Ford Wyoming Center

What Ford Wyoming Center does

Ford Wyoming Center is a multi-purpose live entertainment arena located in Casper, Wyoming, owned by the City of Casper and managed under contract by Oak View Group (OVG), a global venue operator. Originally opened in April 1982 as Casper Events Center, it was renamed in January 2021 under a naming-rights partnership with Your Local Ford Stores. The facility seats between 2,000 and 8,000 in a horseshoe-shaped bowl with retractable seating, and offers over 28,000 square feet of unobstructed floor space plus a 6,400-square-foot second-floor meeting room (Summit and Three Trail Rooms) and approximately 50 concourse-level exhibit spaces. It serves concert and touring entertainment, sporting events (including the College National Finals Rodeo held annually for over 25 years, plus WHSAA basketball, volleyball, wrestling, and marching band tournaments), trade shows, expos, corporate events, and private social functions including weddings and galas.

The venue derives revenue from five primary streams: ticket sales (Ticketmaster and Sinclair Box Office), on-site catering and food & beverage concessions (OVG Hospitality, capacity up to 1,200 buffet-style), sponsorships and advertising, Club 13 premium seating memberships (annual subscription model with 250-ticket bank), and facility rentals. Ticketing is processed primarily via Ticketmaster online/mobile and at the on-site Sinclair Box Office (Wednesday through Friday hours). The venue operates with 11-50 full-time staff supplemented by part-time event labor. Key technology and brand partnerships include Mountain West Technologies (fiberoptic WiFi supporting 6,000+ simultaneous connections, installed August 2024), Sinclair Oil (box office naming, December 2023), Ticketmaster, Boomerang (digital lost-and-found, March 2024), Lyft (official rideshare partner with FORDWY promo), and the National Intercollegiate Rodeo Association. The venue is ADA-compliant, hosts the CNFR each June, and is positioned as Wyoming's primary destination for major live entertainment acts passing through the Mountain West region.

Name

Ford Wyoming Center

Legal name

Ford Wyoming Center

Website

https://fordwyomingcenter.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Ford Wyoming Center is an 8,000-seat multi-purpose arena in Casper, Wyoming, owned by the City of Casper and managed by Oak View Group. It hosts concerts, rodeos, trade shows, corporate events, and private gatherings for the Mountain West region.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

Keywords

• Live entertainment venue
• Multi-purpose arena
• Event hosting services
• Rodeo and sports events
• Corporate event spaces

Headquarters

HQ city

Casper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from ticket sales for concerts, sporting events, family shows, and rodeos through Ticketmaster and the Sinclair Box Office. Ticket prices vary by event.
2. Food & Beverage Services: On-site catering and food/beverage sales including concessions, custom menus for events, galas, and corporate events. OVG Hospitality team provides catering services from continental breakfasts to five-star meals for up to 1,200 people.
3. Sponsorships & Advertising: Sponsorship packages including in-arena signage, concourse activations, digital displays, social media exposure, website visibility, and branded food offerings. Partners include Pizza Hut pizza and Hershey's cookies.
4. Premium Seating Memberships: Club 13 premium seating memberships offering 250-ticket bank, first right to purchase seats, early-bird ticket access, preferred parking, VIP entrance, and exclusive perks.
5. Facility Rentals: Rental of event spaces including the main arena, second floor meeting space (6,400 sq ft), Summit and Three Trail Rooms, and private event spaces for corporate events, weddings, trade shows, and community gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Ford Wyoming Center is a multi-purpose live entertainment arena hosting concerts, sporting events, the College National Finals Rodeo, trade shows, corporate events, and private celebrations. It sells consumer tickets directly via Ticketmaster and the Sinclair Box Office, offers premium Club 13 memberships, rents arena and meeting spaces to B2B event organizers, and provides OVG Hospitality full-service catering for groups up to 1,200.

