What Prai.co does

PRAI Inc. (operating as PRAI.co) is a private, Delaware-incorporated AI software company headquartered in Miami Beach, Florida, with an engineering and R&D office in New York. The company builds an AI-powered public relations platform that automates media outreach, content generation, social media management, and campaign analytics for PR freelancers, agencies, and enterprise communications teams. Its core technology stack is described as proprietary transformer models that power autonomous "AI Employees" and the newer "AI Humans" agent layer, supported by a 225,000-contact database (100,000 journalists and 125,000 influencers), content pipelines, social media automation for Twitter and Reddit, and Advanced Analytics. The platform integrates with Stripe, Google Analytics, Meta, LinkedIn Ads, Twitter, and Reddit, and is positioned as GDPR and CCPA compliant. The company is also building an AI & Robotics Division in New York focused on humanoid robotics.

PRAI monetizes through a tiered SaaS subscription model: Platinum at $1,000 per month for freelancers and small businesses, Diamond at $3,000 per month for agencies, and Enterprise at custom pricing for larger customers with whitelabel and dedicated support. A discounted $24.99 per month educational tier is offered through institutional partnerships with Miami Dade College and Florida International University. Go-to-market combines product-led growth (a 10,000-person waitlist for AI Humans) with enterprise demo-driven sales. Key personnel include Jane Smith (Director of AI Resources) and Arjun Kapoor (AI Social Media Director); the company is also hiring a PhD Robotics Engineer for its humanoid robotics initiative. No funding rounds, revenue figures, or named enterprise customers are disclosed.

Name

Prai.co

Legal name

PRAI Inc.

Website

https://prai.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PRAI Inc. operates an AI-powered public relations SaaS platform serving PR freelancers, agencies, and enterprises with autonomous AI agents for media outreach, content generation, and social media automation, anchored by a 225,000-contact journalist and influencer database.

Ownership category

akta.pro rank

Product category

AI-Powered PR Automation Software

NAICS

Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• AI PR automation
• Media outreach software
• Content generation platform
• Social media analytics
• Influencer database

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription SaaS - Platinum Tier: Monthly subscription at $1,000/mo targeting PR freelancers and small businesses. Includes 10 PR campaigns, 2,000 emails, 25,000 journalists/influencers database access, and analytics dashboard.
2. Subscription SaaS - Diamond Tier: Monthly subscription at $3,000/mo targeting marketing and PR agencies. Includes 30 PR campaigns, 9,000 emails, 300 emails per campaign, and 100,000 journalists database access.
3. Subscription SaaS - Enterprise Tier: Custom enterprise pricing with unlimited campaigns, unlimited emails, full 225K KOLs database, whitelabel options, 24/7 dedicated manager, and multiple accounts.
4. Educational Subscription: Free first month, then $24.99/month for students and faculty with .edu emails, offered in partnership with Miami Dade College and Florida International University.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PRAI operates an AI-powered public relations SaaS platform built around autonomous AI agents (AI Employees) that automate PR operations 24/7, including journalist outreach to 100,000 journalists, social media posting and sentiment analysis across Twitter and Reddit, and content generation (press releases, SEO content, blog posts, images). The platform combines these AI capabilities with a 225,000-contact database of journalists, bloggers, and influencers, delivered through tiered subscriptions (Platinum, Diamond, Enterprise, and an educational tier).

