Il Magistrale Cycling Coffee

What Il Magistrale Cycling Coffee does

Il Magistrale Cycling Coffee is a Netherlands-based specialty coffee roaster founded in 2016 by Bas van den Heuvel, operating at the intersection of cycling culture and premium coffee. The company produces single-origin and blended coffees whose names reference cycling legends and events (Cima Coppi, Racing Wasps, LSRF Gravel Grinder, Cobble Crusher, Ghisallo, El Tractor, Le Coffee Ride, Mr. Cero Cero), complemented by limited-edition Tour de France tribute drops (Monsieur Chrono, Le Cannibale, Le Hollandais, Le Blaireau) sold individually or as the SOUS PRESSION bundle. Coffee roasting is performed in partnership with an established Dutch coffee operation after the founder started on a Probat P5 roaster; espresso is served at the owned Magistrale Coffeebar in Heeze on a Kees van der Westen Mirage 2-group machine. The product portfolio also includes Italian handmade Nuova Point porcelain cups (espresso, coffee, cappuccino sets), branded apparel, and tasting bundles such as the Coffee Explorer Pack.

The company monetizes through six distinct streams: coffee subscriptions (EUR 30.50-38.50 per delivery with 10% discount and NL/BE/DE free shipping), one-off DTC e-commerce sales (EUR 19-21.50 per 500g bag), merchandise and apparel, curated bundles, B2B office coffee subscriptions for small businesses, and professional event barista services at cycling events across Europe. Go-to-market is multi-modal: direct-to-consumer via magistralecyclingcoffee.cc, a single physical coffeebar (opened October 8, 2023 in Heeze, Netherlands), a Cycling Cafe Partner Program for bike retailers and workshops, mobile coffee bar service (including a 1975 firetruck conversion and Ford Ranger "Caffeine Race Service"), and partnerships with professional cycling teams including Team Visma|Lease a Bike and Team Canyon|SRAM.

Primary customers are individual cycling enthusiasts seeking specialty coffee aligned with their sport, plus a smaller B2B segment of small businesses and event organizers. Professional cycling teams act as endorsement and co-branded product partners rather than material revenue customers. Operating geographies span Benelux, Germany, UK, Switzerland, and Norway, with the company registered as Il Magistrale Cycling Coffee BV (KvK 69277532) and bootstrapped since founding without disclosed external funding.

Name

Il Magistrale Cycling Coffee

Legal name

Il Magistrale Cycling Coffee BV

Website

https://magistralecyclingcoffee.cc

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Il Magistrale Cycling Coffee is a Dutch specialty coffee roaster selling cycling-themed coffee blends, subscriptions, merchandise, bundles, and event barista services to individual cycling enthusiasts, cycling cafes, and professional cycling teams across Europe.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH)

Keywords

• Specialty coffee roastery
• Coffee subscription service
• Cycling lifestyle brand
• Branded coffee merchandise
• Mobile barista events

Headquarters

HQ city

Heeze

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Subscriptions: Recurring subscription service where customers select their favorite coffee, configure amount and frequency. Subscriptions can be paused, adjusted, or stopped anytime. Prices range from €30.50 to €38.50 per delivery. Subscription benefits include 10% discount, free shipping in NL/BE/DE, and reduced EU shipping.
2. One-off Coffee Sales: Single-purchase coffee beans sold through e-commerce. Standard 500gr bags at €19.00-21.50, 1kg bags at €19.00-20.00. Includes limited edition drops and collaboration coffees.
3. Merchandise: Sale of branded merchandise including coffee cups (espresso, coffee, cappuccino sets), apparel (Cobble Crusher sweater), and accessories. Italian-made porcelain cups from Nuova Point.
4. Bundles: Curated coffee bundles like Coffee Explorer Pack (4x250gr best sellers at €34.00) and limited Tour de France Sous Pression bundle (4x500gr at €68.00).
5. B2B Office Supply: Subscription service for small businesses to supply offices with fresh coffee. Running a small business is described as the favorite way to supply offices.
6. Event Barista Services: Professional barista team providing coffee service at cycling events. Brands fly the team in for exceptional coffee experiences. Includes mobile coffee truck (1975 German firetruck rebuilt as coffee truck).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Il Magistrale Cycling Coffee roasts and sells cycling-themed specialty coffee beans to consumers via its own e-commerce store, subscriptions, and curated bundles. The portfolio includes core blends (Cima Coppi, Racing Wasps, Gravel Grinder, Ghisallo, etc.), limited edition Tour de France tributes, Italian-made branded drinkware and apparel, and a recurring coffee subscription service. The company also runs mobile barista services at cycling events and operates a physical coffee bar in Heeze, Netherlands.

