P'Pool Media

What P'Pool Media does

P'Pool Media is a privately held, founder-led full-service marketing, creative, media, strategy, content, and digital agency operating from the United States. The firm delivers an integrated suite of nine service lines — strategy, creative, social media management, paid media, public relations, content creation, audio and video production, web design, and email marketing — coordinated under a single plan with shared messaging across channels. Client concentration skews toward the audio, podcasting, radio, and ad-tech verticals, with additional work in education and Ed Tech, supported by a roster of roughly 20 named partners including Podbean, Audiohook, AdLarge, Audience, Zeno Media, PromoSuite Plus, and Radio Express.

The agency is built around a 9-person in-house team spanning strategy, social, paid media, PR, design, production, and engineering, with senior talent drawn from Alpha Media, Podbean, Cognizant, Gartner, and a global zero-party data platform. There is no proprietary technology platform; delivery relies on standard paid media tools (Google, Microsoft, META, LinkedIn) and bespoke creative and production work performed in-house. Revenue is generated through professional services engagements on a project or retainer basis, with public pricing not disclosed and lead capture handled via a free-consultation model backed by a one-business-day response SLA. The firm is bootstrapped with no institutional funding, no parent company, and no subsidiaries, and operates as a boutique agency whose distribution advantage stems primarily from founder reputation and category-specific relationships in radio and podcasting.

Name

P'Pool Media

Legal name

P'Pool Media

Website

https://ppoolmedia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

P'Pool Media is a privately held, founder-led full-service marketing and creative agency serving media, podcasting, ad-tech, and education clients with integrated strategy, social, paid media, PR, content, audio/video production, and web design services.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Media Buying Agencies (54183), Motion Picture and Sound Recording Industries (512), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Marketing agency services
• Creative advertising services
• Public relations consulting
• Social media management
• Paid media campaigns

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Creative Services: Full-service agency providing integrated marketing services including strategy, creative, social media, paid media, PR, content, audio/video production, events, and web design. Revenue generated through professional service engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

P'Pool Media is a full-service marketing, creative, media, strategy, content, and digital experience agency delivering integrated services under one unified plan. It offers strategy, creative art direction, social media management, paid media buying, public relations, content creation, in-house audio/video production, web design and development, email marketing, events, and ongoing project management primarily to media brands, podcasters/creators, and technology companies across the United States and internationally. The agency runs both the creative work and the media operations that carry it, with team members who have overseen 650,000+ podcasts and supported 500+ brands.

Product overview

P'Pool Media is a full-service marketing, creative, media, strategy, content, and digital agency offering integrated service offerings rather than a software product platform. Their portfolio comprises multiple service lines including Strategy, Creative, Social Media Management, Paid Media, Public Relations, Content Creation, Audio & Video Production, Web Design, Email Marketing, Events, Project Management, and Internal/External Materials. These services are delivered as an integrated ecosystem where strategy informs brand, creative, video, social, podcast, paid media, PR, website, and campaign work, unified under a single plan with consistent messaging and coordinated execution across all channels. The agency emphasizes in-house capabilities for design, build, audio/video production, and maintains a team of specialists across strategy, PR, social, paid media, design, engineering, and production.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services
• Creative Services Art direction services with commercial focus, providing visual identity, brand campaigns, and design work for media, creator-economy, and technology clients.
• Social Media Management Always-on social presence management built to generate engagement and conversation for media, creator, and technology brands, including content creation, community engagement, and interaction services.
• Paid Media Paid advertising campaigns across Google Ads, Microsoft Ads, META, and LinkedIn designed to behave like investment rather than spend, focused on return-on-ad-spend and lead generation for Podcasting, Radio, Education, and Ed Tech clients.
• Public Relations PR services focused on industry and brand recognition, helping clients gain visibility and coverage from major publications and media outlets including Wall Street Journal, TechCrunch, Bloomberg, USA Today, Inc. Magazine, and CNBC.
• Content Creation Content production services including writing, video shooting and editing, and shipping finished content across channels for media, creator, and technology clients.
• Audio & Video Production In-house audio and video production capabilities including podcast production, editing, recording, and multimedia content creation for creators, influencers, and brands.
• Web Design Website design and development services handled by the same team, covering art direction, layout systems, typography, color systems, build, optimization, and post-launch maintenance for media, technology, and creator-economy clients.
• Email Marketing Email marketing services targeting client owned audiences with measurable results tracked down to the click level.
• Events Live event creation and management services designed to create moments that travel beyond the physical venue, supporting client brand and audience engagement initiatives.

