Keepers
Madrid-based creative influencer marketing agency that advises enterprise consumer brands on influencer strategy and produces branded content and podcasts. Founded in 2015 as part of the APPLE TREE group, the firm serves clients across food, fashion, beauty, retail, and sustainability sectors.
- Company typePrivate
- Founded2015
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Keepers does
Keepers (legal name KEEPER EXPERIENCE, S.L.U.) is a Madrid-based creative influencer marketing agency founded in 2015 by Sergio Barreda and operating as part of the APPLE TREE communications group. The firm advises enterprise consumer brands on influencer marketing strategy and executes end-to-end campaigns, from creative concept and talent selection through content production, brand-safety screening and regulatory compliance. Its value proposition rests on a proprietary 'reputational management and brand safety method' that matches influencers to brand briefs and a five-title owned branded-podcast portfolio (including 'Poco se Habla', 'Reyes del Palique', 'Keep it Cutre', '¿Quieres ser mi Amigo?' and 'MUSAS'), several of which have won Ondas and Antena de Oro recognition.
The agency sells its services through a direct enterprise sales motion, with prospects contacting it via phone, email and a website form. Pricing is not publicly disclosed and is quoted on a project basis per campaign. Its named client base spans food and beverage (McDonald's, Nestlé, Campofrio), spirits (Beefeater, Seagram's), beauty (Clarins), eyewear and fashion retail (Multiopticas, Kiabi, El Ganso), e-commerce (Amazon), and sustainability (Ecovidrio, Ecoembes). The agency has built industry-standard credibility via membership in AUTOCONTROL (Spain's advertising self-regulator) and APIDE (the Spanish Association of Digital Influence Professionals), where CEO Sergio Barreda serves as president.
Operating with a team of more than 30 professionals from a single headquarters in central Madrid (C/ San Vicente Ferrer 60), Keepers is regionally focused on Spain with no disclosed international offices. The firm claims to be the most awarded agency in Spain's influencer marketing sector, with industry recognition including Ondas 2024, Antena de Oro 2024, Forbes 2023, Ídolo Awards 2023, GenZ Awards 2023, Inspirational 2023, Premios Agripina 2021 and Publifestival 2021. Core technology, AI/ML capabilities, and revenue figures are not publicly disclosed.
Keepers firmographics
Firmographics- Name
- Keepers
- Legal name
- KEEPER EXPERIENCE, S.L.U.
- Website
- https://keepers.es
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Madrid-based creative influencer marketing agency that advises enterprise consumer brands on influencer strategy and produces branded content and podcasts. Founded in 2015 as part of the APPLE TREE group, the firm serves clients across food, fashion, beauty, retail, and sustainability sectors.
- Ownership category
- akta.pro rank
Keepers industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Creator Management & Talent Representation (BPAFAHAB)
- akta.pro secondary industry
- Influencer Compliance, Contracts & Rights Management (BPAFAHAJ)
Keywords
Where Keepers is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Keepers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Influencer Marketing Campaign Services: Keepers provides end-to-end influencer marketing services to brands, including strategy, talent selection, campaign execution, and brand safety management.
- Branded Content Production: The agency produces branded podcasts and content, including owned podcasts such as 'Poco se Habla', 'Reyes del Palique', 'Keep it Cutre', '¿Quieres ser mi Amigo?', and 'MUSAS', which may include sponsorship and branded content components.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Keepers product offering
Product offeringCore offering
Keepers is a Madrid-based influencer marketing agency that plans and executes influencer marketing campaigns for brands, produces branded podcasts through a slate of owned shows, and represents creators via talent management. The firm operates end-to-end — from strategy and creator selection to content production, campaign activation, and measurement — and is part of the APPLE TREE communications group.
Product overview
Keepers is a creative influencer marketing agency that operates as a unified service offering. The core offering consists of strategic influencer marketing services complemented by an in-house talent roster of content creators. The agency produces branded podcasts including 'Poco se Habla', 'Reyes del Palique', 'Keep it Cutre', '¿Quieres ser mi Amigo?', and 'MUSAS'. The agency's proprietary 'reputational management and brand safety method' ensures quality control across all campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Services End-to-end influencer marketing campaigns for brands, covering strategy, creator selection, content production, campaign activation across social platforms, and performance measurement. Clients include consumer-facing brands such as McDonald's, Nestlé, Amazon, and Clarins.
- Branded Podcasts Production and exploitation of branded podcasts through Keepers' slate of owned shows, including Poco se Habla, Reyes del Palique, Keep it Cutre, ¿Quieres ser mi Amigo?, and MUSAS, which can be adapted or commissioned for brand sponsorships and integrations.
