What Lens Cape B.v. does

Cape.io, operated by Lens Cape B.V. through its parent IMD Media Ltd (UK-incorporated, founded 2000, formerly Peach), provides a cloud-based Intelligent Campaign Automation platform that unifies creative and media teams across the full advertising campaign lifecycle—planning, creation, validation, and activation across digital, social, CTV, linear TV, and DOOH channels. The platform is built on direct integrations with 18,000+ broadcasters, streamers, ad servers, DSPs, and major walled gardens (Meta, Google/YouTube/DV360/DCM, TikTok, Amazon, Snapchat), enabling automated creative production, AI-powered compliance validation, preflight QA, brand governance controls, automated publishing, and delivery transparency. Core products include Cape.io Advanced TV (CTV/linear delivery), Cape.io Creative Automation (omnichannel campaign creation with AI generation), Cape.io Validation (Preflight QA and approvals), Cape.io Compliance Check (AI-driven regulatory validation), Cape.io Check & Go (secure asset transfer), Cape Ad Validation, and Cape Managed Services (business affairs consultancy). The technology stack combines proprietary AI for compliance checking (machine learning and deep learning), generative AI for image/video/text creative production, computer vision for spec validation, and process automation for campaign management actions.

Cape.io monetizes through a blended revenue model: tiered SaaS subscriptions billed annually (with feature, user, and asset-volume tiers), usage-based monthly AI credit bundles for AI-driven actions, customization and professional services for integrations and rendering capacity, and multi-year managed-services contracts structured as business-affairs retainers. Pricing is not publicly disclosed; charges are quoted exclusive of VAT with annual CPI-linked escalations permitted under the Master General Terms and Conditions. The go-to-market is enterprise-focused direct sales targeting large multinational brands and advertising agencies, supported by inside-sales regional coverage across APAC, EMEA, LATAM, and North America, plus a customer-success motion with 24/7 support for critical issues. The customer base spans enterprise brands and agencies across gaming (Ubisoft), aviation (KLM), consumer goods (Unilever), entertainment (Paramount Pictures), electronics/healthcare (Philips, Amplifon), telecommunications (Virgin Media, Proximus), fitness (Basic-Fit), sports (KNVB), e-commerce (Wehkamp, JustEatTakeaway.com), retail (HEMA), and food service (New York Pizza), with agencies including PHD Italy, FCB Inferno, and The PPC. Cape.io is privately held and bootstrapped, with no disclosed external funding rounds or parent company, operating globally with headquarters in London, regional offices in Amsterdam (EMEA HQ), Tokyo (APAC HQ), and additional offices across Sydney, Santiago, São Paulo, Paris, Munich, Milan, Mexico City, Warsaw, and Stockholm, alongside support infrastructure in 27+ countries.

Name

Lens Cape B.v.

Legal name

IMD Media Ltd

Website

https://cape.io

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Cape.io provides an Intelligent Campaign Automation platform unifying creative and media workflows for omnichannel ad campaigns, serving enterprise brands and global agencies across CTV, linear TV, digital, social, and DOOH via 18,000+ platform integrations.

Ownership category

akta.pro rank

Product category

Advertising Campaign Automation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising Agencies (54181)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)

akta.pro secondary industries

Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Campaign automation software
• Creative automation platform
• Omnichannel advertising delivery
• Ad compliance validation
• Advanced TV advertising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services: SaaS subscription model with tiers based on access or functionality as defined in Sales Order Forms. Charges quoted exclusive of VAT with payment terms within 30 days of invoice date.
2. AI Credits/Functionality: AI functionality granted through a fixed bundle of monthly credits. Different AI actions require different amounts of computational power and have different costs per action.
3. Customization Services: Configuration or modification work to make Creative Automation Services compatible with customer specifications, charged separately.
4. Managed Services: Business affairs consultancy services including talent contracts, rights management, production budgets, clearance services, and campaign management provided on retained basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cape.io is an Intelligent Campaign Automation platform that unifies creative and media teams to plan, create, validate, and activate omnichannel advertising campaigns. It sells cloud-based software modules — Creative Automation, Advanced TV (CTV/linear delivery), Validation, Compliance Check, Check & Go, Ad Validation, and Managed Services — under subscription and usage-based pricing, with delivery into an 18,000+ broadcaster, streamer and platform network.

Product overview

Cape.io is an Intelligent Campaign Automation platform that unifies the entire advertising campaign lifecycle. Formerly known as Peach, the company rebranded to Cape.io in 2026. The platform operates as a cloud-based SaaS solution offering multiple integrated modules: Cape.io Advanced TV (for CTV and linear TV ad delivery and trafficking), Cape.io Creative Automation (for omnichannel campaign creation and automated publishing), Cape.io Check & Go (for secure ad file transfer and preflight validation), Cape Ad Validation (for compliance and ad quality testing), Cape.io Managed Services (for business affairs consultancy), and Cape Classic (legacy platform). The platform connects creative and media teams to plan, create, validate, and activate campaigns across Meta, YouTube, DV360, TikTok, Amazon, Snapchat, DOOH, and 18,000+ broadcasters worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Cape Advanced TV: Platform for CTV and linear TV ad delivery, powering campaigns from leading advertisers and agencies globally.
• Cape Check & Go
• Cape Creative Automation
• Cape Ad Validation
• Cape Managed Services

