Marketingintelligence.io

What Marketingintelligence.io does

Marketingintelligence.io (legal entity Marketing Intelligence s.r.o.) is a Prague-based, privately-held B2B data and marketing analytics company founded in 2021. It provides Marketing Mix Modelling (MMM) and unified marketing measurement solutions to mid-market and enterprise advertisers, using hierarchical Bayesian statistical modeling augmented by AI/ML techniques. The core stack combines MMM with incrementality experiments, digital attribution, and data infrastructure services, delivered via a privacy-first methodology that does not require cookie or user-level data and is positioned as GDPR/CCPA-compliant by design.

The product portfolio spans multiple tiers: MMM as a Service (full-featured always-on MMM with weekly/daily updates and budget optimization), MMM Growth (from €900/month for medium-sized advertisers with web app interface and 30+ digital channel integrations), MMM Enterprise (custom tailor-made models with on-premise deployment options), MMM One-Time Analysis (pilot pricing), and MMM Meridian (an in-house deployment built on Google's open-source Meridian framework). An integrated Unified Marketing Measurement bundle adds Experiments & Incrementality Tests, Attribution Modelling, and Data Excellence as add-ons. The company is a Google Premier Partner, a Facebook Marketing Partner, and an implementation partner for Meridian by Google, with integrations across major ad platforms and BI tools.

The company generates revenue through recurring SaaS subscriptions (monthly fees, with the GROWTH tier starting at €900/month and Enterprise custom-priced), one-time professional services engagements (4–16 week delivery cycles for onboarding and model development), and bespoke implementation services. The go-to-market is enterprise field sales with dedicated Customer Success Managers, supplemented by website-driven consultation booking and content-led demand generation via an educational blog and SEO. The company is a subsidiary of Business Factory s.r.o. and operates with a small team of 1–10 employees.

Name

Marketingintelligence.io

Legal name

Marketing Intelligence s.r.o.

Website

https://marketingintelligence.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketingintelligence.io is a Prague-based B2B analytics firm that provides AI/ML-powered Marketing Mix Modelling and unified marketing measurement to mid-market and enterprise advertisers, using privacy-first hierarchical Bayesian methods to measure ROI and optimize marketing budgets.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH)

akta.pro secondary industries

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Attribution, Measurement, Analytics & Incrementality (BPAMALAF), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Marketing mix modelling
• Unified marketing measurement
• Marketing analytics software
• Budget optimization
• Incrementality testing

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: The company provides MMM as a SaaS service with monthly subscription fees. According to their T&C, the Service consists of SaaS tools and documentation used via Internet with a minimum monthly fee. The service includes web-based features, analytics, and consultancy. Professional Onboarding/Implementation may be an additional one-time component.
2. Professional Services: Implementation and Professional Onboarding services including data collection, model development, training, and ongoing customer success management. Delivery typically takes 4-16 weeks depending on project complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Marketingintelligence.io provides Marketing Mix Modelling (MMM) and unified marketing measurement solutions that measure the ROI of online and offline marketing channels, optimize marketing budget allocation, and calibrate models with geo-based incrementality experiments. Its portfolio includes a SaaS-based always-on MMM platform with an interactive Budget Optimizer, a Google Meridian-based in-house MMM deployment offering, and a Unified Marketing Measurement suite combining MMM with experiments, attribution modelling, and data infrastructure services. Deliveries are sold on subscription tiers or as one-time engagements, typically supported by dedicated Customer Success Managers and Analysts.

Product overview

Marketingintelligence.io is a data and marketing analytics company offering Marketing Mix Modelling (MMM) and unified marketing measurement solutions. The core product portfolio centers on MMM as a Service (full-featured always-on MMM with budget optimization), complemented by the Growth tier (from €900/month for medium-sized advertisers), Enterprise (custom tailor-made models), and MMM Meridian (in-house solution built on Google's Meridian open-source framework). The broader offering includes One-Time Analysis for pilots, and the Unified Marketing Measurement suite combining MMM, Experiments & Incrementality Tests, Attribution Modelling, and Data Excellence services. The company positions its solutions as privacy-first, AI/ML-powered alternatives to traditional attribution modelling, targeting advertisers spending at least 500k USD/year in media.

