Zenatti
Zenatti is a London-based luxury personal care brand that sells eau de parfum-grade hand cleansers and refillable metal atomisers through its Shopify store and premium stockists including Selfridges. It targets affluent consumers in the UK, Italy, and UAE seeking premium hand hygiene.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zenatti does
Zenatti is a UK-based direct-to-consumer luxury personal care brand that sells perfume-grade hand cleansers and refillable atomisers. The company was conceptualised in 2010 by founder Murt Khan in response to a perceived gap in the luxury hand hygiene category, and formally launched its product line in 2020 following the COVID-19 pandemic. It is incorporated as Zenatti Limited, a UK private limited company headquartered in Mayfair, London.
The core product line consists of five signature 50ml hand cleansers (Jardin Aux Herbes/Mediterranean Citrus, Parc De Bagatelle/Rose, Nuit Imperiale/Oud, Premieres Lueurs/Wild Neroli, Havre de Paix/Clary Sage), formulated as eau de parfum-grade fragrances using 70% organic plant-derived alcohol and a skin-nourishing blend of Organic Argan, Kukui, and Tamanu oils. The products claim 99.999% bacteria and virus elimination with over 99.5% natural ingredients. Zenatti's hardware ecosystem is anchored by a £125 Luxury Atomiser Set (metal atomiser, vegan leather pouch, and three 20ml refills) with ongoing £8 single or £20 trio refill purchases available via a subscription program offering 2-, 4-, 6-, or 8-week delivery cadence.
Zenatti monetises through one-time product sales and subscription refill revenue, distributed via its Shopify-powered e-commerce store (zenatti.co.uk) and a curated set of premium retail stockists including Selfridges in London, specialty boutiques in the UK, Coltorti and Man/Woman in Italy, and 1847 and Sisters Beauty Lounge in the UAE. The brand targets affluent luxury consumers, frequent travellers, and luxury hospitality/retail establishments. International shipping is currently UK-only despite overseas retail placement. The company is founder-led and bootstrapped, with no disclosed funding rounds and a headcount of 1-10.
Zenatti firmographics
Firmographics- Name
- Zenatti
- Legal name
- Zenatti Limited
- Website
- https://zenatti.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zenatti is a London-based luxury personal care brand that sells eau de parfum-grade hand cleansers and refillable metal atomisers through its Shopify store and premium stockists including Selfridges. It targets affluent consumers in the UK, Italy, and UAE seeking premium hand hygiene.
- Ownership category
- akta.pro rank
Zenatti industry classification
Industry- Product category
- Luxury Personal Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Natural & Clean Fragrance (CRABADAG), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Zenatti is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Zenatti business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Others
Revenue model
- Product Sales: Direct sales of luxury hand cleanser products including 50ml bottles, atomiser sets, and discovery sets. One-time purchase model with optional subscription for refills.
- Refill Subscriptions: Subscription option for atomiser refills with delivery frequency options (every 2, 4, 6, or 8 weeks), providing recurring revenue from existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 50ml Perfume Bottles |
| Unit Pricing | Pay-as-you-go | Luxury Atomiser Set |
| Unit Pricing | Pay-as-you-go | Atomiser Refill Trio |
| Unit Pricing | Pay-as-you-go | Atomiser Refill (Single) |
| Unit Pricing | Pay-as-you-go | Discovery Set |
| Unit Pricing | Pay-as-you-go | Mini Discovery Set |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Zenatti product offering
Product offeringCore offering
Zenatti develops perfume-based luxury hand cleansers combining 70% organic plant-derived alcohol with premium botanical oils (Organic Argan, Kukui, and Tamanu) and eau de parfum-grade fragrances. It sells 50ml fragrance bottles in five signature scents alongside a refillable metal atomiser set, 20ml refills, and discovery sets through its own Shopify e-commerce store and a curated network of premium retail stockists including Selfridges.
Product overview
Zenatti is a luxury hand cleanser brand that reimagines hand hygiene as a premium sensory experience. The core product line consists of five signature 50ml perfumes named Jardin Aux Herbes (Mediterranean Citrus), Parc De Bagatelle (Rose), Nuit Imperiale (Oud), Premieres Lueurs (Wild Neroli), and Havre de Paix (Clary Sage). These eau de parfum-formulated cleansers are made with 99.5% natural ingredients including 70% organic plant-derived alcohol and organic oils (Argan, Kukui, Tamanu). The portfolio also includes the Luxury Atomiser Set (metal atomiser with three 20ml refills), standalone Atomiser Refills (single and trio), and Discovery Sets (full and mini sizes) for fragrance exploration. All products eliminate 99.999% of bacteria and viruses while nourishing the skin.
Differentiator
Problem solved
Functional benefit
Products and services
- 50ml Bottle - Jardin Aux Herbes Luxury hand cleanser in Mediterranean Citrus scent featuring top notes of mandarin, bergamot, and eucalyptus, heart of neroli, lavandin, and rosemary, and a base of patchouli. Formulated with 70% organic plant-derived alcohol and skin-nourishing oils; eliminates 99.999% of bacteria and viruses.
- 50ml Bottle - Parc De Bagatelle Luxury hand cleanser in Rose scent featuring top notes of pear, bergamot, and davana, heart of rose and morning dew, with a base of luxurious musks and amber. Eliminates 99.999% of bacteria and viruses while nourishing the skin.
- 50ml Bottle - Nuit Imperiale Luxury hand cleanser in Oud scent featuring top notes of cardamom, black pepper, and cistus, heart of jasmine, saffron, and sandalwood, and a base of cypriol, cashmere wood, and patchouli. Effective antibacterial and antiviral hand sanitisation with parfum-grade fragrance.
