PICKLEBOOK LIMITED

What PICKLEBOOK LIMITED does

PickleBook Limited is a UK-based software platform targeting the pickleball community, founded in 2025 and headquartered in Alton, England. The company operates a web-based platform (picklebook.org) that serves two primary user groups: individual pickleball players seeking to discover local clubs and events, and pickleball clubs and venues seeking to manage memberships, profile presence, and session scheduling. Core functionality includes a map-based Club Locator ("Places to Play"), a searchable Event Locator covering tournaments, leagues, training sessions, and other events across multiple countries, and integrated membership and session management workflows. A mobile application extension is also referenced alongside the web product.

The technology stack is described as a standard web application featuring map-based discovery, user authentication with password security requirements (minimum length, mixed case, numeric, and special characters), and self-serve registration flows for both individual players and club administrators. No APIs, SDKs, MCP servers, or third-party integrations are disclosed. The platform currently operates on a freemium model — both individual player registration and club registration are offered free of charge, with no paid tiers, premium features, or pricing strategy disclosed. Go-to-market is product-led growth via direct web access, with no explicit marketing campaigns, sales motion, or partnership channels identified.

From a corporate perspective, PickleBook is a privately held, for-profit UK entity with 1-10 employees, no disclosed funding rounds, no institutional investors, no named management team, and no parent company. Ownership structure is opaque. The Terms of Use are governed by English law and the Privacy Notice references UK GDPR/ICO compliance. Markets served are anchored in England, though the Event Locator surfaces content from multiple countries, indicating some geographic reach beyond the home market. The company is too early-stage to assess revenue traction, and no financial metrics, customer counts, or scale commentary are available in the source data.

Name

PICKLEBOOK LIMITED

Legal name

PickleBook

Website

https://picklebook.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

PickleBook Limited operates a free web-based platform for pickleball club discovery, event organization, membership management, and session scheduling, serving both individual players and clubs primarily in the United Kingdom.

Ownership category

akta.pro rank

Product category

Pickleball club and membership management software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• Pickleball club management
• Membership management software
• Sports event discovery
• Club locator platform
• League scheduling software

Headquarters

HQ city

Alton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Free Platform (Current): Platform currently operates on a free-to-use model for both individual players and clubs. Revenue generation strategy is not disclosed in available sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PickleBook Limited operates a free, web-based software platform that supports pickleball membership management, club registration, league organization, and session scheduling. It also provides a map-based Club Locator ("Places to Play") and a searchable Event Locator covering tournaments, leagues, training sessions, festivals, parties, and raffles. The platform is offered on a freemium model with no paid tiers currently disclosed, serving both individual players and grassroots clubs through a single integrated system.

Product overview

PickleBook is a single, unified platform offering membership management, club registration, league organization, and session management for the pickleball community. The platform includes a Club Locator and Event Locator to help players find clubs and events, serving both individual players and club administrators through a single integrated system.

Differentiator

Problem solved

Functional benefit

Products and services

• PickleBook Platform A unified, free web-based platform for managing pickleball memberships, club registrations, leagues, and session management, serving both individual players seeking clubs and events and clubs looking to attract members and manage their profiles. Includes a map-based Club Locator ('Places to Play') and a searchable Event Locator covering tournaments, leagues, training sessions, festivals, parties, and raffles.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Active Network: Active Network provides event registration, activity management, and membership software for sports and recreation organizations. A broad incumbent offering overlapping capabilities to recreational sports clubs and event organizers.
• TeamSnap: TeamSnap is an established sports club management platform serving youth and recreational sports organizations with registration, scheduling, and communication tools. Relevant as a broader incumbent in the sports club management SaaS category.
• SportsEngine (NBC Sports Next): SportsEngine is a broad sports management platform owned by NBC Sports Next, offering club registration, tournaments, and member management across many sports. Comparable as a large incumbent serving sports clubs with similar operational needs.

Direct peers

• PicklePlay: PicklePlay is a mobile-first pickleball app for finding courts, connecting with players, and joining events. Overlaps directly with PickleBook's club/event locator and registration functionality in the same target market.
• PlayByPoint: PlayByPoint is a club management platform purpose-built for racquet sports (tennis, pickleball, padel) with member, court, and event management features. Directly comparable to PickleBook's core membership and session management functionality.
• Pickleheads: Pickleheads is the leading pickleball community platform offering a directory of courts, clubs, leagues, and players in North America. Directly competes with PickleBook on club/event discovery and community engagement in the same niche.
• CourtReserve: CourtReserve provides club and court management software for racquet sports facilities including pickleball, tennis, and padel. Directly competes in the club registration, membership, and session scheduling features PickleBook offers.
• MyPickleball Society: MyPickleball Society is a directory and community platform connecting pickleball players, clubs, and events. Overlaps significantly with PickleBook's two-sided player/club discovery value proposition.

Emerging players

• JoomSport: JoomSport is a sports club and league management WordPress/SaaS plugin that supports registration, fixtures, and standings. Comparable as an emerging sports-club management solution targeting smaller organizations.

Others

• Genius Sports: Genius Sports is a sports data and technology company providing data, content, and connected software across global sports. Included as an adjacent/ecosystem participant in sports technology with potential relevance to PickleBook's participation data ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/picklebook

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PICKLEBOOK LIMITED