What Uxr Institute does

UXR Institute is a private, founder-led online education company incorporated in Virginia, USA and operating globally, founded in 2025 by Leo Hoar, PhD. It delivers live, small-cohort UX research courses (maximum 15 students per class) for working professionals, covering quantitative methods, survey methodology, qualitative analysis, AI tools for research, games user research, strategic research impact, and AI infrastructure. Courses are priced between $195 and $695 and delivered synchronously via Google Meet, with the LearnWorlds platform providing the proprietary learning management system, course delivery, and student accounts.

The company monetizes primarily through one-time course enrollment fees plus a revenue-share model with external practitioner-instructors who develop and teach courses under the UXR Institute brand. A freemium layer of free workshops and mini-courses (including 'Analyze Qualitative Data with AI') serves as the top-of-funnel lead generator, and the 'Tiny Research Wins' podcast distributed across Spotify, Apple Podcasts, YouTube, and Amazon Music supports content marketing and instructor visibility. Course development intellectual property is retained by the contributing instructor, while UXR Institute provides the platform, marketing, student acquisition, and operational support.

UXR Institute has trained 400+ alumni across 20+ countries within its first year and reports an average course rating of 4.8 to 4.9. The customer base consists of individual practitioners, including researchers at Google, Spotify, Amazon, and Meta, but these reflect alumni employment rather than enterprise contracts. The business is bootstrapped with no disclosed external funding, no parent company, and no public listing.

Name

Uxr Institute

Legal name

UXR Institute

Website

https://uxrinstitute.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

UXR Institute is a privately held online education platform founded in 2025 that delivers live, small-cohort courses (max 15 students) in UX research methods, statistics, surveys, and AI tools for working professionals worldwide, priced between $195 and $695 per course.

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Educational Services (611), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB), UX, Design Thinking & Customer Research for PMs (EDABAHAK), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• UX research training
• Online UX courses
• Professional development
• Cohort-based learning
• Research methodology

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Course Enrollment Fees: UXR Institute generates revenue primarily through direct course sales. Students pay enrollment fees for live online courses ranging from $195 to $695 per course. Courses are delivered in cohorts with fixed start dates, and enrollment closes before courses begin. The company also offers free workshops and mini-courses as lead generation for paid courses.
2. Course Development Support Services: The company provides a platform for external practitioners to teach courses. Instructors retain intellectual property ownership while UXR Institute provides the platform, marketing, student support, and revenue sharing (instructors receive a percentage of course revenue based on enrollments).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

UXR Institute sells live, small-cohort (max 15 students) online courses that teach practical UX research methods to working professionals. Offerings span quantitative research (statistics, survey design, conjoint/MaxDiff), qualitative and AI-assisted analysis, domain-specific research (games, AI products), strategic research impact, and AI tooling, delivered via Google Meet on a LearnWorlds LMS with free workshops and a podcast acting as funnel.

Product overview

UXR Institute is an online learning platform offering live, small-cohort UX research courses for busy professionals. The portfolio includes quantitative research courses (Statistical Methods, Survey Methodology, Statistics Prep), qualitative research courses (AI tools, Games User Research, AI Products), strategic impact courses (Strategic UX Research), and AI tooling courses (AI Infrastructure, Prototyping with Claude Code). Courses are delivered via LearnWorlds LMS through Google Meet, with class sizes capped at 15 students. The platform also offers free workshops and a podcast called Tiny Research Wins. Instructors are active practitioners with PhDs and industry experience at companies like Google, Meta, Verizon Connect, and Samsung.

Differentiator

Problem solved

Functional benefit

Brands

• Tiny Research Wins: A practical UX research podcast hosted by Leo Hoar, PhD, featuring episodes on research techniques, reframes, and insights from experienced practitioners.

