Hipstr Inc.

What Hipstr Inc. does

Hipstr Inc. operates a nationwide photo and video booth rental and experiential marketing platform, headquartered in New York at 244 5th Avenue. The company deploys a fleet of branded booth hardware — including GLAM, HALO, 360°, ARRAY, MOSAIC, and Social Photographer units — alongside a corporate-tier catalog that covers GLAM+, HALO+, Headshot Studio, GLAMBOT, VOGUE, Video Activation, Broadcast, Trading Card, AI Activation, Permanent Installs, and Print on Fabric. The underlying stack pairs physical booth hardware with cloud-based booking and asset delivery, including an Instant Booking ("Fastr") reservation flow, post-event digital album delivery via Hipstr Album, and AI-driven features such as a generative beauty filter and AI Activation personalized portraits.

The company serves two distinct customer segments. On the consumer side, it rents booths for weddings, birthdays, corporate holiday parties, and private events, marketed through direct online booking and supported by The Knot Best of Weddings Hall of Fame recognition and 4,000+ five-star reviews. On the enterprise side, it executes brand activations, conferences, and multi-market experiential campaigns for clients including IKEA, Nike, Disney, Tesla, Amazon, Meta, Google, Microsoft, La Marca, and Welch's, with field sales and a dedicated enterprise SKU set enabling simultaneous rollouts across multiple cities (e.g., a 50-store IKEA activation).

Revenue is generated through per-event bookings on the consumer side and project-based contracts on the enterprise side, with distribution increasingly mediated by the Event Planner Program (a B2B2C referral channel launched 2023) and the Hipstr Host Program (a gig-economy marketplace for freelance booth operators launched 2024). No revenue, headcount, or funding data is disclosed publicly; Hipstr operates as a private company.

Name

Hipstr Inc.

Legal name

Hipstr Inc.

Website

https://bookhipstr.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Hipstr Inc. is a New York-based, nationwide photo and video booth company operating in 38+ US cities, serving consumers (weddings, parties) and enterprise brand activations through proprietary hardware, a gig-economy host network, and an event planner referral channel.

Ownership category

akta.pro rank

Product category

Photo Booth Rental and Experiential Marketing Services

NAICS

Commercial Photography (541922)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industries

Decor Props & Themed Set Rentals (HSACAFAK), VIP, Hospitality & Premium Experiences (MPAGAAAK)

Keywords

• Photo booth rental
• Event photography services
• Brand activation services
• Experiential marketing platform
• Wedding photo booth

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Photo Booth Rental Services: Core revenue stream from renting photo and video booth experiences for events including Glam, Halo, 360, Array, Mosaic, Social Photographer, and Custom Events packages. Revenue is event-based with packages ranging from basic to premium custom offerings.
2. Experiential Marketing Services for Brands: Enterprise-grade photo and video activation services for corporate clients including branded experiences, multi-city activations, and custom event solutions. The company provides technology that powers digital experiences, event registrations, QR code activations, and experiential marketing programs on behalf of Participating Brands.
3. Premium Albums and Keepsakes: Sale of premium photo albums and keepsake products including the Hipstr Album featuring micro-textured luster photographic paper, hand-bound hardcover with soft-touch finish, and personal messages from event guests. Albums are offered as inclusions in premium packages ($300 value) or as add-on purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Hipstr Inc. operates a nationwide photo and video booth rental and experiential marketing platform that delivers premium photo booth experiences for personal events (weddings, birthdays, private parties) and brand activations (corporate marketing campaigns, product launches, multi-city activations). The company provides a portfolio of core consumer packages (GLAM, HALO, 360°, ARRAY, MOSAIC, CUSTOM EVENTS, SOCIAL PHOTOGRAPHER) and an expanded corporate Experiential suite (GLAM+, HALO+, HEADSHOT STUDIO, GLAMBOT, VOGUE, VIDEO ACTIVATION, BROADCAST, TRADING CARD, AI ACTIVATION, PERMANENT INSTALLS, PRINT ON FABRIC) delivered through a network of independent host operators across 38+ U.S. cities.

