What Noima does

Noima is an Italian micro-agency (1–10 employees) headquartered in Padova and structured as Noima S.r.l. Società Benefit, offering integrated online reputation, legal compliance, and digital communication services under its "Total Identity" umbrella. The company's core service modules include online reputation management (web monitoring, harmful-link deindexation, crisis resolution, sentiment analysis), regulatory compliance (GDPR, privacy, cookies, whistleblowing, business continuity), corporate communication and branding, social media management, website design, domain/hosting/PEC provisioning, and end-to-end crowdfunding campaign management. Crowdfunding engagements have raised over €1M across six campaigns, all overfunded, with the EZ Lab equity round reaching €742k against a €200k target. Customer segments span SMBs and brands, individuals and professionals seeking right-to-be-forgotten or personal-brand protection, regulated/compliance-bound organizations, sustainability-focused entities, startups, and digital infrastructure clients — all served through custom consulting engagements on a direct-sales model.

The underlying technology stack combines social listening across more than 2 million sources, sentiment and anomaly detection, SEO and competitor analytics, and two proprietary sub-products: Certo.legal, a blockchain-based notarization web app for IP and evidence registration, and Deepfake Italia, a detection-and-remediation service for synthetic media. Noima has also participated in multiple EU-funded R&D consortia, including the CERT ITEM blockchain/AR anti-counterfeiting platform with EZ Lab and Pixwell, the OPTIFORM optical-industry cloud platform, the B-Seq NGS molecular diagnostics initiative, and a personalized medicine AI project, contributing AI-driven automation for clinical data reference updates. The company monetizes primarily through project-based consulting and multi-year Total Identity retainers, a performance-based fee on successfully deindexed links, hosting/PEC subscriptions, and per-registration or subscription billing for Certo.legal, with no public pricing disclosed.

Growth has been supported by €651k+ in non-dilutive EU and regional grants (POR FESR, PSC FSC, PNRR NextGenerationEU) between 2019 and 2025, a sustained cadence of product launches (Certo.legal in 2022, Deepfake Italia in 2024–2025, AI-discoverability video content in October 2025), and active participation in at least eight innovation ecosystems (SMACT, LeVillage, EZ Lab, Innosap, Tech4Life, Zenit, Fenice, UPA Formazione Padova). Noima discloses no revenue, runs no traditional equity rounds, and operates founder-led under CEO Monica Bortolami, making the firm a capital-efficient, grant-augmented boutique in a fragmented Italian ORM market.

Name

Noima

Legal name

Noima S.r.l. Società Benefit

Website

https://noima.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Noima is an Italian web reputation and digital identity consultancy that combines online reputation management, GDPR/normative compliance, corporate communication, web design, social media, and crowdfunding campaign services under its Total Identity framework for SMBs, professionals, and nonprofits in Italy.

Ownership category

akta.pro rank

Product category

Online Reputation Management

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Identity & Access Security Services (IAM, PAM, Zero Trust) (BPAKAHAI)

akta.pro secondary industries

Content Authenticity, Watermarking & Deepfake Detection (HDAAAKAK), Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)

Keywords

• Web reputation management
• Digital identity services
• Brand protection consulting
• GDPR compliance services
• Corporate communication

Headquarters

HQ city

Padova

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Reputation & Brand Protection Services: Core revenue stream from integrated web reputation management services including online reputation monitoring, harmful link deindexation, content creation, crisis management, competitor analysis, and data analysis. Services are sold as consulting engagements, likely on a project or retainer basis. The company explicitly states 'paghi solo i link deindicizzati' (you only pay for deindexed links), indicating a performance-based pricing element.
2. Legal Compliance & Normative Services: Services covering GDPR compliance, privacy, cookies, whistleblowing, business continuity, maintenance, updates, website security, and backup/recovery. Provided as part of an integrated service package alongside reputation and marketing services.
3. Digital Marketing & Corporate Communication: Services including corporate communication, social media management, advertising, graphic design, branding, logo design, newsletters, PR, webinars, networking, and website design (branding, visual identity, SEO, lead generation, e-commerce, responsive design). Sold as part of integrated total identity packages.
4. Domains, Hosting & PEC Provider: Domain registration, web hosting, email, certified email (PEC), SSL certificates, backup, antivirus, and antispam services. Revenue from recurring hosting and domain management fees.
5. Total Crowdfunding Campaign Management: End-to-end crowdfunding campaign management including platform selection, documentation, branding, graphic materials, websites, landing pages, webinars, social media, web monitoring, data analysis, and CRM. Certified campaign manager (Monica Bortolami) provides pre-campaign, live campaign, and post-campaign support. The company has managed 6 campaigns, all achieving overfunding, raising over €1M total.
6. Certo.legal Platform: Blockchain-based document registration platform (Certo.legal) offered as a standalone web application for protecting intellectual property, registering documents, and providing legal evidence. Likely generates revenue on a per-registration or subscription basis.
7. Data Analysis & SEO Reporting: Data-driven strategy services including reputation measurement, competitor comparison, SEO reporting (keyword positioning, site first-page rankings, competitive positioning), sentiment analysis, and lead generation optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Noima is an Italian web reputation and digital identity consultancy that delivers integrated services spanning online reputation management, legal/regulatory compliance (GDPR, privacy, cookies, whistleblowing), corporate communication, branding, social media management, website design, crowdfunding campaign management, and domain/hosting/PEC services under its Total Identity framework. It also sells two proprietary technology products — Certo.legal (blockchain-based document notarization) and Deepfake Italia (synthetic-content detection and removal) — and uses proprietary web monitoring software covering more than 2 million sources.

