV, podcasts, event promotion, online courses, conference coverage, and photography), ad management (A/B testing, conversion tracking, media buying, competitor analysis, dedicated account management), social media management (scripting, scheduling, performance tracking), and broader marketing management (event promotion, content strategy, offer analysis, regional and national growth strategy, talent acquisition and retention). Production is performed in-house from scripting through delivery, which is unusual for an agency of this size.
The business operates a hybrid revenue model. Recurring monthly subscription fees are generated through three tiered packages — Marketing From Start to Finish at $750+/month for small businesses with up to $10,000/month in managed ad spend, Custom General Marketing for growing brands under $5M ARR, and Enterprise (contact for pricing) for organizations above $5M in revenue that also require talent acquisition and retention support. One-time project-based fees supplement recurring revenue for video production, photography, conference coverage, and online course development. Distribution is sales-led and direct: prospective clients book meetings through a HubSpot scheduling link, supported by an organic social presence (Instagram, YouTube, Facebook, LinkedIn), a portfolio of case studies, and client testimonials on the website.
The customer base is concentrated in SMBs across diverse verticals, with primary segments in personal injury law and high-ticket home services, and secondary segments in luxury products and consumer goods. The company has not raised external funding, holds no patents or disclosed certifications, and has no subsidiaries. Recent strategic activity has focused on expanding local partnerships in Raleigh, taking on board-level roles in regional networking groups, and diversifying the case-study portfolio into government and educational engagements.
The Serafen Group firmographics
Firmographics- Name
- The Serafen Group
- Legal name
- The Serafen Group
- Website
- https://theserafengroup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Serafen Group is a Raleigh, NC-based marketing and video production agency founded in 2022, offering tiered subscription services and project-based production to SMB and mid-market clients across personal injury law, home services, and consumer goods.
- Ownership category
- akta.pro rank
The Serafen Group industry classification
Industry- Product category
- Marketing and Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
Keywords
Where The Serafen Group is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Serafen Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services: Monthly recurring service fees for social media marketing, ad management, and general marketing management delivered across tiered subscription packages.
- Project-Based Video Production: One-time fees for video production, photography, conference coverage, and online course development services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Media Marketing at $750+/Month |
| Subscription | Monthly | Custom General Marketing for growing brands |
| Subscription | Monthly | Enterprise - Hire and Retain Key Talent |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Serafen Group product offering
Product offeringCore offering
The Serafen Group provides marketing, video production, and advertising services to small and mid-sized businesses through tiered monthly subscription packages. Core deliverables include Video Production (UGC to broadcast TV, podcasts, event coverage, online courses, photography), Ad Management (A/B testing, media buying, conversion tracking), Social Media Management (scripting, scheduling, performance tracking), and broader Marketing Management (event promotion, content strategy, growth strategy). The firm emphasizes connecting every creative deliverable to a measurable KPI.
Product overview
The Serafen Group is a marketing and video production services company offering a tiered service portfolio with three main packages: Marketing From Start to Finish (entry-level at $750+/month for small businesses), Custom General Marketing (mid-tier for growing brands under $5M ARR), and Enterprise (for companies over $5M revenue). Core services include Video Production (UGC to broadcast, podcasts, events, online courses, conference coverage, photography), Ad Management (A/B testing, conversion tracking, media buying), Social Media Management (scripting, scheduling, performance tracking), and Marketing Management (event promotion, content strategy, growth strategy). The company is headquartered in Raleigh, NC, and serves clients across industries including luxury products, high-ticket home services, personal injury law, and consumer goods.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Full-service video production from scripting through delivery, covering UGC, podcasts, event promo, online courses, conference coverage, and photography, delivered entirely in-house for SMBs and growing brands.
- Ad Management Managed advertising services including A/B testing, reporting, conversion tracking, media buying, and competitor analysis, delivered by dedicated account managers for SMBs and growing brands.
- Social Media Management Social media management service including scripting, scheduling, and performance tracking across clients' desired social media profiles, for SMBs and growing brands seeking consistent posting and measurable engagement.
- Marketing Management Full marketing support including event promotion and strategy, general content strategy, offer analysis, and regional or national growth strategy, designed for organizations needing consistent growth across multiple bottom lines.
