Immerse by Atlas
Immerse by Atlas is a St. Louis-based, appointment-only kitchen and bathroom fixtures showroom that sells exclusive luxury plumbing brands to trade professionals and homeowners undertaking renovation projects in the Midwest U.S. market.
- Company typePrivate
- Founded2011
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Immerse by Atlas does
Immerse by Atlas (legal entity Immerse St. Louis) is a privately held kitchen and bathroom fixtures showroom founded in 2011 and headquartered at 836 Hanley Industrial Court, St. Louis, Missouri. The company operates an appointment-only interactive showroom where customers can see, touch, and test working displays of luxury plumbing products — running faucets, operable showerheads, and tactile finish samples — before purchase. Its portfolio spans kitchen sinks, faucets, water filtration systems, hot water dispensers, and cabinet hardware, alongside a broader bathroom range that includes sinks, faucets, vanities, toilets and washlets, bathtubs and showers, tub and shower doors, mirrors, lighting, medicine cabinets, towel warmers, drain covers, and accessories. The business also maintains a design-inspiration blog and an appointment-booking workflow at immersestl.com.
The company's core value proposition rests on exclusive regional partnerships with luxury European and North American brands — including Devon & Devon, Kast, Quare, Victoria + Albert, THG, Brizo, DXV, Franz Viegener, Waterworks, Nest Studio, Samuel Heath, The Furniture Guild, Palmer Industries, and Kartners — many of which are unavailable elsewhere in the St. Louis market. This curated brand portfolio, combined with staff that combines plumbing technical knowledge with product expertise, differentiates Immerse from both big-box home improvement retailers and general e-commerce channels.
Immerse generates revenue through one-time product sales of high-end fixtures to two customer segments: trade professionals (contractors, interior designers, kitchen and bath specialists, plumbers, custom home builders, and real estate developers) and homeowners undertaking kitchen and bathroom renovations. Pricing is not publicly disclosed and is provided via quote based on project specifications. The go-to-market is sales-led, centered on the showroom experience, supplemented by organic social media (Instagram, Facebook), website content, and a referral network of trade professionals who direct clients to Immerse for product specification. Operating geographies are concentrated in the St. Louis metro and broader Midwest U.S. market, with no disclosed expansion, funding rounds, or M&A activity.
Immerse by Atlas firmographics
Firmographics- Name
- Immerse by Atlas
- Legal name
- Immerse St. Louis
- Website
- https://immersestl.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Immerse by Atlas is a St. Louis-based, appointment-only kitchen and bathroom fixtures showroom that sells exclusive luxury plumbing brands to trade professionals and homeowners undertaking renovation projects in the Midwest U.S. market.
- Ownership category
- akta.pro rank
Immerse by Atlas industry classification
Industry- Product category
- Luxury Kitchen & Bath Fixtures
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
- akta.pro secondary industries
- Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)
Keywords
Where Immerse by Atlas is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Immerse by Atlas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Product Sales: Revenue generated from sales of high-end kitchen and bathroom fixtures including sinks, faucets, water filtration systems, hot water dispensers, cabinet hardware, bathtubs, showers, toilets, vanities, mirrors, lighting, and accessories from luxury brand partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Immerse by Atlas product offering
Product offeringCore offering
Immerse by Atlas operates an appointment-only, interactive kitchen and bathroom fixtures showroom in St. Louis that curates and sells luxury plumbing fixtures, faucets, sinks, bathtubs, vanities, hardware, lighting, and accessories from exclusive partner brands. The showroom features working displays so customers and trade professionals can test products before purchase, and the business connects clients with contractors, designers, and plumbers to complete renovation projects.
Product overview
Immerse St. Louis is a premiere kitchen and bathroom showroom and trade retailer operating from 836 Hanley Industrial Court, St. Louis, MO 63144. The business offers a curated collection of luxury kitchen and bathroom fixtures through its interactive showroom experience. The product portfolio includes kitchen products (sinks, faucets, water filtration, hot water dispensers, cabinet hardware) and bathroom products (sinks, faucets, furniture/vanities, toilets & washlets, bathtubs & showers, tub & shower doors, mirrors, lighting, medicine cabinets, towel warmers, drain covers, bath accessories). Immerse serves as a trade showroom, offering exclusive access to partner brands not available elsewhere in the St. Louis area, including Brizo, Devon & Devon, DXV, Franz Viegener, Waterworks, Victoria + Albert, Kast, Quare, and many others. The business model centers on an appointment-only showroom experience where customers can see, touch, and test products firsthand before purchasing.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Sinks
- Kitchen Faucets
- Water Filtration Systems
- Hot Water Dispensers
- Kitchen Cabinet Hardware
- Bathroom Sinks
- Bathroom Faucets
- Bathroom Furniture (Vanities)
- Toilets & Washlets
- Bathtubs & Showers
- Tub & Shower Doors
- Mirrors
- Bathroom Lighting
- Medicine Cabinets
- Towel Warmers
- Drain Covers
- Bath Accessories
- Showroom Experience
Companies that use Immerse by Atlas
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Immerse by Atlas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Immerse by Atlas partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Devon & DevoncoreLuxury bathroom brand with exclusive offerings at Immerse showroom. Products include high-end vanities, faucets, and bath accessories.