Product overview

Noima is a web reputation and digital identity agency offering a portfolio of integrated services under its Total Identity framework. The core offering combines online reputation management, regulatory compliance, corporate communication, domain/hosting/PEC services, website design, social media management, crowdfunding campaigns, and data analytics. The product portfolio includes proprietary sub-products Deepfake Italia (deepfake prevention and analysis) and Certo.legal (blockchain-based document notarization), which complement the agency's service modules. The Total Identity service serves as the umbrella offering that integrates all modules to provide comprehensive digital identity management.

Differentiator

Problem solved

Functional benefit

Brands

• Certo.legal: Blockchain-based web app for digital document registration and copyright protection.
• Deepfake Italia

Products and services

• Total Identity Comprehensive integrated service that supports a brand at every stage of its digital life through continuous, coordinated management of online reputation, legal compliance, marketing, and IT — ensuring consistency and impact across every channel and platform.
• Certo.legal Blockchain-based web application for digital notarization of documents, links, or images with certified date and time. Protects intellectual property, prevents plagiarism, and provides immutable evidence for legal proceedings, covering copyright violation, unlawful dissemination, cyberbullying, defamation, fake news, and plagiarism cases.
• Deepfake Italia Specialized service helping clients prevent, analyze, and neutralize synthetic (deepfake) content that threatens their reputation in the era of generative AI, providing proactive threat prevention and remediation.
• Reputazione Online (Online Reputation Management) Comprehensive online reputation management service including web monitoring, harmful link deindexation, negative content management, crisis resolution, competitor analysis, and reputation measurement based on user opinions and mention visibility.
• Conformità Normativa (Regulatory Compliance) Legal and regulatory compliance services covering GDPR, privacy, cookies, whistleblowing, business continuity, website compliance, security, and backup recovery to protect clients from legal and reputational risks.
• Corporate Communication Corporate communication service covering branding, online reputation, social media, websites, advertising, graphic materials, newsletters, web monitoring, brochures, public relations, webinars, and networking to communicate sustainability and corporate commitment.
• Domini, Hosting & PEC Domain registration, web hosting, email, and certified electronic mail (PEC) services including webmail access, SSL certificates, backup, antivirus, and antispam protection for Italian businesses and individuals.
• Website Design Website design and development services including branding, visual identity, logos, keyword analysis, SEO, lead generation, compliance, e-commerce, responsive design, maintenance, hosting, data analysis, and business continuity.
• Social Media Management Social media management services including editorial planning, copywriting, competitor analysis, graphic materials, visual identity, web monitoring, comment management, advertising, consulting, training, and data analysis.
• Total Crowdfunding Complete crowdfunding campaign management service including platform selection, documentation, branding, graphic materials, websites, landing pages, webinars, social media, web monitoring, data analysis, and CRM — delivered as pre-campaign, live campaign, and post-campaign support.
• Data Analysis Data analysis services including reputational analysis, competitor analysis, website analytics, social media metrics, web monitoring, SEO reporting, advertising analysis, reviews, sentiment analysis, and lead generation to optimize strategy.