Product overview

Hipstr Inc. operates as a nationwide photo and video booth company offering experiential marketing solutions for parties, weddings, and brand activations. The company provides a portfolio of core photo booth products including GLAM (red carpet/black-and-white experience), HALO (ultimate open-air booth), 360° (immersive revolving camera), ARRAY (multi-camera 3D GIF system), MOSAIC (photo mosaic wall), CUSTOM EVENTS (fully customized activations), and SOCIAL PHOTOGRAPHER (roaming photography). The platform is built around a two-sided model: the Hipstr Host Program enables independent gig workers to deliver services, while the Event Planner Program provides partners with preferred pricing, priority booking, and a centralized management portal. For corporate clients, Hipstr offers an expanded Experiential suite including GLAM+, HALO+, HEADSHOT STUDIO, GLAMBOT, VOGUE, VIDEO ACTIVATION, BROADCAST, TRADING CARD, AI ACTIVATION, PERMANENT INSTALLS, and PRINT ON FABRIC. The company also provides an instant booking platform (Fastr) and the Hipstr Album as a premium keepsake add-on. With 11+ years of operation, Hipstr serves major brand clients including Amazon, Meta, Google, Nike, Tesla, and Disney across 35+ U.S. cities.

Differentiator

Problem solved

Functional benefit

Products and services

• GLAM Photo Booth Package
• HALO Photo Booth Package
• 360° Video Booth Experience
• ARRAY Multi-Camera 3D Booth
• MOSAIC Photo Mosaic Wall
• CUSTOM EVENTS Package
• SOCIAL PHOTOGRAPHER Service
• Hipstr Album Keepsake
• GLAM+ Corporate Photo Booth
• HALO+ Corporate Photo Booth
• HEADSHOT STUDIO
• GLAMBOT Slow-Motion Video Booth
• VOGUE Light Tunnel Activation
• VIDEO ACTIVATION Service
• BROADCAST Display Service
• TRADING CARD Branded Keepsake
• AI ACTIVATION Portrait Experience
• PERMANENT INSTALLS Service
• PRINT ON FABRIC Custom Merchandise

Quantifiable outcome

• 1.5M impressions generated from 50 simultaneous IKEA activations
• +3 more outcomes

Named customers52 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• SmugMugsupportingTechnology or IntegrationGallery platform provider powering the Hipstr photo gallery at gallery.bookhipstr.com. SmugMug provides the hosting infrastructure for customer photo galleries and event images.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Flash Bar: Premium photo booth rental company in the US event market offering similar high-end open-air booths, glam-style setups, and branded activations. Closely comparable to Hipstr's product mix, customer base (weddings, corporate, brand), and positioning around premium on-site experience delivery.
• Open Air Photo Booth: Photo booth rental company specializing in open-air setups for weddings and corporate events, with branded overlays and instant sharing. Comparable to Hipstr in booth format, customer use cases, and digital delivery.
• Photo Booth International: Long-standing US photo booth rental and sales company serving events and venues, with corporate and brand activation offerings. Comparable to Hipstr across product category and customer segments.
• Simple Booth: Photo booth software and hardware platform that powers DIY and event-rental photo booth operations, including branded overlays, instant sharing, and galleries. Comparable to Hipstr as a technology-enabled photo booth provider serving both consumer and brand activation use cases.
• TapSnap: Photo booth rental and franchise company offering touchscreen, social-sharing-enabled photo booths for weddings, corporate events, and brand activations. Comparable to Hipstr in target market, product category, and event-driven revenue model.
• Pixster Photo Booths: US photo booth rental operator with multiple booth formats (open-air, enclosed, 360) serving weddings, mitzvahs, and corporate clients. Comparable to Hipstr in product variety, event focus, and geographic distribution model.

Broad incumbents

• MKG: Experiential marketing and creative agency delivering live events, brand activations, and content for consumer-facing brands. Comparable to Hipstr in the experiential activation and live-event category, with broader strategic and creative capabilities.
• Sparks: Global experiential marketing agency delivering brand experiences, trade shows, and live events for Fortune 500 clients. Comparable to Hipstr as a competitor for enterprise experiential budgets, though at a much larger agency scale and with a broader service mix.
• Jack Morton Worldwide: Global brand experience agency producing events, sponsorships, and experiential campaigns for major brands. Comparable to Hipstr as a competitor for corporate experiential spend, with a much wider portfolio of services beyond photo booths.
• George P. Johnson Experience Marketing: Large global experiential marketing agency designing brand experiences, activations, and events for major B2B and consumer brands. Comparable to Hipstr at the enterprise RFP level, though GPJ operates a broader agency model beyond photo/video activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hipstrphotobooth
• LinkedInlinkedin.com/company/hipstr-photo-booth
• Instagraminstagram.com/bookhipstr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hipstr Inc.