Products and services

• Cape.io Advanced TV Enterprise platform for CTV (Connected TV) and linear TV ad delivery, trafficking, and collaboration, distributing ads to broadcasters, CTV, digital and social channels worldwide with built-in QC and delivery transparency tracking. Built for advertisers and agencies running campaigns across linear and streaming TV.
• Cape.io Creative Automation Omnichannel campaign creation and automation SaaS for producing, personalizing and launching ads across social, display, video, and DOOH channels, with AI-powered creative generation, automated publishing to 18,000+ destinations, and built-in workflow collaboration for creative, media, legal and external partners.
• Cape.io Validation Campaign validation suite providing real-time preflight QA for specs, formats, aspect ratios, durations, file types and text ratios, plus brand governance controls, reviewer assignments, change tracking, and time-stamped version-controlled approvals. Designed for marketing teams and agencies that need sign-off workflows before go-live.
• Cape.io Compliance Check AI-powered ad compliance module using machine learning and deep learning to generate guidance on whether advertising content is likely to receive regulatory approval across jurisdictions, reducing regulatory compliance check times from days to minutes.
• Cape.io Check & Go Secure browser-based file transfer and sharing service for advertising assets, with password-protected download links, email transfers, and storage up to the selected subscription capacity.
• Cape Ad Validation Ad quality testing platform for display and video ad campaigns with preflight validation, format compliance checking, and regulatory approval guidance, delivered via the Advalidation web app.
• Cape.io Managed Services Business affairs consultancy offering for advertising campaign management, including talent contracts, rights management, clearance operations, production budget preparation, and compliance consulting across Gold, Silver and Bronze retained service tiers.
• Cape Classic Legacy ad delivery platform for direct broadcaster delivery, maintained for existing customers during the transition from Peach Classic to Cape.io Advanced TV.

Quantifiable outcome

• 3x faster campaign launches
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Meta (Facebook)coreTechnology or IntegrationPlatform integration for ad delivery and business management. Cape.io integrates with Meta platforms for campaign creation, ad set management, and automated publishing to Facebook and Instagram.
• Google (YouTube, DV360, DCM)coreTechnology or IntegrationIntegration with YouTube for direct delivery to channels, DV360 for programmatic, and DCM for campaign management. YouTube API Services used for integrated direct delivery functionality.
• TikTokcoreTechnology or IntegrationCampaign activation and publishing integration with TikTok platform for automated ad delivery and management.
• AmazoncoreTechnology or IntegrationIntegration for campaign activation across Amazon advertising platforms.
• SnapchatcoreTechnology or IntegrationCampaign activation and publishing integration with Snapchat for automated ad delivery.
• Broadcasters and TV NetworkscoreChannel Partner/ Reseller/ DistributorPartnership with 18,000+ broadcasters, streamers, and media owners for ad delivery across linear TV, CTV, digital and social worldwide. Publishers can pull content when needed.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Smartly.io: Smartly.io is a leading creative automation and social advertising platform serving enterprise brands and agencies—directly comparable to Cape.io's Creative Automation offering, with overlapping customers in retail, e-commerce, and consumer goods.
• Bannerflow: Bannerflow offers a creative management and dynamic ad production platform for display, social, and video campaigns, serving brand advertisers across Europe—overlapping with Cape.io's Creative Automation and omnichannel delivery value proposition.
• Extreme Reach: Extreme Reach provides ad asset management, creative delivery, and TV/CTV distribution to advertisers and agencies—directly competing with Cape.io's Advanced TV and broadcast delivery capabilities.
• Ad-Lib.io: Ad-Lib.io offers creative optimization and dynamic ad serving for enterprise brands across digital channels—a direct peer in the creative automation space that Cape.io similarly competes against for omnichannel campaign workflows.
• Celtra: Celtra provides creative automation and ad production platforms for enterprise marketing teams, with deep integrations across social and digital channels—a direct competitor that Cape.io explicitly benchmarks itself against in its own comparison content.
• Innovid: Innovid is a connected TV ad delivery, measurement, and creative personalization platform—a direct competitor in Cape.io's Advanced TV / CTV-and-linear ad delivery product line.

Broad incumbents

• DoubleVerify: DoubleVerify is a large public AdTech company offering ad verification, fraud detection, and brand safety measurement—an adjacent incumbent to Cape.io's Cape Ad Validation and Compliance Check modules but operating as a broader portfolio verification platform.
• Flashtalking by Mediaocean: Flashtalking (now part of Mediaocean) provides ad serving, creative personalization, and verification for advertisers and agencies—overlapping with Cape.io's delivery and validation capabilities as part of Mediaocean's broader ad-ops stack.
• Integral Ad Science: IAS provides ad verification, viewability, and brand safety solutions across digital channels—a broad incumbent comparable to Cape.io's validation and compliance offerings, though IAS is a public company with much broader portfolio and reach.

Emerging players

• Hunch: Hunch is a creative automation platform focused on dynamic ad production for performance marketers and direct-response campaigns—an emerging player with meaningful overlap in the creative automation category but narrower in scope than Cape.io's full lifecycle platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cape_io
• YouTubeyoutube.com/cape_io
• LinkedInlinkedin.com/company/cape-io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lens Cape B.v.