Pinot & Picasso UK

What Pinot & Picasso UK does

Pinot & Picasso UK operates a chain of four paint and sip studios in the United Kingdom, delivering guided group painting sessions combined with an on-site licensed bar service. The studios are located in Shoreditch (London), Brighton, Leeds, and Liverpool, with each studio accommodating up to approximately 35 painters per session in formats of 2-3 hours. The core product is a step-by-step, artist-led canvas painting experience explicitly designed for participants with no prior painting ability, augmented by a rotating library of themed session variants including Neon Nights (UV paint), Mamma Mia Nights, Paint Your Pet, Textured Art, and Bottomless Prosecco sessions. The supporting technology is modest: a self-serve online booking system on the website (pinotandpicasso.uk), enquiry forms for private and corporate events, digital gift cards (£20-£160), and standard email/social marketing channels. There is no proprietary AI, app, or developer API.

The business operates as a multi-location retail experiential entertainment venue under a franchise or licensing arrangement with the Australian parent brand Pinot & Picasso (founded 2019 in Penrith by James Crowe and Aaron Carrasco), with the UK entity held under Veuve Ventures UK Limited. Revenue is generated from five principal streams: (i) public session ticket sales at £39-£55 per person (with £20 promotional pricing for Freshers Week), (ii) on-site bar sales (wine, prosecco, cocktails), (iii) private event bookings including full studio hire for birthdays, hen dos, corporate team building, and Christmas parties, (iv) brand activation and product launch events with enterprise clients, and (v) gift card sales. Private and brand events are priced on a custom-quote basis. The primary customer segment is the social/consumer segment (couples, friends, special occasions), supplemented by corporate/enterprise team-building and brand activation clients.

The UK entity has no disclosed institutional funding, venture capital, or private equity backing. Operations have scaled from one London studio in 2022 to four UK studios by 2023-2024, alongside the introduction of mobile/pop-up off-site events and a brochure of themed experiences. Enterprise logos cited on the company's partnerships page include J.P. Morgan, Amazon, Nike, TikTok, Deloitte, Farfetch, Milk Makeup, and Carmex.

Name

Pinot & Picasso UK

Legal name

Veuve Ventures UK Limited

Website

https://pinotandpicasso.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Pinot & Picasso UK operates four paint and sip studios (Shoreditch, Brighton, Leeds, Liverpool) delivering guided group painting sessions with licensed bar service, serving social consumers and corporate team-building clients across the United Kingdom.

Ownership category

akta.pro rank

Product category

Experiential Leisure and Entertainment

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Paint and sip
• Creative group events
• Corporate team building
• Hen party activities
• Art workshops

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Public Session Tickets: Individual and group tickets sold for public paint and sip sessions. Sessions run 2-3 hours with all art materials included. Customers purchase tickets online in advance through the website booking system.
2. On-site Bar Sales: Licensed bar offering alcoholic and non-alcoholic beverages including wine, prosecco, cocktails, and other drinks. Bottomless prosecco packages available on select sessions. Snacks also available for purchase.
3. Private Event Bookings: Full studio hire and custom events for groups including corporate team building, hen parties, birthdays, and Christmas parties. Revenue from private event deposits and final balances, with 2.5% processing fee.
4. Gift Cards: Digital and physical gift cards sold from £20 to £160, redeemable online for public sessions at any UK studio. Valid for 12 months from date of issue.
5. Brand Partnership Events: Corporate brand activations, product launches, PR events, and influencer events. Full studio hire or mobile experience brought to client venues. Revenue from custom event packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pinot & Picasso UK operates guided paint and sip sessions at four UK studios where a professional artist leads participants step-by-step through creating a canvas artwork over 2-3 hours while an on-site licensed bar serves drinks. The company sells public session tickets, themed experience variants (Neon Nights, Mamma Mia, Paint Your Pet, Textured Art, Bottomless), private event studio hire, mobile/pop-up events, and gift cards. All art materials are provided and sessions are designed for complete beginners with no prior experience required.