Differentiator

Problem solved

Functional benefit

Products and services

• MMM as a Service Full-featured always-on Marketing Mix Modelling SaaS service that measures marketing channel ROI and optimizes budget allocation across online and offline channels for brands spending at least 500k USD/year in media. Includes weekly or monthly model updates, non-media factors, long-term brand effects modeling, peer/industry benchmarks, and an interactive budget optimizer.
• MMM Growth Continuous MMM subscription tier tailored for medium-sized and enterprise advertisers. Includes a web app interface, reports in Tableau/PowerBI/Looker Studio, daily or weekly model updates, 30+ digital channel integrations plus custom connectors, offline media channels, multiple sales channels, pricing and discounting effects modeled, external factors, nested models, and profit versus sales growth trade-off modeling with a dedicated Customer Success Manager.
• MMM Enterprise Completely tailor-made MMM subscription for advertisers with complex brand portfolios or specific infrastructure/security requirements. Includes deployment to customer infrastructure, no data transferred to third parties, custom integration, full know-how transfer, dedicated CSM and Analyst, and enterprise-level SLA.
• MMM Meridian In-house MMM solution built on Google's Meridian open-source MMM framework, enabling brands to own their measurement stack with fully custom-made models deployed to customer infrastructure. Includes full ownership of the model and all data, no monthly subscription fees, full know-how transfer to the client team, and flexible support levels under multi-year contracts.
• MMM One-Time Analysis One-time MMM analysis for a selected period with no commitment, suitable as a pilot solution or for ad hoc review of current marketing effectiveness. Includes multiple budget optimization scenarios, comprehensive analysis and recommendations, a results workshop, and an online dashboard.
• Unified Marketing Measurement (360° Marketing Measurement) Full-service 360° marketing measurement suite combining MMM, experiments and incrementality tests, attribution modelling, data infrastructure, and ongoing support to cover both strategic and tactical marketing measurement questions. Integrates marketing measurement into business processes and automations with flexible engagement models and no long commitments.

Quantifiable outcome

• 5-25% improvement in overall media ROI after 1 year of actively using MMM for optimization
• +4 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Facebook/MetacoreTechnology or IntegrationOfficial Facebook Marketing Partner status. Company is compliant with all Facebook policies including data handling processes, cyber security, and policy compliance. Periodical check-ups conducted for partner status approval.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status. Company maintains compliance with all Google advertising policies, data handling processes, and cyber security requirements as part of partner certification.
• Meridian by GooglecoreTechnology or IntegrationImplementation partner for Meridian, Google's leading open-source MMM framework. Offers MMM Meridian solution built on Google's Meridian for brands wanting to build in-house MMM capabilities. Provides deployment to customer infrastructure with full know-how transfer.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fospha: Marketing measurement and attribution platform for e-commerce and DTC brands, with growing MMM capability. Partial overlap on unified measurement for digital-first advertisers in the same mid-market segment.

Direct peers

• Measured: Incrementality-led measurement platform combining experiments and MMM for cross-channel ROI. Directly comparable on integrating incrementality tests with MMM calibration for ground-truth causal measurement.
• Triple Whale: DTC-focused MMM and attribution platform competing for the same mid-market e-commerce advertiser segment. Comparable on always-on measurement, channel-level ROI, and budget optimization for digital-first brands.
• Northbeam: Marketing measurement platform combining MTA and MMM for e-commerce brands. Direct peer in unifying attribution and experimentation with privacy-first positioning for post-cookie measurement.
• Analytic Partners: Long-standing independent marketing mix modeling and unified measurement consultancy serving global enterprise advertisers. Directly comparable on core MMM offering, always-on model delivery, and ROI optimization services.
• Keen Decision Systems: Marketing mix modeling SaaS platform focused on cross-channel media optimization for mid-market and enterprise advertisers. Directly comparable on MMM-as-a-service delivery, budget optimization, and always-on refresh cadence.
• Mutinex: MMM platform for growth-stage and mid-market advertisers with always-on modeling and budget optimization. Comparable horizontal SaaS MMM motion, though primarily operating in the ANZ market.
• Recast: Marketing measurement platform using Bayesian MMM and incrementality testing for DTC and mid-market brands. Comparable on always-on modeling, privacy-first approach, and experiment-to-model calibration loop.

Broad incumbents

• Nielsen (Media Measurement): Global media measurement leader offering cross-channel marketing effectiveness and MMM-adjacent services. Larger scope and data scale, but overlapping focus on marketing ROI optimization for enterprise advertisers.
• Ipsos MMA: Established global marketing mix analytics practice within Ipsos, serving large enterprise advertisers with MMM, attribution, and consulting. Larger portfolio and global reach, but overlapping core MMM capability and ROI optimization.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marketingintelligence-io

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketingintelligence.io