EAST ANGLIA BLINDS LIMITED

What EAST ANGLIA BLINDS LIMITED does

East Anglia Blinds Limited is a UK-based bespoke blind manufacturer founded in 1987 by Mike and Sue Watling as a partnership and incorporated as a limited company in 1992. Headquartered at 6 Barrow Close, Sweet Briar Industrial Estate, Norwich, the company designs and builds made-to-measure conservatory and window blinds spanning nine core product lines: panel, pinoleum, pleated, roller, roof roller, venetian, vertical, conservatory, and motorised blinds. Its technical differentiation rests on three proprietary assets: a patented bracket system for Roof Roller blinds, an in-house Multi Zone motorisation controller capable of addressing up to 90 blinds across 80 zones using 24V DC or 240V AC motors, and an exclusive Solar Plus thermally efficient fabric that reflects solar heat by day and insulates by night. The company integrates with third-party home-automation platforms Somfy and Lutron to deliver wall-switch, light-sensor, timer, and home-management control across its motorised range.

The business operates a pure B2B distribution model, supplying conservatory specialists and blind retailers rather than selling directly to end consumers. Distribution is executed through a network of approved stockists and installers across the UK, with international reach into Switzerland, France, and America. The company actively recruits new resellers and supports them with technical training plus an SMS Photo Service for installer field support. Pricing is quote-based and not publicly disclosed; prospective resellers must apply for login access to obtain pricing documents, consistent with a multi-year trade relationship model.

Customer segmentation is horizontal across trade buyers, with no publicly named end-customer logos and no enterprise-anchor concentration evident. Ownership remains with the Watling family under a private limited company structure, with no external investors, parent company, M&A activity, or funding rounds disclosed. The firm employs between one and ten people, suggesting a tightly run specialist manufacturing operation rather than a high-growth venture-backed business.

Name

EAST ANGLIA BLINDS LIMITED

Legal name

East Anglia Blinds Limited

Website

https://eablinds.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

East Anglia Blinds Limited manufactures and supplies made-to-measure conservatory and window blinds to trade customers including conservatory specialists and blind retailers across the UK, Switzerland, France, and America.

Ownership category

akta.pro rank

Product category

Window Blinds Manufacturing

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

Keywords

• Conservatory blinds
• Made-to-measure blinds
• Motorised blinds
• Window blinds manufacturer
• Roof roller blinds

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Blind Supply: Manufactures and supplies high-quality blinds (roller, venetian, vertical, pleated, panel, pinoleum, roof roller, conservatory, and motorised blinds) to conservatory specialists and blind retailers. Products are sold as made-to-measure items to B2B customers (resellers and installers) who then serve end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

East Anglia Blinds manufactures and supplies made-to-measure conservatory and window blinds including roller, venetian, vertical, pleated, panel, pinoleum, roof roller, conservatory, and motorised variants. The company sells wholesale to conservatory specialists and blind retailers in the UK, Switzerland, France, and America, providing training, technical expertise, and bespoke solutions for non-standard applications such as shaped Victorian and Georgian roof installations.

Product overview

East Anglia Blinds Limited is a manufacturer and supplier of bespoke window and conservatory blinds, founded in 1987. The product portfolio consists of nine core blind product lines: Panel Blinds, Pinoleum Blinds, Pleated Blinds, Roller Blinds, Roof Roller Blinds, Venetian Blinds, Vertical Blinds, Conservatory Blinds, and Motorised Blinds. These products serve conservatory specialists and blind retailers in the UK, Switzerland, France, and America. The company offers motorisation capabilities as a feature across most blind types, along with supporting services including technical support, SMS Photo Service for installers, and a reseller program for approved stockists.