Product overview

PRAI.co is an AI-powered PR platform offering a suite of interconnected products: AI Employees (core 24/7 PR agents), AI Tools & Pipelines (content generation), AI Digital Marketer (social media automation), Advanced Analytics (campaign tracking), and a 225K Database (journalists/influencers). The platform is delivered through tiered pricing plans (Platinum, Diamond, Enterprise, and Student plans) with varying campaign limits, email volumes, and database access. The emerging 'AI Humans' product represents next-generation autonomous AI employees. All products are built around PRAI's core value proposition of providing PR services 10x faster and 25x cheaper than traditional approaches, integrating with Twitter, Reddit, and offering a 225K KOL database.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Employees Autonomous AI agents functioning as full-time PR professionals that work 24/7, lead conversations with journalists, post on social media, automate PR operations, manage crises, track global narratives, and pitch to 100,000 journalists. Targeted at PR freelancers, agencies, and enterprises seeking continuous automated PR execution.
• AI Tools & Pipelines Content generation suite that creates texts, press releases, images, SEO content, and blog posts in one click, with automated distribution to social media platforms. Targeted at PR professionals, marketers, and agencies needing scalable content production.
• AI Digital Marketer Social media automation module that connects to Twitter to automate posting, commenting, and sentiment analysis across Twitter, Reddit, and other social media platforms. Targeted at brands and agencies running ongoing social media presence and engagement campaigns.
• Advanced Analytics Campaign tracking dashboard that monitors PR campaign efficiency, social media mentions and sentiment, and provides premium valuable insights for optimizing campaign performance. Targeted at PR and marketing teams needing data-driven campaign measurement.
• 225K KOL Database Database of 225,000 journalists, bloggers, and influencers (100K journalists, 125K influencers) with filtering capabilities for automated PR campaign creation and outreach. Targeted at PR professionals and marketers running media outreach campaigns.
• AI Humans Next-generation PR AI agents designed as fully autonomous, deeply intuitive AI employees built to operate like real human professionals. Currently accessible via a strictly limited waitlist (10,000 applicants) for early access to advanced AI capabilities. Targeted at forward-looking organizations seeking cutting-edge autonomous PR agents.

Quantifiable outcome

• 10x faster PR campaign execution compared to traditional methods
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Miami Dade College (MDC)coreStrategic or Co-development PartnerPRAI has partnered with Miami Dade College to offer free access for students, faculty, and staff to first-class innovative PR and media artificial intelligence. The partnership includes a special educational pricing tier ($24.99/month after free first month) exclusively for MDC students and faculty with .edu emails.
• Florida International University (FIU)coreStrategic or Co-development PartnerPRAI has partnered with Florida International University to offer free access for students, faculty, and staff to first-class innovative PR and media artificial intelligence. The partnership includes a special educational pricing tier ($24.99/month after free first month) exclusively for FIU students and faculty with .edu emails.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CoverageBook: SaaS for PR coverage reporting and analytics, used by agencies and in-house PR teams — comparable to PRAI's Advanced Analytics and campaign efficiency tracking.
• Onclusive: PR analytics and media measurement platform — directly comparable to PRAI's Advanced Analytics, campaign efficiency tracking, and media impact decoding features.
• Prowly: PR SaaS platform offering journalist database access, press release distribution, and media monitoring for SMBs and freelancers — directly comparable to PRAI's Platinum/Diamond tiers and self-serve PLG motion.
• Prezly: PR CRM and outreach SaaS for agencies and in-house comms teams with journalist contacts and content distribution — overlaps PRAI's agency-tier positioning and journalist outreach functionality.
• Muck Rack: PR platform built around a journalist database, media monitoring, and PR analytics — directly comparable to PRAI's 225K KOL database, Advanced Analytics, and AI-driven pitching workflows.

Broad incumbents

• Cision: Legacy PR software and earned-media giant (PR Newswire) with deep enterprise relationships and the largest global journalist/media database — competes across PRAI's full stack but as a broader portfolio player.
• Sprout Social: Established social media management platform with publishing, engagement, and analytics — comparable to PRAI's AI Digital Marketer for Twitter/Reddit automation and social sentiment analysis.
• Meltwater: Established media intelligence and PR analytics platform with global enterprise customers — competes with PRAI on monitoring, analytics, and influencer identification, but at the enterprise level with much broader offerings.
• Hootsuite: Broad social media management suite with scheduling, monitoring, and analytics — overlaps PRAI's AI Digital Marketer and social sentiment analysis, though oriented to social rather than earned-media PR.
• Notified: PR and earned-media platform (formerly PR Newswire/Muck Rack parent assets) offering press release distribution, media monitoring, and influencer tools — overlaps PRAI's PR automation and journalist pitching capabilities at the enterprise tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prai-co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prai.co