Leerplein Zwolle

What Leerplein Zwolle does

Leerplein Zwolle is a privately held Dutch educational support practice headquartered at Mannagras 33 in the Stadshagen-Milligen district of Zwolle, founded in 2013 by remedial teacher Simon Wieringa. The company delivers individualized learning support, speech therapy, youth coaching, and structured training/screening programs to children and adolescents aged roughly 2–18, as well as MBO and HBO students, in a single physical location. Its core service lines are Bijles (one-on-one tutoring in arithmetic, reading, spelling, and comprehension for primary school children), Huiswerkbegeleiding (homework supervision for secondary and tertiary students), Logopedie (speech therapy reimbursable via the Dutch basic health insurance package), and Jongerencoaching (youth coaching for emotional and behavioral concerns). The practice is operated by two named practitioners — founder Simon Wieringa (Master SEN, LBRT-registered) and speech therapist Sanne van Emmen (Kwaliteitsregister Paramedici, NVLF member) — with no disclosed external investors, parent company, or funding rounds.

The business runs on a direct-to-consumer model: parents and students engage via the company website, phone (06-40292289), WhatsApp, email, and online appointment scheduling, with a free introductory 'kennismakingsgesprek' used to convert prospects. A website-based client portal ('Mijn Cliëntomgeving') provides parents access to their child's information. Service revenue is generated from individually quoted tutoring, homework supervision, and coaching sessions, from speech therapy sessions reimbursed through Dutch basic health insurance, and from a packaged online shop of test-preparation trainings (Doorstroomtoets, NIO, ADIT, Cito, LVS), cognitive and mindset training programs, dyslexia/dyscalculia/intelligence screenings, didactic assessments, and specialty coaching for giftedness, anxiety, and autism. Marketing is primarily organic, leveraging Google Reviews, word-of-mouth, school referrals, and an extensive content-driven Kennisbank. The company has served 555+ customers and delivered 21,000+ lessons cumulatively over 13 years and operates without disclosed revenue, headcount figures, patents, or external funding.

Name

Leerplein Zwolle

Legal name

Leerplein Zwolle

Website

https://leerpleinzwolle.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Leerplein Zwolle is a privately held Dutch educational support practice in Zwolle, founded in 2013, providing individual tutoring, homework supervision, speech therapy, youth coaching, and test-preparation trainings to children and adolescents aged 2–18 and to MBO/HBO students on a direct-to-consumer basis.

Ownership category

akta.pro rank

Product category

Educational Support Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD)

akta.pro secondary industries

Math Remediation & Numeracy Intervention (EDAKADAB), Literacy & Reading Intervention (Phonics, Fluency, Comprehension) (EDAKADAA), Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC), Math Intervention & Numeracy Support Programs (EDAJAGAG), Literacy Intervention & Dyslexia Support Programs (Gen Ed) (EDAJAGAF), Math Intervention (Dyscalculia Support) (EDAKAJAF), Dyslexia Screening & Diagnostic Evaluation (EDAKAJAA)

Keywords

• Remedial tutoring services
• Speech therapy practice
• Homework supervision services
• Youth coaching services
• Educational assessment services

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Tutoring (Bijles): One-on-one tutoring sessions for elementary school children covering subjects like mathematics, reading, spelling, and comprehension. Sessions are individually tailored to each child's needs.
2. Homework Supervision (Huiswerkbegeleiding): Guided homework sessions for secondary school students and MBO/HBO students, focusing on planning, structure, and independent learning skills.
3. Speech Therapy (Logopedie): Speech therapy services for children aged 2-18, covering language, speech, voice, oral habits, reading, and hearing. Covered by basic health insurance.
4. Youth Coaching (Jongerencoaching): Personal coaching services for young people experiencing emotional challenges, providing a safe space to discuss concerns and develop solutions.
5. Training Programs and Screenings: Various training programs including Doorstroomtoets training, NIO-test training, ADIT-test training, Cito training, executive function training, mindset training, brain training, planning training, and learning skills training. Also includes dyslexia screening, dyscalculia screening, and intelligence screening.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Leerplein Zwolle is a private educational support practice based in Zwolle, Netherlands, offering individualized tutoring (bijles) for primary school children, homework guidance (huiswerkbegeleiding) for secondary and tertiary students, speech therapy (logopedie) for children aged 2-18, and youth coaching (jongerencoaching). The practice also delivers a suite of training programs, test-preparation courses (Cito, Doorstroomtoets, NIO, ADIT), and diagnostic screenings (dyslexia, dyscalculia, intelligence).

