Fraich Touch

What Fraich Touch does

Fraich Touch is a privately-held French talent management agency headquartered in Labège (Toulouse), France, founded in 2016 and structured as a Société à responsabilité limitée (SARL). The agency manages over 90 exclusive talents organized across four curated niches: health, sport, education, and entrepreneurship. Its roster spans professional athletes (trail runners, ultra-endurance specialists, cyclists, surfers, judoka), health professionals (doctors, dermatologists, physiotherapists, dietitians), media personalities, and entrepreneurs. The agency is led by Victor Dubout as director of publication.

The company's core offering is end-to-end talent representation: media and brand relations, strategic consulting, legal protection, project creation, brand development, celebrity marketing, digital marketing, audiovisual production, media management, and conference organizing. The platform layer is light — described only as a "talent management and brand partnership facilitation platform" with no proprietary technology stack disclosed — and value delivery rests on the curated roster and the agency's ability to package talent-brand collaborations.

Commercially, Fraich Touch operates on a commission-based professional services model, earning a share of fees from brand endorsement, ambassadorship, and content deals brokered for its represented talents. Its go-to-market is sales-led and direct, with brand relationships secured through enterprise outreach and the agency's website contact channel. Notable brand partners include ASICS, Brooks, HOKA, Salomon, Dynafit, i-Run, Overstims, Balmain Hair, Aroma-Zone, the World Health Organization, YouTube Health Monde, and Paris 2024. The agency operates primarily in France with declared reach across Europe.

Name

Fraich Touch

Legal name

Fraich Touch

Website

https://fraichtouch.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Fraich Touch is a France-based talent management agency representing over 90 exclusive personalities across health, sport, education, and entrepreneurship, connecting them with brands for endorsements, ambassadorship deals, and content collaborations on a commission basis.

Ownership category

akta.pro rank

Product category

Talent Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Public Relations Agencies (54182)

akta.pro industry

PRIMARYMPAIAGAA

Full-Service Artist Management

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & Agencies

SECONDARYMPAAAHAG

Influencer PR & Seeding (Gifting/Press Kits)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

SECONDARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Talent management agency
• Brand partnerships
• Athlete endorsements
• Celebrity marketing
• Influencer management

Headquarters

HQ city

Labège

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Talent Management Services: The agency earns revenue through commission-based arrangements with represented talents, providing services such as media relations, brand partnerships, strategic consulting, legal protection, and brand development. They connect brands with personalities who embody their values and amplify their messaging.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fraich Touch is a talent management agency that connects brands with health, sport, education, and entrepreneurial personalities in France. The agency manages over 90 exclusive talents and delivers services including media relations, brand partnerships, strategic consulting, legal protection, project creation, brand development, celebrity marketing, digital marketing, audiovisual production, media management, and conference organizing.

Product overview

Fraich Touch is a talent management agency that represents and develops athletes, personalities, and influencers across four key niches: health, sport, education, and entrepreneurship. The agency manages over 90 talents in France, offering services including media and brand relations, strategic consulting, legal protection, project creation, brand content, celebrity marketing, digital marketing, audiovisual production, media management, and conference organizing. The portfolio includes individual athletes (trail runners, cyclists, surfers, judoka), health professionals (doctors, dietitians, physiotherapists), media personalities, and entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management Services Full-service talent management for over 90 exclusive athletes, health professionals, media personalities, and entrepreneurs in France, covering representation, image development, and career management.
• Brand Partnership Brokerage Brokering of endorsement, sponsorship, and brand-collaboration deals between represented talents and brands seeking credible ambassadors across health, sport, education, and entrepreneurship.
• Strategic Consulting & Legal Protection Strategic advisory and legal protection services for talents covering contract negotiation, image rights, and brand-development strategy.
• Celebrity Marketing & Digital Marketing Celebrity-marketing and digital-marketing campaigns leveraging represented talents to amplify brand messaging across channels.
• Audiovisual Production & Media Management Audiovisual production, media relations, and conference organization services supporting talent visibility and brand-content initiatives.

Quantifiable outcome

• More than 90 exclusive talents managed in France

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered major, core and minor.

