Heart Connection Center

What Heart Connection Center does

Heart Connection Center is a private mental health counseling practice based in Boca Raton, Florida, founded in 2014 by Jessica Marchena LMHC. The firm delivers individual, couples, marriage, family, child, and teen counseling with particular specialization in Emotionally Focused Therapy (EFT) for couples and evidence-based treatment for anxiety and depression. The practice operates two physical offices in Boca Raton (1489 W Palmetto Park Road Suite 410 and 2499 Glades Road Suite 107) and extends telehealth services statewide across Florida via HIPAA-secure Zoom, FaceTime, and phone. The clinical team includes six practitioners — a founder LMHC, a Ph.D. LMFT, an LCSW, a Registered Dietitian, an M.ED, and a Psy.D. — enabling specialized tracks for men, women, teens, and intensive two-day couples retreats.

The underlying technology is operationally modest: standard HIPAA-compliant video platforms, a WordPress-based website with content marketing, and local SEO targeting Boca Raton-specific search terms. The principal 'technology' is actually a credentialed therapeutic methodology (EFT), backed by 25+ years of research, rather than a software product. Revenue is generated session-by-session under a recurring weekly engagement model that tapers over time, supplemented by a premium two-day intensive retreat product and a free 15-minute phone consultation used as a lead-conversion mechanism.

The go-to-market is sales-led through phone inquiries (561-203-9280), email, and an online booking form, augmented by content marketing, Instagram, and referral-based demand. Pricing is quote-based and not publicly disclosed. The practice is founder-owned, bootstrapped, and has no external funding, parent company, or institutional investors. It is a sub-scale services business operating in a highly fragmented local market, differentiated primarily by clinical credentials and EFT specialization rather than by technology or scale advantages.

Name

Heart Connection Center

Legal name

Heart Connection Center

Website

https://heartconnectioncenter.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart Connection Center is a Boca Raton, Florida-based private counseling practice offering individual, couples, family, teen, and women's and men's therapy with specialization in Emotionally Focused Couples Therapy (EFT), anxiety, and depression treatment, serving South Florida residents in-person and via statewide Florida telehealth.

Ownership category

akta.pro rank

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Therapy and Counseling Services: Professional counseling services provided on a session-by-session basis, typically weekly initially, with frequency decreasing as clients progress. Services include individual therapy, couples counseling, child/teen counseling, anxiety treatment, depression treatment, and intensive couples therapy retreats.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Heart Connection Center is a licensed mental health counseling practice that sells individual therapy, couples/marriage therapy, child and teen counseling, anxiety and depression treatment, and intensive couples retreats. Services are delivered by a team of licensed clinicians (LMHC, LMFT, LCSW, Psy.D.) primarily in Boca Raton, Florida offices, with statewide Florida telehealth availability via HIPAA-secure video.

Product overview

Heart Connection Center is a counseling practice offering a comprehensive suite of mental health services centered around couples therapy and individual counseling. The core offering includes Couples and Marriage Therapy using Emotionally Focused Therapy (EFT), complemented by Individual Counseling, Women's Counseling, Men's Counseling, Anxiety Treatment, Depression Treatment, Child and Teen Counseling, and Intensive Couples Counseling (a 2-day immersive retreat format). Services are available both in-person at their Boca Raton offices and via Online Therapy/Telehealth using secure video platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling Personalized counseling sessions tailored to meet individual goals and needs, helping clients develop skills and insight for desired life changes.
• Couples and Marriage Therapy Therapy services designed to help couples improve communication, rebuild emotional connection, and strengthen their relationships, using Emotionally Focused Therapy (EFT).
• Women's Counseling Specialized counseling services addressing women's unique mental health, emotional well-being, and life transition needs.
• Men's Counseling Counseling services tailored to address men's specific mental health challenges, emotional expression, and personal growth needs.
• Anxiety Treatment Evidence-based treatment for anxiety and panic disorders using proven therapeutic techniques aimed at rapid results, backed by 15+ years of practice experience.
• Depression Treatment Therapeutic support for individuals experiencing depression, helping them develop coping strategies and achieve emotional well-being.
• Child and Teen Counseling Age-appropriate therapy services using play therapy, solution-focused, and narrative techniques for children and adolescents facing emotional, behavioral, social, or academic challenges.
• Intensive Couples Counseling Retreat Two-day intensive couples therapy retreat providing 12 hours of concentrated therapy (6 hours/day) for couples in high distress or on the brink of divorce.
• Online Therapy (Telehealth) Virtual therapy sessions delivered via HIPAA-secure video platform, FaceTime, and phone, providing statewide Florida access to counseling from home or office with 45-50 minute sessions.

Quantifiable outcome

• Couples can recover from infidelity and be stronger than before with commitment to therapy (typically 6+ months)
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BetterHelp: Largest online therapy platform connecting users to licensed therapists via subscription-based video, chat, and phone sessions. Directly competes with Heart Connection Center's telehealth offering for individual and couples counseling across Florida.
• LifeStance Health: National outpatient mental health platform operating multi-state clinics offering in-person and virtual therapy, psychiatry, and psychological testing. A scaled incumbent competing for the same outpatient therapy demand in overlapping markets.
• Lyra Health: Enterprise mental health benefits platform providing therapy and coaching to employees of large employers. Competes for the same demand pool by routing therapy through insurance and employer-sponsored channels.
• Talkspace: Online therapy platform offering individual and couples therapy via messaging and live sessions, including a dedicated couples therapy product. Competes for the same Florida telehealth demand as Heart Connection Center.
• Headspace Health: Digital mental wellness company offering therapy, coaching, and self-guided content via subscription. Adjacent competitor for consumer mental health spend, particularly for anxiety and depression use cases Heart Connection Center addresses.

Emerging players

• Cerebral: Telehealth platform offering therapy and medication services for anxiety, depression, and related conditions. Competes for Florida-based clients seeking convenient, lower-friction access to mental health support.
• Grow Therapy: Therapist-network platform that matches clients with licensed clinicians for in-person and telehealth sessions. Competes with Heart Connection Center by aggregating independent therapists onto a more discoverable, insurance-friendly marketplace.

Direct peers

• The Gottman Institute: Research-driven couples therapy methodology and clinical training organization with a strong couples therapy brand. Highly comparable to Heart Connection Center's EFT-led couples therapy positioning and content-led marketing approach.
• Thriveworks: Multi-location therapy and counseling practice offering in-person and online sessions for individuals, couples, and families. Directly comparable as a multi-clinician outpatient counseling brand with both local office presence and telehealth delivery.
• Regain (by BetterHelp): BetterHelp's dedicated couples therapy service targeting relationship issues, communication problems, and infidelity. Most directly comparable to Heart Connection Center's couples and marriage therapy core offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/heartconnectioncenter
• LinkedInlinkedin.com/company/heart-connection-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Connection Center