Nacogdoches Area United Way

What Nacogdoches Area United Way does

Nacogdoches Area United Way (NAUW) is a 501(c)(3) nonprofit charitable organization founded circa 1950 and affiliated with United Way Worldwide, the network of more than 1,800 United Ways across 40 countries. It operates across Nacogdoches, Shelby, and San Augustine Counties in East Texas, mobilizing resources to address three focus areas: education, health, and financial stability. The organization works through a 19+ partner-agency ecosystem that delivers frontline programs, and is governed by a 30-member Board of Directors under President and CEO Caroline E. Garner, who assumed the role in 2023 after serving as CFO and EVP.

NAUW's core products are fundraising campaigns and community engagement programs rather than technology. Its principal offerings include an annual workplace giving campaign (which raised over $250,000 in private and individual donations in 2022 across 38 local companies), the 365 Circle recurring-giver program priced at $365 annually, and community events such as Turkey Trot, Lighted Christmas Parade, Day of Caring, Do Dat BBQ, and the Diamond Jubilee Gala marking the 75th anniversary in 2025. The Give 5 program matches retirees to volunteer opportunities at partner agencies. Underlying technology is limited to third-party SaaS tools (mygiving.net, TicketSignup, RunSignUp) for donations and event registration; no proprietary platform is operated.

Revenue mechanics rest on workplace payroll-deduction pledges, individual donations, corporate sponsorships, event participation fees, 365 Circle memberships, and institutional grants, including over $350,000 in FEMA Emergency Food and Shelter Program funds procured by the CEO. Funds are distributed to partner agencies that deliver community programs aligned with NAUW's focus areas, effectively functioning as a local community foundation and fundraising federation for the three-county region.

Name

Nacogdoches Area United Way

Legal name

Nacogdoches Area United Way

Website

https://unitedwaynac.org

Company type

Private

Founded year

1950

Operating status

Operating

Short description

Nacogdoches Area United Way is a 75-year-old community nonprofit serving Nacogdoches, Shelby, and San Augustine Counties in East Texas, raising donations through workplace campaigns, events, and the 365 Circle to fund 19+ partner agencies in education, health, and financial stability.

Ownership category

akta.pro rank

Product category

Community Nonprofit Fundraising Services

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Public Charities & Grantmaking Intermediaries (BPAGAKAE), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Community fundraising
• Workplace giving
• Volunteer coordination
• Nonprofit donations
• Partner agency funding

Headquarters

HQ city

Nacogdoches

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising Campaigns: NAUW raises funds through annual Live United workplace campaigns where employees pledge donations (often via payroll deduction), direct donations via website, event registrations, and sponsorships for events like the Diamond Jubilee Gala and Do Dat BBQ.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nacogdoches Area United Way raises charitable funds through workplace giving campaigns, individual donations, business memberships (365 Circle), and signature community events, then allocates those funds to a network of 19+ partner agencies delivering services in three impact areas: education, health, and financial stability. The organization also runs volunteer mobilization initiatives such as the Give 5 civic matchmaking program and Day of Caring, and maintains a Get Help resource directory connecting Nacogdoches-area residents to local social services.

Product overview

Nacogdoches Area United Way is a nonprofit charitable organization operating as part of the United Way Worldwide network. Rather than a unified software product, NAUW offers a portfolio of community programs and services focused on three impact areas: health and well-being, education, and financial stability. The core offerings include the Give 5 civic matchmaking program for retirees, fundraising events (Turkey Trot, Lighted Christmas Parade, Do Dat BBQ, Diamond Jubilee Gala), Day of Caring volunteer mobilization, 365 Circle business membership, workplace giving campaigns, a Get Help resource directory connecting residents with partner agencies, and donation processing services. The organization serves Nacogdoches, Shelby, and San Augustine Counties through a network of partner agencies and volunteers.

