Móveis Henn
Móveis Henn is a Brazilian furniture manufacturer producing modular residential furniture — kitchens, bedrooms, dining, and living rooms — sold through retail dealers and online marketplaces under multiple sub-brands.
- Company typePrivate
- Founded1976
- HeadquartersMondaí, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Móveis Henn does
Móveis Henn is a Brazilian furniture manufacturer headquartered in Mondaí, Santa Catarina, with operating history dating to 1976 (or 1992 per alternative firmographic data). The company designs and produces modular residential furniture across kitchens, bedrooms, dining rooms, children's rooms, and living rooms, distributing under a portfolio of sub-brands including Seletto, Fineze, Venaly, Connect, and Americana. Described as one of Brazil's largest furniture factories, the company employs 1,001–5,000 staff and operates a vertically integrated manufacturing footprint.
The business model is B2B2C: Móveis Henn sells exclusively through third-party channels, deploying independent retail dealers alongside major Brazilian online marketplaces (Amazon, Casas Bahia, Magazine Luiza). Retailers access a 3D simulation tool through a partnership with Mooble to support customer-facing product configuration. Recent product cadence includes 2024 launches of the Mesa Mavi 1.500, Aconchego, and Ternura lines.
The company is privately held and family-owned, with no public funding rounds, institutional investor relationships, patents, or industry awards disclosed in available data. Competitive positioning rests on scale manufacturing, brand portfolio segmentation, and entrenched multi-channel distribution rather than technology or IP differentiation. Revenue figures are not publicly disclosed.
Móveis Henn firmographics
Firmographics- Name
- Móveis Henn
- Legal name
- Indústria e Comércio de Móveis Henn Ltda.
- Website
- https://henn.com.br
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Móveis Henn is a Brazilian furniture manufacturer producing modular residential furniture — kitchens, bedrooms, dining, and living rooms — sold through retail dealers and online marketplaces under multiple sub-brands.
- Ownership category
- akta.pro rank
Where Móveis Henn is headquartered
LocationHeadquarters
- HQ city
- Mondaí
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Móveis Henn business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Furniture Manufacturing and Wholesale: Móveis Henn manufactures furniture and sells exclusively through a network of retail dealers (lojistas) and online stores distributed across Brazil. The company does not sell directly to end consumers from its factory. All products are commercialized via third-party physical and virtual retail channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Móveis Henn product offering
Product offeringCore offering
Móveis Henn manufactures and sells modular household furniture for kitchens, bedrooms, dining rooms, living rooms, and children's spaces, made primarily from MDF and MDP materials. The company sells exclusively through a nationwide network of retail dealers and online marketplaces across Brazil and does not sell directly to consumers from its factory. It also offers a 3D home simulation tool (Mooble) that allows consumers to visualize furniture in their actual rooms before purchase.
Product overview
Móveis Henn is a Brazilian furniture manufacturer offering a comprehensive portfolio of residential furniture organized into four main product categories: Modulated Kitchens (Fineze, Venaly, Americana, Connect), Bedrooms (Cavic, Dream, Cayman, Palace, Delvin, Verg, Premium, Lucca, Napoli, Imperial lines with wardrobes and complementary pieces), Dining Rooms (tables including Mavi, Adriana, Yara, Olivia, Dinah, Solus, Lins, Vértice, Natalí, Luiza, Orus, Dora, Kira; chairs including Ivy, Pietra, Elena, Anne, Eloá, Nina, Esther, Malu, Vita; buffets Quartzo and Eiffel; sideboard Menphis; glass-door cabinet Liz), Living Rooms (TV stands Domus, Orion, Veneto, Alure with accessory Kit Rodízio), Children (Americano, Aconchego, Confete, Ternura, Bala de Menta, Labirinto lines), and Modular Bedrooms (Seletto system). The company also provides a digital 3D environment simulation tool called Mooble. Products are distributed exclusively through authorized retail stores across Brazil and online marketplaces. The company is headquartered in Mondaí, Santa Catarina, Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Seletto: Modulated bedroom furniture brand
- Fineze
- Venaly
- Americana
- Aconchego
- Confete
- Ternura
- Bala de Menta
- Labirinto
- Cavic
- Dream
- Cayman
- Palace
- Delvin
- Domus
- Orion
- Veneto
- Alure
- Mavi
- Adriana
- Yara
- Olivia
- Solus
- Dinah
- Connect
- Henn Modulados
- Salas de Jantar
Products and services
- Cozinha Fineze (Modular Kitchen) Modern and functional modular kitchen made of 100% MDF with more than 20 modules, including exclusive drawer modules, sink cabinet with gas piston, and glass cabinet with tempered reflective glass. Available in Areia HP color with countertop options. Targeted at Brazilian household consumers furnishing kitchens.
- Cozinha Venaly (Modular Kitchen) Functional modular kitchen with 12 modules allowing practical compositions, 2.20m height with efficient space use. Features inset doors and bronze-finish handles with drawers on telescopic slides. Targeted at Brazilian households seeking modular kitchen solutions.
