What Kraft Custom Construction, Inc. does

Kraft Custom Construction, Inc. is a privately held design-build general contractor founded in 1982 by Robert Kraft and headquartered at 191 Kingwood Ave NW, Salem, Oregon (with a regional office in Portland, OR 97296). The firm delivers custom home construction and residential remodeling services across nine project categories — kitchen, bathroom, whole-home, primary suite, basement, home additions, historic home renovation, custom home construction, and ADU construction — to homeowners throughout Oregon's Willamette Valley, including Salem, Keizer, Portland Metro, West Linn, Lake Oswego, Tualatin, Wilsonville, and Albany. Operations are licensed under Oregon CCB# 58449, and the firm holds multiple NARI certifications including Master Certified Remodeler and Certified Kitchen and Bath Remodeler held by the founder.

The core operating model is the design-build methodology, integrating design, planning, permitting, and construction execution under a single unified team. Client engagement runs from a complimentary discovery call and in-home consultation through a Planning Phase during which detailed scope and pricing are developed, after which firm quote-based pricing is delivered (the firm declines to provide free estimates). Revenue is generated one project at a time on a custom project basis; pricing depends on design, scope, materials, timeline, and trade-partner involvement, with multi-year contract cadence typical for whole-home and historic renovation engagements. The GTM is sales-led with a content-marketing backbone: more than 100 active blog posts across Design & Planning, Home Remodeling, and Design-Build Services, five lead-generation eBooks, an extensive photo and video project portfolio, and client testimonials serve top-of-funnel and mid-funnel demand capture, with discovery-call forms converting leads. Named collaborations include strategic partnerships with Anderson Shirley Architects (historic projects), Blueprint Earth (landscape integration), and J. Myers + Associates (kitchen design).

Recognition infrastructure includes the NARI National Contractor of the Year (2016) and Regional CotY awards in 2018, 2020, and 2021, plus editorial features in This Old House Magazine (2019), Oregon Home Magazine, and Portrait of Portland Magazine. The company is privately held with no disclosed external equity, no subsidiaries, no M&A activity, no regulatory actions, and no disclosed headcount, prioritizing durable regional reputation over scaled capital deployment.

Name

Kraft Custom Construction, Inc.

Legal name

Kraft Custom Construction, Inc.

Website

https://kraftcustomconstruction.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Kraft Custom Construction, Inc. is a privately held design-build firm founded in 1982 and headquartered in Salem, Oregon, delivering custom home construction and residential remodeling — including kitchen, bathroom, historic, ADU, and whole-home projects — to homeowners across Oregon's Willamette Valley.

Ownership category

akta.pro rank

Product category

Residential Remodeling and Construction Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Full Bathroom Remodel (Design-Build) (HSAPABAA), Custom Home Building (IMAFABAC)

Keywords

• Custom home remodeling
• Design-build construction
• Kitchen renovation services
• Home addition construction
• Historic home restoration

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Construction and Remodeling Services: Project-based revenue from custom home building and remodeling services including kitchen, bathroom, whole-home remodels, historic renovations, home additions, primary suite remodeling, basement remodeling, and ADU construction. Pricing is quote-based with detailed planning during the Planning Phase before providing final pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kraft Custom Construction is an Oregon design-build general contractor delivering custom home remodeling and new construction services to homeowners in the Willamette Valley. The unified offering covers kitchen, bathroom, whole-home, primary suite, basement, and historic remodels, home additions, ADU construction, and ground-up custom home builds. Pricing is custom and project-based, developed through a structured Planning Phase after an initial discovery call, with all design and construction performed by an in-house team supported by vetted trade partners.

