VitaValue
VitaValue is a Dutch B2B workplace health provider that delivers preventive medical examinations, validated health scans, coaching, and training through the VitaValue Platform to employers in healthcare, education, government, and other Dutch sectors.
- Company typePrivate
- Founded2021
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VitaValue does
VitaValue B.V. is a privately held Dutch B2B workplace health company headquartered in Utrecht. Founded circa 2021, the firm delivers Preventive Medical Examinations (PMO/PAGO), specialized scans (Stress & Burn-out, Psychosocial Workload, Work Ability Index, Employee Satisfaction), coaching, and training to Dutch employers across healthcare, education, government, business services, technology/manufacturing, and logistics. Its service is positioned around reducing absenteeism and improving sustainable employability in verticals with high burnout exposure.
The product is built on the VitaValue Platform, a digital portal that combines TNO-validated questionnaires (PSA, BRAVO, WAI, 4-D Stress Scan) with employee-facing personal health dashboards and employer-facing multi-level reporting and benchmarking. PMO is offered in three tiers — PMO-Online (digital questionnaires), PMO-Fysiek (on-site physical measurements including blood pressure, cholesterol, BMI, HRV), and PMO-Compleet (full package with a coaching conversation) — supplemented by modular add-ons such as audiometry, spirometry, ECG, vision testing, physiotherapy, and structured programs like the Vitale Agenda. Delivery is in-person at client sites by a multidisciplinary in-house team of occupational health physicians, nurses, lifestyle coaches, hormone coaches, and vitality advisors.
VitaValue operates a sales-led enterprise field-sales model: bespoke quote-based pricing, personal on-site consultations, and dedicated account management, with no consumer or retail channel. Distribution is national within the Netherlands, anchored by a Utrecht headquarters and field coaches serving Randstad and beyond. The company is founder/management-owned (Director Iris van Ommeren), with no disclosed venture capital or institutional backing, and derives the entirety of its revenue from professional services engagements.
VitaValue firmographics
Firmographics- Name
- VitaValue
- Legal name
- VitaValue B.V.
- Website
- https://vitavalue.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VitaValue is a Dutch B2B workplace health provider that delivers preventive medical examinations, validated health scans, coaching, and training through the VitaValue Platform to employers in healthcare, education, government, and other Dutch sectors.
- Ownership category
- akta.pro rank
VitaValue industry classification
Industry- Product category
- Occupational Health Services
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)
Keywords
Where VitaValue is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
VitaValue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PMO Services (Preventive Medical Examination): Core revenue stream from preventive medical examinations offered in three tiers: PMO-Online (digital questionnaires), PMO-Fysiek (physical measurements on location), and PMO-Compleet (full package with coaching). Pricing is quote-based and customized per organization.
- Coaching Services: Follow-up coaching sessions and coaching trajectories linked to PMO results. Individual coaching for physical or mental health issues, lifestyle coaching, and stress management.
- Training and Workshops: Organizational training programs including lifestyle improvement, assertiveness training, management training for absenteeism prevention, work happiness training, and group workshops.
- Additional Modules and Extensions: Supplementary modules including group reporting (from €995), additional questionnaire modules (positive health, sustainable employability measurement, unwanted behavior checklist), and additional physical modules (audiometry, vision tests, spirometry, physiotherapy, ECG, HRV).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | PMO-Online - Digital questionnaire research |
| Other | Pay-as-you-go | PMO-Fysiek - Physical tests on location |
| Other | Pay-as-you-go | PMO-Compleet - Coaching conversation |
| Unit Pricing | Pay-as-you-go | Group Reporting Add-on |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
VitaValue product offering
Product offeringCore offering
VitaValue delivers workplace health and vitality services to organizations across the Netherlands, anchored by a Preventive Medical Examination (PMO) program. Offerings include digital health questionnaires, on-site physical measurements, personal health coaching, stress and burnout scans, psychosocial work-load scans, employee satisfaction surveys, structured training programs, and the Vitale Agenda—an integrated vitality roadmap—supported by the proprietary VitaValue Platform for reporting and benchmarking.
Product overview
VitaValue offers a platform-plus-modules portfolio centered on the Preventief Medisch Onderzoek (PMO) as its core product. The PMO comprises four integrated components: digital questionnaire research, physical measurements, personal coaching conversations, and management reporting. This core is supported by the VitaValue Platform—a digital portal enabling employees to complete questionnaires and view results, while providing HR with organization-level reporting. Additional services include Coaching, Trainingen & Workshops, the Vitale Agenda (structured vitality program), Medewerkerstevredenheidsonderzoek (MTO), Psychosociale arbeidsbelasting scan (PSA), and Stress & Burn-out scan. The offering serves multiple sectors including Healthcare, Education, Business Services, Government, and Technology/Production.
Differentiator
Problem solved
Functional benefit
Brands
- VitaValue Platform: Online platform for both employees and organizations providing insight into health and vitality through validated questionnaires, personal dashboards, and group-level reporting.
Products and services
- Preventief Medisch Onderzoek (PMO) Core preventive medical examination service for Dutch employers that combines validated questionnaires, on-site physical measurements, personal health advice, and management reporting to deliver insights into employee health and organizational vitality.
- VitaValue Platform Digital platform providing employees and HR/management with secure environments for completing health questionnaires and viewing results, along with organization-level progress tracking and real-time reporting at group, function, department, region, or location level.
