Hidden Roots Mental Health Llc

What Hidden Roots Mental Health Llc does

Hidden Roots Mental Health LLC is a privately held, multi-state community mental health services provider headquartered in Hopewell, Virginia, with additional operational offices in Cincinnati, Ohio and Houston, Texas. The company delivers a broad clinical portfolio spanning outpatient therapy, Community Psychiatric Supportive Therapy (CPST), Therapeutic Behavioral Services (TBS), Mental Health Skill-Building, Community Stabilization, Intensive In-Home Services, Mobile Crisis Response (24/7), Partial Hospitalization Programs, Medication Training & Support, Day Programs for Acute Needs, Psychosocial Rehabilitation, and Crisis Intervention. Services are delivered through in-person clinics, mobile crisis teams, and digital/telehealth intake channels, with a stated emphasis on trauma-informed, culturally sensitive, person-centered care for children, adults, seniors, veterans, first responders, and LGBTQ+ individuals.

Underlying technology is light and clinical-methodology-driven rather than software-driven: the company describes its core approach as "evidence-based practices with trauma-informed, culturally sensitive approach" with "person-centered treatment planning" as the principal differentiator. There are no proprietary software products, AI/ML capabilities, patents, or API platforms disclosed; the digital footprint runs on standard LeadConnector/GoHighLevel marketing infrastructure with Google Forms for state-specific referrals.

The business model combines (1) insurance-billed and self-pay therapy services with sliding-scale fees, (2) Medicaid MCO-funded community-based and crisis services (credentialed with 13 named MCOs across VA, OH, and TX including UnitedHealthcare, Aetna, CareSource, Molina, Buckeye, Superior, Texas Children's, Anthem, Cigna, Humana, and Sentara), and (3) a strategic consulting line offering restructuring, compliance, team development, and marketing services to outside businesses. The firm is bootstrapped and family-led (CEO Jasmary Tineo, COO Gissell Tineo) with no disclosed external funding, no parent company, and CARF accreditation held for its Ohio location.

Name

Hidden Roots Mental Health Llc

Legal name

Hidden Roots Mental Health LLC

Website

https://hiddenrootsllc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hidden Roots Mental Health LLC is a multi-state community mental health provider operating clinics in Virginia, Ohio, and Texas, delivering trauma-informed therapy, crisis intervention, skill-building, and intensive in-home services primarily funded by Medicaid, and supplementing clinical revenue with a strategic business consulting line.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Mental health services
• Outpatient therapy
• Crisis intervention
• Community-based support
• Medicaid behavioral health

Headquarters

HQ city

Hopewell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Mental Health Therapy Services: Individualized, evidence-based counseling services billed through insurance or paid out-of-pocket. Offers sliding scale fees for accessibility.
2. Community-Based Support Services: Services including CPST, TBS, skill-building, crisis intervention, and mobile crisis response. Primarily funded through Medicaid Managed Care Organizations (MCOs).
3. Strategic Consulting Services: Business consulting services offered to other organizations including restructuring, compliance, team development, and marketing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hidden Roots Mental Health LLC is a multi-state mental health services provider that delivers outpatient therapy, crisis intervention, skill-building, psychiatric support, and community-based behavioral health programs across Virginia, Texas, and Ohio. The company also offers strategic business consulting services covering restructuring, compliance, team development, and marketing support. Services are billed through insurance (primarily Medicaid Managed Care Organizations), private pay, and sliding scale fees.