Products and services

• Statistical Methods for Product Development A 6-week live online cohort course teaching basic descriptive and inferential statistics (t-tests, ANOVA, Pearson's r correlation, chi-square tests) applied to product development decisions using Google Sheets or Excel; includes a portfolio project, weekly office hours, and a certificate of completion. Audience: early- to mid-career UX researchers.
• Survey Methodology for Product Impact A 6-week course teaching end-to-end, scientifically grounded survey methodology, from defining constructs and planning measurement strategies to writing items, testing validity, analyzing data, and translating results into confident product insights. Audience: UX researchers responsible for surveys and measurement.
• Using AI Responsibly for Faster, Deeper Insights A 3-week live course teaching UX researchers to design an AI-supported qualitative workflow and reusable, customized prompts for interview and customer feedback analysis. Audience: practicing UX researchers.
• Games User Research A 4-week live course teaching how to apply the right research method at every stage of the game development lifecycle, covering the games industry specifically. Audience: researchers in or moving into games.
• UX Research for AI Products: Methods for a Moving Target A 5-week course teaching how to design, execute, and analyze studies for AI systems that break standard research methods, led by Victor Yocco, PhD. Audience: UX researchers working on AI products.
• Strategic UX Research: Turning Insights Into Impact A course providing proven strategies for gaining real organizational influence, including leaving with a 6-month action plan for strategic research implementation. Audience: UX researchers seeking to expand organizational impact.
• Beyond Prompting: Building AI Infrastructure for UX Research A 7-week capstone course teaching how to build reusable AI workflows for UX research, including context systems, research memory, and practical AI strategy for research functions. Audience: senior UX researchers and research leaders.
• Prototyping with Claude Code A 3-hour live workshop teaching how to turn UX research ideas, concepts, and findings into working prototypes using Claude Code, with no prior experience required. Audience: UX researchers and designers.
• Conjoint Analysis & MaxDiff A choice modeling course for product decisions, including Sawtooth certification and a free year of software. Audience: UX researchers and product researchers using choice modeling.
• Statistics Prep for UX Researchers A foundational course providing basic statistics vocabulary, sampling, distributions, and p-values to prepare researchers for quantitative courses; 5 modules, no stats background needed. Audience: UX researchers new to statistics.
• Analyze Qualitative Data with AI (Free) A free 2-hour self-paced mini-course with 9 lessons teaching how to build a structured, step-by-step AI prompt for interview and customer feedback analysis, with checkpoints and exact-quote traceability. Audience: UX researchers as a free top-of-funnel offer.
• Peaks & Pitfalls: The Most Common Survey Errors (Free) A free 1-hour recorded workshop walking through the most common survey missteps using real examples of surveys gone wrong. Audience: UX researchers and PMs as a free top-of-funnel offer.
• How to Design Survey Questions Like a Pro (Free) A free course teaching principles for designing survey questions that yield accurate, reliable data, covering surveys and question design. Audience: UX researchers and PMs as a free top-of-funnel offer.
• Tiny Research Wins Podcast A weekly podcast hosted by Leo Hoar, PhD, featuring practical UX research techniques, reframes, and interviews with experienced practitioners; available on Spotify, Apple Podcasts, YouTube, and Amazon Music. Audience: practicing and aspiring UX researchers.

Quantifiable outcome

• 400+ alumni trained across 20+ countries since 2025 founding
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google MeetcoreTechnology or IntegrationGoogle Meet is the video conferencing platform used for all live online course delivery. UXR Institute conducts all live sessions via Google Meet, allowing for real-time interaction between instructors and students in small cohorts.
• LearnWorldscoreTechnology or IntegrationLearnWorlds is the proprietary e-learning platform provider powering uxrinstitute.com. The platform handles course delivery, student accounts, video hosting, and learning management system functionality. The footer notes the site was 'Created with LearnWorlds'.
• SpotifyminorOthersSpotify hosts and distributes the 'Tiny Research Wins' podcast. The podcast is also available on Apple Podcasts, YouTube, and Amazon Music as additional distribution channels.
• Apple PodcastsminorOthersApple Podcasts hosts and distributes the 'Tiny Research Wins' podcast as part of UXR Institute's podcast distribution strategy.
• YouTubeminorOthersYouTube hosts video versions of the 'Tiny Research Wins' podcast episodes, enabling visual content consumption alongside audio-only platforms.
• Amazon MusicminorOthersAmazon Music hosts and distributes the 'Tiny Research Wins' podcast, reaching users of Amazon's audio platforms.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Coursera: Coursera is a large MOOC platform that hosts UX research and design courses from universities and companies. A broader incumbent that competes for the same learners' education budget, primarily via self-paced rather than cohort-based formats.
• General Assembly: General Assembly is a large, established provider of bootcamps and short-form professional courses in tech, data, design, and UX. Comparable as a broader incumbent in the same professional education space, though heavier on full-time bootcamps.

Direct peers

• Section School: Section School is a live cohort-based business education platform for working professionals, with strong UX, product, and AI offerings. Comparable in cohort format and target buyer (working professionals seeking career advancement).
• Designlab: Designlab offers online UX and design courses with mentorship and cohort components. Comparable to UXR Institute in target learner (career advancers), live instruction model, and UX-specialized curriculum.
• Maven: Maven is a leading cohort-based learning platform for professionals that hosts live, instructor-led courses across product, design, AI, and adjacent fields. It is the closest structural analog to UXR Institute's small-cohort, practitioner-led model.
• Interaction Design Foundation: Interaction Design Foundation is an online education provider specializing in UX, UI, and design courses with industry-recognized certifications. It is a direct peer in the UX-specific professional education category.
• Nielsen Norman Group: NN/g is the most established UX training provider offering live workshops, certifications, and courses for UX practitioners. UXR Institute competes for the same UX professional learner budget with a more cohort-based, PhD-led approach.
• Reforge: Reforge offers cohort-based growth, product, and AI courses for senior tech professionals. Comparable to UXR Institute in cohort format, pricing tier, and practitioner-instructor model, but focused on growth/product rather than UX research.
• UX Design Institute: UX Design Institute is an online provider of university-accredited UX diplomas and certificates for working professionals. A direct peer in UX-specific online professional education with similar cohort and certification offerings.

Emerging players

• Mind the Product: Mind the Product is a global product management community offering events, training, and online courses. Comparable in product/UX professional audience and event-driven content model, though broader in scope than UXR Institute's UX-research-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL3j1nqvEAOUxvNUr5nRahOEO6nvG04Tbz
• LinkedInlinkedin.com/company/uxr-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uxr Institute