Product overview

Leerplein Zwolle is a private educational support practice offering a coordinated portfolio of services for children and adolescents. The core offerings consist of four primary service lines: Bijles (individual tutoring for primary school students), Huiswerkbegeleiding (homework guidance for secondary and tertiary students), Logopedie (speech therapy for ages 2–18), and Jongerencoaching (youth coaching for teenagers). These are supplemented by a structured suite of training programs (Doorstroomtoets Training, NIO-test Training, ADIT-test Training, Cito Training, LVS-toetstraining, Training Executieve Functies, Mindset Training, Breintraining, Planningstraining, Training Leren Leren, Rekentraining MBO), diagnostic screenings (Dyslexiescreening, Dyscalculiescreening, Intelligentiescreening), and comprehensive assessments (Didactisch Onderzoek, Didactisch Onderzoek + Intelligentiescreening). Specialized coaching modules address hoogbegaafdheid (giftedness), angst (anxiety), and autisme (autism). A publicly accessible Kennisbank (knowledge base) with articles and terminology guides complements the service ecosystem. The overall offering is a unified practice model combining personalized 1-on-1 instruction, specialized therapy, and structured training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Bijles (Individual Tutoring) One-on-one tutoring sessions for primary school and special education children covering arithmetic, reading, spelling, and reading comprehension, tailored to each child's needs to restore overview, confidence, and enjoyment in learning.
• Huiswerkbegeleiding (Homework Guidance) Guided homework sessions for secondary school students and MBO/HBO students, focusing on planning, structure, and independent study habits to reduce stress and build self-reliance.
• Logopedie (Speech Therapy) Speech therapy for children aged 2 to 18 covering language, speech, voice, oral behavior, reading, and hearing. Includes direct-access logopaedics, screenings, and treatments such as OMFT (oro-myofunctional therapy). Reimbursed through basic health insurance.
• Jongerencoaching (Youth Coaching) Personal coaching for teenagers providing a safe space to discuss concerns, explore challenges, and develop solutions to build confidence and better manage stress, school, and personal issues.
• Doorstroomtoets Training A 10-lesson training program preparing group 8 students for the Doorstroomtoets (primary school exit exam) by familiarizing them with question styles, building confidence, and reducing test anxiety.
• NIO-test Training A 5-lesson program introducing group 7 and 8 students to the NIO intelligence test question style and mechanics to reduce uncertainty and test-related stress.
• ADIT-test Training Training to prepare students for the ADIT adaptive intelligence test, covering non-verbal, verbal, and pattern recognition skills.
• Cito Training (M8, B8, E7, M7, E6, M6) Test preparation training for various Cito exam levels and periods (M8, B8, E7, M7, E6, M6) to familiarize students with Cito question formats and reduce test anxiety.
• Training Executieve Functies (Executive Functions Training) Training to develop executive functions such as planning, organization, and self-regulation to help students manage school tasks independently.
• Mindset Training voor Kinderen en Jongeren Mindset coaching program to help children and adolescents develop a growth mindset, manage stress, and build self-confidence.
• Breintraining (Brain Training) Brain training program to enhance cognitive functions supporting learning, such as memory, focus, and processing speed.
• Planningstraining (Planning Training) Training program teaching students how to create and manage effective study plans and schedules to improve academic performance.
• Training Leren Leren (Learning-to-Learn Training) Learning-to-learn training that equips students with study strategies and skills to become more effective and independent learners.
• Rekentraining MBO Arithmetic training tailored for MBO students to strengthen foundational math skills and prepare for exams.
• Dyslexiescreening Initial screening to assess whether a child's reading and spelling difficulties are consistent with dyslexia, evaluating reading skills, spelling, phonological awareness, and error patterns.
• Dyscalculiescreening Screening to identify dyscalculia or math learning difficulties, assessing numerical reasoning, arithmetic skills, and related cognitive functions.
• Intelligentiescreening Intelligence assessment to determine cognitive abilities, often used in conjunction with didactic research to understand a child's learning potential and academic profile.
• Didactisch Onderzoek Didactic assessment that compares a child's academic performance against age peers to determine whether they are ahead or behind, identifying learning potential and areas needing support.
• Didactisch Onderzoek + Intelligentiescreening Combined assessment package pairing didactic testing with intelligence screening for a comprehensive understanding of a child's academic and cognitive profile.
• Coaching bij Hoogbegaafdheid Specialized coaching for highly gifted students who may underperform due to boredom or fear of standing out, helping them channel their abilities and build confidence.
• Coaching bij Angst Anxiety coaching for children and adolescents to help them manage and overcome fear-based patterns that affect learning and daily life.
• Coaching bij Autisme

