Adiona

What Adiona does

Adiona is a Sydney-based SaaS company that builds AI and machine learning-powered software for optimising last-mile delivery routing, fleet operations, and sustainability reporting. Its core product, FlexOps, functions as a command centre for delivery operations — optimising routes, depots, shifts, and customer service levels across up to 10,000 stops per run, with dynamic re-routing during active deliveries and integration to a driver mobile app. Surrounding modules include Fleet Simulator for scenario planning and Total Cost of Ownership (TCO) modelling, EmissionSense for parcel-level Scope 1/2/3 emissions reporting aligned to the GLEC standard, FlexOps for EVs to plan fleet electrification, the Driver App for in-field execution, Simulate New Business for pre-sales route modelling, and FlexOps Diagnostics APIs for ML-driven ETL from ERP and TMS systems.

Underlying the product is a proprietary stack of clustering and optimisation algorithms combined with machine learning models trained on real traffic and operational data. The platform exposes a REST API with SwaggerHub documentation, enabling integration into existing TMS, WMS, ERP, and telematics stacks. Adiona monetises via quote-based SaaS subscriptions, with a 14-day free trial and self-serve sandbox for evaluation. Its target customers are large fleet operators and enterprises in logistics, parcel, retail, FMCG, grocery, and furniture — including Coca-Cola Europacific Partners, Australia Post/StarTrack, PepsiCo, Telstra, King Living, Home Delivery Service, Capital Transport, Silk Logistics, and Parcel Point.

Adiona was founded in 2020 as a spinout from research at the University of New South Wales (operating legally as Staybil Pty Ltd) and is backed by KPMG and Telstra alongside non-dilutive funding including a $250,000 NSW Government COVID-19 Innovation Challenge grant (2021) and a $1.8M AUD CRC-P grant (2022). Go-to-market combines enterprise field sales with a self-serve developer/API channel, supported by a referral partnership with Delivery Drivers Inc. for US expansion and selection for PepsiCo's 2026 APAC Greenhouse Program.

Name

Adiona

Legal name

Staybil Pty Ltd

Website

https://adionatech.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Adiona is a Sydney-based SaaS provider of AI/ML-powered last-mile delivery route optimisation, fleet simulation, and parcel-level emissions reporting, serving enterprise fleet operators in logistics, beverage, retail, and parcel sectors.

Ownership category

akta.pro rank

Product category

Last-Mile Delivery Route Optimization Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• Route optimization software
• Last-mile delivery
• Fleet management software
• Delivery logistics platform
• EV fleet planning

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software-as-a-Service (SaaS) Platform Subscription: Adiona operates on a subscription SaaS model where customers pay for access to the FlexOps platform including Command, Fleet Simulator, and EmissionSense modules. Access is provided via web interface and API. Pricing is quote-based and varies by fleet size, number of stops, and module usage.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

Adiona sells a B2B SaaS platform called FlexOps that uses AI and machine learning to plan, optimize, and dynamically re-route last-mile delivery operations for fleet operators. The platform is delivered via a web interface and RESTful API and is complemented by modules for fleet scenario simulation (Fleet Simulator), parcel-level emissions reporting (EmissionSense), EV fleet electrification planning (FlexOps for EVs), a Driver App, and ML-based data diagnostics, with the routing engine supporting up to 10,000 stops per optimization across multi-modal fleets.

Product overview

Adiona offers a unified delivery route optimization platform consisting of the core FlexOps product, which serves as the command centre for delivery operations, complemented by specialized modules. Fleet Simulator enables scenario planning and TCO calculations for fleet decisions. EmissionSense provides emissions tracking and reporting at the parcel level. FlexOps for EVs supports fleet electrification planning. The Driver App connects field operations with real-time routing. Simulate New Business aids in customer acquisition modeling. Diagnostics APIs enable automated data processing from enterprise systems. All products leverage a unified routing engine with AI and machine learning capabilities accessible via REST API.

Differentiator

Problem solved

Functional benefit

Products and services

• FlexOps Command-centre SaaS for delivery operations: optimises routes, depots, shifts, and customer service levels, connects to drivers via mobile app for on-the-go route adjustments, and handles up to 10,000 stops per optimisation with dynamic re-routing. Built for route planners and operations teams at enterprise fleet operators.
• Fleet Simulator Scenario planning module that calculates TCO, models purchasing decisions, fleet rightsizing, and depot planning, and runs hundreds of what-if simulations using real operational and traffic data. Supports multi-modal fleet combinations including trucks, vans, EVs, and cargo bikes. Built for operations and fleet management teams.
• EmissionSense Emissions measurement and reporting tool that tracks carbon emissions down to the parcel level, segments emissions by customer, and supports compliance with environmental regulations. Built for sustainability teams at logistics and fleet operators.
• FlexOps for EVs Fleet electrification transition planning and management tool enabling organisations to plan and manage their move to electric vehicles, including ZEV TCO optimisation, charging infrastructure planning, EV pilot testing, and shift optimisation around range constraints.
• Driver App Mobile application for delivery drivers that streams all deliveries in one app, connects drivers in real time for on-the-go route adjustments, captures driving and parking preferences, and communicates customer ETA updates.
• Simulate New Business Business development module that simulates new customer routes to enable more accurate tenders and proposals, allowing sales teams to model delivery operations for prospective customers before contracting.
• Diagnostics APIs Machine learning-powered data processing APIs that automatically detect, sort, label, and normalise data from complex ERP and TMS systems, improving ETL and ingestion into Adiona's routing engine for enterprise customers.
• Adiona FlexOps API (REST API) RESTful API exposing Adiona's FlexOps routing engine, allowing enterprise developers to integrate route planning, driver dispatch, dynamic route adjustments, scenario simulation, and emissions calculations into existing TMS, WMS, ERP, and telematics stacks via documented endpoints and CSV upload.

