What PhysioHero does

PhysioHero is a Berlin-based, founder-owned sole proprietorship (Inhaber: Mirco Wagner) founded in 2021 that provides specialized online marketing and recruiting services for physiotherapy and occupational therapy practices in the DACH region (Germany, Austria, Switzerland). The firm's core offering is a managed recruitment service built around its proprietary "HERO-Methode" — a psychologically informed methodology that combines branch-specific digital marketing (paid social, Google Ads, content marketing, mobile-optimized funnels) with targeted outreach to passive physiotherapist candidates. PhysioHero also maintains a small in-house expert team of approximately six full-time staff covering customer advisory, copywriting, social media management, and art direction, supplemented by an in-house physiotherapy practice (Moby Back, established 2023) that employs 15+ therapists and functions as a live reference customer and testbed for the firm's recruitment approach.

The business operates a consultative direct-sales motion: a free 15-minute recruiting check, a 45-minute strategy conversation via video, and engagement on either retainer or 100% success-based terms where the client pays only on a successful hire. Pricing details are not publicly disclosed, and the firm intentionally works with only one facility per region to maintain exclusivity. To date, PhysioHero claims 250+ served practices, clinics, and therapy facilities, 300+ successful placements, and 900+ generated applications — with an average fill time of 4–8 weeks. Its competitive positioning rests on early-mover 100% vertical specialization in physiotherapy/occupational therapy, the proprietary HERO-Method brand, a survey dataset covering 2,500+ physiotherapists, and insider operating experience via Moby Back.

PhysioHero is bootstrapped with no external funding, no parent company, and no disclosed revenue. It is registered in Berlin (VAT ID: DE284390545), holds the registered "PhysioHero" brand identity, and markets across content, paid social, paid search, organic social, email (GetResponse), landing pages (Perspective Funnels), and Trustpilot reviews. Corporate activity is limited to the establishment of the Moby Back practice in 2023 and the rollout of the success-based pricing model — there are no reported acquisitions, leadership changes outside the founder, regulatory actions, or IPO/going-private events.

Name

PhysioHero

Legal name

PhysioHero (Inhaber: Mirco Wagner)

Website

https://physiohero.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

PhysioHero is a Berlin-based, bootstrapped recruiting agency specializing 100% in physiotherapy and occupational therapy practices across the DACH region, using its proprietary HERO-Method to fill open therapy roles in 4–8 weeks via targeted digital marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Recruitment Services for Physiotherapy Practices: PhysioHero offers specialized recruitment services for physiotherapy and occupational therapy practices. The company provides both standard retainer-based services and success-based/failure-based pricing models where customers only pay upon successful placement. Services include digital marketing campaigns, job posting optimization, candidate outreach, and application process management. Pricing includes both service fees and separate advertising budgets that clients pay directly to advertising platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

PhysioHero is a specialized online marketing and recruiting agency that helps physiotherapy and occupational therapy practices in the DACH region (Germany, Austria, Switzerland) hire qualified therapists. Through its proprietary HERO-Methode, the firm runs branch-specific digital marketing campaigns, conducts psychologically informed outreach to passive candidates (90% of employed therapists), provides a mobile-optimized application process, and delivers qualified candidates so that clients can fill open therapy positions within an average of 4-8 weeks. Services are offered on retainer or 100% success-based terms, with separate client-paid advertising budgets.

Product overview

PhysioHero is a specialized online marketing and recruiting agency focused exclusively on the German-speaking healthcare market (DACH region). The company offers a unified recruiting service built around the proprietary HERO-Methode, which encompasses attention-generating social media advertising, targeted candidate outreach to passive job seekers, a mobile-optimized application process, and optimized marketing-to-hire workflows. The core offering is delivered as a single integrated service rather than modular products.

Differentiator

Problem solved

Functional benefit

Brands

• HERO-Methode: The company's proprietary recruitment methodology combining psychological insights with online marketing strategies specifically for the healthcare sector.

Products and services

• Recruitment Services for Physiotherapy and Occupational Therapy Practices (HERO-Methode engagement) End-to-end recruitment service for physiotherapy and occupational therapy practices in DACH. Includes branch-specific digital marketing campaigns, psychologically informed outreach to passive candidates, mobile-optimized application funnels, candidate qualification, and handoff of qualified applicants for interview and hire. Offered on retainer or 100% success-based pricing, with separate client-paid advertising budgets.
• HERO-Methode (proprietary recruitment methodology) Proprietary recruiting methodology combining psychologically informed candidate outreach with branch-specific digital marketing for the therapy sector. Encompasses high-attention digital marketing, passive-candidate engagement (90% of employed therapists), a radically simple mobile-optimized application process, and an optimized marketing-to-hire funnel.

Quantifiable outcome

• 90% of employed physiotherapists are latent or passive job seekers who can be reached with proper targeting
• +5 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Moby Back (Eigene Praxis)coreStrategic or Co-development Partner · 1 January 2023PhysioHero operates its own physiotherapy practice called Moby Back (https://mobyback.de/) since 2023 with over 10-15 therapists employed. This partnership provides firsthand operational experience in the industry they serve, enabling them to understand client challenges from an insider perspective and test their recruitment methods in real-world conditions. The practice serves as both a reference customer and a proof-of-concept for their recruitment services.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• HeyJobs: Berlin-based performance recruitment marketing platform that runs employer-branding and candidate-generation campaigns for hiring companies. Comparable as an emerging player applying the same performance-marketing-driven recruitment playbook to multiple verticals, including healthcare.
• Personio: Munich-based HR software platform for SMBs in Europe, with built-in job-distribution and employer-branding capabilities. Comparable as an emerging player offering recruitment-adjacent tooling to the same mid-market practice employers PhysioHero targets.

Direct peers

• Joblift: Hamburg-based job search platform operating across Europe that aggregates listings and runs performance-marketing-driven recruitment campaigns. Comparable to PhysioHero in operating model (performance marketing for employers) and in targeting the DACH recruitment market.
• Medwing: Berlin-based healthcare-focused recruitment marketplace and staffing platform operating across Germany, France and the UK. Directly comparable to PhysioHero as a healthcare-vertical recruiter with a strong DACH footprint, though Medwing serves a broader set of clinical roles rather than specialising in physiotherapy.
• Therapie.de: Major German-language platform for therapy services that connects patients with physiotherapists, occupational therapists and speech therapists. Comparable to PhysioHero because it operates in the same therapist buyer/seller marketplace in DACH and has reach into the same therapist audience PhysioHero recruits from.
• DocCheck: Cologne-based community and job platform focused on healthcare professionals in the DACH region. Comparable as a healthcare-vertical recruitment and employer-branding channel serving similar therapist and clinical employer customers in Germany.

Broad incumbents

• Doctolib: Paris-based healthcare booking and practice-management platform with major German operations. Comparable as a healthcare SaaS incumbent that could plausibly layer therapist recruitment and employer-branding features into its existing practice-owner relationships.
• Indeed: Global job search and recruitment platform with significant DACH presence. Comparable as a broad incumbent whose sponsored job and employer-branding products target the same physiotherapy-practice buyers and compete for the same passive-candidate attention.
• StepStone: One of the largest generalist job platforms in the DACH region, owned by Axel Springer. Comparable as a broad incumbent whose healthcare-vertical employer-branding products compete with PhysioHero's niche specialist offering, even though StepStone serves all sectors.

Others

• Recruitee: European recruitment-marketing and applicant-tracking software vendor used by SMB and mid-market employers. Comparable thematically as a recruitment-marketing infrastructure provider that could enable physiotherapy practices to run PhysioHero-style campaigns in-house.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/physiohero

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhysioHero