Wellconsulted

What Wellconsulted does

WellConsulted is a single-location, owner-operated wellness and anti-aging clinic headquartered at 20225 Water Tower Blvd #210 in Brookfield, Wisconsin, serving the southeastern Wisconsin region including Milwaukee, Waukesha, and Lake Country communities. The practice is led by Dr. John Friedrichs, D.C., with over 30 years of clinical experience, supported by a small multidisciplinary team including certified health coaches, a nurse injector, a registered dietitian, an aesthetician, and wellness staff. The clinic delivers a vertically integrated portfolio spanning functional medicine, medical weight loss (semaglutide, tirzepatide, Lipo Mino injections, Contour Light Therapy), bioidentical hormone replacement therapy via the Biote method, IV nutrient therapy, spinal decompression, chiropractic care, PRP regenerative treatments, and aesthetic services (Botox, Jeuveau, Sculptra, fillers, Evoke RF, facials, dermaplaning, chemical peels).

The underlying technology stack is built around FDA-cleared third-party devices and partner-provided protocols rather than proprietary software. Core technologies include Contour Light Therapy combining red light and near-infrared light for body contouring, DOC Spinal Decompression equipment for cervical and lumbar herniated discs, InMode Evoke with A.C.E. radiofrequency for facial remodeling, Biote bioidentical hormone pellets, and Systemic Formulas' Meta-Oxy cellular inflammation test. The Functional Health Report is positioned as a personalized lab-analysis tool that translates blood work into actionable insights. The clinic operates no public API, no mobile application, and no AI/ML infrastructure.

The business model combines recurring subscription revenue with high-margin one-time treatment services. Concierge Functional Medicine Membership is priced at $99/month or $999/year (annual saves $189) and includes monthly virtual consultations, 7-day email access, and 25% off supplements and labs, with a 12-month minimum commitment. Aesthetic and wellness treatments are sold individually or in prepay bundles (e.g., Lipo Mino at $30/single, $150 for 6, $270 for 12), with facial services priced between $60-$150. The clinic also resells supplements through Nutri-Dyn, Standard Process, and OrganoGold partnerships. Customer acquisition relies on complimentary consultations, location-based SEO across 15+ Wisconsin cities, active Facebook wellness communities, patient testimonials, and referral-driven growth. Pricing is fully transparent and publicly disclosed.

Name

Wellconsulted

Legal name

WellConsulted

Website

https://wellconsulted.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

WellConsulted is a single-location wellness and anti-aging clinic in Brookfield, WI, serving southeastern Wisconsin with functional medicine, weight loss, hormone replacement, IV therapy, aesthetics, and chiropractic care under a recurring membership plus pay-per-treatment model.

Ownership category

akta.pro rank

Product category

Functional Medicine and Anti-Aging Wellness Clinic

NAICS

Offices of Other Health Practitioners (6213), Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industries

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Functional medicine clinic
• Anti-aging wellness center
• Bioidentical hormone therapy
• Medical weight loss
• Aesthetic injectable services

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Concierge Functional Medicine Membership: Monthly or annual subscription membership providing ongoing functional medicine support, virtual consultations, email access, and discounts on supplements and labs. $99/month or $999/year.
2. Aesthetic and Wellness Treatment Services: One-time and recurring treatment services including Contour Light Therapy, Botox, Jeuveau, fillers, facials, PRP, hormone replacement therapy, IV therapy, chiropractic care, spinal decompression, and weight loss programs.
3. Supplement Sales: Sale of whole food nutrition products, supplements, and wellness products through Nutri-Dyn, Standard Process, and OrganoGold partnerships.
4. Lipo Mino Injections: Per-injection pricing for holistic weight management lipotropic injections. Sold individually at $30 or in prepay bundles of 6 ($150) or 12 ($270).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WellConsulted is an anti-aging, functional medicine and aesthetic clinic in Brookfield, WI that sells physician-supervised weight loss programs, bioidentical hormone replacement therapy, IV nutrient therapy, non-invasive body and facial contouring (Contour Light Therapy, Evoke by InMode), aesthetic injectables (Botox, Jeuveau, Sculptra, fillers, PRP/microneedling), spinal decompression, chiropractic care, and licensed massage therapy. It also operates a recurring Concierge Functional Medicine Membership that provides monthly virtual consultations, daily email access, lab and supplement interpretation, and discounts on supplements and labs for $99/month or $999/year.

Product overview

WellConsulted is a wellness and anti-aging center offering an integrated portfolio of treatments and services organized around weight loss, hormone balance, functional medicine, and aesthetic services. Core offerings include the Diabetes Reversal Program, Medical Weight Loss Injections (semaglutide, tirzepatide, Lipo Mino), and Contour Light Therapy for body contouring. The Concierge Functional Medicine Membership provides ongoing personalized care with monthly virtual consultations and 25% off supplements. Aesthetic services include Botox, Jeaveau, Sculptra, filler injections, Evoke facial contouring, facials, dermaplaning, chemical peels, and PRP/microneedling. IV Therapy offerings include Myers Cocktail, Immunity Booster, and Tri Immune Boost. Additional services encompass spinal decompression, chiropractic care, certified wellness coaching, and diagnostic tests like the Meta Oxy Cellular Inflammation Test Kit. Supplements are available through partner brands including Nutri-Dyn and Standard Process.

