Juste Debout
Juste Debout is a France-based event company founded in 2002 that organizes international hip-hop street dance competitions, workshops, and cultural events. It runs an annual flagship competition in Paris with global pre-selections, a youth tour, and a cruise experience.
- Company typePrivate
- Founded2002
- HeadquartersClichy, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Juste Debout does
Juste Debout is a privately held French event company founded in 2002 by Bruce Ykanji, headquartered in Clichy, France (operating primarily from Paris). The company organizes international hip-hop street dance competitions, workshops, and cultural events, and is self-described as the #1 street dance event and the largest international Hip-Hop meeting. Its flagship offering is the annual Juste Debout competition, holding its 20th edition on March 7-8, 2026 at Stade Pierre de Coubertin in Paris, with classic categories (Locking, Popping, Hip-Hop Newstyle, House Dance) and a newer Afro Descendant selection (Afro, Dancehall, Krump, Electro). 500+ teams from global pre-selections qualify into the Paris finals at a 6,000-seat venue.
The product portfolio extends well beyond the flagship competition into a multi-format ecosystem: Hip-Hop Dance Week (a 7-day program of workshops, conferences, and parties), the Junior Dance Tour for dancers under 15 with stops in Paris, Bucharest, and Wuhan, Paris Dance Delight (choreography competition for crews), the Juste Debout School in Paris, and the Juste Debout Cruise II (a 7-day dance cruise departing Miami with stops in the Bahamas, Mexico, Cayman Islands, and Jamaica). Pre-selections run globally from November 30, 2025 to March 6, 2026.
Juste Debout monetizes through direct-to-consumer channels: base event tickets at €35, Black Card premium membership at €290 with a 15% discount on all products, pre-selection registration fees, cruise packages from €1,099, Junior Dance Tour fees, and Paris Dance Delight entry at €20. Distribution is via proprietary e-commerce platforms (juste-debout-shop.com, juste-debout-cruise.com), an online registration portal for pre-selections, and on-site box offices at Stade Pierre de Coubertin and regional venues. Marketing runs through Instagram, TikTok, YouTube, Facebook, email newsletters, and media partnerships (e.g., Trace). The company operates with a lean 1-10 employee team and is not a technology business, employing no proprietary AI/ML systems.
Juste Debout firmographics
Firmographics- Name
- Juste Debout
- Legal name
- Juste Debout
- Website
- https://juste-debout.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Juste Debout is a France-based event company founded in 2002 that organizes international hip-hop street dance competitions, workshops, and cultural events. It runs an annual flagship competition in Paris with global pre-selections, a youth tour, and a cruise experience.
- Ownership category
- akta.pro rank
Juste Debout industry classification
Industry- Product category
- Street Dance Events
- NAICS
- Dance Companies (711120), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Urban/Street Dance Performances (Hip-Hop, Breaking) (MPAGADAF)
- akta.pro secondary industries
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Dance Festivals & Dance Series (MPAGADAJ), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where Juste Debout is headquartered
LocationHeadquarters
- HQ city
- Clichy
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Juste Debout business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Event Tickets: Direct ticket sales for the main Juste Debout festival and finals at Stade Pierre de Coubertin, Paris. Base ticket price at €35 for the 2026 edition.
- VIP Packages and Black Card Membership: Premium offerings including Black Card (€290) with 15% discount on all purchases, and VIP packages with exclusive advantages. Recurring membership benefits through Black Card.
- Juste Debout Cruise: Seven-day dance cruise experience departing from Miami with stops in Bahamas, Mexico, Cayman Islands, and Jamaica. Packages starting at €1099 including pre-selections, JD Gold competition, workshops, and shows.
- Pre-Selection Registration Fees: Competitors pay registration fees to participate in global pre-selections. Registration process involves form submission followed by private payment link.
- Junior Dance Tour: Regional competition tour for young dancers under 15, with stops in cities like Bucharest and Wuhan, culminating in finals at the main Juste Debout event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Juste Debout 2026 Standard Ticket - €35 |
| Subscription | Multi-year contract | Black Card Premium Membership - €290 |
| One time/ perpetual license | Pay-as-you-go | Juste Debout Cruise II Package - from €1099 |
| One time/ perpetual license | Pay-as-you-go | Paris Dance Delight Public Entry - €20 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Juste Debout product offering
Product offeringCore offering
Juste Debout organizes and produces international street dance competitions, workshops, and cultural events centered on Hip-Hop and related street dance disciplines (Locking, Popping, Hip-Hop Newstyle, House, Afro, Dancehall, Krump, Electro). Its flagship offering is the annual Juste Debout Festival held at Stade Pierre de Coubertin in Paris, supported by global pre-selections, a week-long Hip-Hop Dance Week, a Junior Dance Tour for under-15 dancers, a Paris Dance Delight choreography competition, and a dance-themed cruise experience.
Product overview
Juste Debout is the world's largest international street dance competition event, featuring a portfolio of products centered around the main festival (held annually in Paris) and related dance events. The core offering includes the Juste Debout Festival with Classic categories (Locking, Popping, Hip-Hop Newstyle, House Dance) and the newer Afro Descendant selection (Afro, Dancehall, Krump, Electro). Supporting products include Hip-Hop Dance Week (workshops and conferences), Junior Dance Tour (youth competition), Paris Dance Delight (crew choreography), and Juste Debout Cruise (dance cruise experience). Premium add-ons include JD Gold competition tier and Black Card membership offering 15% discounts. The Pre-selections system allows dancers globally to qualify for the Paris finals.