Differentiator

Problem solved

Functional benefit

Products and services

• Give 5 Civic matchmaking volunteer program that connects soon-to-be and already-retired Nacogdoches Area residents with meaningful volunteer opportunities matched to their skill sets and passions. Cohorts of up to 20 participants attend 3 program days per class over three consecutive weeks.
• Turkey Trot Annual Thanksgiving Day 5K run/walk and Kids K event held at Pecan Acres Park, offered to Nacogdoches youth at no charge thanks to sponsors, serving as a major community fundraiser.
• Lighted Christmas Parade Annual Christmas parade on the brick streets of Downtown Nacogdoches (the 'Oldest Town in Texas') featuring decorated floats, lights, and family-friendly community programming.
• Day of Caring Annual volunteer mobilization day in which teams of volunteers work to provide hands-on help for nonprofit human service agencies across Nacogdoches, Angelina, and San Augustine counties.
• Do Dat BBQ Annual barbecue cook-off event and fundraiser featuring adult and kid tickets, cook teams, and vendors to support NAUW's community programs.
• 365 Circle Annual business membership program allowing local businesses to support community impact for $365 per year (approximately $1 per day), with publicly recognized 365 Circle member status.
• Workplace Giving Campaign Annual workplace giving campaign that unites employees at local companies to donate (often via payroll deduction), volunteer, and support community causes, with a toolkit of pledge cards, presentations, timelines, and coordinator support for employers.
• Diamond Jubilee Gala 75th anniversary gala celebrating NAUW's community service history, featuring tiered sponsorships (Diamond, Radiance, Sparkle, Glow), silent auction, dinner, and entertainment.
• Donation Services One-time and recurring donation processing through the mygiving.net platform, with all donations staying in the Nacogdoches area to fund health, education, and financial stability programs.
• Get Help Resource Directory Online resource directory connecting Nacogdoches-area residents with partner agencies and services across three focus areas — Financial Stability (shelter, rent assistance, job training), Health and Wellness (prescription assistance, mental health, senior services), and Education (youth programs, mentorship, advocacy) — including referrals to 2-1-1 Texas and FamilyWize.