Differentiator

Problem solved

Functional benefit

Brands

• B3 Science Fitness: Fitness platform referenced at wellconsulted.b3sciences.com

Products and services

• Concierge Functional Medicine Membership Monthly/annual subscription membership providing ongoing functional medicine support from Dr. Friedrichs, including monthly 15-minute virtual consultations, 7-day-a-week email access, and 25% off supplements and labs for $99/month or $999/year.
• Diabetes Reversal Program Doctor-directed nutrition and lifestyle change program designed to help individuals reverse Type 2 diabetes through personalized dietary choices and clinical support.
• Medical Weight Loss Injections Injectable weight loss treatments including semaglutide, tirzepatide, and Lipo Mino that support fat metabolism and weight management goals.
• Contour Light Therapy FDA-cleared non-invasive body contouring and skin rejuvenation technology combining Red Light Therapy (RLT) and Near-Infrared Light Therapy (NIRLT) that opens fat cells, liquefies fat, and allows it to exit the cell, shrinking fat cells for body slimming and toning.
• Biote Bioidentical Hormone Replacement Therapy (BHRT) Personalized bioidentical hormone replacement therapy using the Biote Method with tiny slow-dissolving pellet insertions to balance hormones and address anti-aging concerns.
• Testosterone Replacement Therapy (TRT) Medical treatment to restore natural testosterone levels in individuals with hypogonadism, administered through injections, patches, gels, or pellets.
• Functional Medicine Personalized healthcare approach identifying and addressing root causes of illness through lab analysis, gut health optimization, hormone balancing, and lifestyle modifications, delivered through the Functional Health Report tool.
• IV Therapy Intravenous nutrient infusion services using Olympia formulas including Myers Cocktail, WC Immunity Booster, WC Inner Beauty Booster, WC Hydration, Tri Immune Boost, and B12 for immune support, energy, anti-aging, and wellness.
• Platelet Rich Plasma (PRP) with Microneedling Cosmetic and regenerative treatment combining microneedling with autologous platelet-rich plasma application to stimulate collagen production, accelerate skin rejuvenation, and aid in tendonitis healing.
• PRP Joint Injections Platelet Rich Plasma injections for knee pain and joint healing using a regenerative medicine approach.
• Chiropractic Care Natural chiropractic adjustments and treatments for pain relief, improved mobility, and spinal wellness support.
• Spinal Decompression TRUE Spinal Decompression therapy using DOC Spinal Decompression equipment for cervical and lumbar herniated discs, degenerative discs, sciatica, and spinal pain relief.
• Licensed Massage Therapy Professional massage therapy services for relaxation, pain relief, and wellness support.
• Botox Injectable Treatment FDA-approved botulinum toxin injectable administered by the nurse injector for reducing fine lines, wrinkles, crow's feet, frown lines, chronic migraines, hyperhidrosis, and TMJ disorders.
• Jeuveau Injectable Treatment FDA-approved botulinum toxin type A injectable (NewTox) for temporary improvement of moderate to severe glabellar frown lines.
• Sculptra Dermal Filler FDA-approved poly-L-lactic acid dermal filler that stimulates natural collagen production to restore lost volume and smooth wrinkles for up to two years.
• Filler Injections Dermal filler injections using hyaluronic acid or collagen for wrinkle reduction, volume restoration, lip enhancement, and facial contouring.
• Evoke Facial Contouring Non-invasive facial contouring using InMode radiofrequency technology with proprietary A.C.E. technology to remodel jawline, chin, and facial structure with no downtime.
• Lip Flip Minimally invasive cosmetic procedure using Botox to relax the upper lip muscle, creating the appearance of fuller lips without adding volume.
• Facials (55-Minute, 70-Minute Anti-Aging, Dermaplaning, Chemical Peel, Facial Waxing) Facial treatment menu including a $120 55-Minute customizable facial, $150 70-Minute Anti-Aging Facial, $60 Dermaplaning (or $30 add-on), $100 Chemical Peel, and facial waxing ($25 brows, $15 chin/lip/nose).
• Meta Oxy Cellular Inflammation Test Kit At-home urine test developed by Systemic Formulas that measures malondialdehyde (MDA) levels to assess cellular inflammation and oxidative stress linked to chronic disease.
• 90-Day Gut Purification Program Comprehensive doctor-directed gut transformation program using over 200 lab tests, daily virtual support, food sensitivity training, and hormone testing for lasting gut health.
• Lipo Mino Mix Injections Holistic lipotropic injection blend containing B vitamins, methionine, inositol, choline, and carnitine to boost metabolism and support fat conversion to energy; sold at $30 single, $150 prepay-6, $270 prepay-12.
• B12 Injections Vitamin B12 injection therapy for energy boost, mental clarity, mood enhancement, sleep improvement, weight loss support, and cardiovascular health.