Product overview

Ford Wyoming Center is a multi-purpose live entertainment venue offering a unified platform for events ranging from concerts and sporting competitions to corporate gatherings and private celebrations. The core offering centers on the 8,000-seat arena with flexible configurations, complemented by premium membership programs (Club 13, The Loft), OVG Hospitality catering services, and technology-enhanced amenities including free WiFi and mobile ordering. The venue is managed by Oak View Group and serves as Wyoming's primary destination for major entertainment events.

Differentiator

Problem solved

Functional benefit

Brands

• Club 13 Premium Seating: Premium seating club with guaranteed lower-level seating, exclusive perks, private VIP entrance, and in-seat wait service.
• The Loft
• Cyber Club
• Casper Events Center

Products and services

• Live Events Hosting Concert and special event hosting featuring national recording artists and entertainment acts. The arena accommodates 2,000 to 8,000 attendees and features premium Club 13 seating, eight dressing rooms, and a star dressing room with private shower.
• Sporting Events Hosting Hosting of collegiate and high school sporting competitions including College National Finals Rodeo, state basketball, volleyball, wrestling, and spirit/cheer tournaments. Also includes monster trucks, bull riding, arena football, and boxing events.
• Tradeshows and Expos Hosting Trade show and exhibition hosting with over 28,000 square feet of unobstructed floor space in horseshoe-shaped arena. Includes 6,400 square feet of exhibitor break-out meeting space on second floor and approximately 50 exhibit spaces on concourse level.
• Corporate Events Hosting Corporate event hosting including team-building meetings, information sessions, galas, and fundraising events. Red carpet services available for premium corporate gatherings.
• Private and Social Events Hosting Private event hosting for birthdays, retirement celebrations, weddings, and other personal milestones. Full bar services and comprehensive event organization provided.
• OVG Hospitality Catering Custom menu creation and catering services for events ranging from continental breakfasts for ten guests to five-star five-course meals for 800 seated or 1,200 buffet-style. Handles unique artist riders and custom requests.
• Club 13 Premium Seating Membership Annual premium membership offering a 250-ticket bank for any ticketed event, guaranteed lower-level seating, first right of purchase, early ticket access before the general public, preferred parking, private VIP entrance, personalized seat cover, in-seat wait service, and access to RockStar Balcony.
• The Loft Private Party Space Semi-private party space accommodating up to 12 guests with high-top seating. Includes premier parking, Club Level VIP entrance, reserved private space, dedicated food and beverage service, and customized group signage.
• Event Spaces Rental Flexible venue rental of the main arena (2,000-8,000 seating or 28,000+ sq ft floor space) and Summit and Three Trail Rooms on second floor (6,400 sq ft combined, divisible into four smaller rooms) for corporate events, weddings, trade shows, and community gatherings.

Quantifiable outcome

• Hosts the College National Finals Rodeo annually, where NIRA crowns individual and team champions
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and moderate.