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• AdLargecoreChannel Partner/ Reseller/ DistributorMedia and advertising company. Listed as a partner/client on P'Pool Media website, indicating ongoing working relationship in media and advertising services.
• AudiohookcoreChannel Partner/ Reseller/ DistributorAudio/podcasting technology platform. Listed as a partner/client on P'Pool Media website, indicating ongoing working relationship.
• AudiencecoreChannel Partner/ Reseller/ DistributorAudience engagement platform for podcasting and radio. Listed as a partner/client on P'Pool Media website.
• FlightpathcoreChannel Partner/ Reseller/ DistributorDigital marketing agency focused on radio and media. Listed as a partner/client on P'Pool Media website.
• Foxo TechnologiescoreChannel Partner/ Reseller/ DistributorTechnology company in the media/audio space. Listed as a partner/client on P'Pool Media website.
• Zeno MediacoreChannel Partner/ Reseller/ DistributorStreaming audio and radio platform. Listed as a partner/client on P'Pool Media website.
• MusicDataKminorChannel Partner/ Reseller/ DistributorMusic data analytics platform. Listed as a partner/client on P'Pool Media website.
• Hempress WholesaleminorChannel Partner/ Reseller/ DistributorWholesale/retail company. Listed as a partner/client on P'Pool Media website.
• The DubcoreChannel Partner/ Reseller/ DistributorMedia company. Listed as a partner/client on P'Pool Media website.
• The FWD NetworkcoreChannel Partner/ Reseller/ DistributorPodcast and audio network. Listed as a partner/client on P'Pool Media website.
• Ozen.FMcoreChannel Partner/ Reseller/ DistributorPodcast platform. Listed as a partner/client on P'Pool Media website.
• PodbeancoreChannel Partner/ Reseller/ DistributorPodcast hosting and distribution platform. Listed as a partner/client on P'Pool Media website.
• PodsensecoreChannel Partner/ Reseller/ DistributorPodcast monetization and advertising platform. Listed as a partner/client on P'Pool Media website.
• Prefix ManagerminorChannel Partner/ Reseller/ DistributorPodcast management platform. Listed as a partner/client on P'Pool Media website.
• Joy LabminorChannel Partner/ Reseller/ DistributorCoaching and consulting services. Listed as a partner/client on P'Pool Media website.
• PromoSuite PluscoreChannel Partner/ Reseller/ DistributorRadio and media software solutions. Listed as a partner/client on P'Pool Media website.
• Radio ExpresscoreChannel Partner/ Reseller/ DistributorRadio programming and distribution company. Listed as a partner/client on P'Pool Media website.
• SpoutcoreChannel Partner/ Reseller/ DistributorPodcast analytics and hosting platform. Listed as a partner/client on P'Pool Media website.
• Mission MediaminorChannel Partner/ Reseller/ DistributorMedia and marketing services. Listed as a partner/client on P'Pool Media website.
• Surfer NetworkminorChannel Partner/ Reseller/ DistributorPodcast/audio network. Listed as a partner/client on P'Pool Media website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Cox Media Group: Major U.S. radio, TV, and digital media company; not a direct competitor but a frequent client/partner for agencies serving broadcast audio brands like those in P'Pool's portfolio.

Broad incumbents

• Triton Digital: Audio ad-tech platform (now under iHeart) serving the same podcast and radio advertisers as P'Pool, but operating at scale with a technology stack rather than a service-only model.
• The Marketing Arm: Large experience-led marketing agency operating across sports, music, and entertainment; overlaps with P'Pool's broader brand/marketing services but at significantly greater scale.

Direct peers

• Flightpath: Digital marketing agency focused on radio and podcast brands; explicitly listed as a P'Pool Media partner/client and competes for the same media/audio accounts with comparable full-service offerings.
• Jacobs Media: Long-standing consultancy and digital services firm for the radio broadcasting industry; directly comparable as a specialist agency serving audio/radio brand clients.
• Authentic: Full-service creative and media agency for audio and entertainment brands; comparable boutique-agency positioning targeting the same podcast/radio advertiser base.
• Midroll (SiriusXM): Podcast advertising sales and production network now part of SiriusXM; overlaps directly with P'Pool's audio/video production and podcast monetization offerings for brands and creators.
• Edison Research: Audio consumer research and consulting firm producing widely-cited studies on radio, podcast, and streaming; shares P'Pool's podcast/audio customer base and offers adjacent strategy services.
• Sounds Profitable: B2B research, advisory, and agency services firm for the podcast advertising industry; competes in the same audio/podcast go-to-market space as P'Pool Media.

Emerging players

• Quu: In-car visual engagement and content platform for radio broadcasters; a category-adjacent technology partner that competes for share of radio-station marketing budgets alongside P'Pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P'Pool Media