Quantifiable outcome

• Children gain confidence, restore enjoyment in learning, and show improved academic results
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Landelijk Beroepsregister Remedial Teachers (LBRT)coreOthersSimon Wieringa is registered in the LBRT, the national professional register for remedial teachers in the Netherlands. This registration demonstrates professional qualification and adherence to quality standards in remedial education.
• Nederlandse Vereniging Logopedie en Foniatrie (NVLF)coreOthersSanne van Emmen is a member of the NVLF, the Dutch association for speech therapists and phoniatrists. Membership indicates professional qualification and ongoing professional development in speech therapy.
• ADIONAminorOthersLeerplein Zwolle is affiliated with ADIONA, a network or organization related to educational support services.
• Kwaliteitsregister ParamedicicoreOthersSanne van Emmen is registered in the Kwaliteitsregister Paramedici (Quality Register for Paramedics), which sets requirements for education, continuing education, and professional development to ensure paramedical professionals maintain current knowledge and insights.
• Katholieke Pabo ZwolleminorOthersFounder Simon Wieringa graduated from the Katholieke Pabo Zwolle, which was ranked as the best PABO and best small HBO in the Netherlands for six consecutive years (2007-2013). This educational background provides foundational expertise.
• Christelijke Hogeschool WindesheimminorOthersSanne van Emmen graduated from the logopedie (speech therapy) program at Christelijke Hogeschool Windesheim in Zwolle, establishing her foundational professional qualifications.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lyceo: Lyceo is one of the largest Dutch providers of homework guidance (huiswerkbegeleiding) and tutoring, operating physical locations across the Netherlands including in Zwolle. It directly competes with Leerplein Zwolle's bijles and huiswerkbegeleiding lines for the same K-12 and MBO/HBO parent segment.
• Het Instituut: Het Instituut is a Dutch franchise chain providing bijles, huiswerkbegeleiding, and exam training (including Cito preparation) across many Dutch cities. It mirrors Leerplein Zwolle's test-prep and tutoring portfolio and competes for the same parent customers in regional catchments.
• BijlesHuis: BijlesHuis is a Dutch tutoring marketplace that matches students with private tutors for subjects including rekenen, taal, and spelling. It is a direct competitor to Leerplein Zwolle's bijles offering and operates nationwide, including in the Overijssel region.
• Tutor Doctor Nederland: Tutor Doctor is an international tutoring franchise with a Dutch operation providing one-on-one in-home tutoring for primary and secondary school students. It competes with Leerplein Zwolle on personalized bijles, particularly for parents seeking homework and subject support.

Emerging players

• Studystore: Studystore (formerly StudyGo) is a Dutch online platform offering study support, summaries, and digital practice for secondary and MBO/HBO students. It overlaps with Leerplein Zwolle's huiswerkbegeleiding and Training Leren Leren services but operates as a scalable digital alternative rather than an in-person practice.
• Slimleren: Slimleren is a Dutch online tutoring and practice platform for primary and secondary school students. It addresses the same learning-gap pain points as Leerplein Zwolle's bijles and training lines but via a fully digital, scalable model.
• Junior Einstein: Junior Einstein is a Dutch online practice and test-preparation platform for primary school students (groep 1–8) including Cito, IEP, and LVS-format exercises. It directly overlaps with Leerplein Zwolle's Cito Training and LVS-toetstraining product lines.
• Squla: Squla is a Dutch online educational platform for primary school children covering arithmetic, reading, spelling, and Cito-style practice. It is an emerging alternative to in-person bijles, targeting the same parent segment as Leerplein Zwolle for K-12 academic support.

Regional players

• Coachpraktijk Nederland: Coachpraktijk is a Dutch directory and network of professional coaching practices including youth coaching (jongerencoaching/kindercoaching) offerings. It is a comparable peer for Leerplein Zwolle's coaching arm, with member practices serving local markets across the Netherlands.

Others

• Stichting Logopedie Nederland (Nederlandse Vereniging voor Logopedie en Foniatrie members): The NVLF is the national professional association for Dutch speech therapists; its registered-member directory includes thousands of local logopedie practices such as Sanne van Emmen's Leerplein Zwolle service. It is a peer ecosystem for the logopedie revenue line and a comparable professional-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leerplein-zwolle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leerplein Zwolle