Product overview

Hidden Roots Mental Health LLC is a multi-state mental health services provider operating in Virginia, Texas, and Ohio. The company offers a comprehensive portfolio of clinical services organized around two main pillars: direct clinical mental health care (including Outpatient Therapy, Community Psychiatric Supportive Therapy, Therapeutic Behavioral Services, Mental Health Skill-Building, Community Stabilization, Intensive In-Home Services, Mobile Crisis Response, Partial Hospitalization Program, Medication Training & Support, Day Program for Acute Needs, Psychosocial Rehabilitation, and Crisis Intervention) and strategic business consulting services (including Strategic Restructuring, Financial & Operational Audits, Compliance & Best Practices, Team Development & Training, Marketing & Outreach Strategies, Outsourced Operations, and Customized Service Packages). The company delivers trauma-informed, culturally sensitive care to diverse populations including children, adults, seniors, veterans, first responders, and LGBTQ+ individuals, and accepts multiple Medicaid managed care organization plans across its operating states.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Therapy Individualized, evidence-based counseling designed to help clients navigate life's challenges, improve emotional well-being, and develop practical coping strategies in a flexible, supportive setting.
• Community Psychiatric Supportive Therapy (CPST) Skill-building service supporting individuals in managing mental health symptoms, strengthening daily living skills, and increasing independence through real-world, community-based support.
• Therapeutic Behavioral Services (TBS) Intensive, short-term interventions for children and adolescents with severe emotional or behavioral issues, designed to help individuals achieve specific behavioral goals and complement overall mental health treatment.
• Mental Health Skill-Building Training service for individuals with significant mental illness aimed at enhancing functional skills and promoting health and safety, with focus on daily living skills, appropriate behaviors, community resource use, and medication management support.
• Community Stabilization (CS) Short-term support delivered in an individual's natural environment following an initial crisis response or as a diversion from higher-level care, focusing on stabilization while connecting clients to community-based resources.
• Intensive In-Home Services (IIH) Crisis intervention and skill-building services for children and families at risk of abuse or neglect, aimed at improving home safety and family functioning.
• Mobile Crisis Response (MCR) 24/7 rapid response to behavioral crises, connecting individuals and families to needed supports during urgent mental health situations.
• Partial Hospitalization Program Intensive day treatment for mental health needs offering therapy, psychiatric care, and support, while allowing individuals to return home each evening.
• Medication Training & Support Education and guidance about medications and their side effects, providing curriculum-based training that serves as an initial orientation for understanding mental illnesses and the role of medications in symptom reduction.
• Day Program for Acute Needs Short-term, intensive treatment for adults requiring multidisciplinary intervention to stabilize acute psychiatric symptoms or prevent admission to a more restrictive setting, including behavior skills training, crisis management, and nursing services.
• Skill Training & Development Training provided to eligible individuals or primary caregivers on improvement of communication skills, appropriate interpersonal behaviors, and skills necessary for independent living or effective functioning with family, peers, and teachers.
• Psychosocial Rehabilitation Social, behavioral, and cognitive interventions provided by a person's therapeutic team that build on strengths and focus on restoring the ability to develop social relationships, occupational or educational achievement, and independent living skills.
• Crisis Intervention Intensive community-based one-to-one services provided to persons requiring services to control acute symptoms that place them at immediate risk of hospitalization, incarceration, or placement in a more restrictive treatment setting, including assessment, behavioral skills training, problem-solving, and reality orientation.
• Strategic Consulting Services Consulting services offered by CEO Jasmary Tineo to help businesses with restructuring, operations, growth, compliance, team development, marketing, and outsourced operations, including Strategic Restructuring, Financial & Operational Audits, Compliance & Best Practices, Team Development & Training, Marketing & Outreach Strategies, Outsourced Operations, and Customized Service Packages.

Quantifiable outcome

• 400k+ happy customers served
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core.

