Byerly RV
Byerly RV is a family-owned Missouri RV dealership selling new and used recreational vehicles across all classes, with rentals, financing, service, parts, body shop, and storage across three St. Louis-area locations.
- Company typePrivate
- Founded1946
- HeadquartersEureka, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Byerly RV does
Byerly RV is a family-owned RV dealership headquartered in Eureka, Missouri, operating three physical locations in the St. Louis metro: a main sales, service, parts, and rental facility at 295 E. 5th Street; a service and storage facility at 190 Allen Road; and a body shop at 110 Francis Drive in Troy. Founded in 1948 and continuously operated by the Patton family for approximately 78 years, Byerly has evolved from an RV manufacturer into one of the largest RV dealerships in the Midwest and a Top 50 Dealer in North America on eight occasions. The company sells new and pre-owned recreational vehicles across all major classes — Class A, B, and C motorhomes, fifth wheels, travel trailers, toy haulers, teardrop trailers, and destination trailers — carrying multiple manufacturer brands including Winnebago, Tiffin, Newmar, Thor Motor Coach, Alliance RV, Forest River, Coachmen, Grand Design, InTech, Ember, Outdoors RV, and Dutchmen.
The core technology is a traditional dealership operation augmented by an online inventory browsing and pre-qualification website, an online parts store (shop.byerlyrv.com), and digital payment processing; no proprietary software platform is indicated in source materials. Revenue is generated across seven streams: one-time new and used RV sales; recurring service and maintenance on the largest RV service facility in Missouri; parts and accessories sales online and at the parts counter; short-term RV rentals; recurring indoor and outdoor RV storage subscriptions; RV body shop services; and financing, extended service contracts, asset protection, roadside protection, insurance, and roof protection plans. Byerly is the only Missouri member of the Priority RV Network, a closed dealership consortium that provides nationwide service reciprocity for traveling customers, and runs community and educational programs including RV University (RV School), the annual Customer Campout, and the Christmas Lights Tour. The business serves individual retail RV buyers in the Greater St. Louis and Midwest markets, with customer segments spanning weekend adventurers, families, full-time RVers, couples, outdoor enthusiasts seeking toy haulers, and destination-stay buyers.
Byerly RV firmographics
Firmographics- Name
- Byerly RV
- Legal name
- Byerly RV
- Website
- https://byerlyrv.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Short description
- Byerly RV is a family-owned Missouri RV dealership selling new and used recreational vehicles across all classes, with rentals, financing, service, parts, body shop, and storage across three St. Louis-area locations.
- Ownership category
- akta.pro rank
Where Byerly RV is headquartered
LocationHeadquarters
- HQ city
- Eureka
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Byerly RV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- RV Sales: New and pre-owned recreational vehicle sales including travel trailers, fifth wheels, toy haulers, Class A, Class B, and Class C motorhomes. Revenue from vehicle sales with transparent pricing model.
- RV Service & Maintenance: Full-service department handling routine maintenance to major repairs. Operates largest RV service facility in Missouri.
- RV Parts & Accessories: Online parts store and physical parts department for RV parts and accessories.
- RV Rentals: RV rental services allowing customers to experience the RV lifestyle before purchasing or enjoy trips without ownership.
- Financing Services: RV financing options, extended service contracts, asset protection products, roadside protection, insurance, and RV roof protection plans.
- RV Storage: Indoor and outdoor storage options for RVs at service/storage facility location.
- RV Body Shop: Full RV body shop services at dedicated Troy, MO location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | RV Vehicle Sales - Quote-based pricing |
| Subscription | Monthly | RV Financing Programs |
| Unit Pricing | Pay-as-you-go | Service & Maintenance |
| Subscription | Monthly | RV Storage |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Byerly RV product offering
Product offeringCore offering
Byerly RV is a full-service RV dealership selling new and pre-owned recreational vehicles across all major categories—Class A, B, and C motorhomes, travel trailers, fifth wheels, toy haulers, camper vans, teardrop trailers, and destination trailers—carrying brands such as Winnebago, Tiffin, Newmar, Thor, Grand Design, Forest River, Coachmen, Alliance RV, and InTech. The company also provides RV rentals, full-service maintenance and repair, parts, body shop work, indoor and outdoor RV storage, financing, and extended service/protection plans.
