Uhma Oy

What Uhma Oy does

Uhma Oy is a Tampere, Finland-headquartered, privately held AI-driven digital marketing agency operating with a remote-first team of 1–10 employees. Founded circa 2015 from an earlier advertising agency, the firm rebranded as Tekoälytoimisto Uhma and self-positions as Finland's first AI agency. Its offering combines AI Agents (chatbots for 24/7 customer service and marketing automation), Marketing-as-a-Service (MaaS) bundles spanning SEO, content, Meta, and paid social, Conversion Rate Optimization, automation and AI strategy consulting, and a productized AI Training program with published per-participant pricing (€99 basics, €499 business optimization, custom enterprise). A differentiated AIO (AI Optimization) service targets visibility in AI-generated answers on GPT, Perplexity, and Gemini through structured content, schema.org markup, and referenceable material.

The underlying technology is an applied AI stack: generative AI for content production, machine-learning-driven campaign optimization, automated lead scoring and personalized messaging, real-time budget reallocation across Meta campaigns, and continuous A/B testing. No proprietary AI models, patents, or in-house training pipelines are disclosed; capabilities are layered on third-party AI platforms and standard ad-tech infrastructure. GTM is sales-led via website intake forms, partner applications, email, phone, and WhatsApp Business, targeting Finnish SMEs and growth-oriented businesses across automotive, e-commerce, real estate, beauty, B2B services, and nonprofit sectors.

Revenue mechanics blend custom-quoted project and retainer work (MaaS, AI-assisted campaigns, Meta marketing, automation/AI strategy) with lower-ticket standardized offerings (CRO audits at €350, AI training at €99–€499/participant). Distribution includes direct digital sales, channel partnerships (Little Greta in Europe; Finnish Orienteering Federation for major event marketing), and curated affiliate monetization via an AI Tools page. Pricing and contract terms are largely bespoke, with recent productization of training and CRO services indicating a move toward more scalable, non-headcount-dependent revenue lines.

Name

Uhma Oy

Legal name

Uhma Oy

Website

https://uhma.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Uhma Oy is a Tampere-based Finnish AI-driven digital marketing agency (1–10 employees) offering AI Agents, Marketing-as-a-Service, AI-assisted campaigns, CRO, AI training, and AIO optimization for Finnish SMEs and growth-oriented businesses.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

Keywords

• AI marketing services
• Marketing automation
• Conversion rate optimization
• AI training programs
• Content marketing services

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI-Powered Marketing Services (MaaS, AI Campaigns, Meta Marketing): Comprehensive marketing-as-a-service and AI-assisted campaign management billed on a project or retainer basis. Core revenue driver covering SEO, SEM, Meta marketing, content marketing, and multi-channel campaigns.
2. AI Training Programs: Tiered AI training offerings for businesses: AI Basics (€99/participant), AI for Business Optimization (€499/participant), and AI in Business Strategy (custom quote). Provided online via Teams or as in-person workshops.
3. AI Agents / AI Bots: Ready-made or custom-built AI bot solutions for customer service and marketing, offered as a recurring service or one-time build.
4. Automation Assessment & Strategy: Automation mapping and AI strategy consulting engagements to identify automation opportunities and build AI roadmaps for clients.
5. CRO Audit: Conversion rate optimization audits for websites offered at €350 per audit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Uhma Oy is a Finnish AI marketing agency that designs, runs, and optimizes AI-driven growth systems for small and mid-sized businesses. Its sellable deliverables include custom AI Agents (chatbots), a recurring Marketing-as-a-Service (MaaS) subscription, AI-Assisted paid campaigns, Conversion Rate Optimization, content marketing, Meta marketing, AI strategy, automation assessments, AI Optimization (AIO) for AI-search platforms, and AI training courses for marketers and entrepreneurs.