- 50ml Bottle - Premieres Lueurs Luxury hand cleanser in Wild Neroli scent featuring top notes of grapefruit, mandarin, and lemon, heart of orange blossom and lavandin, and a base of musk and amber. Eliminates 99.999% of bacteria and viruses with a long-lasting luxury fragrance.
- 50ml Bottle - Havre De Paix Luxury hand cleanser in Clary Sage scent featuring top notes of eucalyptus, lemon, and petitgrain, heart of jasmine, violet, and mint, and a base of patchouli, cedarwood, and moss. Combines 99.999% germ elimination with botanical skincare.
- Luxury Atomiser Set Premium gift set containing an onyx black metal atomiser, vegan leather pouch, luxury magnetic gift box made partially from recycled ocean plastic, and three 20ml fragrance refills. Vegan-friendly and refillable for repeated use.
- Atomiser Refill Trio Set of three 20ml replacement fragrance refills for the Zenatti metal atomiser, available in all five fragrance variants. Designed to replenish the atomiser system for continued use.
- Atomiser Refill (Single 20ml) Individual 20ml replacement fragrance refill for the Zenatti metal atomiser, available in any of the five signature fragrances. Available as a single unit for topping up the atomiser system.
- Discovery Set Full collection discovery set containing all five Zenatti fragrance variants, measuring 16.2 x 8.8 x 4.2cm. Allows customers to experience the complete fragrance range.
- Mini Discovery Set Miniature discovery set containing 5x 2ml samples of all Zenatti fragrances, designed for sampling the full range in a compact format.
Quantifiable outcome
- 99.999% bacteria and virus elimination
- +1 more outcomes
Companies that use Zenatti
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Zenatti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Zenatti partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Selfridges & CocoreFlagship UK department store retail partnership. Products available at Selfridges flagship location at 400 Oxford Street, London, positioning Zenatti among the most prestigious luxury brands.
- SmartechminorUK stockist located at Lower Ground Floor, 400 Oxford St, London W1A 1AB, offering Zenatti products to their customer base.
- 1847 (UAE)minorLuxury retailer at The Dubai Mall, Financial Center Street, with second location at Fashion Avenue, offering Zenatti products to UAE luxury consumers.
- Sisters Beauty Lounge (UAE)minorBeauty lounge at Mall of the Emirates, Sheikh Zayed Rd, Dubai, offering Zenatti products as part of their premium beauty offerings.
- Coltorti (Europe)minorItalian stockist partnership for European market distribution.
- Man/Woman (Italy)minorItalian retailer located at Corso Stamira 22, 60122 Ancona, representing European distribution channel.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Zenatti competitors and assessment
Company assessmentBroad incumbents
- Byredo: Swedish luxury perfumery house with hand creams, body care, and refillable fragrance formats distributed through high-end retailers. Shares Zenatti's perfume-led hand-care concept and editorial/celebrity brand building.
- Diptyque: Iconic luxury fragrance and scented-object house with a hand sanitiser/hand care line sold globally through Selfridges-style department stores. Directly overlaps Zenatti on eau de toilette-grade hygiene SKUs and aspirational gifting.
- Jo Malone London: British luxury fragrance house (Estée Lauder) with a popular hand cream range and signature cologne formats sold globally at premium retailers. Same Anglo-luxury heritage, Mayfair-adjacent positioning, and gift-set-led merchandising as Zenatti.
- EO Products: Established natural/plant-based personal care brand (Everyone + EO line) selling hand sanitisers, soaps and body care through mass and natural channels. Overlaps on 99.5% natural claim and essential-oil-based sanitiser formulation, though at lower price tiers.
- Aesop: Established luxury personal-care house with hand washes, balms, and aromatic formulations sold in upscale department stores and own boutiques. Comparable premium-pricing architecture and editorial positioning across fragrance-led hand hygiene.
- Le Labo: Niche perfumery brand (owned by Estée Lauder) known for hand washes, body lotions, and signature scents. Comparable on 'fragrance-grade personal care' positioning and premium department-store distribution model.
Direct peers
- This Is Handsome: Design-led luxury hand sanitiser brand co-founded by a London-based entrepreneur, positioned as a premium lifestyle sanitiser in retailers and online. Closely comparable London-luxury hand-hygiene DTC competitor.
- Touchland: Design-forward, premium-priced hand sanitiser brand selling scent-driven, refillable mists directly to consumers. Closest head-to-head analogue to Zenatti's DTC-plus-stockist model in the luxury sanitiser niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Zenatti social profiles
Digital presenceZenatti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zenatti leadership team
Management profileNumber of profiles
Profiles1 record
Zenatti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zenatti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zenatti
What does Zenatti do?
Zenatti develops perfume-based luxury hand cleansers combining 70% organic plant-derived alcohol with premium botanical oils (Organic Argan, Kukui, and Tamanu) and eau de parfum-grade fragrances. It sells 50ml fragrance bottles in five signature scents alongside a refillable metal atomiser set, 20ml refills, and discovery sets through its own Shopify e-commerce store and a curated network of premium retail stockists including Selfridges.
Is Zenatti a public or private company?
Zenatti is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zenatti founded?
Zenatti was founded in 2010. It employs 1 to 10 people.
Where is Zenatti based?
Zenatti is headquartered in London, United Kingdom, in the Europe region.
How does Zenatti make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are refill Subscriptions.
Who are Zenatti's main competitors?
Broad incumbents on record are Byredo, Diptyque, Jo Malone London, EO Products, Aesop and Le Labo. Direct peers are This Is Handsome and Touchland.
Does Zenatti have an API?
No public API is recorded for Zenatti.
What industry is Zenatti in?
Zenatti's product category is Luxury Personal Care. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAG, Natural & Clean Fragrance. Its NAICS code is 32561 and its SIC code is 2844.