Orange Room Services Inc.

What Orange Room Services Inc. does

Orange Room Services Inc. is a Canadian-owned and operated residential and commercial flooring installation services company, headquartered in Barrie, Ontario, and operating coast-to-coast through 11 branch offices and 27 warehouses. The company was formed in 2022 through the merger of Advance Flooring (founded 2004 by Paul Verhoeff) and National Installations (founded 1998 by Mark and Chad Frenette). Orange Room Services has been a Home Depot Authorized Partner since 1998, and customers select flooring at Home Depot and schedule in-home measurement and installation through the Home Depot system, with Orange Room Services handling delivery, professional installation, optional add-on services (furniture moving, old flooring tear-up/removal), and post-installation inspection by IFCII-certified inspectors.

The business is a single-line professional services operation: revenue is generated through service fees for flooring installation work performed for Home Depot customers across Canada. The core product covers hardwood, carpet, laminate, vinyl tile, and ceramic tile installations. Go-to-market is entirely channel-partner driven through the Home Depot relationship; the company maintains minimal direct customer acquisition infrastructure beyond a website (orangeroomservices.ca) and social media presence. The installer network comprises over 600 background-checked, trained professionals, with warehousing of customer flooring until installation day and post-installation vacuuming and clean-up included.

Scale signals include 24,000+ flooring installations completed in 2021, more than 600 professional installers, and three Home Depot partner awards (Vendor of the Year Western Canada 2016, Innovator of the Year 2017, Service Provider of the Year 2020). The company is privately held with no disclosed external investors, no parent company, and no funding rounds on record. No proprietary technology, AI/ML capabilities, or software products are disclosed; operations run on conventional labor-driven installation logistics coordinated through the Home Depot scheduling system.

Name

Orange Room Services Inc.

Legal name

Orange Room Services Inc.

Website

https://orangeroomservices.ca

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Orange Room Services Inc. is a Canadian residential and commercial flooring installation company, formed in 2022 via merger of Advance Flooring and National Installations, operating as a Home Depot Authorized Partner since 1998 with 600+ installers across 11 branches and 27 warehouses coast-to-coast.

Ownership category

akta.pro rank

Product category

Flooring Installation Services

NAICS

Flooring Contractors (23833), Floor Covering Retailers (449121)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Floor Installation (HSAPAGAA), Carpet Installation & Replacement (HSAPAGAF), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Flooring installation services
• Residential flooring contractor
• Commercial flooring installation
• Home flooring services
• Flooring replacement services

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Flooring Installation Services: Professional flooring installation services including hardwood, carpet, laminate, vinyl tile, and ceramic tile installations. Revenue is generated through service fees for installation work performed for Home Depot customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Orange Room Services provides professional residential and commercial flooring installation services as a Home Depot Authorized Partner since 1998, covering hardwood, carpet, laminate, vinyl tile, and ceramic tile. The end-to-end offering includes in-home measurement, warehousing of product until installation day, professional installation by trained and background-checked installers, IFCII-certified inspection, vacuuming, and debris clean-up. Optional paid add-ons include old flooring tear-up and removal and furniture moving.

Product overview

Orange Room Services Inc. is a single unified service offering — a professional flooring installation service rather than a software platform. The core product is Flooring Installation Services, covering hardwood, carpet, laminate, vinyl tile, and ceramic tile installations. Optional add-on services include old flooring tear-up and removal, and furniture moving. The company operates as a Home Depot authorized partner, providing measurement, warehousing, installation, and inspection services across Canada through a network of over 600 professional installers.

Differentiator

Problem solved

Functional benefit

Products and services

• Flooring Installation Services Professional residential and commercial flooring installation covering hardwood, carpet, laminate, vinyl tile, and ceramic tile, delivered as a Home Depot Authorized Partner service. The offering includes in-home measurement, warehousing of flooring product until installation day, installation by background-checked trained installers, inspection by IFCII-certified flooring inspectors, post-installation vacuuming, and debris clean-up. Targeted at homeowners and commercial property owners who select flooring through Home Depot and schedule installation through Home Depot's system.

Quantifiable outcome

• Over 24,000 flooring installations completed in 2021
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Home Depot Canadaflagship/coreChannel Partner/ Reseller/ Distributor · 1 January 1998Orange Room Services is a Home Depot Authorized Partner since 1998, providing flooring installation services to Home Depot customers. Customers select flooring from Home Depot and schedule measurements and installations through Home Depot, with Orange Room Services handling the professional installation, warehousing, and quality inspection.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Floor & Decor Holdings: Floor & Decor is a large multi-category flooring retailer in the U.S. that sells hard surface flooring and offers installation services through third-party installers. It is a broader incumbent in the same product category but operates a different geographic footprint (U.S.-only).
• LL Flooring: LL Flooring (formerly Lumber Liquidators) is a specialty retailer of hardwood, vinyl, and laminate flooring that coordinates professional installation through independent contractors. It overlaps with Orange Room Services in retailer-affiliated flooring installation but does not focus exclusively on the install services layer.
• Neighborly (formerly Dwyer Group): Neighborly is a franchised home services platform spanning multiple trades including flooring, cleaning, restoration, and handyman services. Comparable to Orange Room Services as a multi-brand consolidator of residential trade services with national reach.
• The Home Depot (Pro/Installation Services): The Home Depot itself is the parent channel partner and broadest incumbent in the home improvement space, running an installed services program across flooring, kitchens, and more. It is the buyer of Orange Room Services' services and the source of its competitive moat.
• ServiceMaster: ServiceMaster is a national franchise platform offering residential and commercial services including flooring, carpet cleaning, and restoration through licensed operators. It is comparable as a scaled, multi-service home services platform with a national contractor network.

Emerging players

• Mr. Sandless: Mr. Sandless is a niche franchise operator that refinishes and restores wood floors without sanding, serving residential customers through mobile crews. It overlaps with Orange Room Services on the wood flooring service category but is significantly smaller and less diversified.

Direct peers

• Stanley Steemer: Stanley Steemer is a national provider of carpet, upholstery, tile, and hard floor cleaning services delivered through a franchise/branch network. While focused on cleaning rather than install, it shares Orange Room Services' model of dispatching trained technicians to customers' homes for floor-related services.
• Empire Today: Empire Today is a leading direct-to-consumer flooring retailer that sells and installs carpet, hardwood, vinyl, and tile in customers' homes. Like Orange Room Services, its core business is professionally installing flooring purchased through its retail relationship, making it the closest comparable in business model.
• Carpet One Floor & Home: Carpet One Floor & Home is a flooring retailer cooperative whose member stores typically sell and arrange professional installation of carpet, hardwood, tile, and vinyl. The retailer-affiliated, install-coordinated model mirrors Orange Room Services' Home Depot Authorized Partner approach.

Regional players

• Home Hardware (Home Hardware Installations): Home Hardware is a Canadian hardware retailer cooperative that connects customers with independent installers for flooring and other home improvement projects. It is a comparable Canadian retail-affiliated installation channel that could either be a future partner or a competing channel to Home Depot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/orangeroomservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Room Services Inc.