- KastcoreConcrete sink manufacturer offering unique bathroom fixtures including pedestal sinks and wall-mounted sinks in various colors and finishes.
- QuarecoreLuxury bathroom fixtures brand available exclusively at Immerse in the St. Louis area.
- Victoria + AlbertcoreFreestanding tubs and bathroom fixtures brand featuring volcanic limestone and composite materials.
- THGcoreLuxury bathroom hardware and accessories brand offering high-end fixtures.
- BrizocoreLuxury kitchen and bath faucet brand known for innovative designs including the Litze and Baliza collections.
- DXVcoreLuxury bathroom fixtures brand offering toilets, vanities, and faucets with sophisticated designs.
- Franz ViegenercoreLuxury kitchen fixtures including farmhouse sinks and professional-style faucets with distinctive designs.
- WaterworkscorePremium kitchen and bath fixtures brand offering high-end sinks, faucets, and accessories.
- Nest StudiocoreDesigner cabinet hardware and bathroom accessories brand with distinctive modern and transitional styles.
- Samuel HeathminorBritish manufacturer of luxury bathroom fixtures and accessories including taps, showers, and accessories.
- The Furniture GuildminorCustom bathroom furniture and vanities manufacturer offering made-to-order pieces.
- Palmer IndustriesminorAmerican manufacturer of decorative bathroom and kitchen accessories.
- KartnersminorLuxury bath hardware and accessories brand from Norway.
- Contractors, Interior Designers, PlumberscoreIndustry partners who assist customers with installation and project completion. Immerse connects customers with these professionals as needed.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Immerse by Atlas competitors and assessment
Company assessmentBroad incumbents
- Rejuvenation (Williams-Sonoma): Rejuvenation operates design-focused showrooms and e-commerce for bath, lighting, and hardware — overlapping in category and design-conscious trade channel approach.
- RH (Restoration Hardware): RH Galleries present immersive retail for luxury home furnishings including kitchen and bath fixtures, serving a similar affluent design-driven clientele.
- Kohler Signature Stores: Kohler operates immersive brand showrooms showcasing premium kitchen and bath fixtures, including many of the same product categories Immerse carries.
- Ferguson Enterprises: Ferguson is the largest US plumbing distributor with showrooms across many markets, offering both luxury and mainstream fixtures — a broad incumbent whose showrooms overlap with Immerse's category.
Direct peers
- Ann Sacks: Ann Sacks operates designer showrooms for tile and bath products with trade professional focus, addressing a parallel luxury showroom segment to Immerse.
- PIRCH: PIRCH runs appointment-only luxury kitchen, bath, and outdoor living showrooms with working displays — a closely aligned concept to Immerse's appointment-based interactive showroom.
- Boffi: Boffi designs and retails luxury kitchens, baths, and wardrobes through flagship showrooms globally, comparable to Immerse's design-led luxury showroom experience.
- Waterworks: Waterworks operates luxury kitchen and bath showrooms with curated brand portfolios and trade professional focus, directly mirroring Immerse's model across multiple US metros.
- House of Rohl: House of Rohl curates luxury kitchen and bath fixtures (including Riobel, Perrin & Rowe, Rohl) sold through showrooms and designers — overlapping substantially with Immerse's brand mix.
Emerging players
- Thos. Moser Cabinetmakers: Thos. Moser runs showrooms for handcrafted cabinetry and bath furniture, comparable to Immerse's curated furniture/vanity offering for designers and architects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Immerse by Atlas social profiles
Digital presenceImmerse by Atlas compliance and trust
Trust signalCompliance1 record
Immerse by Atlas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immerse by Atlas leadership team
Management profileNumber of profiles
Immerse by Atlas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immerse by Atlas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immerse by Atlas
What does Immerse by Atlas do?
Immerse by Atlas operates an appointment-only, interactive kitchen and bathroom fixtures showroom in St. Louis that curates and sells luxury plumbing fixtures, faucets, sinks, bathtubs, vanities, hardware, lighting, and accessories from exclusive partner brands. The showroom features working displays so customers and trade professionals can test products before purchase, and the business connects clients with contractors, designers, and plumbers to complete renovation projects.
Is Immerse by Atlas a public or private company?
Immerse by Atlas is a private company. It is classified as unknown and is currently operating.
When was Immerse by Atlas founded?
Immerse by Atlas was founded in 2011. It employs 11 to 50 people.
Where is Immerse by Atlas based?
Immerse by Atlas is headquartered in St Louis, United States, in the North America region.
How does Immerse by Atlas make money?
One revenue line is on record: product Sales.
Who are Immerse by Atlas's main competitors?
Broad incumbents on record are Rejuvenation (Williams-Sonoma), RH (Restoration Hardware), Kohler Signature Stores and Ferguson Enterprises. Direct peers are Ann Sacks, PIRCH, Boffi, Waterworks and House of Rohl. Thos. Moser Cabinetmakers is listed as an emerging player.
Does Immerse by Atlas have an API?
No public API is recorded for Immerse by Atlas.
What industry is Immerse by Atlas in?
Immerse by Atlas's product category is Luxury Kitchen & Bath Fixtures. Its primary akta.pro industry code is CRAIAFAC, Plumbing Fixtures & Faucets Showrooms, with a secondary code of CRAIAFAE, Sinks & Water Filtration/Dispensers Showrooms. Its SIC code is 3430.