KALUA keukens

What KALUA keukens does

KALUA Keukens B.V. is a privately held Dutch family business that supplies and installs modular kitchen systems exclusively for the B2B market. Operating from a single headquarters, showroom, and warehouse on Ambachtsstraat in Kampen, the company has more than 30 years of experience and serves eight named verticals: renovation housing, rental housing, new-build housing, childcare centers, utility/commercial buildings, holiday and recreation parks, residential care facilities, and student housing. Customers are Dutch housing developers, housing corporations, contractors, and care organizations, reached through three regional account managers covering distinct postal-code zones (1000–2599, 2600–6999, 7000–9999), a physical showroom, and a quote-request process on the website.

The company's product portfolio is structured around three German cabinet ranges — Häcker Küchen, Impuls Küchen, and Artego Küchen — refreshed in 2025–2026 as INSTAND 2026 (entry-tier melamine and lacquer laminate), ARTIST 2026 (mid-tier with handleless and Japandi options), and HIGH-END 2026 (premium lacquer, solid wood, and veneer). Worktops span composite, ceramic (including Neolith and Dekton), and multiplex categories. KALUA does not own manufacturing; it acts as a project integrator, bundling cabinet and appliance supply (Bosch, Siemens, ATAG, Etna, Pelgrim, Smeg, Whirlpool) with in-house design, project planning, and VCA*-certified installation. The stated capacity is 1–500 kitchens per project, executed under a single point of contact.

The business model is project-based, one-time revenue per kitchen unit, priced via custom quote rather than public list pricing. The company markets 'eerlijke prijs' (fair pricing) with transparent modular quote templates. The geographic footprint is Netherlands-only, with no e-commerce, no retail dealers, and no consumer-direct channel. VCA* 2017/6.0 safety certification and SBB 'Erkend leerbedrijf' training-company status function as commercial credentials in Dutch B2B tendering.

Name

KALUA keukens

Legal name

KALUA Keukens B.V.

Website

https://kaluakeukens.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KALUA Keukens B.V. is a Dutch family-owned B2B kitchen specialist that supplies and installs modular kitchen systems for housing developers, housing corporations, contractors, and care organizations across the Netherlands, operating from Kampen with regional account managers and VCA-certified installation teams, and delivering 1 to 500 kitchens per project.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Supply and Installation

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Cabinet Installation (New & Replacement) (HSAPAIAC)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Kitchen Appliance Installation & Integration (HSAPAAAG)

Keywords

• Project kitchen supply
• B2B kitchen installation
• Commercial kitchen design
• Cabinet ranges
• Worktop fabrication

Headquarters

HQ city

Kampen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen Sales and Installation (B2B Project): Project-based revenue from supplying and installing modular kitchen systems for commercial property developers, housing corporations, and building contractors. Revenue is generated on a per-project/per-unit basis through negotiated quotes. Services include design consultation, manufacturing (through brand partners), logistics, and VCA*-certified on-site installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

KALUA keukens supplies and installs complete project kitchens for B2B clients in the Netherlands, offering advisory, design, delivery, and installation as a single integrated service. The company delivers three cabinet ranges (INSTAND 2026, ARTIST 2026, HIGH-END 2026) sourced from Häcker, Impuls, and Artego, paired with composite, ceramic, or multiplex worktops, tailored to segments such as new construction, healthcare, childcare, holiday parks, and student housing.

Product overview

KALUA keukens is a B2B-focused kitchen company offering a comprehensive product portfolio that includes three distinct cabinet line collections (INSTAND 2026, ARTIST 2026, and HIGH-END 2026) catering to different price points and design preferences, complemented by three worktop material categories (composite, ceramic, and multiplex). The company provides full-service kitchen solutions for the commercial market, covering advice, design, manufacturing, and professional VCA-certified installation. Their modular approach enables scalable solutions from 1 to 500 kitchens, serving sectors including student housing, care facilities, holiday parks, office buildings, and new construction projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete project kitchen service (advies, ontwerp, levering, montage)