Quantifiable outcome

• 6 crowdfunding campaigns managed, all achieving overfunding, with over €1M total raised for clients
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• SMACTminorStrategic or Co-development PartnerSMACT is an innovation, research, and development network. Noima participates in this ecosystem to develop new solutions and connect with other innovative companies. SMACT is part of Noima's open innovation network promoting technology collaboration.
• LeVillageminorStrategic or Co-development PartnerLeVillage is an innovation accelerator. Noima collaborates with this partner to access innovation ecosystem resources and develop joint solutions for clients. Part of Noima's open innovation strategy.
• EZ Lab SRLcoreStrategic or Co-development PartnerEZ Lab is a web3, DPP, and blockchain technology partner. Noima collaborated with EZ Lab on multiple projects including the CERT ITEM platform (blockchain-based product authenticity certification with AR and big data) and the EZ Lab equity crowdfunding campaign (raised €742,000). The two companies co-developed the blockchain notarization technology funded by POR FESR 2014-2020. Noima also uses EZ Lab's webmail infrastructure (posta.ezenia.it).
• InnosapminorStrategic or Co-development PartnerInnosap is an agrifood innovation network. Noima participates as a partner to develop and promote innovative solutions for the agrifood sector, leveraging its digital reputation and brand protection expertise.
• Tech4LifeminorStrategic or Co-development PartnerTech4Life is an innovation network focused on health and life sciences. Noima collaborates on health-sector innovation projects, contributing digital strategy and brand protection capabilities to joint initiatives.
• ZenitminorStrategic or Co-development PartnerZenit specializes in grants and subsidized finance (finanza agevolata). Noima partners with Zenit to access and manage EU and regional funding programs including POR FESR, PSC FSC, and PNRR projects.
• FeniceminorStrategic or Co-development PartnerFenice is a training and crowdfunding partner. Noima collaborates with Fenice to deliver crowdfunding campaigns and training programs, combining Fenice's training capabilities with Noima's crowdfunding management expertise.
• UPA Formazione PadovaminorStrategic or Co-development PartnerUPA Formazione Padova is an accredited training body. Noima partners with UPA to deliver accredited training programs, leveraging this partnership to enhance its professional development and training service offerings.
• Pixwell SRLcoreStrategic or Co-development PartnerPixwell specializes in smart tracking and ICT solutions for brand positioning. Noima and Pixwell collaborated with EZ Lab in an A.T.I. (temporary business association) to develop the CERT ITEM platform — an ICT platform using blockchain, chatbot, AR, and big data for product authenticity certification and anti-counterfeiting of Made in Italy products. The project was funded by POR FESR 2014-2020.
• C.U.R.A. — Consorzio Universitario di Ricerca ApplicataminorStrategic or Co-development PartnerC.U.R.A. is the research organization involved in the CERT ITEM project alongside Noima, EZ Lab, and Pixwell. C.U.R.A. contributes academic research capabilities to the blockchain-based product certification platform development.
• B-Seq Consortium / BioField InnovationminorStrategic or Co-development PartnerNoima participated as a technology partner in the B-Seq molecular diagnostics project for sepsis detection, funded by PSC FSC 2014-2020. Noima contributed AI-driven software automation for clinical database updates. Project partners included healthcare laboratories and diagnostic companies (BioField Innovation).

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Igniyte: Igniyte is a UK-based ORM agency specializing in online reputation repair, content removal, executive protection, and crisis management. Comparable in service scope (suppression, content removal, executive reputation) to Noima's Total Identity offering, with a regional UK/EU footprint.
• WebiMax: WebiMax is a US-based digital marketing agency that bundles SEO, content, social media, and online reputation management. Comparable to Noima's integrated Total Identity offering across marketing, social, and reputation.
• NetReputation: NetReputation is a US-based ORM agency offering content suppression, review management, crisis response, and brand-protection services to individuals and businesses. Closely comparable service-by-service to Noima's Total Identity reputation module, though with a US client base.
• BrandYourself: BrandYourself provides personal and executive reputation management, including content suppression, monitoring, and privacy services. Highly comparable to Noima's individual/professional persona segment for personal-brand protection and right-to-be-forgotten use cases.
• Digitalis Reputation: Digitalis Reputation is a UK-based ORM firm offering personal and corporate reputation management, content removal, and digital PR. Directly comparable to Noima's suppression/deindexation and corporate-reputation services, primarily serving UK clients.

Broad incumbents

• Yext: Yext is a digital-presence platform providing listings management, reviews, and brand-monitoring solutions to enterprises. Adjacent competitor to the digital-identity/brand-protection side of Noima's portfolio, but operating as a SaaS incumbent rather than an agency.
• Reputation: Reputation (formerly Reputation.com) is the largest scaled reputation-experience platform, offering review management, listings, social media, and ORM at enterprise scale. Directly comparable as a full-stack ORM/reputation provider, but operates at vastly greater scale and with a SaaS-led delivery model.
• Thrive Internet Marketing Agency: Thrive is a US-based full-service digital agency offering SEO, web design, social media, and reputation management. Comparable to Noima's integrated agency model across digital marketing and reputation, though at much larger scale and with US clientele.

Emerging players

• Sensity AI: Sensity AI is a deepfake-detection and AI-content-authenticity platform. Comparable to Noima's Deepfake Italia sub-product and content-authenticity positioning, though operating as a technology vendor rather than a full-service reputation agency.

Regional players

• Webranking: Webranking is an Italian digital marketing and SEO agency with strong credentials in analytics, content, and search. Comparable as a domestic Italian competitor in SEO/online visibility, though without Noima's specialized reputation/deindexation focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noimareputation
• LinkedInlinkedin.com/company/noima-web-reputation
• Instagraminstagram.com/noimareputation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noima