Differentiator

Problem solved

Functional benefit

Products and services

• Panel Blinds Sliding panel blinds designed for large glass expanses, patio doors, and room dividers, available with 3, 4, or 5 track multi-channel options in cord or wand operated versions. Sold wholesale to B2B trade customers for resale and installation.
• Pinoleum Blinds Traditional conservatory blinds made from sustainable timber fabric that transform harsh sunlight into soft dappled light, available as roof, side, or window blinds with motorisation options. Sold wholesale to B2B trade customers.
• Pleated Blinds Versatile pleated blinds suitable for conservatory roofs and windows, including low pitch lean-to type conservatories, available in 25mm or 20mm roof blinds and 20mm side blinds with Louvolite's Perfect Fit no-drill system. Sold wholesale to B2B trade customers.
• Roller Blinds Practical window covering available in a vast range of colours and designs including blackout and solar protection fabrics, with options for chain controlled, motorised, or Soft-Glide operation. Sold wholesale to B2B trade customers.
• Roof Roller Blinds Exclusive roof blinds for shaped conservatory roofs featuring Solar Plus thermally efficient fabric, with a patented bracket system allowing maximum adjustment for superior fit and an optional pelmet section, available with motorisation. Sold wholesale to B2B trade customers.
• Venetian Blinds Versatile window blinds available in aluminium (plain, pearlised, brushed, perforated, wood effect) or wood finishes, made-to-measure with co-ordinating top and bottom rails and suitable for bathrooms and kitchens. Sold wholesale to B2B trade customers.
• Vertical Blinds Versatile window blinds available in 127mm or 89mm widths with various fabrics including plains, patterns, and faux suede, suitable for windows and patio doors with options for curved rails and sloping applications. Sold wholesale to B2B trade customers.
• Conservatory Blinds Conservatory-specific blinds featuring Solar Plus thermally efficient fabric that reflects heat during the day and insulates at night, with a non-laminated and non-woven construction that prevents curling or fraying. Sold wholesale to B2B trade customers.
• Motorised Blinds Automated blind systems including battery powered motors with Somfy controls and a Multi Zone system supporting up to 90 blinds across 80 zones, using 24V DC or 240V AC motors with remote, wall switch, light sensor, timer, or home management system control via Lutron. Sold wholesale to B2B trade customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Bloc Blinds: UK-made-to-measure blind manufacturer focused on contemporary roller and vision blinds with a direct-to-consumer and trade channel. A smaller, more design-led competitor targeting overlapping residential end customers.

Broad incumbents

• Velux: Global leader in roof windows and skylights, with growing offerings in roof blinds, shutters and solar-powered shading. Comparable because conservatory and roof-blind customers often specify Velux products, making them a broad incumbent in the adjacent space.
• Somfy: Global leader in motorisation and smart controls for window coverings, integrating with blinds, awnings, and curtains. Comparable both as EA Blinds' technology partner and as a broader incumbent increasingly offering finished motorised shading systems.

Others

• Lutron: Premium global provider of lighting and shading control systems. Comparable as a technology integration partner for EA Blinds' motorised blinds and as a high-end smart-shading ecosystem that defines the premium tier of the market.

Direct peers

• Hillarys: Largest UK-made-to-measure blind manufacturer and retailer, offering made-to-measure blinds including conservatory and motorised products through a national trade and direct-to-consumer network — the dominant scaled competitor in EA Blinds' core category.
• Thomas Sanderson: UK specialist in conservatory blinds, shutters and window treatments with made-to-measure positioning and a national installer network. Directly comparable to EA Blinds on conservatory specialization and bespoke engineering.
• Direct Blinds: UK online retailer of made-to-measure blinds across roller, venetian, vertical, pleated and motorised categories. Comparable product range and made-to-measure model, though predominantly direct-to-consumer rather than trade.
• Appeal Blinds: UK-based made-to-measure blind manufacturer supplying trade and retail customers with a broad range of blind types. Comparable on product breadth, B2B distribution model, and made-to-measure trade positioning.
• Conservatory Land: UK conservatory designer and installer that also supplies conservatory-specific roof blinds. Comparable on the conservatory-specialist customer segment that EA Blinds serves as a wholesale supplier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/east-anglia-blinds-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAST ANGLIA BLINDS LIMITED