- Coaching Vitality coaching service in which experienced coaches work one-on-one with employees on personal vitality goals, covering physical health, mental health, lifestyle, stress management, and follow-up coaching trajectories linked to PMO results.
- Trainingen & Workshops Tailored training and workshop interventions including lifestyle improvement, assertiveness training, management training for absence prevention, work happiness training, and individual coaching for physical or mental complaints, delivered to organizations.
- Vitale Agenda Structured and integrated vitality program customized to an organization's PMO results, with quarterly main themes and monthly information offerings on vitality and work capacity.
- Medewerkerstevredenheidsonderzoek (MTO) Employee satisfaction research service providing insights into organizational themes such as work experience, collaboration, communication, leadership, working conditions, employment conditions, and training.
- Psychosociale arbeidsbelasting scan (PSA)
Quantifiable outcome
- 34% of absenteeism is caused by work stress or workload
- +4 more outcomes
Companies that use VitaValue
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
VitaValue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VitaValue partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TNOcoreTNO (Netherlands Organisation for Applied Scientific Research) provides validated online tools for the VitaValue Platform. TNO-developed instruments are used for high-quality, GDPR-compliant measurements.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
VitaValue competitors and assessment
Company assessmentBroad incumbents
- ArboNed: Largest Dutch occupational health and safety service provider (Part of HumanTotalCare), offering PMO, absenteeism coaching, and workplace health services to employers. Overlaps with VitaValue on PMO delivery but at significantly broader scale and with statutory occupational health (arbo) coverage.
- Zorg van de Zaak: Major Dutch occupational health and reintegration provider offering PMO, vitality, and absenteeism services. Comparable business model to VitaValue but operates at much larger scale with broader reintegration and case-management capabilities.
- Wellhub (Gympass): Global corporate wellness platform providing employers access to gyms, wellness apps, and mental health services. Comparable B2B employer motion, but VitaValue's PMO and coaching differentiation sits adjacent rather than overlapping with Wellhub's network model.
- Headspace for Work: Workplace wellbeing subscription from Headspace Health offering meditation, mindfulness, and mental health support to employers. Comparable B2B motion and HR buyer but focuses on digital mindfulness rather than physical PMO assessments.
Direct peers
- iPractice: Dutch workplace mental health platform offering online psychology, EAP, and resilience programs to employers. Comparable to VitaValue on B2B Dutch EAP-style services and HR buyer, though narrower on the mental health side.
- Lyra Health: US-based mental health EAP platform offering employer-sponsored therapy, coaching, and digital tools. Comparable to VitaValue as a B2B workplace wellbeing provider combining assessments, personalized coaching, and outcomes reporting for HR.
- Modern Health: Global workplace mental health benefits platform combining digital tools, coaching, and therapy for employer clients. Comparable to VitaValue in bundling assessment (questionnaires), coaching, and reporting for HR buyers, though focused on mental rather than full physical vitality.
- NIPED: Dutch corporate vitality platform offering online health assessments, dashboards, and intervention programs to employers. Direct competitor to VitaValue on digital PMO, dashboards, and benchmarking for Dutch HR buyers.
- OpenUp: Dutch mental health and wellbeing platform providing B2B EAP-style services to employers across Europe. Direct competitor for VitaValue's workplace coaching and vitality offering, with overlapping buyer (HR leads), similar GTM (sales-led, enterprise), and comparable Dutch roots.
Emerging players
- Wellable: Corporate wellness platform combining health assessments, rewards, and content programs for employers. Comparable to VitaValue on workplace wellbeing assessments and HR dashboards but lighter on the in-person clinical PMO component.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VitaValue social profiles
Digital presenceVitaValue financial estimates
Financial estimateRevenue estimate
Valuation estimate
VitaValue leadership team
Management profileNumber of profiles
Profiles6 records
VitaValue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VitaValue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VitaValue
What does VitaValue do?
VitaValue delivers workplace health and vitality services to organizations across the Netherlands, anchored by a Preventive Medical Examination (PMO) program. Offerings include digital health questionnaires, on-site physical measurements, personal health coaching, stress and burnout scans, psychosocial work-load scans, employee satisfaction surveys, structured training programs, and the Vitale Agenda—an integrated vitality roadmap—supported by the proprietary VitaValue Platform for reporting and benchmarking.
Is VitaValue a public or private company?
VitaValue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VitaValue founded?
VitaValue was founded in 2021. It employs 11 to 50 people.
Where is VitaValue based?
VitaValue is headquartered in Utrecht, Netherlands, in the Europe region.
How does VitaValue make money?
Four revenue lines are on record. PMO Services (Preventive Medical Examination) is the primary driver. The others are coaching Services, training and Workshops and additional Modules and Extensions.
Who are VitaValue's main competitors?
Broad incumbents on record are ArboNed, Zorg van de Zaak, Wellhub (Gympass) and Headspace for Work. Direct peers are iPractice, Lyra Health, Modern Health, NIPED and OpenUp. Wellable is listed as an emerging player.
Does VitaValue have an API?
No public API is recorded for VitaValue.
What industry is VitaValue in?
VitaValue's product category is Occupational Health Services. Its primary akta.pro industry code is FSAIAMAN, Worksite Financial Wellness & Employee Assistance Programs (EAP). Its SIC code is 8000.