- Talent Management Representation and management of creators and on-air personalities, leveraging the agency's roster of podcast hosts and influencer talent to support their commercial activities and brand partnerships.
Companies that use Keepers
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Keepers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keepers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered parent and core.
- APPLE TREEparentKeepers is part of the APPLE TREE group, which provides the agency with additional resources and a broader ecosystem of communication and marketing services.
- AUTOCONTROLcoreKeepers joined AUTOCONTROL, the independent self-regulation body for the advertising industry in Spain, to certify its commitment to compliance with the code of conduct for the use of influencers in advertising across all campaigns, for both clients and its own brand content and influencers.
- APIDE (Asociación de Profesionales de Influencia Digital de España)coreKeepers is a member of APIDE, the Spanish Association of Digital Influence Professionals. Sergio Barreda, CEO of Keepers, serves as president of APIDE, demonstrating the agency's leadership role in professionalizing the influencer marketing industry in Spain.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Keepers competitors and assessment
Company assessmentDirect peers
- Obviously: Full-service influencer marketing agency with a roster of managed creators and end-to-end campaign services for enterprise brands. Directly comparable in service mix (talent representation + campaign execution + branded content) and target market (Fortune 500 consumer brands).
- IZEA: Influencer marketing technology and services provider serving enterprise brands with managed campaign offerings. Comparable in delivering influencer campaigns to large brands, though primarily a platform-led business versus Keepers' pure-services model.
- CreatorIQ: Enterprise influencer marketing platform combining creator discovery, campaign management, and analytics. Comparable as a competitor for influencer-driven brand campaigns, though operating a SaaS platform model rather than a services agency model.
- Whalar: Global influencer marketing agency working with major brands on creator-led campaigns and branded content. Comparable in operating model (creator network, campaign execution, brand safety) and enterprise client orientation, though operating at larger international scale.
- Vamp (Influencer): Influencer marketing platform and agency connecting brands with creators through managed campaigns. Comparable in enterprise influencer marketing services and brand-safety oriented campaign execution.
- Takumi (formerly HyPR): Influencer marketing agency and platform serving enterprise brands with creator campaigns and analytics. Comparable in enterprise client focus and influencer campaign execution, operating as both an agency and technology provider.
Broad incumbents
- LLYC: Spanish-language global communications, marketing, and digital consultancy with influencer marketing capabilities across LATAM and Spain. Comparable as a regional incumbent offering integrated influencer services alongside broader PR and corporate communications, competing for the same enterprise brand budgets as Keepers.
- Ogilvy: Global advertising and communications holding company with influencer and creator marketing practices across markets. Comparable as an incumbent offering influencer marketing as part of a broader integrated agency portfolio, competing for the same enterprise brand clients.
- Hearts & Science: Data-driven media and marketing agency within Omnicom with influencer and content capabilities. Comparable as an incumbent offering influencer activation integrated with media planning for large consumer brand advertisers.
- Havas: Global communications group with influencer marketing, content, and media capabilities. Comparable as an incumbent offering influencer and creator-driven branded content alongside broader creative and media services, competing for enterprise brand budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Keepers social profiles
Digital presenceKeepers compliance and trust
Trust signalCompliance2 records
Keepers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keepers leadership team
Management profileNumber of profiles
Profiles1 record
Keepers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keepers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keepers
What does Keepers do?
Keepers is a Madrid-based influencer marketing agency that plans and executes influencer marketing campaigns for brands, produces branded podcasts through a slate of owned shows, and represents creators via talent management. The firm operates end-to-end — from strategy and creator selection to content production, campaign activation, and measurement — and is part of the APPLE TREE communications group.
Is Keepers a public or private company?
Keepers is a private company. It is classified as corporate owned and is currently operating.
When was Keepers founded?
Keepers was founded in 2015. It employs 11 to 50 people.
Where is Keepers based?
Keepers is headquartered in Madrid, Spain, in the Europe region.
How does Keepers make money?
Two revenue lines are on record. Influencer Marketing Campaign Services are the primary driver. The others are branded Content Production.
Who are Keepers's main competitors?
Direct peers on record are Obviously, IZEA, CreatorIQ, Whalar, Vamp (Influencer) and Takumi (formerly HyPR). Broad incumbents are LLYC, Ogilvy, Hearts & Science and Havas.
Does Keepers have an API?
No public API is recorded for Keepers.
What industry is Keepers in?
Keepers's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAB, Creator Management & Talent Representation, with a secondary code of BPAFAHAJ, Influencer Compliance, Contracts & Rights Management. Its NAICS code is 71141 and its SIC code is 7310.