Quantifiable outcome
- Drove 30+ leads per month into Jonathan Nobles Law sales team through managed ad campaigns
- +1 more outcomes
Companies that use The Serafen Group
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
The Serafen Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Serafen Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Purposed Networking GroupminorSteven Serafen serves as Board Member and Nonprofit Executive Director for Purposed Networking Group. This is a board-level personal involvement rather than a commercial partnership.
- Tepuy DonutsminorListed under Preferred Partners as a preferred vendor for donuts. Located in Raleigh, NC. Partnership appears to be a local vendor relationship for event catering/support.
- 100 Who GiveminorListed under Preferred Partners as a philanthropy group based in North Carolina. Active from 2024 to present. This is a networking/philanthropy group that may provide referral and community connections.
- Lori's French AmericanminorListed under Preferred Partners as a preferred vendor for event catering. Based in North Carolina. The relationship appears to be a local preferred vendor arrangement.
- GlobalminorListed under Preferred Partners - appears to be a creative partner or collaborator.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Serafen Group competitors and assessment
Company assessmentDirect peers
- SmartSites: SmartSites is a digital marketing agency providing web design, PPC, SEO, and social media management for SMB and mid-market clients, comparable to Serafen's blended creative + paid media offering.
- KlientBoost: KlientBoost is a performance marketing agency specializing in paid acquisition, conversion rate optimization, and creative services for growth-focused businesses — comparable in target customer and KPI-driven positioning.
- L7 Creative: L7 Creative is a full-service marketing agency offering branding, video production, digital advertising, and web design for SMB and mid-market clients — overlapping Serafen's integrated video-plus-media-buying offering.
- Disruptive Advertising: Disruptive Advertising is a paid media and ad management agency that emphasizes ROI-driven campaign management — directly comparable to Serafen's ad management service with A/B testing and conversion tracking.
- Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering SEO, paid media, social media, and email marketing for mid-market clients — overlapping Serafen's service breadth and SMB-to-mid-market positioning.
- LYFE Marketing: LYFE Marketing is a full-service digital marketing agency serving small and mid-sized businesses with social media management, paid advertising, and content production — closely overlapping Serafen's SMB-focused, tiered service model.
- High Level Marketing: High Level Marketing is a full-service digital marketing agency providing SEO, PPC, social media, and web design primarily to SMB clients — a direct comparable in size, customer profile, and integrated service mix.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, social media, video, and paid media for SMBs — a direct competitor in the integrated SMB marketing services category.
Broad incumbents
- WebFX: WebFX is a large, established digital marketing agency offering SEO, PPC, social media, web design, and content marketing for SMB and mid-market — a broad incumbent against which Serafen competes for similar buyer profiles.
- Power Digital Marketing: Power Digital Marketing is a larger, well-capitalized full-service digital marketing agency offering paid media, SEO, content, and creative — competing for similar mid-market clients but at materially greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Serafen Group social profiles
Digital presenceThe Serafen Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Serafen Group leadership team
Management profileNumber of profiles
Profiles1 record
The Serafen Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Serafen Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Serafen Group
What does The Serafen Group do?
The Serafen Group provides marketing, video production, and advertising services to small and mid-sized businesses through tiered monthly subscription packages. Core deliverables include Video Production (UGC to broadcast TV, podcasts, event coverage, online courses, photography), Ad Management (A/B testing, media buying, conversion tracking), Social Media Management (scripting, scheduling, performance tracking), and broader Marketing Management (event promotion, content strategy, growth strategy). The firm emphasizes connecting every creative deliverable to a measurable KPI.
Is The Serafen Group a public or private company?
The Serafen Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Serafen Group founded?
The Serafen Group was founded in 2022. It employs 1 to 10 people.
Where is The Serafen Group based?
The Serafen Group is headquartered in Raleigh, United States, in the North America region.
How does The Serafen Group make money?
Two revenue lines are on record. Marketing Services are the primary driver. The others are project-Based Video Production.
Who are The Serafen Group's main competitors?
Direct peers on record are SmartSites, KlientBoost, L7 Creative, Disruptive Advertising, Ignite Visibility, LYFE Marketing, High Level Marketing and Thrive Internet Marketing Agency. Broad incumbents are WebFX and Power Digital Marketing.
Does The Serafen Group have an API?
No public API is recorded for The Serafen Group.
What industry is The Serafen Group in?
The Serafen Group's product category is Marketing and Advertising Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of THAHACAM, Virtual/Hybrid Conference Production & Platform Management. Its NAICS code is 541810 and its SIC code is 7311.