Product overview

Uhma Oy is a Finnish AI-powered marketing agency offering a portfolio of interconnected digital marketing services built around artificial intelligence. The core offering consists of AI Agents (Tekoälybotit) for customer service and marketing automation, combined with Marketing-as-a-Service (MaaS), AI-assisted Campaigns, Meta Marketing, and Conversion Optimization. Supporting services include Content Marketing, AI Training, Automation Assessment, AI Strategy, AIO (AI Optimization for AI platforms), Visual Identity, Brand Development, and Maintenance. The company also curates AI Tools (recommended third-party solutions). All services are designed to work together as a unified marketing ecosystem, combining AI technology with creative execution and data-driven optimization to deliver measurable growth results for clients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• ROAS over 20,000% for Bilar99e case; 1 € invested generated over 200 € in sales
• +6 more outcomes

Named customers9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Suomen Suunnistusliitto (Finnish Orienteering Federation)coreGTM or Marketing Partner · 27 June 2025Uhma is the digital partner for the Finnish Orienteering Federation and its major events including Jukola Viestsi 2026 (Kotka), World Championships Kuopio 2025, Viestiliiga, and Fin5 Suunnistusviikko. Services include website redesign (Kotka-Jukola.fi), SEO, social media development, AI-powered analytics, campaign planning with commercial partners, and marketing automation and personalization. The partnership covers the entire Finnish orienteering event calendar.
• CM HiustalominorGTM or Marketing Partner · 20 January 2025Uhma and CM Hiustalo began a collaboration in January 2025 focused on developing Hiustalo's digital presence and e-commerce experience. The partnership aims to enhance Hiustalo's online operations and customer service capabilities using AI-powered marketing solutions.
• Little GretacoreStrategic or Co-development Partner · 17 September 2024Strategic partnership between Uhma Oy (Finnish AI marketing agency) and Little Greta (Czech/UK-based European design agency). Little Greta brings expertise in brand strategy, brand building, graphic design, multimedia, AR/VR, and digital media. Together they offer integrated services including brand identity development, UX/UI design, packaging, AI-powered customer segmentation, and predictive analytics campaigns. The partnership is positioned as a cross-border European expansion enabling combined creative and AI marketing services.
• SaucesoftminorOthersPartner referenced in case studies section alongside other partners including Avantium (Partager), Seravo (WP-palvelu), Elisa, and Kotisivupalvelu Abelsson. Nature of partnership appears to be cross-promotional or ecosystem collaboration.
• Avantium (Partager)minorOthersPartner ecosystem member visible in case studies section.
• ElisaminorOthersPartner ecosystem member referenced in case studies section.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Frantic: Finnish digital marketing and analytics agency offering data-driven marketing, CRO, and MarTech services to Nordic brands. Comparable as a Nordic data-driven marketing agency with overlapping services (CRO, analytics, campaigns).
• AdCreative.ai: AI platform that generates ad creatives and optimizes paid social campaigns using conversion data. Comparable as an AI-driven paid-ad creative and optimization tool overlapping with Uhma's AI-assisted campaigns and Meta marketing services.
• Avaus Marketing Innovations: Finnish/Nordic marketing transformation consultancy combining data, technology, and creativity. Comparable as a Finnish marketing consultancy that uses technology and data to drive measurable growth for brands.
• Jasper AI: AI content generation platform used by marketing teams for AI-assisted campaign copy, blogs, and brand content. Comparable as a generative-AI marketing content platform overlapping with Uhma's AI-assisted content production offering.
• Smartly.io: Finnish-headquartered AI-powered advertising automation platform specializing in social ad campaign management at scale. Directly comparable as a Finnish AI-marketing ad-tech player serving multi-channel paid campaigns.
• Kurio Digital: Finnish digital agency focused on digital marketing, content, and technology-driven campaigns. Comparable as a Nordic digital agency delivering multi-channel campaigns and content marketing for SMEs and brands.

Broad incumbents

• ActiveCampaign: Customer experience automation platform combining email marketing, CRM, and AI-driven personalization. Comparable as a broader marketing automation platform with AI features overlapping with Uhma's AI agents, automation assessment, and email/marketing automation work.
• HubSpot: Global CRM and marketing automation platform that has embedded AI features (content assistant, campaign optimization, chatbots) directly into its marketing hub. Comparable as a broad incumbent adding AI capabilities that overlap with Uhma's AI agent, content, and campaign offerings.

Emerging players

• Persado: AI platform that generates and optimizes marketing language and messages for enterprise campaigns. Comparable as an AI-driven marketing optimization platform, though primarily serving enterprise rather than SMB clients.

Regional players

• Supermetrics: Finnish marketing data pipeline company that connects ad platforms to BI/analytics tools. Comparable as a Finnish marketing data infrastructure provider enabling data-driven marketing, though it sells tools rather than services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/uhmaai
• Facebookfacebook.com/uhmaai
• LinkedInlinkedin.com/company/uhma-oy
• Instagraminstagram.com/uhma.ai/?hl=fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uhma Oy