• Paris 2024majorStrategic or Co-development Partner · 1 January 2024Major Mouvement served as ambassador for Paris 2024 Olympic Games, now in discussion for Los Angeles 2028.
• ASICSmajorChannel Partner/ Reseller/ DistributorLong-term partnership with Sylvaine Cussot, elite trail runner. ASICS has been supporting her sports evolution and numerous projects for many years.
• i-RunmajorChannel Partner/ Reseller/ DistributorLong-standing partnership supporting Sylvaine Cussot's trail running career and activities.
• Team BrookscoreChannel Partner/ Reseller/ DistributorAnthony Felber, professional trail runner, is a member of Team Brooks, recognized for his explosiveness and consistency on 20K to 50K formats.
• Team HOKAcoreChannel Partner/ Reseller/ DistributorThibaut Garrivier, ultra-trailer professional and radiologist, is a member of Team HOKA, serving as an ambassador for the brand.
• Team SalomoncoreChannel Partner/ Reseller/ DistributorMathieu Blanchard is a member of Team Salomon and has been a major ambassador for international trail running since several years.
• Team DynafitcoreChannel Partner/ Reseller/ DistributorGédéon Pochat is partnered with Team Dynafit, sharing values of authenticity, performance, and respect for nature.
• BrookscoreChannel Partner/ Reseller/ DistributorClem Qui Court serves as ambassador for Brooks sports brand alongside Overstims.
• OverstimscoreChannel Partner/ Reseller/ DistributorClem Qui Court is an ambassador for Overstims, the first brand to trust him.
• Organisation Mondiale de la Santé (OMS)majorStrategic or Co-development PartnerMajor Mouvement serves as ambassador for the World Health Organization and YouTube Health World, representing rare French creators collaborating directly with public health institutions.
• YouTube Health MondemajorStrategic or Co-development PartnerMajor Mouvement is an ambassador for YouTube Health Monde, working on health content initiatives.
• VAKITAminorStrategic or Co-development PartnerHugo Clément founded the media outlet VAKITA, dedicated to independent environmental journalism.
• Balmain HairminorGTM or Marketing PartnerEn Confidence x Balmain Hair project collaboration featuring talent Dermatodrey.
• Aroma-ZoneminorGTM or Marketing PartnerAroma-Zone brand partnership with dermatologist talent Dermatodrey.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IMG (Endeavor): Global talent management, sports marketing, and entertainment company (part of Endeavor) representing athletes, celebrities, and creators worldwide. Operates the same talent-to-brand match-making function at scale, including runners and health/wellness figures.
• Creative Artists Agency (CAA): Largest global talent and sports agency representing athletes, creators, and brands across entertainment. Overlaps with Fraich Touch on athlete representation and brand endorsement dealmaking, though at vastly broader scope.
• Wasserman: Large sports, music, entertainment and culture agency representing athletes and creators in brand partnerships worldwide. Overlaps with Fraich Touch on athlete representation and brand deal facilitation, particularly in running/trail categories.
• United Talent Agency (UTA): Major global talent agency with sports and entertainment divisions representing athletes, creators, and brands. Comparable talent representation model and brand-deal facilitation, though covering a much larger creator economy footprint than Fraich Touch.
• Octagon: Global sports and entertainment marketing agency managing athlete endorsements, sponsorship activation, and brand partnerships across major international brands. Comparable service offering to Fraich Touch but at significantly larger scale with multi-sport, multi-region reach.

Regional players

• Havas Sports & Entertainment: French-headquartered (Havas Group) sports, entertainment, and culture marketing network active across Europe. Competes with Fraich Touch in the French market on sports talent partnerships and brand activation.

Direct peers

• Reech: French influencer marketing agency and SaaS platform headquartered in France, focused on connecting brands with influencers through data-driven matching. Direct functional overlap with Fraich Touch on brand-talent brokerage in the French market.
• Sportfive: Global sports marketing agency (formerly Lagardère Sports Paris) with strong French roots, brokering athlete sponsorships, media rights, and brand partnerships. Operates the same core function as Fraich Touch but at far greater scale and with global brand clients.
• MKTG: Dentsu-owned experiential and influencer marketing agency with sports and lifestyle talent representation capabilities across Europe. Comparable brand-talent brokering model and similar category focus on health, sport, and lifestyle endorsements.
• Influence4You: Paris-based influencer marketing platform connecting brands with creators across France and Europe. Operates a comparable boutique agency-plus-platform model targeting mid-market brand deals similar to Fraich Touch's roster-matching approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fraich-touch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraich Touch