What Lern.link Gmbh does

Lern.link GmbH is a privately held German E-Learning software provider headquartered in Herrsching am Ammersee, founded in 2010 and focused specifically on E-Learning since 2016. The company builds, hosts, and customizes Moodle-based learning management systems for medium-to-large enterprises, academies, public institutions, and training content sellers across the DACH region (Germany, Austria, Switzerland). Its product portfolio spans four pillars: LMS (lern.link-LMS and Workplace built on Moodle), web conferencing (lern.link-Conference based on BigBlueButton), authoring software (iSpring Suite, elephant KI Coursebuilder, knowtion KI Autorentool), and ready-made content (including Synthesia-powered AI video). Lern.link holds the Moodle Premium Certified Partner status — the highest tier awarded by Moodle — and positions DSGVO-compliant data hosting within Germany/EU as a primary differentiator for regulated buyers.

The firm's technology stack centers on the open-source Moodle platform extended with proprietary plugins (e.g., the Boost Union Theme), branded mobile apps, MFA Fido 2 security, and an emerging layer of AI features including KI-Lerncoach, KI-Tutor, and generative-AI course authoring delivered through partner integrations. Lern.link operates a remote-first, distributed team of approximately 11–50 employees under CEO Guido Hornig (Dipl.-Ing. Maschinenbau), combining a direct enterprise sales motion with channel partnerships (iSpring, elephant, knowtion, Alphabees, Synthesia, BigBlueButton, CBTL, bdecent, AR-Experts) and consulting and managed services for end-to-end project delivery.

Commercially, Lern.link generates revenue primarily through recurring subscriptions for hosted Moodle LMS, professional services for implementation and customization, software licensing for authoring tools (notably iSpring, with optional multi-year upgrade contracts), and ready-made content licensing. Pricing is quote-based and not publicly disclosed; contracts typically run on annual or multi-year cadences. Named customers span regulated industries — HUK-COBURG (insurance), Caritas Campus (healthcare), Audi (automotive), BayWa (agriculture), Autobahndirektion Nordbayern and Staatliche Feuerwehrschule (government), mediserv (banking), Aviation Technical Training GmbH (aviation), and universities including ZHAW and Universität Mannheim — indicating an enterprise-leaning mix with diversified industry exposure but no disclosed revenue concentration.

Name

Lern.link Gmbh

Legal name

lern.link GmbH

Website

https://lern.link

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Learning Management Systems (LMS)

NAICS

Computer Training (611420), Educational Support Services (61171), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Open-Source & Self-Hosted LMS (EDAFAAAL), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Learning management systems
• E-learning software
• Moodle hosting services
• Web conferencing platform
• Ai authoring tools

Headquarters

HQ city

Herrsching Am Ammersee

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. LMS Hosting & Subscription: Moodle-based learning management system hosting with subscription model, including setup, maintenance, updates, and German data center hosting
2. Software Licensing: Licensing of iSpring authoring software and related tools, including optional Software-Upgrade contracts with unlimited updates and priority support
3. Consulting & Implementation Services: E-Learning consulting including concept development, LMS selection, authoring tool selection, integration, and documentation services
4. Technical Services: Technical services including Moodle software installation, customization, plugin development, server management, and ongoing maintenance
5. Ready-Made Learning Content: Pre-built E-Learning courses and content solutions for immediate deployment, customizable to customer needs

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lern.link GmbH delivers Moodle-based learning management systems (lern.link-LMS, lern.link-Workplace), integrated BigBlueButton web conferencing (lern.link-Conference, lern.link-Live), and AI-powered authoring tools (iSpring Suite, elephant KI-Coursebuilder, knowtion KI-Autorentool) along with branded mobile apps and ready-made learning content. All solutions are hosted in DSGVO-compliant German/EU data centers and accompanied by consulting, custom plugin development, training, and ongoing technical services for organizations across the DACH region.

Product overview

Lern.link GmbH offers a comprehensive E-Learning solution portfolio built around four core areas: LMS (Learning Management System based on Moodle), Web Conferencing (BigBlueButton), Authoring Software (iSpring, elephant, knowtion), and Content. The platform is distinguished by its Moodle Premium Certified Partner status, providing DSGVO-compliant hosting in Germany/EU. The product ecosystem includes enterprise LMS variants (Workplace), mobile apps (Branded Moodle App), e-commerce capabilities (Online-Shop), AI-powered learning assistance (KI-Lerncoach, KI-Tutor), and generative AI course creation (elephant, knowtion). All solutions are designed for companies, academies, and public institutions requiring digital sovereignty and data protection compliance.