Product overview

Il Magistrale Cycling Coffee is a Dutch specialty coffee roaster and cycling lifestyle brand offering single-origin and blended coffee products, subscriptions, merchandise, and event services. The core product line consists of cycling-themed coffee beans and ground coffee (Cima Coppi, Racing Wasps, Gravel Grinder, Ghisallo, Leeuw van Vlaanderen, Cobble Crusher, El Tractor, Le Coffee Ride, Mr. Cero Cero) priced at €19-21.50, along with limited edition Tour de France tribute drops (Monsieur Chrono, Le Cannibale, Le Hollandais, Le Blaireau) sold individually or as the SOUS PRESSION bundle (€68). The Coffee Explorer Pack (€34) offers four best-selling 250g coffees for tasting. The subscription service provides recurring coffee delivery with 10% discount and free NL/BE/DE shipping. Merchandise includes Italian handmade cups (espresso, coffee, cappuccino sets) and Cobble Crusher sweaters. Services include a physical coffee bar in Heeze (opened October 2023) and professional event barista support at cycling events across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycling-Themed Specialty Coffee Blends Core range of fresh-roasted specialty coffee blends with cycling-themed names, sold as 500gr or 1kg whole beans. Each blend is themed around a cycling legend, climb, or culture (e.g., Cima Coppi house blend, Racing Wasps for Team Visma|Lease a Bike, El Tractor for Tim Declercq). Designed for individual consumers who are cycling enthusiasts and specialty coffee drinkers.
• Limited Edition Tour de France Coffee Drops Limited release coffees celebrating Tour de France champions, each themed around a cycling legend and sold individually for €19 per 500g during the Tour window. Targeted at cycling fans and specialty coffee collectors.
• SOUS PRESSION Tour de France Bundle Curated bundle of four 500g limited edition Tour de France tribute coffees (4x500gr) sold for €68 during the Tour window. Targeted at cycling fans and gift buyers.
• Coffee Explorer Pack Curated bundle of four best-selling 250g coffees (Gravel Grinder, Cima Coppi, Leeuw van Vlaanderen, Racing Wasps) for €34, designed to introduce new customers to the range.
• Coffee Subscription Service Recurring subscription service where customers select their favorite coffee, configure amount (1x1KG or 2x500GR) and frequency (weekly, bi-weekly, 3-weekly, or 4-weekly). Subscription benefits include 10% discount, free shipping in NL/BE/DE, and reduced EU shipping. Prices range from €30.50 to €38.50 per delivery. Targeted at individual cycling enthusiasts who want a continuous supply of fresh specialty coffee.
• Branded Coffee Merchandise Branded merchandise including Italian-made porcelain coffee cups (espresso, coffee, cappuccino sets, and full set of 6 cups) and the Cobble Crusher sweater (80% recycled, 20% organic cotton). Targeted at cycling coffee enthusiasts and gift buyers.
• Magistrale Coffeebar (Physical Coffee Bar) Physical coffee bar location in Heeze, Netherlands (opened October 2023), serving fresh Magistrale coffee alongside pastries from Bisschopmolen bakery and Fritz Kola beverages. Open Thursday-Saturday 08:30-17:00 plus event Sundays. Targeted at local cycling enthusiasts, gravel riders, and walk-in customers.
• Event Barista Support Service Professional barista team providing mobile coffee service at cycling events across Europe, including Tour of Flanders, Gravel World Championships, Rotterdam 6days, and Cycling World fair. Includes pop-up bars (Ford Ranger 'Caffeine Race Service') and a 1975 German firetruck coffee truck. Targeted at event organizers, professional cycling teams, and sponsors. Key 2025 events include Golazo's Tour of Flanders 2025, Cycling World Dusseldorf, Gravel World Championships Maastricht, and Rotterdam 6days.
• B2B Office Coffee Subscription Subscription service for small businesses to supply their offices with fresh cycling-themed coffee. Targeted at small business offices seeking convenient, automated coffee supply with subscription flexibility.