Quantifiable outcome

• Delivers 1 to 500 kitchens per project with a single point of contact and consistent quality.
• +1 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• ATAGminorOthersATAG is an appliance brand featured in KALUA's partner brands overview. KALUA installs ATAG appliances (cookers, ovens, hobs, hoods, refrigerators) as part of its kitchen project deliveries. Customers can choose ATAG appliances within their kitchen project.
• BoschminorOthersBosch (BSH Group) is listed among KALUA's featured appliance brands, supplying dishwashers, ovens, hobs, and refrigeration units installed within KALUA kitchen projects.
• SiemensminorOthersSiemens appliances (part of BSH Group) are featured as a brand option within KALUA kitchen projects, available for selection in commercial and residential installations.
• Häcker KüchencoreTechnology or IntegrationHäcker Küchen (Germany) is KALUA's primary cabinet system supplier, providing the modular kitchen cabinet product lines that form the core of KALUA's offering. Multiple Häcker series (AV 6000, AV 5085, AV 5065, AV 5075, AV 6055, AV 6086, AV 6088, AV 6065, AV 6084, AV 6023, AV 6085) appear in KALUA's assortment.
• EtnaminorOthersEtna is a Dutch appliance brand featured in KALUA's partner brands listing for kitchen installations, offering a range of built-in and freestanding appliances.
• Impuls KüchencoreTechnology or IntegrationImpuls Küchen (Germany) is a cabinet system brand integrated into KALUA's product range, supplying the INSTAND and ARTIST series cabinet lines alongside the IP-series product groups.
• PelgrimminorOthersPelgrim is a Dutch appliance brand listed among KALUA's partner brands, supplying ovens, cooktops, and rangehoods for installation in kitchen projects.
• Artego KüchencoreTechnology or IntegrationArtego Küchen (Germany) is a cabinet brand supplying kitchen cabinet systems to KALUA, visible in the High-End design portfolio showcase and the assortment catalog.
• SmegminorOthersSmeg is an Italian appliance brand featured as a partner brand in KALUA's portfolio, supplying premium refrigerators, ovens, and cookware-compatible appliances.
• WhirlpoolminorOthersWhirlpool is listed among KALUA's partner appliance brands, providing dishwashers, washing machines, refrigerators, and cooking appliances for kitchen installations.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)minorOthersSBB is the Dutch collaboration organization for vocational education and business that recognizes KALUA as an 'Erkend leerbedrijf' (recognized training company), enabling KALUA to host MBO students for internships and work placements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hornbach: Hornbach is a major European DIY/home improvement chain with a kitchen segment serving both retail and small B2B customers. Overlapping kitchen product category but broader retail and DIY focus; serves as a competitive threat for smaller B2B jobs.
• IKEA for Business: IKEA's B2B arm offers kitchen solutions for offices, housing, and commercial developments globally. Comparable B2B kitchen offering but at much larger scale, primarily self-assembly, and lower price tier than KALUA's project-managed approach.
• Bauhaus: Bauhaus is a major European home improvement and DIY chain with a kitchen segment. Comparable product category but as part of a broader home improvement offering, primarily serving retail and prosumer customers.

Direct peers

• Magnet Trade: Magnet Trade is the B2B trade division of Magnet Kitchens in the UK, supplying kitchens directly to tradespeople and developers. Highly comparable B2B kitchen distribution and project-delivery model serving housing and commercial customers.
• Keller Keukens: Keller Keukens is a Dutch kitchen retailer with showrooms offering design, supply, and installation services. Comparable kitchen supply and installation model with strong Dutch consumer and project-customer reach.
• Brugman Keukens: Brugman Keukens is a Dutch kitchen specialist serving both retail and B2B customers including developers and housing corporations. Comparable product range, design-supply-install offering, and Dutch regional coverage.
• KeukenConcurrent: KeukenConcurrent is a Dutch kitchen retail chain that also serves B2B project customers including developers and housing corporations. Comparable Dutch market presence, kitchen specialization, and supply-and-install proposition.
• Mandemakers Keukens: Mandemakers is one of the largest Dutch kitchen specialists with a substantial B2B project arm serving housing developers, care institutions, and renovation projects. Comparable multi-vertical Dutch B2B kitchen positioning with showrooms, installation, and brand partnerships.
• Tieleman Keukens: Tieleman Keukens is a Dutch kitchen specialist with multiple showrooms offering design, sale, and installation services. Comparable Dutch market presence and end-to-end kitchen delivery model.
• Howdens Joinery: Howdens is the UK's leading B2B trade kitchen supplier, selling directly to builders, developers, and property managers through local depots with a comparable scalable trade-project model and a strong kitchen-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kaluakeukens
• LinkedInlinkedin.com/company/kaluakeukens

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KALUA keukens