Differentiator
Problem solved
Functional benefit
Brands
- Hip-Hop Dance Week: 7-day program of dancing, conferences, workshops and parties with international hip-hop dancers preceding the main Juste Debout festival.
- Juste Debout Cruise
- Juste Debout Afro Descendant
- Junior Dance Tour
- Juste Debout School
- Paris Dance Delight
- Black Card
Products and services
- Juste Debout Festival The premier international street dance competition event held annually in Paris, featuring multiple dance categories including Locking, Popping, Hip-Hop Newstyle, and House Dance, with finals at Stade Pierre de Coubertin (6,000 capacity). Base ticket €35 for the 2026 edition. Targeted at competitive dancers, dance crews, and DanceLoverz audiences worldwide.
- Hip-Hop Dance Week
Quantifiable outcome
- 20th edition milestone celebrated in 2026
- +2 more outcomes
Companies that use Juste Debout
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Juste Debout technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Juste Debout partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- TraceminorMedia partner and sponsor featured on the press and sponsors page. Trace is a media brand focused on urban culture and music.
- Sweet PunkminorDigital agency responsible for website creation and design. Credit acknowledged in legal notices and footer of just-debout.com.
- WaveTRUVminorSponsor logo appearing on the website footer with branded sponsorship recognition.
- OVHminorWeb hosting provider for juste-debout.com. Located at 2 rue Kellermann, BP 80157, 59053 Roubaix Cedex 1, France.
- Paris Saint-Germain (PSG)minorReferenced for venue information and accessibility guidance to Stade Pierre de Coubertin through PSG's ticketing help center.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Juste Debout competitors and assessment
Company assessmentDirect peers
- World of Dance: Large-scale dance competition tour and media brand featuring multiple dance styles and crew formats with regional qualifying events leading to a world finals. Comparable to Juste Debout in running a multi-discipline international competition franchise targeting both dancers and audiences.
- Hip Hop International: Organizer of the Hip Hop International World Hip Hop Dance Championship, an international hip-hop dance competition featuring crews across age categories. Comparable to Juste Debout in delivering a tiered global competition specifically for hip-hop dance disciplines.
- Red Bull BC One: Red Bull's flagship breakdancing/breaking competition and the most globally recognized street dance battle series. Directly comparable to Juste Debout as a premier international street dance competition with global preselections culminating in a world final.
- Battle of the Year: Long-running international b-boy/breakdance crew battle competition originating in Germany with global qualifying events. Comparable to Juste Debout as a heritage street dance competition brand running international preselections and a flagship finals.
- R16 Korea: South Korea's premier street dance competition organized by the World B-Boy Federation. Comparable to Juste Debout in hosting an internationally recognized street dance event with multiple categories and a global competitor base.
- UK B-Boy Championships: Established UK-based breakdance competition series with international reach and crew battle formats. Comparable to Juste Debout as a long-standing street dance competition brand with national preselections feeding into a major finals event.
Broad incumbents
- Dance World Cup: Large international dance competition covering many genres (not just street dance) with country-level qualifiers and an annual world finals. Comparable to Juste Debout as an internationally scaled dance competition operator but broader in genre scope.
Regional players
- Dansens Hus: Sweden's national center for dance hosting workshops, residencies, and curated dance programming. Comparable to Juste Debout as an institutional dance programming organization but with a Nordic regional focus rather than a global competition model.
- Streetstar: German-based street dance competition event with international competitors and audiences. Comparable to Juste Debout as a street-dance-specific competition but anchored in a different national market rather than competing head-to-head in Paris.
Others
- La Villette: Major Parisian cultural venue programming dance, music, and contemporary performance. Comparable as a Paris-based performing arts ecosystem participant and potential venue/partner for dance programming alongside Juste Debout's Stade Pierre de Coubertin finals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Juste Debout social profiles
Digital presenceJuste Debout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juste Debout leadership team
Management profileNumber of profiles
Profiles2 records
Juste Debout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juste Debout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juste Debout
What does Juste Debout do?
Juste Debout organizes and produces international street dance competitions, workshops, and cultural events centered on Hip-Hop and related street dance disciplines (Locking, Popping, Hip-Hop Newstyle, House, Afro, Dancehall, Krump, Electro). Its flagship offering is the annual Juste Debout Festival held at Stade Pierre de Coubertin in Paris, supported by global pre-selections, a week-long Hip-Hop Dance Week, a Junior Dance Tour for under-15 dancers, a Paris Dance Delight choreography competition, and a dance-themed cruise experience.
Is Juste Debout a public or private company?
Juste Debout is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Juste Debout founded?
Juste Debout was founded in 2002. It employs 1 to 10 people.
Where is Juste Debout based?
Juste Debout is headquartered in Clichy, France, in the Europe region.
How does Juste Debout make money?
Five revenue lines are on record. Event Tickets are the primary driver. The others are VIP Packages and Black Card Membership, juste Debout Cruise, pre-Selection Registration Fees and junior Dance Tour.
Who are Juste Debout's main competitors?
Direct peers on record are World of Dance, Hip Hop International, Red Bull BC One, Battle of the Year, R16 Korea and UK B-Boy Championships. Dance World Cup is listed as a broad incumbent. Regional players are Dansens Hus and Streetstar. La Villette is listed as an others.
Does Juste Debout have an API?
No public API is recorded for Juste Debout.
What industry is Juste Debout in?
Juste Debout's product category is Street Dance Events. Its primary akta.pro industry code is MPAGADAF, Urban/Street Dance Performances (Hip-Hop, Breaking), with a secondary code of MPAGADAH, Dance Competitions & Showcases (Non-Esports). Its NAICS code is 711120 and its SIC code is 7900.