Product overview

Kraft Custom Construction offers a comprehensive design-build remodeling service operating as a unified offering rather than a modular software platform. The core service portfolio includes nine distinct project categories: Kitchen Remodeling, Bathroom Remodeling, Whole Home Remodeling, Home Additions, Historic Home Remodeling, Primary Suite Remodeling, Basement Remodeling, Custom Home Construction, and ADU Construction. Each service category represents a distinct project type within the company's single unified construction service offering. The company supplements its service work with educational resources including eBooks on the remodeling process and kitchen design guidance. All services are delivered through the company's proprietary Design-Build Process, which integrates design and construction under one unified team approach. The company serves the Willamette Valley region including Salem, Portland, and surrounding Oregon communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Full-service kitchen remodeling including layout reconfiguration, cabinetry, countertops, lighting, and storage solutions tailored to homeowner lifestyle and preferences in the Willamette Valley.
• Bathroom Remodeling Complete bathroom renovation services including fixture updates, spa-like shower installations, vanity upgrades, and accessible design features for Willamette Valley homeowners.
• Whole Home Remodeling Comprehensive home-wide renovation transforming multiple living spaces with cohesive design, updated systems, and improved functionality throughout a single residence.
• Home Additions Architecturally seamless home additions expanding living space including primary suites, family rooms, and extended kitchen or living areas for growing households.
• Historic Home Remodeling Specialized restoration and renovation of historic properties preserving period details while integrating modern conveniences and energy efficiency, often delivered in collaboration with preservation architects.
• Primary Suite Remodeling Bedroom and bathroom transformation creating personal sanctuary retreats with walk-in closets, spa-inspired baths, and thoughtful design details.
• Basement Remodeling Conversion of underutilized basements into functional living spaces such as guest suites, media rooms, home gyms, or creative studios.
• Custom Home Construction Ground-up custom home building from site selection through final construction, designing personalized homes with the firm's in-house craftsmanship and trade-partner network.
• ADU Construction Accessory Dwelling Unit building including carriage house conversions and detached ADUs for multigenerational living or rental income.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Blueprint EarthminorStrategic or Co-development PartnerPortland-based regenerative landscape design and build firm. Collaborated on article 'Why a Builder-Landscape Collaboration Leads to Better Outdoor Spaces' discussing the value of integrated design approach between builders and landscape architects for outdoor living projects.
• J. Myers + AssociatesminorStrategic or Co-development PartnerKitchen design firm whose principal Jennifer Myers collaborated on blog content discussing kitchen design philosophy and approach to remodeling projects.
• Anderson Shirley ArchitectscoreStrategic or Co-development PartnerArchitecture firm that collaborated on the award-winning Fairmount Hills Cottage Restoration project featured in This Old House Magazine. Project architect for historic preservation and addition design.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• DreamMaker Bath & Kitchen: National franchise remodeling network focused on kitchen and bath remodels. Partial overlap with Kraft Custom Construction's kitchen/bath core services, with a more franchise-driven standardized delivery model.
• Re-Bath: Largest bathroom remodeling franchise in North America. Competes with Kraft specifically in the bathroom remodel segment with a more standardized, faster-install product model.
• Block Renovation: Tech-enabled renovation platform connecting homeowners with vetted general contractors in major U.S. metros including Portland. Disintermediates lead generation for traditional remodelers like Kraft, representing both competitive and partnership risk.

Direct peers

• Neil Kelly Company: Portland-based design-build residential remodeling firm operating across Oregon and Washington since 1947. Closest geographic and business-model peer, with similar longevity, design-build integration, and whole-home remodeling positioning.
• Refresh Renovations: International franchise network of design-build remodelers offering similar kitchen, bath, and whole-home renovation services through an integrated design-and-build process.
• Alair Homes: North American franchise of design-build custom home and remodeling firms with an owner-led client experience model. Comparable design-build methodology and custom home/remodel service mix.
• BOWA: Washington, D.C. area design-build residential remodeling firm serving affluent homeowners with similar service categories (kitchen, bath, additions, whole-home, aging-in-place). Comparable premium positioning and integrated design-build model.
• Jackson Design and Remodeling: San Diego-based design-build residential remodeling firm with a long operating history and similar premium, award-winning positioning. Directly comparable in service mix (kitchen, bath, whole-home, additions) and design-build delivery methodology.
• Lamont Bros Design & Construction: Wilsonville, Oregon-based design-build remodeler specializing in kitchen, bath, and whole-home renovations for Portland Metro homeowners. Operates the same design-build model and geographic market as Kraft, with comparable premium positioning.

Broad incumbents

• Case Design/Remodeling: Largest design-build residential remodeling franchise in North America with multiple regional offices. Operates the same integrated design-build model as Kraft Custom Construction but at significantly greater scale and geographic breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kraft-custom-construction

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraft Custom Construction, Inc.