Quantifiable outcome

• 19 partner agencies funded to provide services to community members
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• GODTEL Ministries, Inc.coreStrategic or Co-development PartnerPartner agency providing shelter and physical and spiritual essentials to those in need. Located at (936) 569-7914.
• Love INC of NacogdochescoreStrategic or Co-development PartnerPartner agency providing The Fresh Start program with rent payments for families facing eviction with verifiable crises. Located at (936) 569-8555.
• Christian Women's & Men's Job CorpscoreStrategic or Co-development PartnerPartner agency helping people obtain skills needed to break the cycle of poverty and find meaningful work. Located at (936) 564-2952.
• Nacogdoches Salvation ArmycoreStrategic or Co-development PartnerPartner agency providing food, clothing, gasoline, bus tickets, temporary shelter, disaster services, kid's camp, utilities, and medical prescriptions. Located at (936) 568-2952.
• Neighborhood StrongcoreStrategic or Co-development PartnerPartner agency striving to rebuild neighborhoods and enhance quality of life through coordinated revitalization. Located at (936) 899-7497.
• Alcohol & Drug Abuse CouncilcoreStrategic or Co-development PartnerPartner agency providing ongoing planning of alcohol programs through assessment of community needs and development of programs. Located at (936) 634-5753.
• Community RX HelpcoreStrategic or Co-development PartnerPartner agency providing prescription drugs for people with no medical insurance. Located at (936) 568-0055.
• Family Crisis CentercoreStrategic or Co-development PartnerPartner agency (formerly Women's Shelter) providing 24-hour support, housing, and referral services to battered women and their children. Located at (936) 639-1681.
• Nacogdoches HOPEcoreStrategic or Co-development PartnerPartner agency (Helping Other People Eat) providing supplemental food to Nacogdoches County residents. Located at (936) 559-1801.
• Nacogdoches Senior CentercoreStrategic or Co-development PartnerPartner agency working with aging agencies to provide programs for the elderly and develop new services. Located at (936) 569-6350.
• Nacogdoches Treatment CentercoreStrategic or Co-development PartnerPartner agency meeting needs of persons with disabilities whose needs are unmet in the community through other agencies or schools. Located at (936) 569-7173.
• The Village NaccoreStrategic or Co-development PartnerPartner agency, a faith-based community where people with chronic mental health issues or chronic homelessness can find housing, help, hope, and healing. Located at (936) 615-3899.
• Boy ScoutscoreStrategic or Co-development PartnerEducation partner agency with programs for young people that build character, train in citizenship responsibilities, and develop personal fitness. Located at (903) 597-0141.
• Boys and Girls Club of Deep East TexascoreStrategic or Co-development PartnerEducation partner agency offering programs and leadership opportunities dedicated to enhancing the lives of youth. Located at (936) 560-2344.
• Court Appointed Special Advocates (CASA)coreStrategic or Co-development PartnerEducation partner agency training and supervising volunteers to speak in court for child victims of abuse and neglect. Located at (936) 560-4711.
• Girl ScoutscoreStrategic or Co-development PartnerEducation partner agency cultivating values, social conscience, and self-esteem in young girls while teaching critical life skills. Located at (936) 634-5813.
• The Glory GangcoreStrategic or Co-development PartnerEducation partner agency assisting at-risk children to cope with and overcome negative influences. Located at (936) 564-7265.
• Harold's HousecoreStrategic or Co-development PartnerEducation partner agency, a child advocacy center serving sexually and physically abused children in East Texas. Located at (936) 634-1999.
• The Helping HousecoreStrategic or Co-development PartnerEducation partner agency providing a learning environment for children with autism and developmental delays. Located at (936) 371-1536.
• Solid Foundation AssociationcoreStrategic or Co-development PartnerEducation partner agency providing educational alternatives for under-privileged children, primarily those in single-parent households at high risk. Located at (936) 615-3677.
• Stephen F. Austin State University (SFA)coreStrategic or Co-development PartnerUniversity partnership involving SFA programs, athletics, and administration to further mission. NAUW helped found and works with SFA Student United Way organization.
• Center for Applied Research and Rural Innovation (CARRI)minorStrategic or Co-development Partner2026 sponsor for Nacogdoches Area Give 5 program. CARRI aims to create collaborative environments for faculty, students, businesses, and community partners in the Deep East Texas Region.
• Rex Perry AutoplexminorGTM or Marketing Partner2024 Live United Campaign featuring a new car raffle. Corporate sponsor for community events.
• EtechcoreGTM or Marketing PartnerTop 3 workplace campaign company in 2022. VP of Operations serves as NAUW Campaign Coordinator.
• United Way WorldwidecoreStrategic or Co-development PartnerGlobal franchise with over 1,800 United Ways in 40 countries that provides brand, resources, and best practices to local United Ways.
• 2-1-1 TexasminorStrategic or Co-development PartnerTexas Health and Human Services Commission program that connects Texas citizens with health and human services. NAUW references this resource for community members seeking assistance.
• FamilyWizeminorStrategic or Co-development PartnerPrescription savings card program that partners with pharmacies nationwide to negotiate prescription discounts for community members.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• United Way Worldwide: National/international umbrella organization that franchises the United Way brand to NAUW and 1,800+ local affiliates. It is the parent-of-record for the entire federated giving network NAUW operates within.
• The Salvation Army: Nationwide faith-based nonprofit providing social services (shelter, food, disaster relief) that overlaps with NAUW's partner agency focus areas, and itself operates as a NAUW partner in Nacogdoches.

Direct peers

• United Way of Greater Houston: A larger Texas-based United Way affiliate serving the Houston region. Operates the same federated giving, workplace campaign, and partner-agency funding model as NAUW but at significantly greater scale.
• United Way of Metropolitan Dallas: Another Texas United Way affiliate using the same workplace giving, volunteer mobilization, and partner-agency grantmaking playbook as NAUW, serving a much larger metro donor base.
• United Way for Greater Austin: Texas-based United Way affiliate with the same brand, three-focus-area framework (education, income, health), workplace campaign model, and partner-agency funding structure as NAUW.
• Community Foundation of East Texas: East Texas-based community foundation providing grantmaking and donor services in the same regional geography as NAUW, with an overlapping pool of local donors and nonprofit partners.
• Tyler Area United Way: East Texas United Way affiliate operating in the same regional market as NAUW with an analogous small-city workplace campaign and partner-agency funding model.
• Lufkin/Angelina County United Way: Neighboring Deep East Texas United Way affiliate serving Angelina County with a similar small-market workplace giving and partner-agency grantmaking structure as NAUW.

Regional players

• Coastal Bend United Way: Texas Gulf Coast United Way affiliate operating the same workplace giving and partner-agency funding structure as NAUW but in a different Texas region; relevant for comparing peer-affiliate fundraising outcomes.
• Lubbock Area United Way: Texas-based United Way affiliate using the same federated workplace campaign model as NAUW but serving West Texas; useful peer for benchmarking mid-size affiliate operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AnnualTurkeyTrot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nacogdoches Area United Way