Turf and Soil MGMT, LLC

What Turf and Soil MGMT, LLC does

Turf and Soil Management, LLC is a privately held Texas-based outdoor power equipment dealer operating from three locations in Alvarado (DFW headquarters), Lubbock (West Texas), and Houston/Stafford. The company sells tractors, mowers, turf equipment, implements, handheld outdoor power equipment, UTVs/electric vehicles, and infield groomers sourced from 15+ manufacturer brands including TYM, Altoz, DR Power, Baroness, Redexim, Wessex, Woods Equipment, Husqvarna, RedMax, American Landmaster, Landmaster, Vantage, ABI Equipment, Branson, IronCraft, STIHL, Rehlko, and others. Beyond equipment resale, it runs an authorized parts department, multi-brand warranty and repair service staffed by qualified technicians (including welding and fabrication), and a professional turf services line offering aeration, top dressing, overseeding, spray applications, and property management. Customers can access financing through Terrence Finance and Sheffield Financial partnerships, and the dealer carries turf management supplies such as fertilizers, pre-emergents, herbicides, and marking paints under brands like JRM Turf Products and J.C. Whitlam.

The company is founder/management-owned with no disclosed institutional investors or parent entity. Leadership includes President and CEO Chris Holt (24+ years turf industry experience, Associates in Golf Course Management, TDA-licensed), CFO Genieva Holt (20+ years finance experience), and VP Business Development/partner Mike Epps (30+ years in golf course/turfgrass management, B.S. Agronomy from Texas A&M, Class A superintendent, TDA-licensed). A regionalized sales team includes VP Commercial Sales for the South Region (Brandon Cole, 28+ years turf equipment sales), VP Commercial Sales for the North Region (Will Dutton), GM Retail Sales (Justin Broome), Director of Operations (Jayton Washington), and territory managers covering West Texas, Houston, and East Texas.

The go-to-market is showroom-led direct-to-consumer sales supplemented by territory manager field coverage and phone-based inquiry handling, with the website functioning as an equipment browsing and information platform rather than an e-commerce store. No proprietary technology, digital platform, e-commerce, or AI/ML capabilities are disclosed; the competitive advantage rests on multi-brand authorized distribution, in-house service across all brands, specialized turfgrass expertise, and a 30+ year operating history in the Texas market. Customer segments span commercial landscaping operations and golf course operations (primary), with secondary exposure to residential buyers and sports-field/municipal grounds maintenance.

Name

Turf and Soil MGMT, LLC

Legal name

Turf and Soil Management, LLC

Website

https://turfandsoil.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Turf and Soil Management is a privately held Texas outdoor power equipment dealer with three locations (Alvarado, Lubbock, Houston) selling tractors, mowers, turf equipment, UTVs, and parts across 15+ brands, while providing multi-brand service, warranty repair, and professional turf management services to golf courses, commercial landscapers, and sports-field operators.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment Dealer and Turf Management Services

NAICS

Outdoor Power Equipment Retailers (444230)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industries

Commercial Landscaping & Grounds Maintenance (BPABADAA), Turf Management (Sports Fields, Golf Courses) (BPABADAC), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Outdoor power equipment
• Turf management services
• Commercial mowers tractors
• Golf course maintenance
• Equipment repair parts

Headquarters

HQ city

Alvarado

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: One-time sales of tractors, mowers, UTVs, turf equipment, implements, handheld equipment, and infield groomers from multiple manufacturer brands.
2. Parts Sales: Replacement parts for Altoz, Baroness, Branson, Briggs and Stratton Engines, eNVy, Kawasaki Engines, Kohler, Titan, TYM, and Woods equipment.
3. Equipment Service and Repair: Qualified technicians service all brands of equipment including ag and lawncare equipment, welding and fabrication services.
4. Professional Turf Services: Aeration, top dressing, overseeding, spray applications, and property management services performed by team with turfgrass management expertise.
5. Warranty Services: Warranty service support for Altoz, Baroness, Branson, eNVy, RedMax, TYM, and Woods equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Turf and Soil Management sells outdoor power equipment and provides turf, lawn, and agricultural equipment services. The company stocks a comprehensive selection of commercial-grade outdoor power equipment (tractors, mowers, turf equipment, implements, handheld equipment, UTVs, and infield groomers) from leading manufacturer brands, and supports customers with parts, warranty service, all-brand repair, welding and fabrication, and professional turf management services including aeration, top dressing, overseeding, and spray applications.

Product overview

Turf and Soil Management is an outdoor power equipment dealer serving Texas with 3 locations (Alvarado, Lubbock, Houston). Their product portfolio comprises multiple equipment categories including tractors (TYM, Viper Loaders, Branson), mowers (Altoz, DR Power Equipment, BBM Equipment), turf equipment (Baroness, Woodbay), implements (Redexim, Wessex, Turbine, Woods Equipment, Armstrong AG), handheld equipment (Husqvarna, RedMax), UTVs and electric vehicles (Landmaster, Vantage, American Landmaster), and infield groomers (ABI Equipment). The company also offers professional turf management services (aeration, top dressing, overseeding, spray applications) and supplies (fertilizers, herbicides, turf paints) through partner brands like JRM, J.C. Whitlam, STIHL, and Rehlko. Financing is available through Terrence Finance and Sheffield Financial partners. Their service department provides parts, warranty service, welding/fabrication, and repair for all equipment brands.