• Mountain West TechnologiescoreTechnology or Integration · 19 August 2024Technology partner providing cutting-edge fiberoptic internet infrastructure and state-of-the-art WiFi system. Supports over 6,000 simultaneous connections for guests, vendors, and administration. North entrance renamed Speedgoat Internet Entrance with Speedgoat Fast Lane Entrances. Selected from competitive RFP by City of Casper.
• LyftminorGTM or Marketing Partner · 1 January 2024Official Rideshare Partner of Oak View Group and the Ford Wyoming Center. Provides convenient pickup and drop-off options for event attendees. FORDWY promo code available for 50% off first 2 rides (up to $10/ride).
• Sinclair Oil (HF Sinclair)coreGTM or Marketing Partner · 8 December 2023Naming rights for the Sinclair Box Office at the Ford Wyoming Center. Sinclair Oil, an iconic HF Sinclair brand, partnered with OVG360 to rebrand the primary ticket hub. Ribbon-cutting ceremony held December 12, 2023. Reflects shared values in community engagement and delivering exceptional guest experiences.
• Your Local Ford StorescoreGTM or Marketing Partner · 1 January 2021Naming rights partnership with Your Local Ford Stores resulting in the venue's renaming from Casper Events Center to Ford Wyoming Center in January 2021. Multi-year deal includes venue rebranding inside and outside the facility and launch of a new mobile-friendly website. Ford is Built Ford Tough and Wyoming Strong, aligning with the community values.
• Oak View Group (OVG)coreOthersGlobal leader in live experience venue development, management, premium hospitality services, and 360-degree solutions. Founded by Tim Leiweke and Irving Azoff in 2015. Manages the Ford Wyoming Center and over 200 client-partners spanning arenas, convention centers, music festivals, performing arts centers, and cultural institutions worldwide.
• National Intercollegiate Rodeo Association (NIRA)coreStrategic or Co-development PartnerNIRA organizes the College National Finals Rodeo (CNFR), which has been held at the Ford Wyoming Center annually in June for over 25 years. NIRA crowns individual and team champions in rodeo events. Proceeds from CINCH Style Show go to NIRA foundation supporting student scholarships, injured athlete relief, and the RAWHIDE Fund.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner and platform for ticket sales. Manages event listings, ticket purchasing, and the Cyber Club email signup. Venue events listed on Ticketmaster.com with direct links from the Ford Wyoming Center website.
• Various Sponsors and Advertising PartnersmoderateGTM or Marketing PartnerIncludes branded food offerings partnerships such as Pizza Hut pizza and Hershey's cookies. Advertising opportunities include in-arena signage, concourse activations, digital displays, social media exposure, and website visibility. Also extends to Hogadon Basin Ski Area and City of Casper facilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cross Insurance Center: A mid-size multi-purpose arena in Bangor, Maine, previously managed under the OVG/Spectra network. Comparable in scale (similar capacity range) and event mix (concerts, sporting events, trade shows), and led by General Manager Jake Crumb prior to his move to Ford Wyoming Center.
• Rushmore Plaza Civic Center: The Rushmore Plaza Civic Center in Rapid City, South Dakota is a regional multi-purpose arena and convention complex of similar size, hosting concerts, rodeos, sporting events, and trade shows in a comparable geographic market.
• Bismarck Event Center: A multi-purpose event venue in Bismarck, North Dakota, with comparable capacity and a similar event mix of concerts, sporting events, conventions, and community gatherings in a small-market regional setting.
• Mountain America Center: A newer mid-size arena in Idaho Falls, Idaho, with similar capacity and modern amenities (including fiber-backed connectivity), directly comparable to Ford Wyoming Center as a regional Mountain West entertainment and event venue.
• Denny Sanford Premier Center: A multi-purpose arena in Sioux Falls, South Dakota, of comparable regional scale and capacity. Hosts concerts, sporting events, conventions, and family shows with a similar Upper Midwest/Mountain West event profile.
• Abbotsford Centre: A mid-size multi-purpose arena in Abbotsford, British Columbia, with comparable capacity hosting concerts, sporting events, and family entertainment in a regional market.
• Budweiser Events Center: A Loveland, Colorado multi-purpose arena and conference complex of similar scale, hosting concerts, equestrian events, sports tournaments, and trade shows in the Front Range region near Wyoming.
• Xtream Arena: A multi-purpose arena in Coralville, Iowa, of comparable seating capacity that hosts concerts, sporting events, and family shows in a similar mid-sized regional market.

Regional players

• Cheyenne Frontier Days Arena: A Wyoming-based rodeo and event venue that overlaps with Ford Wyoming Center on rodeo content and regional entertainment demand, but operates seasonally and is purpose-built for the Frontier Days rodeo rather than year-round multi-purpose programming.

Broad incumbents

• Oak View Group: The parent management company for Ford Wyoming Center and over 200 other venues globally. Operates as a broader portfolio of arenas, convention centers, and cultural institutions, providing operational leverage and shared services that benefit the Ford Wyoming Center.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oakviewgroup
• YouTubeyoutube.com/@oakviewgroup
• Facebookfacebook.com/oakviewgroup
• LinkedInlinkedin.com/company/casper-events-center
• Instagraminstagram.com/oakviewgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ford Wyoming Center