Product overview
Byerly RV is a traditional RV dealership offering a comprehensive portfolio of products and services centered on recreational vehicle sales, rentals, and support. The core offering includes new and pre-owned RVs across all major categories: Class A, B, and C motorhomes, travel trailers, fifth wheels, toy haulers, teardrop trailers, and destination trailers. The company carries numerous manufacturer brands including Winnebago, Tiffin, Thor Motor Coach, Newmar, Grand Design, Forest River, Coachmen, Alliance RV, InTech, Ember, Outdoors RV, Dutchmen, and East to West. Beyond sales, services include RV rentals, full-service maintenance and repair, parts sales, body shop work, indoor/outdoor storage, and financing options. Educational programs (RV School), extended service contracts, and protection products round out the offerings. The company operates as Missouri's largest RV service facility and serves as a Priority RV Network member.
Differentiator
Problem solved
Functional benefit
Brands
- Byerly RV University: Educational RV training program offering instructional classes for RV owners on systems, maintenance, and travel tips.
- Priority RV
- RV Roof Pro
Products and services
- New and Used RV Sales
Quantifiable outcome
- 8 Top 50 Dealer Awards in North America
- +2 more outcomes
Companies that use Byerly RV
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles1 record
Byerly RV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Byerly RV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Priority RV NetworkcoreByerly RV is the only Missouri member of the Priority RV Network, an exclusive dealership network providing nationwide service and support benefits. This membership offers customers added confidence and service benefits wherever their travels take them, strengthening the dealership's competitive position in the Midwest region.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Byerly RV competitors and assessment
Company assessmentDirect peers
- Holiday World RV: Large multi-location RV dealer in Texas offering new and used sales, rentals, service, and parts. Comparable to Byerly as a Top 50-style regional powerhouse with an integrated service and rental offering and similar product breadth across Class A, travel trailers, and fifth wheels.
- General RV Center: One of the largest family-owned multi-state RV dealership groups in the U.S., offering new/used sales, service, parts, and rentals. Comparable to Byerly on family ownership heritage, Top 50 recognition, and full-service model, with a broader geographic footprint.
- ExploreUSA RV Supercenter: Multi-state RV dealership group with new and used sales, service, and parts across Texas and the South-Central U.S. Comparable to Byerly on full-service dealership operations and product breadth, with a larger geographic footprint.
- Camping World Holdings: The largest U.S. RV dealership chain, offering new and used RV sales, rentals, service, parts, and financing across hundreds of locations. Directly comparable to Byerly across all seven of its revenue streams and the closest scaled analogue to Byerly's full-service dealer-plus-rental model.
- McClain's RV Superstores: Regional multi-location RV dealer group spanning Texas and Oklahoma with sales, service, parts, and rentals. Comparable to Byerly's regional full-service model and product mix, including Class A motorhomes, travel trailers, and fifth wheels.
- Tom Raper RV: Long-established family-owned RV dealership in Indiana offering new and used RV sales, service, parts, and rentals. Comparable to Byerly in size, family-ownership profile, and Midwest market positioning with a similar full-service operating model.
- Lazydays RV: Publicly traded full-service RV dealership group with sales, service, parts, and rentals across multiple states. Closely mirrors Byerly's integrated lifecycle model and is a useful reference point for the dealer-plus-service-plus-rental economic structure Byerly operates.
Broad incumbents
- Cruise America: Largest dedicated RV rental operator in North America with a national fleet. Comparable to the rental component of Byerly's business, though Cruise America is rental-only and does not operate a dealer or service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Byerly RV social profiles
Digital presenceByerly RV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Byerly RV leadership team
Management profileNumber of profiles
Byerly RV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Byerly RV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Byerly RV
What does Byerly RV do?
Byerly RV is a full-service RV dealership selling new and pre-owned recreational vehicles across all major categories—Class A, B, and C motorhomes, travel trailers, fifth wheels, toy haulers, camper vans, teardrop trailers, and destination trailers—carrying brands such as Winnebago, Tiffin, Newmar, Thor, Grand Design, Forest River, Coachmen, Alliance RV, and InTech. The company also provides RV rentals, full-service maintenance and repair, parts, body shop work, indoor and outdoor RV storage, financing, and extended service/protection plans.
Is Byerly RV a public or private company?
Byerly RV is a private company. It is classified as family owned and is currently operating.
When was Byerly RV founded?
Byerly RV was founded in 1946.
Where is Byerly RV based?
Byerly RV is headquartered in Eureka, United States, in the North America region.
How does Byerly RV make money?
Seven revenue lines are on record. RV Sales are the primary driver. The others are RV Service & Maintenance, RV Parts & Accessories, RV Rentals, financing Services, RV Storage and RV Body Shop.
Who are Byerly RV's main competitors?
Direct peers on record are Holiday World RV, General RV Center, ExploreUSA RV Supercenter, Camping World Holdings, McClain's RV Superstores, Tom Raper RV and Lazydays RV. Cruise America is listed as a broad incumbent.
Does Byerly RV have an API?
No public API is recorded for Byerly RV.