Differentiator

Problem solved

Functional benefit

Products and services

• TYM Tractors Compact and utility tractors for residential and commercial applications, built for reliability in demanding conditions.
• Branson Tractors Compact and utility tractors for commercial and residential applications.
• Viper Loaders Loader attachments for tractors, enabling material handling and loader functionality.
• Altoz Mowers Zero turn mowers designed for residential and commercial lawn care, featuring unique track designs.
• DR Power Equipment Rotary mowers and outdoor power equipment for residential and commercial property maintenance.
• BBM Equipment Commercial-grade mowing equipment for professional turf management applications.
• Baroness Turf Equipment Professional turf equipment including mowers and maintenance machines for golf courses and sports fields.
• Woodbay Turf Equipment Turf maintenance equipment for professional grounds care and sports field management.
• Redexim Implements Professional turf renovation and maintenance equipment including verticutters and seeders.
• Wessex Implements Professional grounds care equipment including turf cutters and maintenance machines.
• Woods Equipment Tractor-mounted implements including mowers, blades, and tillage equipment for commercial and residential use.
• Husqvarna Handheld Equipment Handheld outdoor power equipment including chainsaws, trimmers, blowers, and battery-powered tools.
• RedMax Handheld Equipment Commercial handheld outdoor power equipment including trimmers, blowers, and related tools.
• STIHL Equipment Handheld outdoor power equipment including gasoline, corded-electric, and battery-powered products sold exclusively through authorized dealers.
• American Landmaster UTVs UTVs and electric vehicles for commercial and residential off-road applications.
• Landmaster Electric Vehicles Mid-sized UTVs powered by commercial-grade engines with all-steel construction, ROPS-certified protective cage, and steel floorboards.
• Vantage UTVs Side-by-side utility vehicles for versatile off-road experiences and outdoor adventures.
• ABI Equipment Infield Groomers Infield groomers for comprehensive grooming, maintenance, and renovation of sports fields including laser grading and drainage fixing.
• IronCraft Implements Tractor implements and attachments for commercial and residential use.
• JRM Turf Products Turfgrass maintenance products including DILLENNIUM tips and DURANIUM-801 bedknives, founded in 1992 by James R. Merritt.
• J.C. Whitlam Manufacturing Products Sports field and marking paints manufacturer established in 1900, operating continuously with over 100 years in business.
• Rehlko Engines and Power Solutions High-performance engines and power solutions up to 115 kW for outdoor power equipment.
• Turf Management Supplies Fertilizers, pre-emergents, herbicides, and fire ant baits for turf and lawn care, with agronomist consultation available.
• Equipment Repair and Maintenance Service Service and repair for all brands of agricultural and lawn care equipment by qualified technicians.
• Parts Service Parts supply for Altoz, Baroness, Branson, Briggs and Stratton Engines, eNVy, Kawasaki Engines, Kohler, Titan, TYM, and Woods equipment.
• Warranty Service Warranty services for Altoz, Baroness, Branson, eNVy, RedMax, TYM, and Woods brands.
• Welding and Fabrication Welding and fabrication services for home, farm, ranch, and business equipment needs.
• Professional Turf Services Professional services including aeration, top dressing, overseeding, spray applications, and property management.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Stotz Equipment: Multi-state John Deere dealership group with a strong turf and landscape equipment focus across the Western US. Comparable multi-location equipment retailer model and customer overlap, but operates in different geographies (Intermountain West).
• United Ag & Turf: Multi-state Case IH and New Holland agricultural and turf equipment dealer network. Comparable dealership model selling compact tractors, implements, and turf equipment to professional and rural customers across the southern US.
• Ag-Pro Companies: Large multi-state John Deere dealer group across the southeastern US. Comparable as a multi-location outdoor power and turf equipment retailer, though operating in different geographies and at much greater scale.
• Texas Outdoor Power Equipment: Texas-based multi-location outdoor power equipment retailer serving residential and commercial customers. Closely comparable in operating geography (Texas) and product focus (outdoor power equipment sales plus service).

Broad incumbents

• The Toro Company: Manufacturer of turf and outdoor power equipment (Toro, Exmark, Jacobsen brands). Comparable because Turf and Soil sells Toro/Exmark products; Toro is a key brand on its showroom floor and represents a broader industry incumbent whose dealer network includes Turf and Soil.
• John Deere: Global manufacturer of agricultural, turf, and construction equipment with an extensive North American dealer network. Comparable as the dominant incumbent whose equipment category Turf and Soil operates within, even though Turf and Soil is not an authorized John Deere dealer.
• Home Depot Pro: B2B commercial division of Home Depot selling outdoor power equipment, parts, and supplies to professional contractors. Comparable as an outdoor power equipment retailer competing for the same commercial professional customer wallet, though operating at vastly larger scale with national footprint and digital procurement tools.

Direct peers

• MTI Distributing: Specialty distributor of professional turf equipment for golf courses, sports fields, and commercial landscapers in the western US and Canada. Directly comparable because it focuses exclusively on specialty turf brands (Jacobsen, Smithco, Boss Turf, etc.) sold to the same golf/sports/professional segment.
• SiteOne Landscape Supply: The largest US distributor of landscape supplies, irrigation, and outdoor power equipment, primarily serving professional landscapers. Comparable business model as a multi-location equipment and supplies retailer serving commercial landscaping customers, though at vastly larger scale and with stronger digital/e-commerce capabilities.
• Horizon Distributors: Wholesale distributor of landscape, irrigation, lighting, and outdoor power equipment serving professional contractors across the US. Closely comparable as a multi-location distributor of turf and landscape equipment serving the same professional commercial customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/turfandsoil
• LinkedInlinkedin.com/company/turf-and-soil-mgmt-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turf and Soil MGMT, LLC