Foryou Srl

What Foryou Srl does

Foryou Srl is an Italian private limited company (Società a responsabilità limitata) headquartered in Treviso that has operated since 2009 as an integrated direct-marketing agency serving over 300 active business clients across Italy. Its core offering is the SMS Gateway Platform, a proprietary mass-messaging system with API access, AGCOM-registered senders, landing-page templates, RCS multimedia messaging support, real-time reporting, and native Salesforce/CRM integration. Complementing the gateway, the SMS Advertising Platform enables promotional campaigns on a profiled database of approximately 7 million mobile contacts, generating 50-150 new leads per 10,000 messages sent.

Beyond SMS, Foryou operates a portfolio of adjacent direct-marketing products: a Telemarketing Database service supplying GDPR-compliant B2C and B2B contact lists (around 12 million B2C mobile numbers and 3.5 million B2B companies); DEM email campaigns over Italian databases (16M B2C + 4M B2B) and international reach (120M B2C + 30M B2B emails); RCS messaging with automatic SMS fallback; a Voice Call lead generation service on a Cost Per Lead basis; and the proprietary RPO Tool, a unique-in-market subscription platform for automated verification against the Italian Public Register of Oppositions (Registro delle Opposizioni), also offered via API.

Revenue is generated through a mix of usage-based SMS credit packages (from €0.028 per SMS), transaction fees on telemarketing data rentals and DEM campaigns, recurring subscription revenue on the RPO Tool, and consultative enterprise contracts with custom quotes. GTM is hybrid: self-serve platform access via web and API for SMBs, consultative direct sales for enterprise clients, a reseller/white-label program for marketing agencies and publishers, and an OEM-style Salesforce integration channel. The company holds ROC registration (No. 40828), AGCOM Alias Registry membership, and MIMIT authorization under Article 11 of the Italian Electronic Communications Code, and is fully GDPR-compliant. Foryou remains founder-held with €10,000 registered capital, no disclosed funding rounds, no acquisitions, and no public revenue disclosure.

Name

Foryou Srl

Legal name

Foryou Srl

Website

https://foryouweb.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Foryou Srl is an Italian direct-marketing agency offering SMS gateway, SMS advertising, telemarketing databases, DEM email campaigns, RCS messaging, and its proprietary RPO verification platform to more than 300 business clients across Italy.

Ownership category

akta.pro rank

Product category

Direct Marketing Software Platform

NAICS

Advertising Agencies (541810), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• SMS marketing services
• Direct marketing platform
• Telemarketing databases
• Email advertising campaigns
• RCS messaging solutions

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SMS Gateway Services: Platform for sending mass SMS messages to customer contact lists. Revenue generated through SMS credit packages purchased by clients. Features include sender registration with AGCOM, landing pages, and real-time reporting.
2. SMS Advertising: Promotional SMS campaigns on profiled external databases for lead generation. Clients pay for SMS credits to reach new potential customers from Foryou's database of approximately 7 million contacts.
3. Telemarketing Database Rental: Rental or purchase of telemarketing contact lists (B2C private individuals and B2B companies) with GDPR-compliant consents and RPO verification. Maximum rental duration of 3 months with one useful contact per record.
4. RPO Tool Subscription: Professional platform subscription for RPO operators to automate phone number verification against the Public Register of Oppositions, reducing operational time and errors.
5. DEM (Direct Email Marketing): Email advertising campaigns on profiled databases of approximately 20 million Italian contacts (16M B2C + 4M B2B) and 150 million international contacts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Foryou Srl is an Italian direct marketing agency that develops and operates proprietary software platforms enabling businesses to send mass SMS messages, run promotional SMS advertising campaigns on profiled contact databases, manage RCS multimedia messaging, automate verification against the Italian Public Register of Oppositions (RPO/FUB), rent GDPR-compliant telemarketing contact lists, and execute Direct Email Marketing (DEM) campaigns. The company provides both self-serve web platform access and API integration for CRM systems, serving over 300 active clients across Italy.

Product overview

Foryou Srl operates as a direct marketing agency offering an integrated platform ecosystem centered on SMS and multi-channel communication services. The core offering comprises the SMS Gateway Platform for customer retention and communication, and the SMS Advertising Platform for customer acquisition through profiled databases of approximately 7 million contacts. Supporting products include RCS Messaging for multimedia enriched communications with automatic SMS fallback, RPO Tool for automated Registry of Oppositions verification, Telemarketing Database services (B2C and B2B with 22+ million contacts), DEM Email Campaigns (20M Italian and 150M international email contacts), and specialized modules including landing page templates, incoming SMS receipt, advanced publisher tools, Salesforce/CRM integration, and Webservice lead reception. The portfolio enables businesses to acquire, retain, and communicate with customers through the entire direct marketing lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• RPO Tool: Proprietary platform for operators of the Public Opposition Registry (Registro Pubblico delle Opposizioni) that automates and streamlines the verification of telephone numbers against the registry, reducing operational time and errors.