Product overview

Pinot & Picasso UK operates as a paint and sip experience business offering guided painting sessions at four UK studio locations (Shoreditch/London, Brighton, Leeds, and Liverpool). The core product is the standard paint and sip session, a 2-3 hour creative workshop where participants create artwork step-by-step with drinks available from an on-site bar. The portfolio includes experience variants (Neon Nights under UV lights, Mamma Mia Nights with ABBA theme, Paint Your Pet for pet portraits, Textured Art combining paint with clay, and Bottomless Experience with unlimited prosecco). Private event services encompass studio hire for birthday parties, hen dos, bridal showers, Christmas parties, team building, corporate events, and kids parties, with mobile/pop-up offerings for off-site venues. Gift cards serve as an ancillary gifting product. Sessions accommodate up to 35 painters per booking and run throughout the week with themed rotating calendars.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint & Sip Sessions (Standard) Guided step-by-step paint and sip classes where participants create artwork on canvas while enjoying alcoholic or non-alcoholic drinks. Sessions run 2-3 hours with all art materials provided. Priced from £39 per person.
• Neon Nights Paint and sip sessions conducted under UV lights where neon paint glows, paired with a party playlist and club atmosphere.
• Mamma Mia Nights ABBA-themed paint and sip experience with Greek-island sunset vibes, prosecco, and Dancing Queen soundtracks.
• Paint Your Pet Pet portrait paint and sip sessions where participants email a photo of their pet and artists pre-sketch the outline before the session.
• Textured Art Paint and sip experience combining paint with clay to create three-dimensional textured artwork.
• Bottomless Experience Paint and sip sessions with bottomless prosecco, limited to 6 glasses per person over the 2-hour session.
• Private Events Exclusive studio hire for groups including birthday parties, hen dos, bridal showers, Christmas parties, team building, corporate events, and kids parties. Enquiry-based pricing with 2.5% processing fee.
• Mobile & Pop Up Events Off-site paint and sip experiences brought to customers' chosen venues for private functions and corporate events.
• Gift Cards Digital gift cards available from £20 to £160, valid for 12 months and redeemable for public sessions at any UK studio.

Quantifiable outcome

• Sessions complete in 2-3 hours with finished artwork to take home
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• J.P. MorganflagshipGTM or Marketing PartnerCorporate team building and private events partnership. J.P. Morgan has hosted events at Pinot & Picasso studios for employee activities and celebrations.
• AmazonflagshipGTM or Marketing PartnerCorporate events and team building activities. Amazon has utilised Pinot & Picasso studios for staff events and entertainment.
• Milk MakeupflagshipGTM or Marketing PartnerBrand activation and PR events. Milk Makeup has partnered with Pinot & Picasso for curated paint and sip evenings celebrating brand activities.
• FarfetchcoreGTM or Marketing PartnerCorporate entertainment and team building events. Farfetch has hosted private sessions at Pinot & Picasso studios.
• DeloitteflagshipGTM or Marketing PartnerCorporate team building and professional services firm events. Deloitte has conducted team building activities at Pinot & Picasso.
• TikTokflagshipGTM or Marketing PartnerBrand activation and influencer events. TikTok has partnered with Pinot & Picasso for social media-friendly paint and sip experiences.
• NikeflagshipGTM or Marketing PartnerBrand activation and corporate events. Nike has hosted private paint and sip events at Pinot & Picasso studios.
• CarmexminorGTM or Marketing PartnerCurated paint and sip evening to celebrate Carmex UK products. Social media collaboration featured on Pinot & Picasso Instagram.
• Black Lines CocktailsminorGTM or Marketing PartnerCocktail partnership for Freshers Week events offering 2-for-1 cocktails. Black Lines provides cocktails including Aperol Spritz and Spicy Margaritas for student sessions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wine & Design: US paint and sip franchise offering in-studio and mobile painting events with wine service. Comparable in product mix, private event offering, and franchise expansion pattern.
• Bottle & Bottega: Paint and sip studio concept combining art instruction with a curated bar experience, with a similar upscale experiential positioning, themed sessions, and private event focus.
• Brush Party: UK-based paint and sip operator offering similar guided painting sessions with bar service for nights out, parties, and corporate events. Closest direct competitor in the UK market with overlapping customer segments and pricing.
• Painting with a Twist: One of the largest US paint and sip franchises, offering guided painting classes with BYO or on-site beverages, themed nights, and private events. Directly comparable in product format, franchise model, and target occasions.
• Pinot's Palette: US-founded paint and sip franchise with a near-identical brand-naming convention and business model: artist-led, themed painting sessions paired with drinks in owned studios. Most direct international comparable in franchise structure and offering.
• Muse Paintbar: US-based paint and sip chain combining art instruction with a full bar in dedicated studio locations. Comparable in operating model, capacity per session, and emphasis on date-night and group experience occasions.
• The Paint Café: UK-based art workshop provider offering guided painting and creative sessions for adults and groups, including private parties. Comparable in beginner-friendly art instruction and event hosting model.
• Colour & Sip: UK paint and sip studio offering guided painting sessions with drinks, themed events, and private bookings. Comparable in product format, pricing band, and target social occasions.

Broad incumbents

• Fever: Large experience marketplace that lists and promotes experiential events including similar creative and social activities. Comparable as a discovery and conversion channel for the same consumer segments.

Emerging players

• ClassBento: UK and Australian marketplace aggregating creative workshops and experience classes, including paint and sip. Comparable as a distribution channel for similar experiences and a competitor for the same consumer occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/pinotandpicassouk/?hl=en
• YouTubeyoutube.com/channel/UCE3hwJuN1HSCJkJ0117x1Ag
• Facebookfacebook.com/pinotandpicassouk
• LinkedInlinkedin.com/company/pinot-picasso-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinot & Picasso UK