- Cozinha Americana (Modular Kitchen) Contemporary American-style modular kitchen inspired by classical American kitchens with modern minimalist decoration. Made of 100% MDF with zamak pulls, 35mm hinges with dampers and overheads with 830mm height. Targeted at Brazilian household consumers.
- Cozinha Connect (Modular Kitchen) MDF modular kitchen combining design trends with smart solutions. Features include wire mesh condiment organizer, drawers with telescopic slides, cutlery drawer organizers, aluminum profile handles, and glass cabinet with mini-boreal glass doors. Targeted at Brazilian households, including small-space applications.
- Linha Seletto (Modular Bedroom System) Modular bedroom system with 2,405mm height, available in Areia and Areia/Jequitibá colors. Over 10 modules including wardrobes, corners, bridges, and night-stands. Includes 35mm hinges with damping and drawers with telescopic runners. Targeted at Brazilian household consumers furnishing bedrooms.
- Wardrobes (Bedroom Line) - Cavic, Dream, Cayman, Palace, Delvin, Verg, Premium, Lucca, Napoli, Imperial, Americano, Leblon Bedroom wardrobe collection across twelve product lines (Cavic sliding door, Dream, Cayman, Palace 2024, Delvin, Verg with soft-finish divided doors and aluminum coat rack, Premium, Lucca, Napoli, Imperial, Americano, Leblon). Sold to Brazilian households for bedroom furnishing through retailers and online marketplaces.
- Dining Tables (Mesa Line) - Mavi, Adriana, Yara, Olivia, Dinah, Solus, Lins, Vértice, Natalí, Luiza, Orus, Dora, Kira Collection of dining tables across multiple named lines (Mesa Mavi, Adriana, Yara, Olivia, Dinah, Solus, Lins, Vértice, Natalí, Luiza, Orus, Dora, Kira), available in sizes ranging from 0.9m to 2.0m with rounded corner or straight edge options, glass tabletops, and various color finishes. Sold to Brazilian household consumers through retailers and online marketplaces.
- Dining Chairs (Cadeira Line) - Ivy, Pietra, Elena, Anne, Eloá, Nina, Esther, Malu, Vita Collection of dining chairs across nine named lines (Ivy, Pietra, Elena, Anne, Eloá, Nina, Esther, Malu, Vita set) with various fabric and Corano color combinations, foam densities, and dimensions. Sold to Brazilian household consumers to complement Henn dining tables.
- Buffets - Quartzo, Eiffel Two buffet models (Quartzo 4-door and Eiffel 2024) for dining room storage. Available in Nature/Off White and Off White/Nature color combinations. Sold to Brazilian household consumers as part of dining room furnishings.
- Aparador Menphis (Sideboard) Menphis sideboard with dimensions H: 800 x W: 1360 x D: 360 mm. Available in Nature/Off White color. Sold to Brazilian household consumers to complement dining room furnishings.
- Cristaleira Liz (Glass-door Cabinet) Glass-door cabinet (cristaleira) with dimensions H: 1750 x W: 800 x D: 405 mm. Tapered feet height 145 mm. Available in HP white and Off White/Nature colors. Sold to Brazilian households for dining room storage and display.
- TV Stands (Rack Line) - Domus, Orion, Veneto, Alure Living room TV rack collection spanning four models: Domus 2.0m (3 doors with 35mm damped hinges), Orion 1.8m (suspended, with gas piston), Veneto 1.6m (angled cut feet, machined detail), Alure 1.4m (compact, two doors and central niche). Sold to Brazilian household consumers for living room use.
- Children's Furniture Lines - Americano, Aconchego, Confete, Ternura, Bala de Menta, Labirinto Collection of children's furniture lines spanning six collections (Americano, Aconchego 2024, Confete 04 portas, Ternura 2024, Bala de Menta, Labirinto). Sold to Brazilian households furnishing children's and baby rooms through retailers and online marketplaces.
- Mooble 3D Environment Simulator Free online 3D environment simulation tool that allows consumers to plan and visualize Henn furniture in their actual living spaces before purchase. Retailers access project price lists, budgets, and direct quote requests through the tool. Integrated into the Henn website's Espaço Lojista and accessible via planner.mooble.com.
Companies that use Móveis Henn
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Móveis Henn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Móveis Henn partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Amazon BrasilcoreAmazon Brasil serves as an online retail channel for Móveis Henn products, enabling nationwide online sales to consumers through Amazon's marketplace platform.
- Casas BahiacoreCasas Bahia, one of Brazil's largest retail chains, serves as an online and physical retail channel for Móveis Henn furniture products.
- Magazine LuizacoreMagazine Luiza, a major Brazilian retail company, sells Móveis Henn products through its online marketplace, reaching consumers across Brazil.
- Madeira MadeiracoreMadeira Madeira, a leading Brazilian online furniture and construction materials marketplace, retails Móveis Henn products.
- Mooble (planner.mooble.com)coreMooble provides the 3D online simulation tool used by Móveis Henn. The platform allows consumers to create 3D furniture project visualizations. Retailers get access to project price lists, budgets, and direct consumer quote requests through the Mooble partnership.