• Certified Wellness Coaching Personalized guidance from certified wellness coaches to develop healthy lifestyle strategies, eating habits, and sustainable behavior changes.
• Body Composition Tracking (Lean Screen, Inches Lost, Before and After Photography) Standardized body composition tracking services using consistent lighting, posing, clothing, and measurements to capture transformation progress through lean-screen photos, inches-lost tracking, and before/after photography.
• Nutri-Dyn Vitamin Supplements Professional-grade Nutri-Dyn vitamin supplements resold through the WellConsulted clinic with 25% member discount.
• Standard Process Supplements Whole food concentrate Standard Process supplements sold through the WellConsulted clinic, integrated into personalized supplement plans for patients based on blood panel analysis.
• OrganoGold Products OrganoGold nutraceutical and wellness products offered through Dr. John Friedrichs' OrganoGold distribution page as part of WellConsulted's wellness solutions.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BiotecoreTechnology or IntegrationWellConsulted is a Biote Certified Provider offering the Biote Method of bioidentical hormone replacement therapy (BHRT). Biote provides personalized, precision-care hormone pellets built on over 80 years of scientific insight, delivered through a simple in-office procedure.
• Systemic FormulascoreTechnology or IntegrationWellConsulted offers the Meta-Oxy Cellular Inflammation Test Kit, developed by Systemic Formulas. This at-home urine test measures malondialdehyde (MDA) levels to assess cellular inflammation and oxidative stress.
• Olympia PharmaceuticalscoreTechnology or IntegrationWellConsulted uses Olympia's IV Nutrient Formulas to deliver vitamins and minerals directly into the bloodstream for superior absorption over oral supplements. Formulas address immune system strengthening, anti-aging, athletic performance, metabolic enhancement, and more.
• DOC Spinal DecompressioncoreTechnology or IntegrationWellConsulted provides TRUE Spinal Decompression utilizing DOC Spinal Decompression equipment for both cervical and lumbar herniated discs, distinguishing it from other decompression methods.
• InModecoreTechnology or IntegrationWellConsulted offers Evoke by InMode, a non-invasive facial contouring solution using radiofrequency technology with proprietary A.C.E. technology for jawline, chin, and facial remodeling.
• Nutri-DynminorChannel Partner/ Reseller/ DistributorWellConsulted resells Nutri-Dyn vitamin supplements, offering members 25% discount. Part of the supplement protocol recommendations within functional medicine treatment plans.
• Standard ProcessminorChannel Partner/ Reseller/ DistributorWellConsulted offers Standard Process supplements through their clinic, integrated into personalized supplement plans for patients based on blood panel analysis.
• OrganoGoldminorChannel Partner/ Reseller/ DistributorWellConsulted offers OrganoGold products as part of their wellness solutions and product offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CentreSpring MD: Integrative and functional medicine practice combining pediatrics, adult primary care, and aesthetics under a single clinic. Direct overlap with WellConsulted's combined functional-medicine-plus-aesthetics positioning.
• Next Health: Multi-location wellness and longevity clinic offering IV therapy, hormone optimization, aesthetics, body contouring, and functional medicine under a single medical director. Closest business model analogue to WellConsulted's integrated longevity stack.
• Parsley Health: Functional medicine membership-based practice offering root-cause care, lab analysis, and doctor-led protocols on a monthly subscription — essentially the same clinical and revenue model WellConsulted runs at a single location, but nationally scaled and digital.
• The Wellness Way: Network of integrative medicine clinics offering functional medicine, hormone therapy, and nutrition coaching under a clinic franchise model. Operates with the same doctor-led, root-cause philosophy WellConsulted markets.

Broad incumbents

• Restore Hyper Wellness: National franchise operating wellness studios with IV drip therapy, cryotherapy, aesthetics, and recovery services. Significantly larger scale than WellConsulted, but competes for the same cash-pay wellness consumer seeking non-invasive treatments.
• Liquivida Wellness Lounge: Franchise wellness concept offering IV vitamin drips, hormone replacement, aesthetics, and weight management in a retail clinic setting. Larger footprint than WellConsulted and overlapping heavily on IV therapy and HRT.

Emerging players

• Hone Health: DTC men's hormone and longevity clinic providing at-home lab testing, telehealth consultations, and TRT prescriptions. Direct competitor for the BHRT/TRT and hormone-balance revenue stream at WellConsulted, with a virtual delivery model that could pull patients from southeastern Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wellconsulted1377
• Facebookfacebook.com/groups/544545174675905
• LinkedInlinkedin.com/company/wellconsulted

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellconsulted