Motherhood Fertility & Ivf

What Motherhood Fertility & Ivf does

Motherhood Fertility & IVF is a multi-center fertility healthcare operator in India operating under the legal entity Rhea Healthcare Private Limited, founded in 2014. The company provides a comprehensive suite of assisted reproductive technology (ART) services including IVF, IUI, ICSI, frozen embryo transfer, ovulation induction, blastocyst transfer, endometrial receptivity array (ERA) testing, preimplantation genetic screening and diagnosis (PGS/PGD), and cryopreservation of eggs, embryos, and sperm. It also addresses male factor infertility through services such as TESA/PESA surgical sperm retrieval, DNA fragmentation index testing, and semen analysis, alongside diagnostic procedures (AMH testing, HSG, transvaginal ultrasound) and minimally invasive reproductive surgeries (laparoscopy, hysteroscopy). Beyond fertility, the broader Motherhood Hospitals umbrella extends the service line into fetal medicine, high-risk pregnancy management, and Level 3 NICU neonatal care, creating an end-to-end reproductive care continuum.

The company operates 20+ fertility centers across 11 Indian cities — with nine Bangalore locations (Electronic City, Hebbal, Indiranagar, Sarjapur, Whitefield, Banashankari, HRBR Layout, Kothanur, Jeevan Bhima Nagar) and additional sites in Chandigarh, Chennai, Coimbatore, Gurgaon, Indore, Mohali, Navi Mumbai, Noida, Mysore, and Pune — supported by 24/7 emergency infrastructure. Its go-to-market combines direct clinic-based patient acquisition (walk-in, phone, website, WhatsApp booking) with three institutional channels: corporate fertility benefits partnerships with 14 major employers (Infosys, Accenture, Flipkart, Amazon, TCS, Wipro, IBM, Siemens, HCL, HP, Cognizant, PwC, ABB, Oracle); insurance cashless settlement through eight major Indian insurers and two TPAs (Medi Assist, Paramount); and international patient services drawing medical tourism from 25+ countries across Asia, Middle East, and Africa. Patient-facing digital tools include ovulation, period, and pregnancy calculators used as top-of-funnel content assets.

Revenue is generated primarily through per-cycle professional service fees for IVF and related treatments, with average IVF pricing of INR 150,000-350,000 per cycle (~$1,800-$4,200), supplemented by diagnostic service fees, in-house pharmacy sales of fertility medications, and transaction-based cashless insurance and corporate billing. The company claims 35-40% IVF success rates for women under 35, declining with age, and positions its network's clinical outcomes as the highest in its portfolio. It operates as a privately held entity with no disclosed external funding, M&A activity, or revenue figures in the available data.

Name

Motherhood Fertility & Ivf

Legal name

Rhea Healthcare Private Limited

Website

https://motherhoodivf.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Motherhood Fertility & IVF is an Indian multi-center fertility healthcare operator (Rhea Healthcare Pvt Ltd) running 20+ clinics across 11 cities, offering IVF, ICSI, advanced ART, and diagnostics to couples facing infertility, plus corporate-insurance and international medical tourism channels.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Medicine Services

NAICS

Ambulatory Health Care Services (621), Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Fertility/IVF & Reproductive Tourism Agencies (THAKAIAF)

Keywords

• Fertility treatment services
• Assisted reproductive technology
• IVF and reproductive medicine
• Fertility diagnostics
• Maternal and neonatal care

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Fertility Consultation and Treatment Services: Revenue from consultation fees, diagnostic tests, and fertility treatments including IVF, IUI, ICSI cycles
2. Fertility Drugs and Medications: Pharmacy sales of fertility medications and hormonal treatments
3. Diagnostic Services: Semen analysis, AMH testing, ultrasound, HSG tests, and other diagnostic procedures
4. Insurance and Corporate Billing: Cashless treatment settlements through empanelled insurance providers and corporate partnerships

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Motherhood Fertility & IVF provides comprehensive fertility and reproductive medicine services across 20+ hospital centers in India, offering diagnostic evaluation, core treatments (IVF, IUI, ICSI, Frozen Embryo Transfer, ovulation induction, PCOS management), advanced treatments (blastocyst transfer, ERA testing, PGS/PGD screening, cryopreservation, laparoscopic and hysteroscopic surgery, TESA/PESA), and integrated maternal-neonatal care (fetal medicine, high-risk delivery, Level 3 NICU). Services are sold to individual patients and couples primarily through direct clinic visits, with supplementary distribution via corporate employer partnerships, insurance/TPA empanelment, and international patient services.

Product overview

Motherhood Fertility & IVF is a comprehensive fertility hospital offering a full spectrum of reproductive healthcare services. The core offerings include diagnostic services (semen analysis, AMH testing, HSG, transvaginal ultrasound), core fertility treatments (IVF, IUI, ICSI, Frozen Embryo Transfer, Ovulation Induction, PCOS treatment), advanced treatments (Blastocyst Transfer, ERA Test, PGS/PGD genetic screening, cryopreservation, laparoscopy, hysteroscopy, TESA/PESA), consultation services (second opinions for repeated IVF failures, recurrent miscarriage), support services (infertility counselling), and maternal care (fetal medicine, high-risk delivery, neonatal care). Patient-facing digital tools include Ovulation Calculator, Period Calculator, and Pregnancy Calculator. The company operates multi-location centers across India including Bengaluru, Chandigarh, Chennai, Coimbatore, Gurgaon, Indore, Mohali, Navi Mumbai, Noida, Mysore, and Pune, providing end-to-end care from fertility assessment through childbirth and neonatal services.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilization) In vitro fertilization treatment involving ovarian stimulation, egg retrieval, fertilization outside the body, and embryo transfer to the uterus; intended for couples with infertility, failed prior cycles, blocked tubes, endometriosis, or unexplained infertility.
• IUI (Intrauterine Insemination) Fertility treatment that involves placing concentrated motile sperm directly into the uterine cavity; intended for couples with mild male factor, unexplained infertility, or cervical factor infertility.
• ICSI (Intracytoplasmic Sperm Injection) Advanced fertilization technique where a single sperm is injected directly into an egg; intended for couples with severe male factor infertility or previous IVF fertilization failure.
• Frozen Embryo Transfer (FET) Transfer of previously frozen embryos into the uterus during a subsequent cycle; intended for couples who have cryopreserved embryos from prior IVF cycles or who require deferred transfer for medical reasons.
• Ovulation Induction Medical treatment to stimulate ovulation using hormonal medications; intended for women with anovulation or irregular cycles including those with PCOS.
• Blastocyst Transfer Advanced IVF technique where embryos are cultured to the blastocyst stage (day 5) before transfer; intended for couples seeking higher implantation rates through extended embryo culture.
• ERA Test (Endometrial Receptivity Array) Genetic test to determine the optimal timing for embryo transfer by assessing endometrial receptivity; intended for couples with recurrent implantation failure.
• PGS & PGD Screening Preimplantation genetic screening (PGS) and preimplantation genetic diagnosis (PGD) to identify chromosomal abnormalities or inherited genetic disorders in embryos; intended for couples with genetic risk factors or recurrent pregnancy loss.
• Cryopreservation (Egg, Embryo & Sperm Freezing) Fertility preservation through freezing and storage of eggs, embryos, or sperm for future use; intended for individuals delaying childbearing, oncology patients, or those wishing to bank gametes/embryos prior to medical treatment.
• TESA/PESA Surgical sperm retrieval procedures (Testicular Sperm Extraction and Percutaneous Epididymal Sperm Aspiration) for male infertility; intended for men with obstructive azoospermia or absent ejaculation.
• Semen Analysis Test Laboratory test to evaluate sperm count, motility, morphology, and other semen parameters; intended for men undergoing fertility evaluation or couples prior to treatment initiation.
• AMH Test Blood test measuring Anti-Mullerian Hormone levels to assess ovarian reserve; intended for women evaluating fertility status or planning IVF.
• HSG Test (Hysterosalpingogram) X-ray imaging test to examine fallopian tube patency and uterine cavity; intended for women with suspected tubal factor infertility.
• Transvaginal Ultrasound Exam Imaging technique to evaluate reproductive organs and monitor follicular development; intended for women in initial fertility workup or during stimulated IVF/IUI cycles.
• Endoscopy Surgery (Laparoscopy and Hysteroscopy) Minimally invasive surgical procedures including hysteroscopy and laparoscopy for fertility diagnosis and treatment of uterine, tubal, or pelvic pathology; intended for women requiring corrective surgery prior to conception.
• Second Opinion Consultations Expert review of previous fertility treatment cases including repeated IVF failures, recurrent implantation failure, and recurrent miscarriages; intended for couples seeking an alternative clinical perspective.
• Infertility Counselling Emotional and psychological support services for couples dealing with fertility challenges, including pre-treatment, during treatment, and post-treatment counseling; intended to support patients through the emotional dimensions of fertility treatment.
• Fetal Medicine Specialized prenatal care for monitoring and managing high-risk pregnancies; intended for pregnant patients including those conceiving via assisted reproduction.
• High-Risk Delivery Obstetric care for complex pregnancies including twin and pre-term births with Level 3 NICU support; intended for patients requiring advanced delivery and newborn care.
• Neonatal Care (Level 3 NICU) Specialized care for newborn babies including Level 3 NICU (Neonatal Intensive Care Unit) infrastructure for premature or critically ill infants; intended for babies born via high-risk delivery or requiring intensive post-natal care.
• PCOS Treatment Comprehensive treatment for Polycystic Ovary Syndrome affecting ovulation and fertility; intended for women with PCOS seeking pregnancy or management of hormonal symptoms.

Quantifiable outcome

• IVF success rates: 35%-40% for women under 35, decreasing with age (30% for 35-37, 23% for 38-39, 10% for 40-42, 3% for 43-44, 2% for over 44)

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

26 partnerships are on record, tiered core and minor.

• InfosyscoreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• AccenturecoreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• FlipkartcoreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• AmazoncoreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• TCS (Tata Consultancy Services)coreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• WiprocoreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• IBMcoreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• SiemenscoreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• HCL TechnologiescoreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• HP (Hewlett-Packard)coreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• CognizantcoreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• PwC (PricewaterhouseCoopers)coreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• ABB LtdcoreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• OraclecoreGTM or Marketing PartnerCorporate partner providing employee fertility benefits through insurance coverage and workplace wellness programs
• Star Health and Allied InsurancecoreGTM or Marketing PartnerEmpanelled insurance provider for cashless fertility treatments
• Care Health InsurancecoreGTM or Marketing PartnerEmpanelled insurance provider for cashless fertility treatments
• HDFC ERGOcoreGTM or Marketing PartnerEmpanelled insurance provider for cashless fertility treatments
• ICICI LombardcoreGTM or Marketing PartnerEmpanelled insurance provider for cashless fertility treatments
• Tata AIG General InsurancecoreGTM or Marketing PartnerEmpanelled insurance provider for cashless fertility treatments
• SBI General InsurancecoreGTM or Marketing PartnerEmpanelled insurance provider for cashless fertility treatments
• Bajaj AllianzcoreGTM or Marketing PartnerEmpanelled insurance provider for cashless fertility treatments
• Reliance General InsurancecoreGTM or Marketing PartnerEmpanelled insurance provider for cashless fertility treatments
• Medi Assist HealthcarecoreGTM or Marketing PartnerEmpanelled Third Party Administrator (TPA) for insurance claims processing
• Paramount Health ServicescoreGTM or Marketing PartnerEmpanelled Third Party Administrator (TPA) for insurance claims processing
• MediBuddyminorGTM or Marketing PartnerHealth aggregator platform partner for patient referrals and services
• Connect and HealminorGTM or Marketing PartnerHealth aggregator platform partner for patient referrals and services

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nova IVF Fertility: PE-backed pan-India IVF chain offering comprehensive ART services including IVF, ICSI, and advanced genetic testing. Closely comparable service mix and urban clinic footprint, with strong Bengaluru presence like Motherhood.
• Birla Fertility & IVF: CK Birla Group-backed fertility chain expanding across India with full-spectrum IVF, ICSI, and fertility preservation services. Directly comparable business model and corporate-parent resources.
• Manipal Fertility: Fertility arm of Manipal Hospitals offering ART services across India with strong doctor-led care model. Comparable urban multi-center footprint and integrated hospital backing.
• Indira IVF: India's largest IVF clinic chain with 150+ centers nationwide, offering IVF, ICSI, IUI, and fertility preservation. Directly comparable to Motherhood in service scope, multi-city model, and tier-1/tier-2 city focus.
• Apollo Fertility: Apollo Hospitals group's dedicated fertility vertical operating multi-city clinics across India with full ART services. Comparable corporate-insurance partnerships and premium hospital-affiliated positioning.
• Cloudnine Fertility: Vertical-integrated maternity-and-fertility chain offering IVF alongside delivery and NICU services, closely matching Motherhood's conception-to-delivery positioning. Overlapping Bengaluru footprint makes it a near-direct competitor.
• ART Fertility Clinics: Multi-country fertility chain with strong presence in India (Gurgaon, other metros) and GCC markets. Comparable advanced ART offerings (PGT, ERA) and medical-tourism orientation toward Middle East/NRI patients.
• Oasis Fertility: India-based fertility chain with 20+ centers across South India and other metros, focused on outcome-driven IVF and ICSI. Comparable clinic count and tier-1 metro distribution.

Emerging players

• Bloom Fertility Center: Emerging single-center/small-chain fertility provider in India focusing on personalized IVF care and advanced treatments. Less scaled than Motherhood but directly comparable in service offerings.

Others

• MediBuddy / Medi Assist: Health-aggregator and TPA partner listed in Motherhood's ecosystem. Not a direct competitor but a comparable digital healthcare distribution channel relevant for patient-acquisition benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motherhood-ivf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motherhood Fertility & Ivf