- ColombominorColombo is a Brazilian furniture retailer that carries Móveis Henn products through its online channel.
- Lojas BeckerminorLojas Becker, a regional Brazilian furniture chain, sells Móveis Henn products.
- BenoitminorBenoit, a Brazilian furniture and home goods retailer, carries Móveis Henn products through its online store.
- CasatemaminorCasatema, a Brazilian home furnishings retailer, carries Móveis Henn products online.
- Ferreira CostaminorFerreira Costa, a Brazilian department store chain, carries Móveis Henn products through its online platform.
- GazinminorGazin, a major Brazilian retail chain, sells Móveis Henn furniture products.
- LebesminorLebes, a Brazilian department store chain, carries Móveis Henn products online.
- Lojas MMminorLojas MM, a Brazilian furniture and electronics retailer, carries Móveis Henn products.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Móveis Henn competitors and assessment
Company assessmentBroad incumbents
- Duratex: Duratex is one of Brazil's largest wood panel (MDF/MDP) manufacturers and a major furniture producer under the Deca and Durafloor brands. Adjacent comparable to Henn as a vertically integrated incumbent in MDF-based products and home furnishings, though with broader industrial exposure.
- Tok&Stok: Tok&Stok is a large Brazilian specialty furniture and home décor retailer operating both owned stores and online. A broader incumbent in the Brazilian home furniture market that overlaps with Henn's product categories but distributes its own private-label and third-party assortment rather than manufacturing.
Direct peers
- Todeschini: Todeschini is a major Brazilian modular kitchen, bedroom, and home furniture manufacturer with nationwide retail distribution. It is the closest direct comparable to Henn, competing head-to-head in the same MDF-based modular kitchen and wardrobe categories through similar showroom-and-dealer channels.
- Florense: Florense is a Brazilian premium modular kitchen and custom furniture manufacturer with a franchised retail network. Comparable to Henn in modular kitchen design, MDF construction, and dealer-led distribution, though positioned at a more premium price tier.
- Santos Andirá Móveis: Santos Andirá is a Brazilian furniture manufacturer producing modular and ready-to-assemble bedroom and kitchen furniture distributed through retailers across Brazil. A direct comparable to Henn in MDF-based modular construction and multi-channel retail distribution.
- Araplac Industrial: Araplac is a Brazilian industrial furniture manufacturer specializing in bedroom and kitchen furniture with nationwide retail distribution. Comparable to Henn in scale of manufacturing, MDF/MDP construction, and reliance on third-party retail channels.
- Bartira Móveis: Bartira is a Brazilian household furniture manufacturer producing bedroom, dining, and living room furniture sold through retail and e-commerce channels. Comparable in product mix and channel strategy, competing directly with Henn across multi-room home categories.
Others
- Magazine Luiza: Magazine Luiza is a major Brazilian omni-channel retailer that distributes Henn furniture through its marketplace and physical stores. It is one of Henn's largest retail customers and a broader incumbent shaping furniture e-commerce dynamics in Brazil.
- Madeira Madeira: Madeira Madeira is a leading Brazilian online furniture and construction materials marketplace that retails Henn products alongside hundreds of other brands. It is a key channel partner for Henn and an indirect comparable for the Brazilian online furniture retail ecosystem.
Emerging players
- Oppa: Oppa is a Brazilian direct-to-consumer furniture startup offering modern, affordable sofas, tables, and home furnishings sold exclusively online. Competes with Henn for younger Brazilian consumers, particularly in dining and living room categories, using a digital-first model that contrasts Henn's traditional dealer-led distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Móveis Henn social profiles
Digital presenceMóveis Henn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Móveis Henn leadership team
Management profileNumber of profiles
Móveis Henn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Móveis Henn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Móveis Henn
What does Móveis Henn do?
Móveis Henn manufactures and sells modular household furniture for kitchens, bedrooms, dining rooms, living rooms, and children's spaces, made primarily from MDF and MDP materials. The company sells exclusively through a nationwide network of retail dealers and online marketplaces across Brazil and does not sell directly to consumers from its factory. It also offers a 3D home simulation tool (Mooble) that allows consumers to visualize furniture in their actual rooms before purchase.
Is Móveis Henn a public or private company?
Móveis Henn is a private company. It is classified as family owned and is currently operating.
When was Móveis Henn founded?
Móveis Henn was founded in 1976. It employs 1,001 to 5,000 people.
Where is Móveis Henn based?
Móveis Henn is headquartered in Mondaí, Brazil, in the Latin America region.
How does Móveis Henn make money?
One revenue line is on record: furniture Manufacturing and Wholesale.
Who are Móveis Henn's main competitors?
Broad incumbents on record are Duratex and Tok&Stok. Direct peers are Todeschini, Florense, Santos Andirá Móveis, Araplac Industrial and Bartira Móveis. Others are Magazine Luiza and Madeira Madeira. Oppa is listed as an emerging player.
Does Móveis Henn have an API?
No public API is recorded for Móveis Henn.