Products and services

• SMS Gateway Platform Professional platform for managing mass SMS sending to customer contact lists. Features API support, real-time reporting, landing page integration, RCS messaging, sender customization through AGCOM registration, duplicate removal, syntax checking, and campaign scheduling. Designed for Italian businesses needing direct, GDPR-compliant customer communication.
• SMS Advertising Platform Platform for sending promotional SMS campaigns on Foryou's profiled database of approximately 7 million Italian B2C contacts for customer acquisition and lead generation. Generates 50-150 new potential clients per 10,000 SMS sent and includes dynamic landing pages and real-time reporting.
• RCS Messaging (Rich Communication Services) Advanced messaging protocol enabling multimedia content (photos, videos, audio, call-to-action buttons) within messages. Includes verified sender (Agent) registration with brand authority enhancement and automatic SMS fallback for devices that do not support RCS. Reports 50-150% performance increase over standard SMS campaigns.
• RPO Tool Professional platform for automated verification against the Public Register of Oppositions (Registro Pubblico delle Opposizioni). Automates file comparison, number normalization, and compliance interpretation for telemarketing operators, with account connection, automated file processing, advanced normalization, unlimited daily verifications, and API integration.
• Telemarketing Database (Anagrafiche Telemarketing) Rental and sale of profiled mobile and landline contact lists for B2C (approximately 12+ million private contacts) and B2B (approximately 3.5 million companies) telemarketing activities. GDPR-compliant with documented consents and Registry of Oppositions verification. Maximum rental duration of 3 months with one useful contact per record.
• DEM Campaigns (Direct Email Marketing) Email advertising campaigns on profiled Italian and international databases. Italian database includes 16 million B2C and 4 million B2B contacts; international database offers approximately 120 million B2C and 30 million B2B contacts worldwide. Achieves 10-15% open rates and 0.8-1.5% CTR.
• Voice Call Lead Generation Automated voice calling service for generating contacts who have expressed consent and interest to be contacted about products or services. Customers pay only for leads delivered (Cost Per Lead model) from interested users.

Quantifiable outcome

• 90% SMS open rate vs 10-20% for email marketing
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ActiveCampaign: Global marketing automation platform combining email, SMS, and CRM functionality for SMB customers. Comparable on the multi-channel direct marketing automation stack and CRM-integrated messaging workflows.
• Esendex: UK-headquartered business SMS provider offering bulk SMS, two-way messaging, and CRM integrations. Comparable because of the similar SMS gateway product positioning, mid-market customer focus, and consultative sales-led GTM motion targeting European SMBs.
• Brevo (formerly Sendinblue): European email and SMS marketing automation platform serving SMBs and mid-market with bulk messaging, database-driven campaigns, and CRM-aligned workflows. Directly comparable on usage-based SMS pricing model and multi-channel direct marketing positioning.
• MailUp (Growens): Italian-headquartered email and SMS marketing platform. Comparable because it serves the same Italian mid-market and enterprise customers with bulk email (DEM) and SMS messaging, often with similar CRM integrations and database rental adjacencies.
• 4Dem (Now-interactive): Italian email marketing platform with DEM campaigns, profiled Italian databases, and GDPR compliance focus. Closely comparable because of the shared Italian market focus, GDPR emphasis, and DEM-led product offering.

Broad incumbents

• Twilio: US-headquartered global CPaaS leader offering SMS, RCS, and messaging APIs with deep CRM/Salesforce integration. Comparable as a broad incumbent in the SMS API and CRM-integrated messaging category that Foryou operates in, though Twilio focuses on developer-led enterprise APIs versus Foryou's SMB-focused platform with databases.
• Infobip: Croatia-headquartered global CPaaS platform offering SMS, RCS, and messaging APIs at scale. Comparable as an incumbent in the same SMS/RCS messaging category that Foryou serves, but with substantially broader geographic coverage, enterprise focus, and global telecom integrations.
• Sinch: Swedish-headquartered CPaaS leader offering SMS, RCS, and messaging APIs worldwide. Comparable as a major incumbent in the same SMS/RCS messaging and CRM-integrated communication space, but with global scale and enterprise customer base well beyond Foryou's Italian SMB focus.
• LINK Mobility: Norwegian-headquartered European mobile messaging and CPaaS operator offering SMS, RCS, and marketing messaging across Europe. Comparable because of strong European SMS and direct marketing overlap with Foryou's offering, though it operates at much larger scale across multiple European countries.
• CM.com: Dutch CPaaS platform offering SMS, WhatsApp, RCS, and messaging APIs globally with strong European presence. Comparable as a broader incumbent that overlaps with Foryou on SMS gateway, RCS messaging, and CRM-integrated campaigns, but with a much larger product portfolio and multi-channel scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foryou

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foryou Srl