Differentiator

Problem solved

Functional benefit

Brands

• lern.link-LMS: Learning Management System based on Moodle with modifications and professional hosting in Germany/EU
• lern.link-Conference
• lern.link-Live
• lern.link-Workplace

Products and services

• lern.link-LMS (Moodle-based)

Quantifiable outcome

• Branded Moodle App awarded Contributor of the Year recognition
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MoodlecoreTechnology or IntegrationMoodle Premium Certified Partner - the highest partnership tier awarded by Moodle. Since January 2020, lern.link has been recognized for technical excellence, innovation, and first-class support in implementing Moodle solutions. They develop custom plugins and themes including Boost Union Theme.
• iSpringcoreTechnology or IntegrationCertified iSpring partner offering iSpring Suite, iSpring Learn LMS, and related authoring tools. Provides German-language support, licensing, and training for iSpring products. iSpring is a PowerPoint-based robust authoring tool.
• elephantcoreTechnology or IntegrationAI-powered course builder partner transforming documents, videos, and presentations into interactive micro-learnings with one click. Features automatic translation to 95+ languages and SCORM export capabilities.
• knowtioncoreTechnology or IntegrationAI-driven authoring tool partner that enables employees without prior knowledge to create high-quality E-Learning content. Provides context-sensitive support throughout the content creation process.
• BigBlueButtoncoreTechnology or IntegrationOpenSource web conferencing solution integrated into lern.link-LMS for video conferences, webinars, and virtual classroom sessions. Provides audio, video, whiteboard, screensharing, and recording capabilities via HTML5/WebRTC.
• Netways / HetznercoreTechnology or IntegrationServer hosting partner providing dedicated virtual servers for Moodle hosting. ISO 27001 TÜV-certified data centers with modern hardware. Located in Germany/EU for DSGVO compliance.
• InfoportminorStrategic or Co-development PartnerSmart learning formats partner for companies, providing consultation on training concepts and digital education media. Health Media Award 2019, eLearning Award 2015.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Easygenerator: Easygenerator is an authoring tool platform enabling subject-matter experts to create e-learning content. It competes with lern.link's bundled iSpring/elephant/knowtion offering for the content creation layer of the LMS stack.
• KI-Campus: KI-Campus is a German AI-learning platform initiative that is a lern.link customer (AI learning platform initiative). It represents an emerging adjacent player in the AI-augmented learning space where lern.link is also positioning via its KI-Lerncoach and KI-Tutor offerings.

Broad incumbents

• Docebo: Docebo is a global cloud LMS provider serving enterprises with AI-powered learning. It targets the same enterprise and academy segments as lern.link, particularly mid-market and large organizations seeking modern, scalable LMS — directly competing for the same RFPs in DACH and across Europe.
• Cornerstone OnDemand: Cornerstone is a global enterprise talent and learning platform serving large multinationals. It competes with lern.link's enterprise LMS for corporate training RFPs in DACH, though it lacks lern.link's open-source and German data-residency differentiation.
• SAP SuccessFactors Learning: SAP SuccessFactors Learning is an enterprise LMS embedded in the broader SAP HCM suite. It competes with lern.link's Workplace LMS for large corporate customers — particularly multinationals and DAX-listed enterprises — though it lacks lern.link's open-source flexibility and German-hosting DSGVO positioning.
• Moodle Pty Ltd: Moodle is the open-source LMS platform on which lern.link's core product is built. Moodle Pty Ltd is the upstream vendor and partner, providing direct cloud-hosted Moodle services that compete with lern.link's hosted Moodle offering while also serving as the technology foundation for lern.link's customizations.

Direct peers

• iSpring Solutions: iSpring is a major authoring tool vendor whose iSpring Suite lern.link resells and supports under partnership. iSpring also offers its own LMS (iSpring Learn) and directly competes with lern.link's integrated authoring + LMS bundle in the DACH region.
• OpenOLAT: OpenOLAT is a Swiss-developed open-source learning management system focused on higher education and corporate training. It competes with lern.link for university and academy customers in the DACH region, particularly for institutions preferring an alternative open-source platform to Moodle.
• ILIAS open source e-Learning: ILIAS is a German-developed open-source LMS widely used in German-speaking universities, public institutions, and corporate training. It directly competes with lern.link's Moodle-based offering for academic and public-sector customers across DACH.

Regional players

• Studytube: Studytube is a Dutch-based learning platform offering LMS and learning content primarily in the Netherlands and broader BeNeLux. It serves a similar corporate training use case as lern.link but operates in a different DACH-adjacent geography without direct overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lern-link-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lern.link Gmbh