Manpower Sweden

What Manpower Sweden does

Manpower Sweden, legally ManpowerGroup Sweden, is the wholly-owned Swedish operating subsidiary of US-listed ManpowerGroup (NYSE: MAN) and one of the longest-established workforce solutions providers in the country, having entered Sweden in 1955. The company delivers three primary service lines: temporary staffing (Bemanning), permanent placement (Rekrytering), and onsite volume solutions in which Manpower consultants are embedded at client sites for large-volume assignments. Additional offerings include a 'Grön kompetens' (green competence) vertical focused on sustainability hiring and a 'Rusta och matcha' program delivered under contract with Arbetsförmedlingen (the Swedish Public Employment Service) to help registered unemployed individuals find work or education. Sister brands Jefferson Wells and Experis, also under ManpowerGroup, extend the portfolio into specialist/executive recruitment and IT consulting, with their roles cross-listed on the manpower.se platform.

The company operates a sales-led GTM targeting employers via field and inside sales teams, complemented by a community-led motion reaching job seekers through the manpower.se job portal (aggregating roles from sister companies and Arbetsförmedlingen), email job alerts, social media, and partnerships with Arbetsförmedlingen and student outreach programs. Revenue is generated from professional services fees paid by employer clients; pricing is quote-based and not publicly disclosed, while services are free to job seekers. Distribution is anchored by approximately 50 physical office locations across Sweden, including Stockholm, Göteborg, Malmö, Västerås, Uppsala, Helsingborg, Borås, and Eskilstuna, with mobile apps on iOS and Android supplementing the digital channels.

Manpower Sweden is positioned as Sweden's largest staffing company, claims 70 years of industry experience, and operates under collective agreements (kollektivavtal). ManpowerGroup holds an EcoVadis Gold sustainability rating, placing it in the top 1% of the staffing and recruitment industry. The company does not disclose proprietary technology, AI capabilities, or subsidiary-level financials; revenue is reported only at the ManpowerGroup consolidated level.

Name

Manpower Sweden

Legal name

ManpowerGroup Sweden

Website

https://manpower.se

Company type

Public

Founded year

1955

Operating status

Operating

Short description

Manpower Sweden is the Swedish subsidiary of ManpowerGroup (NYSE: MAN), providing temporary staffing, permanent recruitment, onsite volume solutions, and government-funded job-matching services to employers and job seekers across approximately 50 Swedish office locations.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

High-Volume / High-Turnover Temp Staffing (BPACACAF)

akta.pro secondary industries

Administrative, Clerical & Office Support Direct Hire (BPACAFAF), Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ), Temp-to-Hire Staffing (BPACACAG)

Keywords

• Temporary staffing
• Permanent recruitment
• Workforce solutions
• Onsite staffing
• Job placement

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Temporary Staffing (Bemanning): Manpower Sweden earns revenue by providing temporary workers to businesses. Companies pay for the staffing services while Manpower employs the workers and handles payroll, benefits, and administrative tasks. The company offers both short-term and long-term assignments across various occupational areas.
2. Permanent Placement (Rekrytering): Manpower Sweden charges employers for successful recruitment of permanent staff. The company matches candidates with open positions and earns a fee upon successful placement, typically a percentage of the hired candidate's annual salary.
3. Onsite Volume Solutions: Manpower provides dedicated onsite staffing solutions where consultants work at client premises. This includes managing larger volumes of temporary staff for major clients, providing dedicated account management and coordination.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Manpower Sweden provides temporary staffing (Bemanning) and permanent recruitment (Rekrytering) services to Swedish employers, employing temporary workers directly and handling payroll, benefits, and administration. The company also offers onsite volume staffing solutions for large clients, green/sustainability-focused competence staffing (Grön kompetens), and a job-matching service (Rusta och matcha) in partnership with Arbetsförmedlingen to help unemployed individuals find work.