• Buckeye Health PlancoreOthersCredentialed MCO in Ohio providing quality Medicaid coverage to Ohio families with comprehensive health services, dental/vision benefits, and community-based support
• CareSource OhiocoreOthersNonprofit managed care organization providing Medicaid, Medicare, and Marketplace health insurance plans in Ohio
• Molina Healthcare of OhiocoreOthersManaged healthcare organization providing government-funded health plans for individuals and families qualifying for state assistance programs in Ohio
• UnitedHealthcare Community Plan of OhiocoreOthersComprehensive, affordable health coverage through Ohio's Medicaid and Medicare programs
• Superior HealthPlancoreOthersSubsidiary of Centene Corporation delivering quality Medicaid, CHIP, and Medicare Advantage plans to over 1 million members in Texas
• Aetna Better Health of TexascoreOthersQuality Medicaid and CHIP health plans with comprehensive coverage, extra benefits like dental and vision, and access to CVS Health services across Texas
• Texas Children's Health PlancoreOthersSpecialized STAR Medicaid and CHIP coverage for children and families with access to top pediatric care through Texas Children's Hospital network
• UnitedHealthcare Community PlancoreOthersMedicaid-managed care plan for eligible Virginia residents offering comprehensive health coverage including medical, behavioral health, prescription drugs, and additional benefits
• Sentara Health Plans (Optima)coreOthersFormerly Optima Health, provides Medicaid (Sentara FAMIS) and Medicare Advantage plans in Virginia with comprehensive healthcare coverage
• Aetna Better Health of VirginiacoreOthersMedicaid managed care plans to eligible individuals and families across Virginia with focus on whole-person care
• Humana HealthcoreOthersAffordable health insurance plans with wide provider networks, preventive care, and wellness programs in Virginia
• Anthem MedicaidcoreOthersRobust foundational health coverage with extra benefits supporting overall wellness and practical life needs in Virginia
• Cigna HealthcarecoreOthersGlobal managed health services and insurance company providing medical, dental, behavioral health, pharmacy, and wellness plans

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Sevita Health (formerly The MENTOR Network): Large multi-state provider of community-based mental health, behavioral health, and human services including CPST, TBS, and home- and community-based services funded through Medicaid. Directly comparable to Hidden Roots on community-based behavioral health, Medicaid funding, and CPST/TBS service mix.
• LifeStance Health: Large publicly traded outpatient mental health platform with multi-state clinics offering therapy, psychiatry, and community-based services. Comparable to Hidden Roots across the outpatient/therapy core, but operates at vastly greater scale and as a broad incumbent across many states.

Emerging players

• Brightside Health: Telehealth mental health provider combining therapy and medication management with measurement-based care. Comparable to Hidden Roots on outpatient mental health delivery, though with a primarily digital rather than in-person/mobile model.

Direct peers

• Charlie Health: Provider of intensive outpatient and partial hospitalization programs for adolescents and adults with mental health and substance use conditions. Comparable to Hidden Roots on intensive outpatient, PHP, and high-acuity community-based programming.
• Talkiatry: Multi-state outpatient psychiatric care provider offering in-person and virtual mental health treatment covered by insurance. Directly comparable to Hidden Roots on outpatient mental health services, insurance-billed model, and multi-state rollout strategy.
• Cerebral: Telehealth and online mental health provider offering therapy, counseling, and medication management. Comparable to Hidden Roots on outpatient mental health services, though Cerebral leans telehealth-first vs. Hidden Roots' in-person/mobile model.
• Two Chairs: Outpatient mental health clinic group delivering in-person and virtual therapy with insurance billing and a measured, multi-state expansion. Closely comparable to Hidden Roots on outpatient therapy core, insurance-billed model, and regional rollout strategy.
• Lyra Health: Technology-enabled outpatient mental health platform serving employees and families through in-network therapists and coaches. Comparable in offering evidence-based outpatient therapy and culturally competent care, though Lyra is more enterprise/employer-led and tech-forward.

Regional players

• Aveanna Healthcare: Multi-state provider of home and community-based health services including behavioral health and Medicaid-funded HCBS programs. Comparable to Hidden Roots on community-based, Medicaid-funded service lines such as skill-building and in-home services.
• Behavioral Health Group: Multi-state outpatient behavioral health and substance use disorder treatment provider offering counseling, therapy, and intensive outpatient programs. Comparable to Hidden Roots on outpatient mental health / SUD programs, though with more emphasis on opioid treatment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Hidden-Roots-Mental-Health/61563920881815
• LinkedInlinkedin.com/company/hidden-roots-mental-health
• Instagraminstagram.com/hiddenroots_mentalhealth
• TikToktiktok.com/@hiddenrootsmentalhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidden Roots Mental Health Llc