Quantifiable outcome

• 80% reduction in back office scheduling time
• +13 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• EnergyLabcoreStrategic or Co-development Partner · 14 May 2026Adiona is an alumnus of EnergyLab's climate tech accelerator programs. Co-founder and CEO Richard Savoie appeared as panellist at EnergyLab's 'Grants and Non-Dilutive Funding for Climate Tech Founders' panel in May 2026. EnergyLab provides access to a network of over 130 startup alumni, 300 mentors, and 160 climate tech investors. EnergyLab recently partnered with New Energy Nexus (Silicon Valley) to help Australian startups expand into US and international markets.
• PepsiCo (APAC Greenhouse Program)flagshipStrategic or Co-development Partner · 1 January 2026Adiona was selected as one of two Australian startups for PepsiCo's 2026 APAC Greenhouse Program focused on innovation and emerging technologies. PepsiCo is transitioning the Greenhouse program from experimental pilots to operational deployment across its Asia Pacific supply chain. Adiona's AI-powered logistics technology is one of five proven sustainability technologies being scaled operationally, involving cross-functional collaboration between supply chain, procurement, R&D, and operations teams.
• UNSW (University of New South Wales)coreStrategic or Co-development Partner · 1 January 2021Adiona is a technology spinout of research at UNSW. The partnership involves joint research resulting in published findings on AI-driven last-mile route optimisation. Adiona was jointly awarded a $1.8M AUD CRC-P grant with UNSW and HDS for industry-academic research projects. The collaboration bridges academic research and industry involvement, with a 10% success rate for CRC-P industry-academic research projects.
• CSIRO (Lindfield Collaboration Hub)minorStrategic or Co-development PartnerAdiona was a former resident of CSIRO's Lindfield Collaboration Hub, where small businesses can work alongside CSIRO for tailored commercialisation and engineering support. CSIRO CEO Dr Larry Marshall congratulated Adiona on winning the NSW COVID-19 Innovation Challenge.
• Delivery Drivers Inc (DDI)coreGTM or Marketing PartnerAdiona partnered with Delivery Drivers Inc, a premier provider of delivery driver contractor management software and services since 1996, to expand its US footprint. This referral relationship enables DDI customers to access Adiona's elite delivery automation platform for enterprises, and allows Adiona's customers to access DDI's management and driver recruitment platform. DDI provides full-service HR and driver management solutions including onboarding, accounting, and risk management for independent contractors.
• New Energy NexusminorStrategic or Co-development PartnerEnergyLab recently announced a partnership with New Energy Nexus, a Silicon Valley-based global network of entrepreneurial support organisations. This partnership is intended to help Australian startups (including EnergyLab alumni like Adiona) expand into the US and other international markets.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OptimoRoute: OptimoRoute is a SaaS route planning and optimization platform for fleets and field service teams, directly competing with Adiona's FlexOps at the SMB-to-mid-market layer and overlapping strongly on last-mile delivery use cases.
• Routific: Routific offers route optimization software for delivery fleets with an emphasis on sustainability metrics, closely mirroring Adiona's combination of route optimization and carbon emissions reporting.
• Onfleet: Onfleet is a last-mile delivery management SaaS used by enterprise 3PLs, retailers and couriers, directly competing with Adiona on dispatcher workflows, driver apps and route optimization.
• FourKites: FourKites provides supply chain visibility and dynamic route optimization for shippers and 3PLs, competing with Adiona for enterprise logistics optimization spend — particularly with CPG and parcel customers.
• Project44: project44 is a supply chain visibility platform serving large shippers and logistics providers, competing with Adiona for enterprise contracts in transportation optimization and routing analytics.

Broad incumbents

• WorkWave: WorkWave offers a broad fleet and field service management suite including route optimization; it overlaps with Adiona's routing engine but bundles scheduling, CRM and back-office tools for SMB fleets.
• Descartes Systems Group: Descartes is a global logistics technology incumbent offering route planning, transportation management and customs solutions, competing with Adiona for enterprise logistics buyer mindshare across routing and emissions.
• Geotab: Geotab is a leading fleet telematics and connected vehicle platform with route optimization and EV management capabilities, overlapping with Adiona's telematics data platform and EV transition use cases.
• Samsara: Samsara offers a broad IoT/fleet management platform with telematics, video-based safety and route planning, competing with Adiona for large enterprise fleet operator budgets across similar verticals.
• HERE Technologies: HERE Technologies provides map data, location platforms and routing APIs used by logistics and fleet operators, providing an alternative data and navigation layer that overlaps with Adiona's location platform capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/staybil
• Xx.com/adionatech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adiona