Product overview

Manpower Sweden operates as a staffing and recruitment company offering a unified platform of workforce solutions. The core offering consists of Bemanning (staffing services) and Rekrytering (recruitment services) for employers seeking both temporary and permanent personnel. Additional services include Onsite volymlösningar for large-scale on-site staffing, Grön kompetens for green/sustainability-focused placements, and Rusta och matcha for job matching support through the public employment service. The platform organizes opportunities by Yrkesområden (occupational areas) and offers Extrajobb (gig/part-time positions) for students and job seekers. Supporting tools include Tidrapportering för konsulter (time reporting) and Jobbevakning (job alerts). The company maintains offices in 50 locations across Sweden. Sister companies Jefferson Wells and Experis extend the service portfolio to specialist/manager recruitment and IT consulting respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Manpower Matchning: Rusta och matcha service for job seekers registered with Arbetsförmedlingen, helping individuals find employment or education.
• Manpower Talent

Products and services

• Bemanning (Temporary Staffing)

Quantifiable outcome

• EcoVadis gold level sustainability ranking placing ManpowerGroup among top 1% in staffing industry

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Jefferson WellscoreOthersSister company under ManpowerGroup. Jefferson Wells specializes in recruitment of specialists and executives (chefer och specialister). Job opportunities are cross-listed on Manpower's platform, providing a broader portfolio for employers and more options for job seekers.
• ExperiscoreOthersSister company under ManpowerGroup. Experis provides IT solutions and IT consultants (IT-lösningar och IT-konsulter). Job opportunities are cross-listed on Manpower's platform, extending service offerings to IT sector clients and candidates.
• Arbetsförmedlingen (Swedish Public Employment Service)coreStrategic or Co-development PartnerManpower is an authorized provider of the 'Rusta och matcha' program, a government-funded employment support service. Manpower Matchning helps individuals registered with Arbetsförmedlingen find jobs or education. This partnership provides access to government-funded employment services while expanding Manpower's candidate pool.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Randstad Sweden: Swedish arm of global staffing leader Randstad, offering temporary staffing, permanent placement, and onsite/RPO solutions to Swedish employers. Direct head-to-head competitor across bemanning and rekrytering.
• Poolia: Swedish-listed staffing firm focused on permanent placement and specialist/temporary staffing in finance, IT, and engineering. Comparable in target customer base and mid-market Swedish staffing positioning.
• Academic Work: Sweden-headquartered staffing specialist focused on students, graduates, and young professionals — overlapping directly with Manpower's 'Extrajobb' student segment and junior white-collar placements.
• Wise Professionals: Swedish staffing firm specializing in finance, accounting, and office/admin placements. Comparable to Manpower in its administrative/clerical direct-hire segment (BPACAFAF).
• Adecco Sweden: Swedish operation of Adecco Group, providing temporary staffing, permanent recruitment, and workforce solutions across the same verticals (industrial, logistics, office). Direct competitor at the enterprise tier.
• Robert Half Sweden: Swedish arm of Robert Half, a global specialist in finance/accounting and office/admin staffing and direct hire. Comparable to Manpower's administrative direct-hire and finance verticals.
• Hays Sweden: Swedish arm of Hays plc, a global specialist recruiter with strong presence in professional, IT, and engineering placements. Overlaps with Manpower's specialist and permanent placement offerings.
• StudentConsulting: Swedish staffing firm focused on student jobs, graduates, and young professionals. Direct competitor in the 'Extrajobb' segment that Manpower explicitly targets.

Others

• Jefferson Wells Sweden: Sister brand under ManpowerGroup focused on specialist and executive recruitment. Comparable as it is operated under the same parent and shares distribution, but covers higher-margin segments than core Manpower.
• Experis Sweden: ManpowerGroup sister brand providing IT consulting and IT staffing. Comparable as a same-parent service line addressing the IT vertical of the Swedish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/manpower-sweden

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manpower Sweden