Quantifiable outcome

• Coffee shipped within one week of roast date for optimal freshness
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Laurens ten Dam (LTD / LSRF)coreStrategic or Co-development Partner · 1 January 2017Strategic partnership since 2017 with retired pro cyclist Laurens ten Dam. Co-developed the Gravel Grinder coffee blend inspired by coffee he drank while living on the US West Coast. The blend uses three organic coffees from Peru, Sumatra and Ethiopia. LSRF stands for Live Slow Ride Fast - his motto. The coffee is one of their best-selling products and led to broader brand growth.
• Team Visma|Lease a Bike (formerly Team Jumbo-Visma)coreStrategic or Co-development PartnerDeveloped Racing Wasps coffee specifically for/with riders of Team Visma|LAB. Described as 'Grand Tour winning coffee'. Coffee developed from scratch to provide the best tasting pre/post-race caffeine shot. The collaboration has elevated brand credibility in professional cycling.
• Team Canyon|SRAM RacingcoreStrategic or Co-development PartnerWomen's World Tour team partnership since 2023. Pauliena Rooijakkers is brand ambassador. Team has 23 riders from 15 countries. Support team during training camps and races with coffee and barista skills on their La Marzocco espresso machine. Favorite coffee: Cima Coppi. Aim for podium together.
• SRAMmajorGTM or Marketing PartnerCollaboration at cycling events. SRAM flies team in for events and training camps. Mobile coffee bar together with SRAM to make coffees during Pro-Team training camps in Spain. Also attended Cycling World fair in Dusseldorf with SRAM.
• GolazomajorGTM or Marketing PartnerMajor event partner for Tour of Flanders 2025. Providing three location pop-up bars with 6 professional baristi for one of cycling's biggest one-day races.
• Fritz KolaminorGTM or Marketing PartnerBeverage partner at Cycling World fair in Dusseldorf. Serves Fritz Kola teas and lemonades alongside coffee at events.
• RidemeisterminorGTM or Marketing PartnerAll high-end Ridemeister events in Netherlands and Belgium with fully equipped Ford Ranger 'Caffeine Race Service'.
• Off The Map (OTM)minorGTM or Marketing PartnerBuilt pop-up espresso bar at Gravel World Championships in Maastricht with OTM.
• Joop SchoorlminorChannel Partner/ Reseller/ DistributorPartner since 2023. Example retailer in the partner program for cycling cafes and bike businesses.
• Bisschopsmolen BakeryminorStrategic or Co-development PartnerProvides fresh vlaai served at the Magistrale Coffeebar in Heeze. Located in Maastricht.
• Smugglers PathminorStrategic or Co-development PartnerCollaboration coffee brand: Contrablend. Result of conversation at brand new roastery with Smugglers Path founder Erwin and Seppe of Gravel Goeroes podcast.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rapha: Premium global cycling lifestyle brand offering apparel, accessories, and a limited coffee program. Comparable because it operates at the same intersection of cycling culture and premium consumer goods, with significantly larger scale and brand recognition, setting the bar for moving cycling-lifestyle brands into adjacent coffee offerings.
• Cafe du Cycliste: French cycling lifestyle brand operating physical cafe locations and a cycling apparel/clothing line. Comparable because it targets the same cycling-enthusiast customer with a hybrid retail/café model and deep cycling culture positioning.

Others

• Fritz-Kola: German independent beverage brand and partner of Il Magistrale at cycling events. Comparable as a similarly independent, founder-led, story-driven European beverage brand with a strong cycling culture affinity and event-activation strategy.
• La Marzocco: Italian espresso machine manufacturer used by Team Canyon|SRAM in their training camps. Adjacent peer as a brand ecosystem participant and shared premium-coffee infrastructure supplier within the cycling-coffee community.
• Kees van der Westen: Dutch manufacturer of high-end espresso machines, supplier of the Mirage 2-group espresso machine used at the Magistrale Coffeebar. Peer as an ecosystem enabler through shared premium coffee community and equipment ecosystem.

Direct peers

• Square Mile Coffee Roasters: London-based specialty coffee roaster with wholesale, training, and DTC arms. Comparable on the specialty coffee roasting and B2B/wholesale expertise that supports team and event programs, with similar scale and operating model.
• Pact Coffee: UK specialty coffee subscription and DTC brand with similar recurring-delivery model and focus on fresh roasted coffee. Comparable on subscription mechanics, customer experience, and premium specialty positioning, though cycling is not a Pact brand pillar.
• Workshop Coffee: UK specialty coffee roaster with DTC subscription, wholesale, and physical cafe operations. Comparable on multi-channel specialist coffee retail and subscription-first growth model, though it operates in a broader coffee market without cycling branding.
• Twin V Coffee: US cycling-themed specialty coffee brand sold primarily through cycling channels. Comparable because of the explicit cycling-lifestyle positioning and similar niche-DTC approach, though currently smaller and US-focused versus Il Magistrale's European base.
• Cycling Coffee Co: UK-based cycling-themed specialty coffee brand with similar product-line structure (blends, subscriptions, cycling-evocative naming). Direct competitor to Il Magistrale in the cycling-coffee niche, with overlap in target customer (cycling enthusiasts) and channel mix (DTC e-commerce).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/IMCyclingCoffee
• YouTubeyoutube.com/channel/UCcKBUMe0mvBbscAr7qahBUg
• Facebookfacebook.com/magistralecyclingcoffee
• Instagraminstagram.com/magistralecyclingcoffee
• LinkedInlinkedin.com/company/espressomagistrale

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Il Magistrale Cycling Coffee